Web Ecommerce Solutions

    

Using Pinterest as a Marketing Tool

How can Pinterest help your business?

Similar to many other social media plaftorms like Facebook, Twitter, and YouTube, there are a number of advantages to using Pinterest for business. Below are some of the most powerful:

  • Build Backlinks for SEO: Every “Pin” and “Repin” builds a backlink to the source of the image, providing additional SEO value
  • Expose Your Brand: Everytime a user “Pins,” “Repins,” or “Likes,” it is shared on the category in which it falls under and the network of the user who “Pinned” the image
  • Generate Consumerism: Pinterest enables users to explore and discover products and services that they never knew they needed (or knew existed)
  • Instill Brand Loyalty: When aspects of brand are shared throughout the Pinterest network, users are displaying their support and loyalty

The Basics of Using Pinterest

The first step for marketers is to obtain an invite to the Pinterest network. If you are struggling to get an invite, you can request one directly from the Pinterest.com.

Upon set-up, users will be asked to provide a few interests that suit their style. Based on the interests that have been outlined, Pinterest will select a few of the most active users to follow. This is to get the user underway and start learning how the site works.

From Food & Drink to Technology, Science & Nature, Pinterest currently offers 32 categories. No matter what industry or niche a user has interested in, there is a place to share and interact with all types of brands on Pinterest.com.

Similar to other content sharing networks, there are definitely some best practices that marketers will need to follow to realize the greatest benefit. With respect to the ‘pinning’ site itself, marketers should always:

  • Pin from permalinks
  • Pin from the original source
  • Offer credit and describe your pin with merit

Tips to Maximize Your Pinterest Endeavors

Once you are on your way to pinning, there are a few things to keep in mind:

  • Pin from a wide range of sources rather than one specific website. Pinterest.com doesn't permit brands on Pinterest solely for self-promotion.
  • Repin on Pinterest to engage with other individuals. Repinning is the primary social activity on Pinterest and it is how users establish their following.
  • Develop several boards that target a broad spectrum of interests, rather than having only one board dedicated to one subject

Pinterest is exploding with popularity. What are your thoughts on using Pinterest as a marketing tool?

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How to Complete Website Verification on Pinterest

PinterestPinterest is a socail media platform for sharing image-based content. Your ecommerce website can take advantage of many marketing benefits by registering with Pinterest.

You ecommerce site can have product pages listed, or "pinned," which can direct Pinterest users to your website. Additionally, comments from users will revolve around the images you share, helping your ecommerce brand go viral.

Pinterest gives great feedback for a webpage and aims to go viral once the interesting content strikes a cord with the audience. Pinterest is currently verifying websites through their page profiles. This authenticates the websites to the users who are precautious of internet content.

In order to get verified, the website URL must currently be from a top level domain. Pinterest also does not verify via other content management platforms. A solution to enable meta-tags is currently being worked on that will result in integration with content managers.

Once logged in to Pinterest with the webpage account, click on settings. There is a bold button to download the HTML verification file. This takes you to the confirmation page, just click back to proceed. Once you have the file at hand after the download, it is now time to upload it to your web server.

After the upload, the process is completed on the final verification page. By clicking the link, Pinterest is prompted to check the website. The process reports success once it locates and configures the verification file on the web server.

Pinterest verification does not work with subfolders so the upload should not be to a subfolder. This is the same reason why verification currently does not work unless it is a top level domain. Sites constructed under e-bay or Google sites are adversely affected.

Even without manually triggering the verification, Pinterest will verify all viable websites in time. This is part of their rollout for improved customer satisfaction. Users will have an option to bookmark the sites by clicking a checkbox that appears next to the full URL and title.

The effect of the verification is immediately visible to other pinners. More content is displayed and a more detailed preview of the content is shown. It is an effective certification process that upgrades a profile’s status. The verification file is in html format which means no special conversion or lengthy unpacking is encountered.

For pinners who are already using other CMS software, they may wish to update the verification on Pinterest. Since Pinterest does not yet have provision for this, a bit of manipulation is necessary:

* The verification file name should be renamed.

* It is then copy pasted to the CMS’s file manager.

* Next the URL name is changed to be preceded by the CMS.

Soon and very soon this technical intensive bit will not be necessary as the social media platform Pinterest is set to automate verification for the popular CMS platforms.

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How to Use Pinterest to Build Link Popularity to Your Ecommerce Site

PinterestBacklinks have always been an effective method to improving a website’s visibility. However, the way in which they are implemented has changed. This is mainly because the references generated have to bring about organic growth of the website’s popularity. Any unnatural growth as a result of backlinks may result in search engines shying away from the site.

New methods of creating backlinks have therefore been introduced to satisfy search engine criteria. Thus, PR6 backlinks are catching on while techniques such as comment spam are losing grace. It is easy for a layman to consider the backlinks as a method of sharing. Users of sharing platforms like pinterest may therefore look forward to using them as a method of spreading the word.

Pinterest images are tagged and indexed and this is immediately visible to the world. The tags must carry weight which means the more panda updates are done the more visible the content becomes. It is good to form a habit of double-checking that your pinterest images are tagged correctly and that they represent the correct topic. Then the tagging begins and a positive outlook for natural ranking. Connecting Twitter and Facebook accounts to Pinterest will help to ensure automatic updates in all the accounts, which increase the number of people viewing the posts at a time. Interest eases the process and helps to edit by displaying all images ready to be tagged. The site management and creation of backlinks does not require profound knowledge of web page coding.

Pinterest has come into popularity at a time when Internet users and businesses have come to expect more images and videos and fewer words. Thus, the website has to be visually stimulating in order to score high points on the web. Pinterest helps the webmasters to do just that. As long as the images are relevant to the topic, then they will boost the website’s popularity in a relatively short amount of time.

Once viewers discover your site and affirm it to be credible, they will keep coming back thus contributing to the cumulative growth of traffic. They will share or comment thus helping to advertise the website to their circles. Using images as links brings attention to your website content that normal links could not have done. The web page is automatically appended to lead interested users to more content.

A short description should accompany each image once pinned. The description involves a keyword or keywords. This will make it easier for others to find the images that have topics of their interest. The audience enticed in this way is the right target for your blog since they have vested interest in the subject. This kind of traffic is more likely to participate in the blog then others drawn in by random references.

The keyword database is still new in Pinterest so it might not have keywords that are as diverse as one would like. However, this is the right time to use the facility because using it early on will capture the most common keywords.

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5 Pinterest Tips for Ecommerce Marketing Strategy

Pinterest EcommercePinterest is a social media site that consists of images organized in a bullet board layout. It is one of largest and most popular social media sites, and now, over 60% of major brands today have a Pinterest account. This is because these businesses understand how much Pinterest can increase their sales potential.

Unlike Twitter and Facebook which rely on followers and friends, Pinterest makes use of people interested in a given topic. This approach offers a better ecommerce marketing strategy than relying on the concept of relationships (like twitter and Facebook). There are many reports indicating that Pinterest drives more traffic to websites than LinkedIn, Google+ and YouTube. The reports further indicate that one in five users of Pinterest buy an item when they visit a website. After setting up a business account on Pinterest, here is how you too can utilize Pinterest in your ecommerce marketing strategy.

1. Make use of the rich pins (product pins)

The rich pins give you the ability to highlight the details of your products such as pricing and where to buy. The rich pins will make your product get a higher click through rate than when you simply use the regular pins. If you don't know how you can use the product pins, you can seek the help of a web developer.

2. Include your url when creating your pin description

Most people usually don't click on the pin. In addition, it takes two clicks to visit the source of the image. Therefore adding your url t the description is more likely to drive more traffic to your site than relying on people to click on the pin twice. This because it only takes one click on the url to have someone visit your site. You can add something like 'click here to buy' or get more information here, in order to make your links more click centric for ecommerce marketing.

3. Add a "Pin It" button to all your product pages

Make sure that every product page on your ecommerce site has a Pin It button. The pins automatically link back to the source. The more the number of pins, the more you increase the chance of people pining the products you are selling. With more pins, more sales will definitely roll in.

4. Make use of keywords

Pinterest is usually indexed by the search engines. Therefore it is necessary to use relevant keywords to make your pin come up on when people search for things using keywords that are related to your products. Use keywords in the image file name, when naming your boards and when creating descriptions for your products. You can also make use of hashtags to help people find your pins.

5. Use Pinterest analytics

This will not only help you with Pinterest but will as well help you when formulating other ecommerce marketing strategies. Pinterest analytics will help you determine the pins which are getting the most repins, who is seeing your pins, who is pinning your pins, the boards which your pins are featured, the number of people pinning from your website and how people describe your pins.

Pinterest is a very important ecommerce marketing strategy. Make use of it to increase the number of people visiting your ecommerce site tremendously.

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Top 4 Social Media Sites That Can Impact Your eCcommerce SEO Strategy

Ecommerce SEO Social MediaThe bottom line of having an eCommerce website is making sales. You can do this only if you have enough traffic to your site. The higher the number of people who visit your site the higher the probability they will buy what you are offering.

It is a known fact that most internet users reach websites through search results pages. This means your eCommerce website has to rank well in these results. There are lots of SEO techniques that will get your website up the ranks however, the most debated are social media signals. Social signals include Facebook likes, comments and shares, Google+ +1s, tweets/retweets and favorites, and Pinterest pins.

How Do Social Signals Affect SEO

Search engines claim not to give social media sites any special preference. In fact they are not crawled as normal website due to the ton of personal information. While this might be true, valuable and likeable content on social media has the potential of reaching millions through shares or retweets.

In essence, your ecommerce SEO strategy should include using social media to engage users in your content and your brand. This interaction brings about trust and positions the brand as an authority. Awesome content shared on social media will eventually make it to search engine result as many people share it.

Which Social Media Sites Should You Join?

There are a myriad of social media sites but the most popular include: Facebook, Google+, Twitter and Pinterest. Between these four social media sites there are millions of users, and if you ecommerce SEO strategy plan does not encompass them you are missing out.

Facebook

Among all Social Media sites Facebook boast of the highest number of users. This high number of user, in their millions, has to have a say in what is popular on the internet. Fortunately getting your brand on Facebook is simple - all you need is a Facebook Page for your brand.

However, it does not stop there. First of you have to ensure that you get details right - the brand name and fill the about section. Utilize the share function to push content from your website and improve its overall SEO value.

Google+

The rise of Google+ has been steady. In addition Google+ is affiliated with one of the biggest search engines. It is no wonder that Google+ pages appear in search result. This 'bias' may not be replicated in other search engine, but it does not lessen its importance.

Twitter

Twitter is a unique social media site that brands can use to reach millions of people around through 140 character bursts. Twitter provides user with the ability to follow their favorite brands and personalities. An authoritative twitter brand account will have lots of followers. With a high number of followers content you share with them will find its way to every corner of the world. Awesome content will get retweets which somehow will get the attention of the search engines.

Pinterest

Pinterest is optimized for sharing pictures. This is a good platform for an eCommerce website to showcase its products. Users will be attracted to valuable pins and this attention will boil over to the search engines sites. A popular picture will make its way into the search results.

Are you actively engaged on social media for your ecommerce brand? Have you noticed any impact on you SEO efforts? Let us know in the comments section below.

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10 Content Curation Tools for Savvy Social Media Marketers

Content Curation IdeasContent curation involves collecting, arranging and presenting information that is considered valuable about a given area or issue. Such content can be in the form of videos, images, and blog-posts that resonante with a specific target audience.

Providing important and valuable information to your audience makes you a thought leader in that given area of interest. In addition to that, content curation ensures the development and stability of your brand. Below is a list of 10 content curation tools that can help you gather, analyze and deliver content to your social media audience.

Curate

Using Curate you can find out, put together, add more information and then deliver content that add value to your clients. You get suggestions about content suitable for your audience and even arrange them depending on how important they are. Once you specify how you want things to be then content can be posted automatically even in your absence.

Listly

Listly helps you discover, and create well organized, straight to the point lists for your clients. You can then incorporate these lists to your website, and you and your audience can easily edit the lists.

Feedly

Feedly uses the Really Simple Syndication to make sure both you and your audience get all the content you love. Besides that you also get access to other content that are not within your feed. Feedly also works well with Facebook, Dropbox, twitter, Evernote and many other social sites.

PublishThis

If you want to be considered the thought leader in your field, then this tool is a must for you. PublishThis allows you to curate content from advanced sources as well as key decision makers. With it, you can also increase the quality of the content you already have by spreading it alongside fresh content.

Kuratur

Ever imagined the power of an online magazine in marketing you content? Kuratur can help you create a web magazine automatically. Collect content from sites with RSS feeds such as Facebook and Twitter and then create numerous magazines all at once.

Pocket

What happens when you are searching for content and you come across something you would want to view later? Its simple just put it in Pocket. There is no limit to what you can save either from your browser or other applications.

Pinterest

Simply allow your followers to make use of their sight. Using a board you can develop real stories for your audience. You can also use pins to curate almost anything with Pinterest

Swayy

Swayy helps you find videos, images, articles and more that you can conveniently share with your social media followers. Swayy also gets you suitable hashtags and handles so your followers can find messages that have a given theme or information.

Shareist

Keep your social media networks, emails, blogs, newsletters, and eBooks blowing using shareist. Shareist makes it possible to get content and then let them appear as posts on the mentioned communication channels. So you can be sure to market your content in no time.

Trapit

This tool allows you to gather content and use in the best way possible on your social media sites. The best thing about Trapit is that you can even analyze how well or bad your content is doing on social media. Trapit is able to identify the content you like and ensures you get your favorite.

Conclusion

Content curation has been in use for several years. Owing to the increased competition marketers have no option but to develop engaging content that will help them achieve their goals. Thanks to the availability of content curation tools, it is no longer such an uphill task. However to realize success you need well rooted editorial, technological, creative and distribution techniques.

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Actionable Tips to Optimize Social Media Profiles for SEO

Social SEO OptimizationSocial media sites can help you improve the SEO potential of your brand. But for this, first of all, you need to improve the set-up, content, and structure of your social media profiles.

Optimizing social media profiles for SEO is done in many ways. However, one of the most important is to ensure that you have a link on each of your profiles directing to your ecommerce site (which should be common sense for those familiar with basic ecommerce SEO.)

Below are a few other methods to optimize your social media presence for SEO.

First, Establishing Proper Linking to Your Social Profiles

Use the following tips for to improve the linking structure of your social media profiles (which will help direct new followers and SEO opportunities to these properties):

  • Include the links in the emails you send
  • Links profiles with each other
  • Get back links from other sites like slideshare.net

Social Profile Optimization

Below are tips to optimize popular social profiles, namely Facebook, YouTube, Twitter, Pinterest, Instagram and LinkedIn. We will discuss the strategies for each profile link step by step. Some general tips include:

  • Use quality branded photos for improving your brand exposure
  • Post updates on a regular basis to stay in touch with your fans
  • Make sure the profiles are complete i.e., all the necessary fields are filled. This will make a good impression

Facebook

  • Aside from profile and cover photo, add a lot more photos in the album telling the world more about yourself. Get the vanity URL as well.
  • Update your profile at least once in 24 hours. If possible, post updates on an hourly basis. Use hashtags as well.
  • In the page info area, write down the history, mission, awards and services of your company for example.
  • To highlight more content, you can use custom tabs. Examples of this type of content are feeds from other profiles like YouTube, Pinterest and Twitter.

Twitter

  • Promote your brand through the profile pictures and the image for the header.
  • Make sure the profile gets updated on a regular basis. If possible, update it 3-4 times per day. Don’t forget to leave hashtags.
  • Content should be a mix of photos, tweets and videos.

YouTube

  • Make use of quality branded photos, and get the vanity URL too.
  • You should include links to other profiles in the About section of your YouTube profile.
  • Upload videos whenever you can, weekly or monthly basis. Use video playlists too.

Pinterest

  • On Pinterest, you can upload a branded profile picture. The picture will be small, so make sure you upload an image that can be easily seen at this size.
  • Next, create a lot of relevant boards and put a lot of content on the profile.
  • Don’t forget to add quality descriptions to the pins.

LinkedIn

  • On your LinkedIn profile, you can upload a banner picture and a company logo.
  • Create quality content and put it in the information section on your LinkedIn profile’s Home tab. Also, you can take benefit from the “Showcase Pages”.

Instagram

  • Instagram allows you to post both images and videos. So, use quality images and videos on the profile to attract as many visitors as possible.
  • The images and videos should have descriptions. Don’t forget to use hashtags, as they are of great help.

So, these were some easy to follow tips to help you improve the SEO potential of your social media profiles. With a little effort on a daily basis, you can achieve the desired success and enhance your overall social media marketing efforts, in addition to your ecommerce SEO strategy.

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