The practice of link building is essential for any search engine optimization (SEO) campaign. Due to the immense SEO potential of building backlinks, many ecommerce SEO practitioners have employed some rather sketchy and unethical tactics to establish link popularity (or off-page website authority.)
As a result of these black hat link building practices, Google has counteracted these issues by releasing an update to its search engine algorithm called "Penguin." The Penguin update is designed to target websites that have too many over optimized backlinks. In other words, Google may penalize (and knock the rankings) for websites that have a backlink portfolio that's clearly the result of SEO link building.
Optimized backlinks are links pointing a website with a keyword target used as the link's anchor text (or link text.) Where a natural backlink would have the anchor text of a URL (.com or .org) or a call to action phrase (e.g. "click here" or "learn more,") an optimized backlink would have an obvious keyword phrase (e.g. "men's New Balance shoes for sale".) There are also semi optimized backlinks which have a portion of the keyword target used in the anchor text, however not in the form of exact phrase match.
The websites that are being penalized by Google are those with an overwhelming majority of optimized backlinks. As a result, Google's Penguin update has shaken the SEO profession and many well-ranking websites have plummeted.
It is now more important than ever to build links in a natural manner when optimizing an ecommerce website. In essence, the perspective to have while doing this is to ensure that your backlink portfolio has a blend of natural and optimized anchor text, and that your links come from various sources.
To build a more natural backlink portfolio, there should be a high degree of link diversity. This includes both the sources of the backlinks as well as the links' anchor text profile.
Before the Penguin update, most ecommerce SEO experts would heavily utilize exact phrase match anchor text to build highly keyword targeted rankings in minimal time. Yet now, the link building approach diversified with various other forms of anchor text.
Some ways in which you can diversify the anchor text profile of your backlinks includes using:
* a portion of the product or brand name (semi-optimized)
* images as links (natural)
* synonyms or related phrasing (semi-optimized)
* action words like "click here" (natural)
* simply the URL of link's destination (natural)
Website's involved in ecommerce SEO can further diversify and naturalize their backlink portfolio by utilizing a blend of link types. This may include a blend of contextual links (backlinks found in the body copy of an article or blog post), image links, blogroll links, and so on.
In addition to the type of link, the source of links is also a major consideration when building links for ecommerce SEO. This may include a mixture of high and low authority blogs (based on Google PageRank), articles, press releases, affiliate sites, forum posts, tweets, and other natural sources.
The key to creating a natural looking link portfolio is keep in mind the keyword relevancy. If you have an ecommerce website that sells shoes, but most of your links come from blog posts about hair loss, the nature of those links is far from natural. Google is smart and can recognize the contextual relevancy of your backlinks. For this reason, ensuring you build links from quality, relevant sources is important.
By now you should be aware of the nature of backlinks and how they influence the practices of SEO. Below we provide some ecommerce link building tips for SEO. These ideas are designed to help you sharpen your perspective on the new best practices of SEO link building.
* Social Signals - Although social signals, like Facebook likes, Re-Tweets, and Google +1's, may not directly impact rankings, they give your content natural credit. In the eyes of Google, when your link-infused content is socially shared and appreciated by real people, the link quality is greater. Be sure to share your blog posts, articles, and other forms of link-oriented content. This will also force you to keep quality control in mind.
* NoFollow Links - Even though NoFollow links are not quite as powerful as DoFollow links for ecommerce SEO, they help to diversify your backlink portfolio for a more natural look.
* Blogrolls - Use the blogroll section strategically for ecommerce SEO link building. Instead of linking directly to your product pages, try linking to other web properties (that contain links) to spread PageRank. For instance, if you a blog with a PageRank of 6 and another blog with a PageRank of 1, you could try linking from the PR6 to the PR1 to help the PR1 grow higher.
* Directory Listings - The web is filled with various online directories. Some have a very niche focus for ecommerce, which is ideal for ecommerce optimization. Seek out quality directories and build your profile as thoroughly as possible. The backlink provided in profile listing will not have tons of authority, but will still help make your backlink roster look more natural.
* Guest Blogging - If you don't have many link building sources, or would like to further diversify your backlink portfolio, guest blogging offers a great solution. In this context, you can inquire to other blog owners about writing a post for their blog. By doing this, you can set terms with the blog owner to allow you include a couple backlinks to your website.
Although these forms of link building for ecommerce SEO are not the most powerful, they will certainly help to make your backlink portfolio all the more natural. Also be sure to include various forms of link types as well as anchor text. If you have any ideas or tips you'd like to share, please let us know in the comments section below.continue...
Valuable, reader-focused content is paramount when it comes to SEO for ecommerce sites. Long gone are the days of writing keyword stuffed content to obtain better rankings. Now, content must be good. And I mean really good.
In 2011, when Google released its algorithm update called Panda, many sites were penalized for having overly keyword-stuffed content. In other words, they had too rich a keyword density on targeted phrases. This release has underscored the immense importance of creating quality content.
But what's more than just creating good content, is producing exceptional content that people will value and share. This, my friends, is the true way to improve your ecommerce SEO efforts.
In a nutshell, great content can become very popular on the web in minimal time. And when online content gets popular, it often is linked to (or earns backlinks.) This is called "link bait."
So if we write a stellar article that gets a ton of popularity (and backlinks,) that article becomes more authoritative, and thus the outbound links in the article (some of which may point to our money sites) will offer more power, or "link juice."
In addition to publishing phenomenal content, we must also share the content through a more social approach. With Google+ being a social platform that's integrated with search, the content marketing approach to better SEO is even more essential.
Although the 'backlink' currently holds the greatest authority in producing high rankings in Google, the socially oriented "+1" is beginning to make an impact. In fact, there have been numerous studies that show webpages with more Google +1's often rank higher than those with less or no +1's.
With respect to Panda (as well as Google's Peguin which targets over-optimized backlinks) this little +1 is momentous game-changer for SEO's.
My theory is that Google's +1 is quality control measure for its search engine rankings. Think about it. What better way for Google to overcome poor quality (yet highly optimized) pages holding top keyword rankings?
The answer: by slowly diminishing the authority of backlinks and increasing the power of +1's in determining the search engine results. The pages that have more +1's are more socially accepted and righteously approved by real people.
Backlinks will still have an influence, but over the next couple years as Google+ begins to grow, integrating socially-focused content marketing into your ecommerce SEO will be a must.
So the major focus for ecommerce SEO agencies is to start producing quality, relevant content that speaks directly to your target market. Some ideas include:
* Start a blog and write posts that inform readers of the features and benefits of products that you sell
* Create videos of product reviews or highlights and optimized those videos for SEO
* Build a sub-domain for your ecommerce site that emphasizes education about your industry or the products that you offer
Just remember, content creation is a big piece of the pie, but so is social promotion of your content. Be sure to establish accounts on primary social media platforms like Google+, Facebook, StumbleUpon, YouTube, and Twitter, to name a few. These platforms will help the spread and sharing of your content.continue...
Organic search engine optimization (SEO) for your ecommerce website is essential to be found in Google and other search engines. However, you do not need a professional SEO expert or website optimization company to do this work for you.
There are a number of organic SEO tools that can help do your own keyword optimization and website promotion. For small to medium sized companies with limited website budgets, these tools can help your website thrive without having to spend top dollar for organic SEO services.
Below we share with you seven SEO resources for ecommerce websites.
Content is and will continue to be the king of organic SEO. Scribe is simple SEO software program from Brian Clark who is the originator of Copyblogger. The program offers three step plan to help you build and optimized a successful website for SEO.
Scribe will enlighten you on the language and semantics that Internet users use, which is helpful knowledge to consider before creating and optimizing your ecommerce website's content. Once you have content for your website, Scribe can proceed to analyze the content of your website trying to ensure that it is reader focused. You will then learn ways in which you should tweak your content to ensure that it gets high page rankings in search engines. Lastly, Scribe will teach you how to build backlinks to your website (for off-page SEO authority) as well as teach you how to cross-link content and pages of your website (on-page SEO authority.) To start using Scribe, you'll need to pay a $17 monthly fee (which comes with a 30-day money back guarantee.)
SEOmoz is one of the biggest players in the organic SEO profession when it comes to ecommerce SEO software. SEOmoz supports a huge community of Internet users as well as a blog. SEOmoz provides the SEO-interested with an array of free SEO tools which they can use to for website optimization and link building.
In addition to this, there are also paid plans that users could opt for if they would like to take advantage of more tools. The Open Site explorer allows website owners to see which domains have been linking to their websites. If you use Google Chrome or Firefox you can get the MOZbar for free which is an add-on that will enable you to view page level details.
When it comes to link indices, Majestic SEO is the largest one available. Users can test it out whenever they want by simply keying in a web address into their home page. However, if you would like to take advantage of the tools and services that it offers, you should subscribe to it at $49.99 monthly fee.
SEMRush is not only ideal for ecommerce SEO, but also Pay Per Click (PPC) advertisers. This free, web-based software tool enables you to see the different keywords that your competitors are making use of on their site (SEO), as well as what keywords competitors are bidding on (via PPC advertising.) With this software, you are better placed at establishing what would be the most ideal content for your website that would attract web traffic. SEOQuake is another product from SEMrush that enables you to see different SEO parameters once you perform a search on any of the leading search engines.
In essence, the knowledge provided by SEO Book is based on a training program which helps to make ecommerce search engine optimization easy for basic end-users. Once you become a member, you get a host of useful tools. The founder of this website, Aaron Wall, is one of the experts in search engine optimization and has valuable insights from his expertise. In addition to this, Aaron Wall has written a host of eBooks which have sold over a million in volume. By becoming a member of SEO Book.com, you get a chance to interact with Aaron and his team of experts.
Raven offers Internet marketing tools to SEO's and website optimization specialists looking to improve on their organic SEO as well as social media marketing. The optimization company is not only good at what it does, but it does so in a fun and light manner. Using this service is convenient for beginners as they are not bombarded with SEO jargon rather it helps them figure out what keywords would be best suited for their website as well as greatly reduce their research time. You can earn some really good SEO tips for ecommerce sites based on the free thirty day trial. If you would like to still get access to the services you can then pay $99 a month.
As the name suggests, DIY SEO" is do-it-yourself SEO program that's education-based. The monthly plan for doing this on your own is $33.25. However, if you would like the software provider to handle some tasks on your behalf, you are required to pay a monthly rate of $149. One thing to note with this software though is that your personal contact information will be needed before you can get access to it.continue...
The advantages of guest blogging for SEO are plentiful. Although many SEO's believe the advantages of guest blogging lie solely in the practice of building links, being a guest blogger can contribute to much more.
Guest blogging provides great opportunities for all types of marketers to expand the exposure of their content and reach new audiences. So in addition to building links for SEO, the advantages of guest blogging are also in the form of brand building and inbounding direct traffic to your website or social media pages.
Guest blogging offer three universal benefits, beyond SEO. These focus on the:
* opportunities to broaden the reach and exposure of your content and overall web presence. This can be advantageous for both inbound marketing and building your online brand
* potential to develop new connections and valuable relationships. Guest blogging can open the doors to be a part of a strong community of bloggers and content marketers
* ability to generate link popularity from blogs that are both relevant and authoritative (the SEO value in guest blogging)
Below are a few of the most powerful resources to help you explore relevant publishing platforms and guest blogging opportunities for SEO
* Social Media Networks - Take advantage of social media networks like Facebook, Twitter and Google Plus to find blog posts being shared around by credible and relevant sources. Once you find some potential guest blogging prospects, reach out and inquire to blog owners about writing for their blog. Google - Start by performing a search query in Google for a keyword phrase that is relevant to your SEO keyword targets. Next, click the "More" option in the top navigation of Google, and then choose "Blogs." This will show only blog posts and blog sites that are relevant to your keyword search. Again, you'll need to do some outreach after pinpointing potential opportunities for guest blogging.
* MyBlogGuest.com - Visit www.myblogguest.com to find and network opportunities for guest blogging. This is large community of both guest bloggers and blog owners - so you can offer both - your content and you blogs.
Are you leveraging the advantages of guest blogging for SEO? Do you have any strategies SEO marketing or resources that you'd like share?continue...
SEO’s and web marketers put a lot of effort into building and earning inbound links to their website. Link popularity is the primary source to attain better keyword rankings in the organic search results.
This has worked wonderfully in the past to improve the keyword ranking of websites in search engine results pages (SERPs). However, in light of the changes that are often made to Google search engine algorithm, it is important to incorporate conscious and natural use of links on your website.
Not many people realize that Google does actually care about your outbound links. There are various reasons for this.
Outbound linking is an important aspect of SEO to keep in mind when developing an effective SEO strategy for your website. This is especially true since the algorithms used by Google often change. You may find that the quality of the outbound links from your website will be given a greater deal of importance. It is therefore important to ensure that you have high quality inbound links. The following are some aspects that you ought to consider:
Make a conscious effort to integrate outbound linking for your organic SEO strategy. Be sure to link to quality and highly relevant sources to garner the greatest value for organic SEO.continue...
Backlinks are still the most important aspect in an ecommerce SEO campaign. By generating backlinks to a website, you are able to gain higher authority, trust and thus rankings for your ecommerce.
With ecommerce SEO, you can choose from several linking building practices available out there that will help you rank your ecommerce websites. Take note that one of the easiest ways in acquiring high - quality links is using those general or specific niches. Then, this is where ecommerce directories come in because these directories would be responsible not only for higher ranking, but also in generating potential traffic and potential sales leads.
What can you do?
You know that a major part of your ecommerce SEO success will always depends or relies from the organic rankings in any search engines, so your main priority is to use the best ecommerce directories. Although, some of these directories are not working or dead, but you must take time researching them in the first place and looking for alternative links that are working.
Bear in mind that these directory will hold and help your link to build its weight on any search engines. Therefore, you must not stop until the end. Literary, thousands of these links are available online, but there are not 100% working, so do not dwell on these and look for others. However, there are some good directories online that help for ecommerce SEO, and these are as follows:
1) Elib.org - is an international ecommerce directory that has a page ranking of 5. This directory has a friendly - user interface that allows your potential or current customers to pick and get all kinds of products, goods, and services online. This directory has a safe window, so online shoppers worldwide are safe and secure when they are shopping in your website. This also provides shopping services related to computers and games, clothing and accessories, and pets.
2) Ecommercedirectory.net - is another web directory that has a page ranking of 3, aims to increase your websites or online businesses, boost and increase your earnings by providing you the platform for e - ecommerce related resources, links, and businesses. They have easy features of the indexes of e - commerce related links including technology vendors, internet marketing, customer relationship management, strategy and many more. They also help e - commerce businesses to lessen their advertising cost while increasing their sales at the same time.
3) Dmoz.org - is the newest innovation of the Open Directory Project that is one of the most comprehensive and largest human - edited online ecommerce directories. The contrition and maintenance of this directory depend solely on the immeasurable and international community of volunteer editors. All important features in this directory are simple and easy to use, so you don't need deeper knowledge in using this directory. This directory also has the Open Source Movement, so submitting your major directory is 100% free.
There, you have it! Ecommerce directories can attract business participants, potential consumers, as well as earn backlinks for SEO. You don't have to worry about your audiences because these directories will take care of it. This is also the place where you can develop your resources and help establish a better SEO campaign. As a result, using ecommerce directories always make a big influence in generating traffic, leads, and customers!continue...
Bloggers and website owners know too well the importance of quality content. Actually, the value derived from your site by users is largely determined by the content, other factors come later.
Creating user-focused content will help your website earn organic links as well as helping your online business thrive. Getting to know exactly what your users want can be an uphill task. The tips below (segmented into two parts) will help you develop content that will not only help retain current users but attract potential clients as well.
Figuring how exactly what resonantes with your target audience is vital to the health of your content strategy. Extracting this information can not only fuel a link earning content strategy, but also ignite aspects of your SEO strategy. Below are a few ways in which you can learn more about your audience.
Remember without engaging your users you will never ever learn more on their tastes and preferences. After posting something on your site ask them questions concerning that particular topic. Also, your system should allow users to leave their phone numbers and email addresses when making comments. This way you can contact them later and have a more personal conversation or even send them mails.
Note that communicating to clients is very important in establishing long-term relationships and even building trust. Clients will always feel how much you value them and be very honest with you.
Usually when you post content, users will comment, like and even share that information. Be very keen and take track of these responses. When you talk to users they will tell you what interests but you can only know the truth after presenting that content.
Get to know the number of tweets and Facebook shares a particular post gave you. For example if you post an article an article about traveling tips and another about health, look at the response you get for both. If the article on health issues elicits more reaction, then your users are more concerned about their health and not traveling.
Note that these are judgments made from simply observing what happens. Dig deep into what makes users value another topic and not the other.
Social media is important to the success of any online marketing and SEO strategy. As such, study what happens on social media very carefully. People may not be reading or sharing your content not because it lacks value but due to the language and style of content. Learn to use the jargon that is appropriate for either twitter or Facebook at that given time. Also do not limit yourself to Twitter and Facebook use sites as LinkedIn and Pinterest as well.
Sometimes you might be committed and rarely have time to follow up on current news. Using Google and Talkwalker alerts will save you time. Set up alerts depending on your niche, that way you will be notified whenever something important comes up.
Once you established the means for which you can generate ideas, now comes the harder part of actually putting those ideas in motion. Below are a few tips to help direction your efforts with the right intentions.
As much as you are looking to expand your client base, never ignore existing clients. It is important that your current clients or users remain loyal. Be creative and craft ways of rewarding loyal customers. For example you can offer those discounts, incentives, free shipping and coupons. This way they will feel appreciated, make repeated purchases and refer others.
If you operate a local American travel website, the content might interest someone from Europe who is interested in visiting America. Therefore develop your content to cater for that particular area but make it appealing to others also. As such, you will get numerous links that are from both within and without.
Creating a natural content strategy that favors your local audience is not a bad idea. However, in order to attract more users develop something that can be consumed by people of diverse cultures.
For example, if you own a website that advises on health matters in your region, you can design the content to suit anyone. Health is diverse and problems related to health are common in most parts of the world. As a hint you can have a list of as many health facilities as possible and let users search the ones closer to them. If you liaise with the health facilities, then you can agree on commission rates for each referral.
The most important thing in link earning is to know what your users want. After that you can develop tailor made content to specifically meet their needs. Remember the importance of social media in expanding your customer base. Also note that there is no standard formula when it come s to natural link building, just use the mentioned tips and a little creativity.continue...
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