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Did Penguin 3.0 Hurt or Help Your SEO Efforts? Weighing-in Google's Last Algo Update

Google Penguin 3Every time Google releases news about an update to its search algorithm, SEO's and webmasters (especially those who rely on ecommerce and other search marketing ventures) panic.

There is good reason to panic considering what these updates have done to good-ranking websites in the past; those who get affected loathe the updates but as we all know, Google is only trying to promote healthy competition by doing justice to black hat practitioners and subsequently, providing web surfers with quality info.

Maybe it is a conditional response that SEO's and webmasters should hold on to their hearts when an update starts rolling out but there is good reason why they should hail Penguin 3.0 which was launched on October 17 this year.

The Slow Roll of Penguin 3.0

If you are probably wondering how a Google update can possibly be of benefit to website owners, lets first review some facts about it. With regards to dates, it was launched on October 17th and since it is worldwide, spokesmen from Google said that it would continue rolling out for weeks. Pertinent to technicalities, it has been made clear that new signals were not added which makes Penguin 3.0 'just a refresh’ as they are putting it. This implies that it will not have new effects and is very much like the last roll out of penguin.

As is expected of it, the update will denote sites which have a bad link profile. However, its main intent was to help those which were denoted by previous penguin updates recover if the owners have fixed their link profiles. It is also important to note that a site will be denoted if it presently has a bad link profile irrespective of whether it was okay when the previous Penguin update was rolled out.

Tidy-up Your SEO Practice

If you have been busy cleaning up webspam signals and over-SEO-optimization (which were pinpointed and penalized by rollouts which came before Penguin 3.0,) your site is more apt to recover. This is why people should not panic because they are very few if any who dared run their link building enterprise artificially by buying the links after Penguin showed up.

Although some sites will still be caught out, this time is not about penalizing but helping those who have been affected before to a full recovery. As said before, it is worldwide and will carry on slowly which means that people who have webspam signals can take care of the problem by flight if their sites have not yet been denoted.

If your site has already been hit due to overly-aggressive SEO, you can recover very fast if only take the right steps. First, start by carrying out an analysis which lets you know the source of your toxic links. For analysis, you can use a free tool like Google Webmaster’s tool.

After a comprehensive SEO site audit, you will move on to the removal stage. The best way to remove negative link is embarking on a manual method where you contact website owners who have linked back to you by writing them emails. Alternatively, you can use the Disavow Tool and then contact Google with a reconsideration request.

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