When it comes to link building for ecommerce SEO, product reviews are a great way of doing so.
We often think of product reviews to be on an ecommerce site. However, off-site product reviews provide greater advantages for ecommerce SEO and ethical link building. The trick is find the external or off-site web properties that are willing to accept reviews and provide links back to your ecommerce site.
There are numerous bloggers who would be willing to do product reviews for a fee. Another good approach is to offer content, such as that of guest blogging. You'll want to reach out and strike a deal that benefits your ecommerce SEO efforts and the individual who owns the blog or web property.
Link building through these product reviews is not only a quick way of generating traffic, but it's also a cost effective approach to SEO for ecommerce. So what are some of the things that one should keep in mind when choosing bloggers who can write these reviews?
Before you recruit any bloggers to write up product reviews for you, one will need to determine what it is they are looking for in a blog. You should only pick out blogs that are relevant to the products that you are offering on your ecommerce site.
One thing to keep in mind when selecting bloggers would be the value of the items that you want reviewed. For example, if your products are cheap, you will be able to send them out to numerous bloggers to review them. However, if they are expensive, you will only be able to send them out to a few, so you should ensure you are making the right choice when deciding who they will go to.
So where are some of the places that you can get these bloggers from?
1. Blog communities: You will find that bloggers that tend to write about the same niche topic will have formed their own community for them to interact. Getting in on these communities will give you a selection of bloggers to choose from.
2. Blog rolls: Most bloggers will have a list of their favorite blogs right on their website. These blog rolls could include bloggers who have the same interests as them or just blogs that the writer likes but do not relate to their blog. Having a look at blog rolls will widen your sphere of available bloggers to choose from.
3. Forums: There are numerous forums each with their own niche topics. Finding a forum that offers content relates to your product can help you find bloggers to review your products.
4. Networking: Most bloggers will be in contact with other bloggers. Ask the different bloggers that you know if they would know any other bloggers or blog services that would interested in reviewing your products.
Once you have an idea of who you would like to review your products for you, you then have to contact the bloggers. This initial contact should be brief and cordial. Send the different bloggers emails introducing yourself and your company. Explain to them the products that you are selling and enquire on whether they would be interested in reviewing the products for you.
You can then have a list of products that the blogger can choose from. Also state clearly whether or not they will be able to keep the products once they are done reviewing them or if you would need them back. You also might want include your details in-terms of SEO link building for ecommerce SEO value.
Do not assume that the bloggers will review the product in the format that you have in mind. The only way they can do this is through instructions. Let the blogger know that you would like links in their review, a positive write-up, and optimized tagging.continue...
If you have an ecommerce business, you're probably well aware of the benefits that search engine optimization (SEO) services have to offer.
However in today's ever-changing digital age, it's extremely important to choose the right provider of ecommerce SEO services. In short, some ecommerce SEO's employ unethical tactics that are risky to a website's search engine rankings.
In this blog post, we'll underscore some of the qualities that you should be aware of when seeking professional SEO services for your ecommerce site.
There's a number of SEO companies out there that guarantee their clients will attain top search engine rankings. You should be very cautious of these services because rankings, although sometimes predictable, are in full control of the search engine. With that said, it's almost impossible to guarantee long-term results.
In addition, ecommerce SEO is often times a highly competitive subset to search engine optimization. There's no telling what competitors might arise or which competitors might take action to outrank your site. Regardless of how good a company claims there SEO services to be, promoting guaranteed rankings should raise a red flag.
Whether via Google or Bing, one thing that's for certain is that search engine change constantly, and keeping up with those changes is a diligent job. Google's policies as well as its search engine algorithm changes frequently to best ensure quality results to its users. As a result, quality ecommerce SEO services will account for the ongoing updates to ensure clients sustain top search exposure.
If a company is offering a hit-and-run ecommerce SEO package, they're probably only going to perform on-site SEO work. On-site SEO is only a fraction of the pie. Now more than ever, ecommerce stores need to reach out, get social, and promote quality content. In short, the rules of SEO have changed. Off-site SEO contributes to a majority of the ranking algorithm. This includes link popularity, social signals, and other off-site factors.
If you're on the hunt for ecommerce SEO services, we strongly suggest reading this great article that offers insights on what to ask your prospective SEO provider. Asking the right questions can reveal a wealth of information in regards to how effective a company is at getting your ecommerce site ranked in the search engine results.continue...
Link building is an essential part of SEO. It can turn your site into a high traffic and authoritative website when done properly or it can push you out of business when done incorrectly. You should avoid any tactic or strategy that puts your website in risk of being penalized. This will especially critical when conducting SEO in 2015 as Google continues to refine the standards and quality of its search results.
You should note that although spammy links or using other inappropriate techniques might work in short term, Google and other search engines can easily pinpoint over-optimized and spammy link profiles, and the outcome is devastating. Your website will be penalized if it is deemed to have used inappropriate mechanisms.
Inappropriate mechanism can be described as unethical ways of creating links with sole purpose of improving search engine placements and page rank. Over the last few years, Google has increased its surveillance on unethical link building making it difficult to operate unnoticed. Some of the inappropriate examples that can make your website penalized include using excessive link exchanges, Building links to your site on low quality (of "SEO" focused) directories, and repetitively using the exact keyword in your links' anchor text.
It is important to understand that in any solid SEO strategy that includes link building, quality over quantity rules. It is more beneficial to get few links from quality and relevant sites than hundreds from low quality sites.
Although, it may not feel easy as it reads, the best way is to get links is by creating unique, compelling content that others will want to link to naturally. You should also avoid the attempt to link your website with another website that has no relation with your business niche.
You should also not forget to incorporate social media. Today, the easiest and effective way reach thousands is through social media platforms such as Twitter, Google+ and Facebook. Once you create good content and share it on social media, there is higher chance that people will share it and thus, increase visibility.
The other important aspect that greatly affects how your website ranks is the way you create links. The anchor text for inbound links should never be the same. Google views identical anchor text as mechanical link building, which is not good for rank-worthy ecommerce SEO.
When creating content you should always come up with several phrases that better describes your target pages that you would like to appear on search engine. If you decide to use keywords, make sure to use a blend of variations. In fact, you can add to your website backlink profile using optimized image links.
The most important things in building successful links include relevancy, popularity and creativity. You must be creative with your content and use of anchor text. For example, you can mix branded anchors and generic anchors in your guest blogging. Never use the same anchor text twice, is a good rule of thumb for sustainable SEO and rankings.
You should also make sure that your website external links are balanced. One of the common SEO companies make is pointing all their links to homepage, which looks unnatural especially for websites with a lot of content.
As a organic SEO in Traverse City, we have links pointing to site through many internal pages. It is also important to keep monitoring your links for broken links and also for good neighbor. Broken links do not add value to your website while a site that was once a good neighbor can change and thus, the need for regular vigilance.continue...
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