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6 Tips to Optimize Your PPC Campaign

Optimize PPC CampaignToday, numerous businesses are seeking to reach out to their target audiences online through paid mediums like PPC. Successfully managing a PPC campaign can be very effective for a business that is launching a new product, a small company trying to reach a specific market, or an enterprise level ecommerce store.

The one thing that these businesses are focusing on is connecting to a large number of their target customers online within the shortest possible time. This can be fulfilled by launching and optimizing a PPC campaign. In order to yield meaningful results in your PPC campaign within a short duration, make use of the PPC optimization tips mentioned below.

1. Incorporate changes to improve your ad copy text: In order to successfully optimize your PPC campaign, you should twist the AD copy text to improve its effect on target customers. You can do this by creating a list of the main services or products, which are unique to your business. You should also make sure the right keywords are used in the ad title or text. Create a distinction from other ads by capitalizing your URLs. You may decide to come up with a number of ad variations (2 or 3) so that you can identify the one that works best. Make sure your ad copy communicates the best offers directly to your target customers. You can use phrases like free shipping. Finally, pay attention to your call to action. Phrases like shop now or buy now, yield the best result.

2. Keyword selection: Avoid generic terms and target those keywords that are very specific to the product or service you offer. You should also avoid using broad keywords. Always get the search term reports to understand which keywords lead to higher conversions so that you can add them to your list. From this PPC keyword report, you can get information on the wrong keywords, which were not yielding any results so that you can eliminate them from your list.

3. Keyword insertion: Use the dynamic keyword insertion. For instance, {KEYWORD="WOMEN BOOTS"} will show each letter of your keyword in upper case. You can insert your keywords dynamically which helps in boosting your quality score. Remember that, with a high quality score, your listing can rank higher in the PPC results for less cost per click.

4. Focusing on the quality of your landing page: Select the right landing page by ensuring that it matches to your ad copy. You can target your homepage or any other page within the site but make sure the information in that landing page is what has been described on the ad copy. High quality landing pages should load faster (in around 10 seconds); have minimal links to avoid confusing visitors and provide brief sign up or registration requirements.

5. Make use of ad extensions: In case you are using Google ad words, consider using ad extensions to maximize PPC results. The extension provides additional information in your PPC ad. They are basically 5 types of ad extensions. These include location extensions, sitelink extensions, call extensions, product extensions and social extensions.

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Effective PPC Management Tips for Local Business Marketers

PPC Campaign Management AdWordsLocal business marketers who seek to increase the traffic of their business site should try PPC or Pay per click Advertising. There are a lot of PPC platforms to choose from and among the most effective is Adwords program of Google. This program could aid everyone to increase their traffic and at the same time earn good amount of money with it.

The different features in Adwords could help drive the needed traffic for the increase in popularity of products or services. Below are effective PPC tips to follow when using Adwords program.

Target at the Right Local Market

It is always best for any campaign to target the right market. For example, if you have a carpet cleaning business, it would be best that you set up your campaigns for the local market. Do not try to target different countries all over the globe in your marketing campaign. Most beginners overlook this one and cater the needs of a broader market.

It is true that if you setup a general campaign, the target of it is many but conversion would be low. A targeted, well-managed AdWords PPC campaign is more effective, and most likely would provide high rate of conversion. A campaign aimed locally encounters low competition so it would not be that hard for you to penetrate in the market unlike going for an international campaign. Aside from it is expensive; it is also not that effective.

Effective Keyword Selection

Never choose to build a PPC campaign around keywords out of pure instinct. It would not lead to PPC campaign success. Even though you offer the best carpet cleaning service if marketing is not effective and it does not reach the right buyer, there is still less profit. Keywords are most likely what people would use to find what they are looking for online.

Make sure that people use the keyword you choose when they search under your niche. Keyword selection is very vital when undergoing PPC campaign management, for it could influence the success of a marketing campaign. It is a good thing that Adwords could help find the right keywords for any marketing campaigns. The program could generate the right keyword to use and at the same time the other keywords that could properly support your main keyword.

Monitor and Analyze the Results

For an effective PPC campaign in Adwords, monitor and analyze results often. When doing PPC campaign management, this is necessary to assess the performance of your campaign. It would also help identify which keyword is doing well and which are not getting targeted traffic. The good thing with the Adword tool is it comes with a tracking tool for analysis and could generate useful reports.

Create the best landing page

When the landing page is unprofessional, customers would never trust it. This would mean that any marketing efforts would be useless. A lot of internet marketers focus too much on their marketing campaigns that they fail to make their site truly look awesome. People would hesitate to buy a product on a website which looks unprofessional. Be sure that the site could offer the product that people are looking for when they click the Google advertisement.

Following the simple PPC campaign management tips mentioned above could help anymore be more successful in doing their PPC campaigns with Adwords. There are still a lot of PPC tips online for further study. Make sure to invest a lot of time in learning how to do PPC the best way possible since it is also for your own benefit.

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PPC Optimization Tips for Using Negative Keywords

PPC OptimizationThere are times when your PPC advertising campaign might be suffering from a very low click through rate. It is also possible that you might be wasting a good amount of money on irrelevant or vague keywords. It’s important to regain control over the PPC campaign by using negative keywords to stop showing advertisements to the wrong target audience.

While traditional keyword targeting allows you to display ads for relevant keyword searches (i.e. "mens shoes"), negative keywords need to be used to prevent ads from being triggered to the wrong audience for unwanted keyword variations (i.e. "mens shoe shine"). Using negative keywords is vital for PPC optimization and refining the ad targeting of your campaigns.

Tips to Use Negative Keywords

It is important to understand that your Bing and Google reps need to have lists of negative keywords for similar accounts. Therefore, you will have to check them for relevance. In addition to this, you will have to make sure they do not take crucial terms out of play in the PPC campaigns. This can be a good starting point.

Just like planning a traditional keyword list, the next step is to explore Google (AdWords) Keyword Planner. It allows you to check related terms. This way, you get a clear idea about certain terms you can take out of your campaign for PPC campaign optimization.

Last but not the least, it is recommended to use Google’s search query report to classify new negative keywords. In fact, it’s considered to be the most effective way to check what kind of real searches are triggering advertisements. Moreover, you can also take out the ones that don’t make any sense.

How to Make the Most of Negative Keywords?

It’s worth mentioning that Bing Ads is the standard platform for purchasing search terms across Bing and Yahoo search engines. Since negative keyword practices for Bing are different from AdWords, it’s important to consider a few things. A major difference between AdWords and Bing is that advertisers can designate only exact match negative keywords and phrases for Yahoo and Bing searches.

In case you import Google advertisement campaigns to Bing, like most advertisers, you need to understand that the broad match negative keywords will automatically get converted to phrase match negative keywords by Bing. This is important if you're providing ecommerce PPC management services for large online store sites.

It’s important to understand that Bing doesn’t support basic keyword-level negatives. However, it’s possible to set up ad group and campaign level negatives, just like AdWords. In order to make everything easier, you should use Bing’s instructional guide about setting up negative keywords. For your convenience, Bing also provides shared negatives’ list.

Verdict

Considering to place your money on the most popular keywords isn’t the end of the battle. You also need to focus on the most sophisticated set of negatives. Building negative keyword lists should be refined and continuously expanding on the basis of real data.

In most cases, Google does a great job of browsing through millions of advertisements to serve the most relevant one to a searcher. However, there’s still scope for mistakes. The most effective way to make sure this doesn’t happen to your PPC campaign is to spend some money on negative keywords.

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