It's the dream of most ecommerce businesses - finding, developing and cornering a niche market. Dallas based company, The Neon South, has managed to do just that, using its ability to keep a finger on the pulse of contemporary youth culture to carve out a thriving online business.
Founded by two former fraternity brothers who had a brain wave on the way back from Mardi Gras one year, the company sells custom neon tank tops, as well as colorful and creative hats, sunglasses and t-shirts to a primarily young and creative demographic. College students, festival groups and vacation groups are amongst The Neon South's biggest buyers. To understand the company it is important to realize that what makes them unique is not just that they sell a product people want. It is also because of how they sell it. They don't just sell style, they serve it up stylishly.
If you want to inspiration for your ecommerce business, learn more below how neon tank top company, www.TheNeonSouth.com, carved a niche and capitalized on the niche of custom neon tank tops.
Neon South's success in carving a niche in custom clothing for a young and creative demographic is due to supplying and marketing a desirable product, well. Realizing that groups of young people wanted customised clothing to remember their shared experiences with, something more than you could buy in a gift shop, they set about creating the infrastructure to supply and market custom clothing to this niche.
Using the latest screen printing equipment and technology they ensured that they could deliver up to 5,000 shirts a day if needed. That ensured that the supply chain was good. Then they needed to ensure that they could engage with demand for their custom neon tank tops and other awesome products.
The Neon South have capitalised on their knowledge of the youth market to reach them through the communication avenues that young people use. They have a stylishly designed website which invites the users to get a quick quote or browse their range easily. They use Facebook, Twitter, Pinterest, YouTube, Googleplus and Linkedin to keep in touch with their customers and raise their profile.
The Neon South recruit campus reps, specifically those in the Greek system, to ensure that their products are marketed directly to their market. They make sure that their products are made with American products, ensuring that their customers money keeps US citizens employed and in work. Most importantly, they then deliver a quality product, quickly and professionally. Custom tank tops and custom neon tank tops are thus made easily accessible and desirable to the companies target market.
The company has developed further revenue streams by using their increased profile to market other products. As well as customised neon tank tops and t-shirts, the company also sells customised hats, fanny packs and other accessories. They have also developed their own range of t-shirts and tank tops, as well as a huge range of brightly designed sunglasses, ranging from simple neon wayfarers to an intricate aztec inspired range of patterned neon wayfarers. As the youth demographic continues to grow in importance, all signs indicate that The Neon South will continue to grow as well. So long as they maintain their unique range of products and unique way of marketing and delivering them, this company should go from strength to strength.continue...
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