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Why Outbound Links Do Matter for Organic SEO

SEO’s and web marketers put a lot of effort into building and earning inbound links to their website. Link popularity is the primary source to attain better keyword rankings in the organic search results.

This has worked wonderfully in the past to improve the keyword ranking of websites in search engine results pages (SERPs). However, in light of the changes that are often made to Google search engine algorithm, it is important to incorporate conscious and natural use of links on your website.

Not many people realize that Google does actually care about your outbound links. There are various reasons for this.

  • Credibility - Having relevant outbound links to from your content will help you establish your website as a credible resource. Many websites therefore strive to encourage outbound links to very relevant and quality webpages.
  • Additional Resources for Users - Readers will appreciate your content more if they can find links to other content that is relevant to your own. Linking to relevant web pages therefore increases reader loyalty. You will also find that your readership will increase. Many Internet users appreciate resources that will allow them to connect to even more resources that are relevant to their searches.
  • Secondary Resources - It is important to link to a website that not only provides relevant high quality content but also a great deal of secondary resources that your readers can make use of. Google will search the websites that you are linking to and determine your ranking based on the number and relevance of the resources that you offer.

Outbound linking is an important aspect of SEO to keep in mind when developing an effective SEO strategy for your website. This is especially true since the algorithms used by Google often change. You may find that the quality of the outbound links from your website will be given a greater deal of importance. It is therefore important to ensure that you have high quality inbound links. The following are some aspects that you ought to consider:

  • It is important to ensure that you are linking to content that is relevant to your website and the content on it. You should therefore read the content carefully and determine if it is relevant or not.
  • You should ensure that the links to the content are not broken. This means checking the links often. Broken links will work against you as far as organic SEO is concerned.
  • Ensure that you keep checking the content of the website that you have linked to. You may find that the website has been changed and the content is no longer relevant or of good quality. Check to ensure that the website has not received any penalizations for content or other website infringements before and after you link to it.

Make a conscious effort to integrate outbound linking for your organic SEO strategy. Be sure to link to quality and highly relevant sources to garner the greatest value for organic SEO.


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