Web Ecommerce Solutions

    

Fast Funding for Online Business via Kabbage

Opening up an online store offers a number of unique challenges that web entrepreneurs face. One of the most common hurdles that Internet businesses encounter is receiving financial help from lenders and banking institutions. Small online stores, as well as many large, struggle to acquire financing from lenders. Now there is a viable solution for online companies to obtain the funds they need to grow and succeed.

Kabbage LogoProviding funding exclusively for online retailers, Kabbage is company that offers financial solutions that would otherwise be unattainable through traditional means. Kabbage's core concept is to provide capital for small and medium online businesses. Starting in the latter part of 2008, Kabbage rapidly grew to the point when in April 2010, the company started giving out advances to online sellers. Since that time, they have expanded their services, providing capitalization to many online businesses throughout the United States.

Kabbage determines risk by analyzing each applicant's listed products and/or services, and by leveraging the applicant’s unique information against data commonly available about related online sellers. Specifically, they assess the applicant’s online activity over a period of time. This assessment includes previous sales and credit history, as well how the applicant’s prices compared with those of his or her competitors. Basing on this, the company informs the client of how much credit he or she is eligible for.

What is amazing about Kabbage's system is that they can make the funds available in as short as ten minutes, provided all requirements are met. This provides clients with faster and better opportunities to market and grow their business. This is particularly helpful for new start-up endeavors as well as online sellers who are looking to expand.

Application for online business loans at Kabbage is fast and easy. Start by entering your marketplace seller ID and proceed per their instructions. The most important information Kabbage will need to approve your application is your marketplace seller ID and your PayPal account. This allows them to initiate authentication procedures which include information about you personally, your business, and credit information. All of this can take as little as ten minutes.

Kabbage offers a tremendous advantage for online sellers, particularly to those looking for immediate financial support. Getting the assistance you need is within reach in a convenient and easy way. The help of Kabbage can provide more opportunities to buy inventory, update your accounting system, hire new employees, and most importantly, allow your online business to flourish to its maximum potential. Visit the Kabbage website at https://www.kabbage.com for more information.

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Basic SEO Tips For Ecommerce Stores

Ecommerce SEO efforts are focused mainly on concepts of organization.

This simple idea opens up a world of optimization complexity. Ecommerce stores are typically deep. That is, they contain tons of pages, many of which may be related to one another. This raises concerns about duplicated content and overlapping pages. Thus, Ecommerce SEO can be a mind-boggling endeavor.

Below we touch on the major aspects of optimizing an Ecommerce store and what areas you should be focusing your attention to better your SEO performance.

Product Details

The heart of an Ecommerce website is the pages that include specific product details. Product detail pages are considered the most important since these pages are where sales conversions are realized. And as many optimizers know, web content is king.

Potential customers go to these pages to find product specs, read reviews, compare prices and view actual products before making purchase decisions. Regarded as the Ecommerce “bread and butter” pages, product specific pages play an important role in on-site and external search engine queries. Branded goods thrive on granular searches, and sites that put importance on even the smallest product details, gain more opportunities for conversions.

Classification

To maximize ranking potential, correct classification of pages is a critical factor. It enhances browsing experience and optimizes performance in generic and short-tail search queries. SEO experts are faced with two tasks pertaining to classification.

One is page assignation depending on top-categories, or those that contain product detail pages. The other is the organization of these categories into hierarchies which is referred to as ontology. Proper execution of these two tasks results in a cohesive structure of low-level pages being supporting top-level pages. This in turn can promote wonders in overall rankings – especially when URLs are named in perfect accordance.

Meticulous planning of page classification is essential because even semi-correct classifications can turn out harmful, particularly if product details are used as a methodology of creating URLs. Here, experience and expertise on the SEO provider’s part is highly crucial.

On-Site Search Engines

Another important feature of Ecommerce websites are on-site search engines. Many internal search engines perform poorly, rendering undesirable results even when the specific item queried is present on the site. SEO providers can only do their job well if they have access to the marketing metrics and relevancy data in which the in-house IT department may have exclusive rights on.

A search engine that performs excellently is desirable to begin with. Although well-performing internal search engines can be costly, the end results make it worth the splurge. Internal search engines hold the key to extremely important data that are used for analyzing queries, result observations, and manipulation of search engine settings to optimize results. It allows for errors to be addressed appropriately, like poor classification, which allows you to change settings and eventually, maximize performance in external search engines as well.

There so many factors that going into a well performing Ecommerce store. Many e-retailers are complex and filled with bugs, but addressing some of the primary components mentioned above can yield much better search engine results. In essences, a better optimized Ecommerce store begins with organization – through various levels of pages, site content, and overall architecture of the website.

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Strategies For Ecommerce Success

If you have an idea for an ecommerce venture or are thinking about taking your retail business online, now is the time to seize the moment and start taking action. Below we have compiled a few general strategies for those interested in pursuing ecommerce as a new road to success.

Analyze Your Target Market

Just like a brick and mortar business, ecommerce requires that you understand the market for your products. The first thing to do is see if consumers are looking online for the products or services you are planning to offer. Google's Keyword Tool should provide you with the traffic volume data you need. Enter a list of 20 or so keywords which best describe your products and see if the results offer viability in terms of demand. Low traffic keywords doesn't necessarily equate to low viability. Certain products, by their nature, will manifest low numbers, but may in fact be ideal for your ecommerce efforts. Also try searching your desired keywords in Google just as you would from a consumer’s standpoint. This can help you gauge just how competitive these keywords are, in accordance with traffic data. Are companies bidding on your keywords in the paid or sponsored listings? How many sites are competing in results (found just below the keyword entry box)? If competition is low, you might be able to carve your niche on many desirable keywords.

Research Ecommerce Software

Software for ecommerce is expensive but it can provide a strong foundation for online retailers with a lot of products. A good system carries a number of features that includes seamless integration with merchandizing, product tracking and reporting, as well as sales and conversion data. When researching ecommerce software, look for integrative features like SEO and CMS functions, content editing, and if the program includes “back office” functionality for warehouse management and stock control. Last but not least, a solid software platform for ecommerce should have an effective payment system that enables seamless authorizations and product settlements.

Effective Ecommerce Marketing

There are several excellent ways to market your website and its products. And because many of the techniques for ecommerce marketing are highly specialized, many experts will agree that consulting with an experience ecommerce Internet marketer is the best approach. This way, you can rest assure knowing that the right tools and strategies are in place to maximize your website and product’s visibility. Ecommerce marketers commonly use a combination of organic SEO, Pay Per Click advertising, affiliate marketing, and social media. Typically, search engine optimization ideal for low-competition markets, such as those products that Amazon and other powerful websites are not optimizing for. When SEO deems too competitive, many Internet marketers utilize paid search advertising and other forms content marketing and direct online marketing. Consultancy services are also a good route to take for ecommerce marketing, especially if your inventory is small or if you have a very niche product line that you know best. Here professional Internet marketers can offer insights and training on how to establish your own SEO or PPC program.

Web Ecommerce Solutions Moving Forward

Ecommerce is becoming more and more prevalent, particularly through mobile devices. And because consumers are shopping on there smartphones, having a mobile-friendly shopping cart is going to be the new “must have” for online retailers. Keep reading the Web Ecommerce Solutions blog to stay fresh on the best practices of ecommerce and online marketing.

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Capitalize On Key Dates for Australian Holidays

With the holidays fast approaching, Google has marked the critical Australian Ecommerce dates leading to gift-giving season. December 4, 11, and 16 are the dates that would make the most impact for Australian retailers hoping to cash in on the holiday shopping frenzy.

December 4 marks the closing of the international shopping window and people will start looking at local stores to fill up their gift lists. By December 11, worrying over whether gifts can be delivered on time will occupy a lot of people's minds. If you can guarantee delivery by the 24th, you'll have lots of sales opportunities.

The 16th is expected to be frantic, since this is the last day that most shops can ensure timely delivery. Google recommends effective advertising to ensure that your company makes the most of the season.

The period leading to these important holiday dates require better advertising campaigns. Ross McDonald, Google Australia's head of retail says that "major retail advertisers miss 80% of their potential search traffic because their daily ad budgets were the same as the middle of the year".

Most consumers begin their holiday shopping the day after Thanksgiving, often referred to as Black Friday. So start building your arsenal now prep-up for these big dates.

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Deep Link Building for Ecommerce SEO

Deep link building is a highly effective technique to improve you Ecommerce SEO efforts. Not only does deep linking help promote specific product pages in the search engines, but deep link building helps the overall performance of the domain.

What are deep links?

In essence, backlinks that are not directed to a website’s homepage are called as deep links. These links are actually directed to one of the sub-pages of the concerned website. This form of linking is importance for large websites in order to make them more popular on search engines like Yahoo, Google, and Bing. It helps the website being optimized to be found by people who are looking for keywords in their searches. Deep linking for ecommerce is a very important aspect, because it helps the optimization of those inner-pages that often influence conversions.

Why is deep linking important?

Deep linking tells the search engine that our website offers relevant and desired information in all its content. It is one of the most powerful tools to advertise the content of our site throughout the Web. Links are like votes, and using deep links makes our content more relevant to the search engines.

An ecommerce website can always use more traffic, thus improving its conversion opportunities. Thus better link popularity is a prerequisite for search engines optimization when it comes to ecommerce. Any ecommerce site will benefit from deep linking to pages that provide product information and the like. These pages are often the most important, and when linked to, can find their way to the search engine results.

How deep linking can be done?

 

1) Get all of your link building resources in line, whether that be article submissions, forum posts, or blog commenting.
2) Determine the sub-pages and product pages of your ecommerce website that offer the most value.
3) Pinpoint the keyword phrases that you plan to target for each sub-page for SEO purposes.
4) Use your link building resources to direct relevant anchor text links to these inside pages.
5) Boom! That's deep linking!

It's a pretty straight forward process and it doesn't require much SEO or technical background. Keep deep linking for SEO and exploit a powerful web ecommerce solution.

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An Evolving Thing Called M-Commerce

M-commerce, also known as mobile ecommerce, is conducting business through Internet enabled mobile devices, particularly for the promotion and sale of goods.

In essence, M-commerce facilitates business transactions over wireless mobile devices. M-commerce relates to the sale of goods and/or services, which is initiated by using smartphone technology such as mobile apps and interactive mobile shopping carts.

Consumers are using their mobile devices to carry out their shopping needs. And even more prominent than actually making transactions, people are using their smartphones to research and comparison shop. Overall the opportunities to funnel sales using M-commerce are plentiful.

The applications for mobile ecommerce are vast. Below are just a few examples of how M-commerce has been put to work:

  • Purchasing and downloading music, games, and other form of media
  • Pinpointing goods and services in a local area
  • Researching and trading of stocks
  • Booking travel tickets
  • Managing financial and banking accounts

Mobile ecommerce has gained huge success in many markets and is projected to be the next major wave of ecommerce.

Consumers are headed toward an increasingly fast-paced lifestyle, and demand more efficient means to go about their daily tasks. That is why M-commerce is destined to be a major player in how we do business.

How To Adopt to Mobile Ecommerce

Mobile devices and social media are transforming the way consumers interact with both businesses and each other. The keyword here is "Social," because for many, the sharing information is what's important. In addition, the sharing of information is what facilitates greater awareness and unbiased promotion of certain products and services.

To get a jump on M-commerce, businesses should increase their presence in social networking sites such as Facebook, Google+, and Foursquare, since most consumers get connected to social media sites through their mobile devices.

Most mobile users are checking product prices, searching for store locations, and reading product reviews through their mobile devices. Therefore companies should design their websites so that customers are able browse their websites from their mobile browsers.

Furthermore, businesses should integrate their social media presence right along with their mobile-friendly optimization, because users are not only checking prices, but they are also "checking in" to tangible locations via smartphone apps like Foursquare.

M-Commerce is on the horizon to be the new front of how we handle business. Some speculate that the smartphone will soon replace the need for owning a wallet.

Entrepreneurs should start weaving mobile ecommerce in their strategic plans and start capitalizing on the mobile movement.

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