Web Ecommerce Solutions

    

Carving an Ecommerce Marketing Niche Selling Custom Tank Tops

Neon South Tank TopsIf you're looking for ways to carve an ecommerce niche in your web marketing strategy, consider the following example of how custom tank top provider, The Neon South, does it.

For users looking at an opportunity to design their own custom tank tops, ecommerce business - TheNeonSouth.com - provides the required design tools for creating exciting designs on tank tops and t-shirts. TheNeonSouth.com has a huge collection of tank tops of attractive neon colors.

While on the ecommerce site, users can look in to the various custom tank tops listed and customize the selected tank top by using the design tool.

The Neon South includes an integrated design studio as part of their Ecommerce platform. Through this design studio, users can choose from a variety of designs, clip arts and even add their own art to the selected tank top for customization.

Design Studio Features

Design Studio, built into The Neon South website, comes with a number of features, including:

  1. Collection of Design themes
  2. Clip Art Collection
  3. Text Editor for adding custom formatted text
  4.  Layer Manager

Custom Design Theme Collection

Design Studio provides an exhaustive listing of customizable design themes for the users to choose from. The different themes available for selection include:

  1. College and Campus and Athletic Department
  2. Business
  3. Events and Parties
  4. Mascots
  5. Holidays
  6. Military
  7. Motorsports
  8. Fashion
  9. Religion
  10. School activities

When a user selects a particular design theme from the above mentioned design theme collection, the design images and arts collection available under the selected design theme gets displayed. Users can also choose from sub design themes available under major design themes. Holidays major design theme comes with sub design themes like Christmas, Easter, Mardi Gras, Mother's day, Valentine Day, Halloween among other sub themes. Similarly, the events and parties collection consists of a number of sub themes like Wedding, Bachelorette, graduation and Birthday parties among others.

Clip Art Collection

Users can also choose from a wide range of clip art collection including Fishing images, Hunting clip art images, Music, Religion, Tattoos, Comic, western image collection among others. In addition to using the existing clip art collection, users can also create their own custom made art by using the "My Art" option provided in the design studio.

Adding Text to Custom Tank Tops

Add Text option available in the design studio helps the user to add their own piece of text to the selected custom tank tops. The created text can be given a unique style by making use of the Font category options provided by the design studio. The various font category options available for selection include 3D, Art Deco, Cartoon, Electric, Gothic, Greek, Metal and Novelty. Similarly there are options to shape the text in the form of an Arch, Pinch, Bulge and Archway.

Layer Manager

The layer manager helps in re-arranging the different text and images added to the custom tank top. Within the design studio, there are also options for copying, cutting and pasting the created design to a different portion of the selected tank top. There are also options for saving a particular design so that it can be re used on other custom tank tops and related products.

Available Neon Color Options

Users can choose from a variety of vibrant neon tank tops including Neon Sky Blue, Neon Yellow, Neon Pink, Neon Green, Honey Dew and Mango among others.

In addition to tank tops, users can also customize their Tees and Hats using design studio features provided by TheNeonSouth.com. After designing custom tees and tank tops, users can then proceed to place the order by mentioning the custom design at the time of adding the products to the shopping cart. Once added to the shopping cart, users can then complete placing the online orders by specifying the exact number of pieces required and shipping information.

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Carve an Ecommerce Niche by Integrating Customization

Custom Neon Tank TopsSo you have an ecommerce site that sells clothing, apparel, and other accessories. But the market is so saturated that you're struggling to compete. The answer: differentiation and developing a sound USP (unique selling proposition.)

Whether for neon tank tops or organic cotton t-shirts, that ecommerce market for clothing is supersaturated. One new and exciting integration that only a select number of retailers are adopting is giving customers the option of customizing their apparel with whatever colors, designs, and material quality they prefer. Although only some ecommerce websites have integrated these capabilities, customized clothing and apparel is starting to gain a lot of popularity because it allows the customer to create something that they identify with and feel that is unique.

Many clothing companies, both casual and formal clothing companies have come up with ways that they can meet the demand of customized clothing for their customers. Selling custom clothing online directly to consumers changed the traditional way that clothing was viewed and sold.

The competitive pricing of custom tank tops and other clothing items such as t-shirts, hats, bags and others has opened up the world of custom clothing to consumers who would love something unique and for those customers who did not think that it was an option for them. Online custom clothing is a relatively new concept that began around 2007. This clothing business model is rapidly gaining ground and continues to grow. Ecommerce continues to grow with people appreciating the options and the convenience of shopping and creating things online as opposed to in person.

An Example of How One Company Created a Niche in the Tank Top Market

Well known for their custom tank tops, neon tank tops, and pocket tank tops, the TheNeonSouth.com is one of the clothing companies that has caught on to this ecommerce strategy. Customers can go online and select their preferred design or even design their own logo and the company will make custom tank tops and other apparel items for them.

This is especially convenient for organizations, fraternities, sororities, schools, corporate promotions, clubs, bachelorette parties and other small and large groups who would like apparel that identifies them. As a result, The Neon South's custom tank tops and other products have found sound groups of market segments that the company can go after via many forms of marketing and advertising. In essence, offering custom tank tops, especially neon tank tops and pocket tank tops, offers customers of The Neon South a fun and interesting to decide how they would like to represent themselves through the clothing that they wear.

Know the Markets Who Crave Custom Clothing

Online custom clothing customers are mostly young professionals, teenagers and young adults who want custom tank tops and other clothing without having to pay exorbitant prices for unique clothing items. There are plenty of clothing options available which range from low prices to extremely high end apparel options.

Young people are looking for unique items that allow them to express their individuality without having to pay the high prices that alternative custom clothing companies have offered in the past. Many clothing companies are also coming up with models where people can have custom made and designed clothing at more friendly prices.

Integrating the Proper Web-based Software for Customization Capabilities

The way most custom clothing websites do this is by doing a common website integration with the right web-based software like Design Studio. The software allows customers to design their own custom tank tops online and the company prints them out and gets them to the customer.

The software enables a clothing company to carve out a niche in its field because of offering customization services which has a wide customer base. Custom tank tops, t shirts, hats, bags, track suits and so many other items can be offered to customers who are looking for unique and quality clothing items that allow them to express themselves.

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Carving a Niche in Embroidery Designs for Sewing Machines

There is no denying the fact that there are plenty of people around the world that love sewing and embroidery work. That being said, it’s also not necessarily something that many people would jump up and down saying that it was an incredibly exciting industry. T

herefore, it may seem to be incredibly difficult when it comes to marketing an embroidery website, as it could be a challenge to gain the type of traction that it needs to survive. However, a website like Windstar Embroidery has been able to gain a large following of dedicated users who rely on their embroidery designs for all of their sewing machine needs. Here’s a look at how they were able to turn their generic idea into an ecommerce success story that shows how any website can capitalize in their given market.

Easy To Use Materials

One of the highlights of Windstar Embroidery is that it provides materials for their customers that are incredibly easy to use. There are tons of different options to choose from for embroidery patterns, at which point a user then just has to click on the design and download it to their computer. From there, the user can easily then begin sewing their own design at home.

A Clear And Concise Embroidery Design Website

There is nothing more frustrating from a users point of view than coming across a website that is confusing or hard to navigate. Luckily, this isn’t the case with the Windstar Embroidery website. Instead, the entire left side of this embroidery designs website includes design options to choose from, and each page has it’s own featured designs that are commonly used.

There are plenty of ecommerce sites out there that make it difficult for their users to navigate through the site, but this is a perfect example of how easier is certainly better. For an ecommerce site to be successful, they need to ensure that customers will stay interested with their site. And as proven here on this embroidery designs website, even if it’s something as simple as embroidery designs, a clear and concise website can make that happen. Scope out the Windstar Embroidery design website to see for yourself.

Many Options To Choose From

There are a ton of different embroidery designs to choose from with the Windstar Embroidery website. Other ecommerce websites can take note, as they must have a wide range of options to choose from if they want to continually draw in new customers that will stay interested. It doesn’t matter if a company is selling shoes, t-shirts, artwork, or, as in this case, embroidery designs, having plenty to choose from will increase the potential market that the company can target.

An embroidery design website may not be as attractive or interesting as other website options out there, but that doesn’t mean that it still can’t be successful. As demonstrated through the efforts Windstar Embroidery, it’s all about how the website is developed and what is offered to the clients. If it’s something that interests them and its designed in an easy-to-use way, then the ecommerce website can rest assured knowing that they’ll begin gaining the traction they need to be successful.

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The Neon South Capitalizes on Custom Neon Tank Top Niche

It's the dream of most ecommerce businesses - finding, developing and cornering a niche market. Dallas based company, The Neon South, has managed to do just that, using its ability to keep a finger on the pulse of contemporary youth culture to carve out a thriving online business.

Custom Neon Tank TopsFounded by two former fraternity brothers who had a brain wave on the way back from Mardi Gras one year, the company sells custom neon tank tops, as well as colorful and creative hats, sunglasses and t-shirts to a primarily young and creative demographic. College students, festival groups and vacation groups are amongst The Neon South's biggest buyers. To understand the company it is important to realize that what makes them unique is not just that they sell a product people want. It is also because of how they sell it. They don't just sell style, they serve it up stylishly.

If you want to inspiration for your ecommerce business, learn more below how neon tank top company, www.TheNeonSouth.com, carved a niche and capitalized on the niche of custom neon tank tops.

Carving a Niche in Neon Tanks

Neon South's success in carving a niche in custom clothing for a young and creative demographic is due to supplying and marketing a desirable product, well. Realizing that groups of young people wanted customised clothing to remember their shared experiences with, something more than you could buy in a gift shop, they set about creating the infrastructure to supply and market custom clothing to this niche.

Using the latest screen printing equipment and technology they ensured that they could deliver up to 5,000 shirts a day if needed. That ensured that the supply chain was good. Then they needed to ensure that they could engage with demand for their custom neon tank tops and other awesome products.

The Neon South have capitalised on their knowledge of the youth market to reach them through the communication avenues that young people use. They have a stylishly designed website which invites the users to get a quick quote or browse their range easily. They use Facebook, Twitter, Pinterest, YouTube, Googleplus and Linkedin to keep in touch with their customers and raise their profile.

Immersed in Their Target Market

Custom Tank TopsThe Neon South recruit campus reps, specifically those in the Greek system, to ensure that their products are marketed directly to their market. They make sure that their products are made with American products, ensuring that their customers money keeps US citizens employed and in work. Most importantly, they then deliver a quality product, quickly and professionally. Custom tank tops and custom neon tank tops are thus made easily accessible and desirable to the companies target market.

The company has developed further revenue streams by using their increased profile to market other products. As well as customised neon tank tops and t-shirts, the company also sells customised hats, fanny packs and other accessories. They have also developed their own range of t-shirts and tank tops, as well as a huge range of brightly designed sunglasses, ranging from simple neon wayfarers to an intricate aztec inspired range of patterned neon wayfarers. As the youth demographic continues to grow in importance, all signs indicate that The Neon South will continue to grow as well. So long as they maintain their unique range of products and unique way of marketing and delivering them, this company should go from strength to strength.

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