SEO is a unique marketing channel that's ultimately all about keeping up with the times. The truth is that things change in the SEO community every single year, and usually just a few weeks is all that it takes before Google makes a new update.
The Panda and Penguin updates have evolved over the years and many SEO's have dropped off the face of the earth as a result. Survivors who take these tips (which have been gathered from Google itself,) can see what Google wants site owners to focus on and what you as an SEO can do to get ranked successfully.
These ideas have been extracted and summarized via Josh Bachynski of the TheMoralConcept.net.
Keep up with Great Content Make it a goal to create quality content. In other words, remember that content is king. Google is working extra hard to make sure that quality written sites are the ones ranking.
Code Should Be Clean Keep your overall coding clean and SEO-friendly. You don't want too much going on that Google spiders gets confused when they land on a code-heavy, slow-loading site. If that describes your sites, than invest in the services of a website optimization company.
Upload Videos On Multiple Pages With a video, Google sees your site with a ton more authority simply because they are synced with YouTube, in addition to videos offering greater value and user engagement. If your YouTube video has potential to rank and it happens to be on your new page or blog post, they'll both be ranking at the top for keywords.
Create Additional Pages To Rank A lot of people try to rank their first main URL, but that isn't the only part of your site that you can rank. You can instead create additional pages and then optimize that page to be ranked. The more pages ranking for individual keywords, the stronger your main URL will be to rank for some of the other keywords you want to be ranking for. A good example of this is Traverse City SEO company TCTopofMind.com and how they ranked an educational blog post for their primary keyword target "Traverse City SEO" as a unique lead acquisition strategy.
Create Duplicate Content Stop pasting other peoples articles on your site. It only hurts you in the end. Google wants to give you more maximum exposure, but if you are using other peoples content that is already indexed, it only shows Google that you are spamming your site with used content.
Build Thousands of Sketchy Backlinks Oftentimes, people will try to get hundreds or even thousands of backlinks from backlink sites and social media softwares, but that isn't always the best thing to do. You might as well go slowly but try to keep it more consistent.
Forget About On-Page SEO Do not just focus in backlinks. Make sure that your site up to date with great content and that every tag is cared for. Make sure those tags have keywords, alt text for images, h1 tag on every page, and other on site SEO.
Write For Search Engines Trying to push keywords on every single part of the search engine is not going to benefit you in any way. It will only hurt you in the long run. Writing for the search engines meant to constantly put in keywords in every sentence, but this only hurts your chances with Google. It may have worked in the early 2000's, but it won't work anymore in this generation.
Google is always changing, but the above tips should definitely be up to date and still stay relevant for years to come. Google has some extremely careful algorithms to make sure only the right sites rank, but the tips above should help bring you to the top with ease.continue...
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