The landing page is a very important page the often requires ongoing analysis and improvement. Strategic landing page design is most often required in email marketing and Pay Per Click advertising. The aim of the landing page is to convert or funnel visitors into taking action, such as signing-up or making a purchase.
One of the more basic approaches to optimizing landing pages for more conversions is performing A/B split testing of various landing page concepts. This typically involves designing numerous variations of landing pages and testing each over a period of time to determine which styles work best.
Testing multiple landing pages is often critical for high traffic situations, such as competitive keywords (via PPC advertising) that result in a high volume of visitors, as well as email marketing campaigns that target tons of customers. Different landing page concepts will usually place calls-to-action, images, navigation and links, copy, and other web design elements in various formats. The key is to closely track and monitor which design concepts offer the most web marketing success.
In addition to testing landing pages, there are also some general approaches to designing and formatting effective pages. Below we offer 7 tips to optimize your landing pages for greater conversion rates.
1. Always include a call-to-action: It is always recommended that you include some sort of call-to-action on your landing page. Typically the best calls-to-action will be very obvious and include copy that promotes action, or leads with a verb. We suggest utilizing a web designer who can create very attractive and prominent buttons or submission forms. Just remember to keep your entire conversion funnel in-mind when designing the call-to-action for your landing page.
2. Produce content that is digestible: Exceptional content not only ensures visitors learn and understand what makes your business unique, but great copy can often times trigger the emotional appeal of users. Experienced copywriters to will get to know the target audience and their true needs and desires. They will then produce copy that speaks value, trust, and empathy to the reader.
3. Avoid offering too many choices: Know the true purpose of your landing page and focus on the purpose through very specific goals and objectives. Be very precise in the options your provide and focus on the buttons, links, and other calls-to-action that will promote the conversion. Also, it sometimes best to strip your landing page designs of the core navigation that is on your website. This will further ensure that users make their way down your pre-determined conversion path.
4. Keep your pages simple: Any talented web designer can make a landing page that walks, talks, moves, and blinks. These web design elements might work for inside webpage or homepage; however for landing pages, simplicity is often more effective. In a landing page's design, you want your users to focus on the core copy and the call-to-action. Any distractions could hinder the performance of your conversion funnel.
5. Minimize the length of forms: Avoid having too many fields in your forms if you want to convert more users. Having a short, tight form that only requires necessary information is key aspect of web designing a better landing pages.
6. Avoid trying to oversell your value: Keep your value proposition concise and to the point. Additionally, avoid using buzz words, industry jargon, abstract terms, and other marketing lingo that some visitors might not understand. A good approach is to use plain English that can be understood by a middle school student.
7. Evoke trust: Trust is very important when it comes to conversion. Visitors need to view your company honest and professional. You can enhance the perception of credibility and reliability by using testimonials, case studies, or reviews. You can include some web design elements that include professional accreditations or other affiliations that might make you stand out as more credible.
Landing page design and optimization is not easy. It requires having the right resources (e.g. graphic web designers, copywriters, strategic marketers) as well as experience in knowing which design concepts are most effective.
One company that we recommend consulting for expertise in landing page design, development and optimization is OIC Group, Inc. based in Peoria, Illinois. They design and marketing experts at OIC Group offer a wealth of experience in ecommerce web development, SEO, PPC advertising, and custom web design services. They specialize in landing page optimization and design and can offer a individually tailored solutions to meet a wide range of needs. Additionally, this web design Peoria IL company is highly affordable and caters to small businesses and local professionals who may have certain budget restraints.continue...
One way to build a successful ecommerce website is to embark on a Pay Per Click (PPC) advertising campaign. PPC or paid search advertising is fast way to reel-in highly targeted web traffic.
In short, PPC is creating ads to display on Google search (or on other related websites) and you only pay each time an ad gets clicked. Once a user clicks your ad, they will be taken to the landing page that you specify. It's therefore very important that your landing page well-designed and written so that it promotes conversions, or sales.
Many ecommerce PPC advertisers fail to ensure that their landing pages are optimized for the best results. Instead, they use generic, pre-existing pages of a website that has no true conversion funnel or plan of action for users after they land on the site.
In this post, we underscore the significance of optimizing landing pages for ecommerce PPC as well as tips to be mindful of when designing and writing these unique pages.
Personalizing your landing pages for ad copy consistency is a powerful concept that can help you optimize your landing pages for greater PPC success. When a user clicks on a sponsored ad or paid listing, they will anticipate what the ad mentions on the landing page. It's absolutely critical that the landing page meet users' expectations. Furthermore, it's ideal when you can match elements of your ad copy with that of your landing pages.
There are many ways that can help you make consistent your ad-to-landing page content. These are:
* Know the nature of your target market and the ad copy that best appeals to their interests. If you're using an emotional approach in the ad copy, try to follow-up with that approach in the landing page design and copy.
* Design new landing pages for each ad group or ecommerce PPC campaign. Having dedicated ecommerce PPC landing pages for each individual ad group well improve the control and performance of your ads.
During the designing and copywriting of your website's landing page, you should always keep the design and layout consistent with that of the rest of the website. The meaning behind your landing pages is to facilitate sales with predetermined conversion funnel. Whether the funnel is as short as a button that says "buy now" on the landing page, or takes users on a path of learning more through more pages (typically for more costly, high consideration purchases,) having a conversion strategy with your landing pages is key.
Landing pages should contain all the information that visitors demand to move forward with a purchase. This primarily focuses on sufficient and well-written copy, relevant and compelling images, intuitive web design, and minimal navigation (to ensure that the only options are those you want users to take.)
For ecommerce PPC advertising, one of the simplest ways to optimize your conversion funnel is to include a very prominent "buy now" or “add to cart” button on the landing page. These types of calls-to-action should be large and apparent, as well as bright so that they stand out on the page. Additional considerations include having product reviews, video highlights, or small image galleries.continue...
Organic search engine optimization (SEO) for your ecommerce website is essential to be found in Google and other search engines. However, you do not need a professional SEO expert or website optimization company to do this work for you.
There are a number of organic SEO tools that can help do your own keyword optimization and website promotion. For small to medium sized companies with limited website budgets, these tools can help your website thrive without having to spend top dollar for organic SEO services.
Below we share with you seven SEO resources for ecommerce websites.
Content is and will continue to be the king of organic SEO. Scribe is simple SEO software program from Brian Clark who is the originator of Copyblogger. The program offers three step plan to help you build and optimized a successful website for SEO.
Scribe will enlighten you on the language and semantics that Internet users use, which is helpful knowledge to consider before creating and optimizing your ecommerce website's content. Once you have content for your website, Scribe can proceed to analyze the content of your website trying to ensure that it is reader focused. You will then learn ways in which you should tweak your content to ensure that it gets high page rankings in search engines. Lastly, Scribe will teach you how to build backlinks to your website (for off-page SEO authority) as well as teach you how to cross-link content and pages of your website (on-page SEO authority.) To start using Scribe, you'll need to pay a $17 monthly fee (which comes with a 30-day money back guarantee.)
SEOmoz is one of the biggest players in the organic SEO profession when it comes to ecommerce SEO software. SEOmoz supports a huge community of Internet users as well as a blog. SEOmoz provides the SEO-interested with an array of free SEO tools which they can use to for website optimization and link building.
In addition to this, there are also paid plans that users could opt for if they would like to take advantage of more tools. The Open Site explorer allows website owners to see which domains have been linking to their websites. If you use Google Chrome or Firefox you can get the MOZbar for free which is an add-on that will enable you to view page level details.
When it comes to link indices, Majestic SEO is the largest one available. Users can test it out whenever they want by simply keying in a web address into their home page. However, if you would like to take advantage of the tools and services that it offers, you should subscribe to it at $49.99 monthly fee.
SEMRush is not only ideal for ecommerce SEO, but also Pay Per Click (PPC) advertisers. This free, web-based software tool enables you to see the different keywords that your competitors are making use of on their site (SEO), as well as what keywords competitors are bidding on (via PPC advertising.) With this software, you are better placed at establishing what would be the most ideal content for your website that would attract web traffic. SEOQuake is another product from SEMrush that enables you to see different SEO parameters once you perform a search on any of the leading search engines.
In essence, the knowledge provided by SEO Book is based on a training program which helps to make ecommerce search engine optimization easy for basic end-users. Once you become a member, you get a host of useful tools. The founder of this website, Aaron Wall, is one of the experts in search engine optimization and has valuable insights from his expertise. In addition to this, Aaron Wall has written a host of eBooks which have sold over a million in volume. By becoming a member of SEO Book.com, you get a chance to interact with Aaron and his team of experts.
Raven offers Internet marketing tools to SEO's and website optimization specialists looking to improve on their organic SEO as well as social media marketing. The optimization company is not only good at what it does, but it does so in a fun and light manner. Using this service is convenient for beginners as they are not bombarded with SEO jargon rather it helps them figure out what keywords would be best suited for their website as well as greatly reduce their research time. You can earn some really good SEO tips for ecommerce sites based on the free thirty day trial. If you would like to still get access to the services you can then pay $99 a month.
As the name suggests, DIY SEO" is do-it-yourself SEO program that's education-based. The monthly plan for doing this on your own is $33.25. However, if you would like the software provider to handle some tasks on your behalf, you are required to pay a monthly rate of $149. One thing to note with this software though is that your personal contact information will be needed before you can get access to it.continue...
The practice of landing page optimization centers on improving the conversion potential of your paid search advertising traffic. The focus is to direct the attention of your visitors so that they are more compelled to complete your conversion goal.
Whether you conversion goal is a sale or a sign-up, there are several universal techniques you can employ for landing page optimization. Below we share with you seven tips to maximize the performance of your landing pages.
The opportunities to exploit various forms of media for a website are constantly evolving. As a result, can explore various forms of rich media to optimize your landing pages. Taking advantage of videos can be a great way to bolster visitor attention without requiring them to read a bunch of copy. Images and graphics are also a powerful way to maximize your landing page's conversion potential.
Most people think that their website's homepage is the best landing page for their paid search advertising. In most cases, a homepage is far too broad to meet user expectations. Not only is the content too broad but the homepage typically contains too many options and snippets of information. Landing pages need to be highly focused and dedicated per ad campaign or ad group.
Create a variety of landing pages that are dedicated to multi-audience users. This practice is commonly known as traffic segmentation and it's usually applied to PPC campaigns that anticipate a number of different audience types. The creation of segmented landing pages may be best inspired by research and interpreting Analytics data.
Stunning headlines are what get heads turning and users engaged. Writing a superb title or headline will be the primary factor to attract and sustain the attention of a visitor. While writing a headline, keep in mind that it should be focused, and elicit curiosity in the user to the point of reading it.
Avoid distracting your visitors with complex navigation links and opportunities to explore other pages of your website. Maintain the focus of you landing pages by eliminating extra options that can deter the achievement of your conversion goals. The approach behind landing page design should direct users to the point of interest that got them clicking on the ad in the first place.
Ensure that your unique selling propositions (USP's, like free shipping, buyer incentives, etc) stand out from in the content. Differentiate your business from you competitors and emphasize to your target visitor why they should be buying from you, and not them.
You can create an Internet buzz through social media if your landing page is an item that can be easily shared. Social media sites such as Twitter and Facebook can rapidly spread the buzz around. However, it has to be an item that represents something personalized and humane rather than the usual spam on the Internet.
Do you have any landing page optimization tips that you'd like to share? Let us know in the comments section below!continue...
Web presence management is an evolved approach of web marketing, and it encompasses much more than just organic SEO and PPC advertising. Web presence management focuses on a more strategic approach to building a powerful brand amongst an online audience.
With respect to the astonishing growth of social media (and its influence on both SEO and PPC via Google+) constructing a web presence management framework is a more cohesive strategy that encompasses a number of elements.
In a nutshell, a web presence management framework is the culmination of a brand's digital marketing channels and online touch-points, and how these elements combine to generate greater brand awareness and visibility.
Ultimately, creating an optimal web presence hinges on creative planning, thorough research, a strong sense of consumer behavior, and dedicated execution. In a sense, web presence management is like real marketing. The only difference is how the context focuses more on digital marketing channels, such as the Internet and mobile devices.
Each framework for web presence management will be difference per brand. However in most situations, a brand will include at least two to three of the following elements.
Social media is the glue that helps keep your brand tight with your community. It's a cost-efficient medium to create loyalty with your audience. Whether your business pursues Pinterest, Facebook, Google+, and/or Twitter, social media should be a must in its web presence management framework.
Organic search marketing (SEO) is one of the most popular sources for quality website traffic. Although organic search engine marketing is a long-term effort of getting your site ranked in the search engines, the benefits can be momentous for your business. Most frameworks for web presence management will include some keyword targets for organic search marketing, but not all brands will find this strategy necessary.
Pay Per Click (PPC) advertising, or paid search advertising, is a great supplement to an organic search engine marketing strategy. Unlike organic search marketing (SEO) PPC advertising requires marketers to bid on select keywords. This offers a more immediate form of search engine exposure, but the quality of traffic may not be as good.
There's usually always a way to include mobile in a business's web presence management framework. Whether via text message marketing, mobile search engine marketing (SEO or PPC,) QR code integration, or mobile app development, the growth of mobile must not go overlooked
We all understand the importance of solid website with a decent looking design. But one on-site element that must be address is conversion rate optimization (CRO). This is the diligent practice of testing and improving calls-to-action and other on-site elements that contribute to more conversions and sales. Like we mentioned above, each web presence optimization framework will be unique. These five elements will be integral for any successful strategy. To learn more about how develop a powerful web presence management framework, visit Web Presence Group. Their team of experts can provide a free audit to see where you stand.continue...
In most online shopping situations, Internet shoppers tend to browse around and hop from ecommerce site to ecommerce site. Especially in cases when shoppers know exactly what they're looking for, it's common for people to visit multiple ecommerce sites to compare prices.
If you're an ecommerce marketer, you can learn to leverage price comparison features to better market your brand and optimize your ecommerce web presence. In essence, price comparison resources help users seek a solution to their needs, all the while positioning your ecommerce brand as a trustworthy source of information.
There are a number of advantages of using price comparison features to market your product line. One thing to keep top of mind is to understand that most common customers have high expectations and are much more meticulous.
Many shoppers will take the time to assess as much information they can on any specific product. This includes product details, pricing, and reviews, to name a few. Having this information in a presentable form is key to leveraging a cohesive comparison resource for your ecommerce marketing efforts.
Many online shoppers trust price comparison websites as they are independent and unbiased. These types of resources provide insights about products that have not been submitted by companies or individuals with any certain interests.
For this reason, it is important to present your price comparison web presence in a neutral manner. Some of the best ways to do this are using an independent domain (or website) or utilize other existing resources. Offering nuetral information is imperative for success.
It is also very critical to keep in mind that as online shoppers compare products on these resources, they're gaining knowledge and insights about other ecommerce brands and products and what makes them click centric. If you can earn their business via a price comparison web presence, your website can leverage their loyalty for the long-term.
These types of resources can also help you make improvements to your ecommerce optimization efforts. Price comparison resources and websites enable you to look at how other ecommerce stores are pricing their products, as well as additional incentives in which they may be offering. This can help you and your ecommerce marketing team optimize your company's web presence accordingly.
The trick is to get creative and determine what makes your offering unique and outstanding from the clutter. Price comparisons can be a powerful way to generate more business while bolstering your ecommerce brand.continue...
The importance of website optimization has gained prominence with the increased number of online businesses and with more people relying on the Internet for information. The need for optimization has been majorly to beat the competition and get to direct traffic to the website.
Website optimization thus basically refers to the strategies and means used to increase visibility online and get higher page ranks amongst the major search engines. This stems from the fact that with many people browsing online for information and looking where to purchase products and services, only those sites easily accessible and traced will attract traffic and eventually result in higher sales.
Website optimization involves a unique mix of techniques that have to be all successfully executed to guarantee desired results. With the high competition in ecommerce marketing, it is important for any business to master the basics of website optimization. Important aspects to consider include the following:
On-page optimization refers to the strategies employed on the web page. They include the title, tags, articles on the website, the keywords used and the choice of URL. It also includes the design of the webpage. The important guiding principles are three. As for the tags and the keywords, they should be well placed to ensure you attain a higher rank and that the search engines can actually get the keywords you want to project. As for the content, while it should be rich and well optimized, remember content is nowadays part of optimization. It should be relevant and informative to the target audience. The design of the webpage should also be attractive and matching to the products or industry. The pages should load easily and be interactive and share features.
Off-page optimization refers to your efforts elsewhere to enable you gain increased online visibility and improve your rank on the search engines. The most common method is to have quality backlinks to your page. There are several methods involved here. First, there is the ethical gathering of links from relevant sites leading to your site. Relevant respectable sites give you quality links which not only provide you with visibility but do much to improve your search engine ranking. There is also the writing of articles and submitting them to directories; these have your links and help you establish your credibility as an informative source.
With the emergence of social media as a powerful communication tool, it will be detrimental to ignore it in your website optimization attempts. You will need to have accounts in the popular social media sites where most of your clients are. Aside from being a source of back links, you get to interact with your consumers and it can also be used for customer care. You would need to have a blog for your site; this creates an interactive channel and allows you more space for promotion and increased visibility. For maximization of social media you should add share features and enable the clients to purchase from their favorite social sites.continue...
Given the competition in the ecommerce field, many online business people are opting for creative and ingenious ways to stay at the top. As expected much of these strategies revolve around search engine optimization. One sure way is on page optimization (or "on-page SEO,") which are tactics employed on the website itself to ensure it attains higher ranks on the search engines, helping to increase your brand's online visibility.
There are numerous SEO strategies for ecommerce websites that you can employ, but for on-page SEOm ensure you keep in mind the following tips to build a powerful online store.
1. The structure of your URLs - While it is not a guarantee that you may have control on what your URL will look like, it is important to ensure it has either the products names or keywords. This is much more effective than the usual numbered URLs. These are unknown and will not help in identifying your products. Still on the URL structure, ensure you avoid cases of duplications which end up in having your product on different pages.
2. The content of the title tag and the meta description - The HTML title tag forms one of the most important aspects of your website. Given the provision of up to 65 words, it is important that you include all the relevant key words and name of the product. The meta description which is but a short description that appears on the search pages with the SEO title is also crucial. While it does not play a role in the ranking of the page, it does have an influence on whether someone will click to visit the page. Thus it should be summative and well as descriptive to capture the attention of any person looking for the product. Usually it is about 160 words.
3. Use of images and ALT tags - Images and the ALT tags provide an opportunity for you to slot in important keywords and names. This will help optimize the page as the search engines can rank the images. Aside from the SEO advantages, images liven up the page and most customers are likely to buy what they can see and access hence the need to have a picture. Care should however be taken so as not to have too many images as they would make the page load slowly.
4. Unique product descriptions - These have a double advantage. Depending on the choice and distribution of keywords, the product descriptions help the ranking of the page. They also help in convincing the customers about the product. They have to be precise and informative with the number of words just enough to answer the questions of the reader but not too detailed to overload them. It is important to avoid tailoring the descriptions content to just the search engines at the expense of the client’s need for information.
5. Leverage engaging videos - Use of videos creates numerous advantages, when a video thumbnail is added to an article, it helps increase its rank. They also are a great way to explain information and many Internet users will choose them over a plain article.
We hope these on-page ecommerce SEO tips will help you build a well-optimized website that's geared for search engine success. For more information and resources about on-page SEO and website optimization tips, visit the Web Presence Group, a highly acclaimed provider of website optimization services and insights.continue...
Product pages are the bread and butter for ecommerce websites. They serve as the primary page the yields conversions, and in many cases, are the pages that offer the most value for SEO.
Think about a search engine user who is seeking a product of desire. That individual (assuming they know what they are looking for) will probably search a semi-specific keyword phrase (depending on how far along they are in the buy cycle.)
Some examples of product-related keyword searches are:
Notice how each search phrase gets even more specific.
The nature of product seekers who are ready to make a purchase is to search very specific keyword phrases. Additionally, the more broad keyword phrases (e.g. "mens running shoes") are typically far more competitive for ecommerce SEO.
It's thus wise to optimize your product pages to the very specific make and model keywords that your target market is seeking. You will definitely want to include the brand, model, type of product, and whether or not it's gender specific for men or woman (or for kids, too.)
Below are the elements of your product pages that you'll want to optimize for ecommerce SEO.
After you have your keyword phrase selected, you'll want to optimize your product pages via the following elements:
Lastly, be sure to have your produce pages linked in an HTML sitemap. For robust ecommerce sites with thousands of products, you may want to have dedicated or segmented sitemaps to help facilitate crawling and indexing of the website.
Want more ecommerce SEO tips? Visit the SEO articles section of Click Centric SEO where experts of the company share a wealth of insights on ecommerce SEO, social media, and PPC advertising.continue...
When looking at SEO, most companies still ignore the kind of business they operate and instead focus on the basic strategies. All the SEO principles are the same for all kinds of companies and all industries. Some things differ depending on whether you own a blog, a franchise or an ecommerce site.
After understanding how SEO operates, it is good to know the way it relates to the company type that you own. The best way to do this is to create a SEO checklist. Here is the ecommerce SEO checklist for your search marketing needs:
Want more in a SEO checklist for your ecommerce site? Visit the ecommerce SEO checklist from Click Centric SEO, a professinal provider of ecommerce SEO services.continue...
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