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Top 3 Ecommerce SEO Tools for Search Marketing Service Providers

Ecommerce SEO Services ToolsEcommerce SEO is the new green field for greater yields, but greater rewards can only result from proper and methodical application of the right ecommerce SEO tools. With informed usage of SEO resources and tools, ecommerce can be a smooth ride characterized by impressive insights, unprecedented efficiency and fundamental gains.

These SEO tools also help to inspire prioritization of SEO tasks and pinpointing weaknesses in SEO efforts. So, just what are the most critical ecommerce SEO tools that can boost returns from online stores? Below we share the top three SEO tools for ecommerce SEO service providers.

Link Assistant's SEO PowerSuite

The advanced SEO PowerSuite from Link Assistant comes with 4 critical software programs for optimizing ecommerce SEO by targeting specific SEO sub-sets. The software programs included in this tool are invaluable in on-page and off-page applications and in reporting and analysis of keywords.

The first software program component of the PowerSuite is the SEO SpyGlass. The SpyGlass conducts comprehensive scans through all the backlinks directed at specific domains and generates reports that include Google PageRanks for all the sources, backlinks source data metrics and anchor texts for backlinks, among others.

The second program is the Rank Tracker that enhances keyword reporting process through seamless checks of the keyword rankings of the domain. After running checks, the program compiles clean reports of the results that are invaluable deliverables which can be shared with other people.

The third program is called the Link Assistant. The program reduces the strains involved in SEO link building by indicating relevant links and sites and making linking to partners even easier.

The fourth software program is the Website Auditor, which runs scans in order to evaluate website content and the entire SEO quality of the specific domain. Such audits are invaluable in the detection and removal of broken lines, duplicate content and other content problems that hamper proper ecommerce SEO performance.

Moz' Open Site Explorer

This SEO tool developed by the reputable Moz.org team is web-based emphasis on link data and information related to backlinks of specific domains. The program covers metric-based backlinks sources like the domain authority and link. The program also introduces social networking benefits through social signals gathered from Twitter, Google+ and Facebook.

Open Site Explorer is quite easy to use and has become a highly popular and free tool. With continuous growth of off-page SEO elements, the social signals and data surrounding backlinks become more valuable and in turn accord Open Site Explorer a prominent place.

SEMRush.com

This is a premier ecommerce SEO services tool for paid search advertising and impressive SEO returns. It simplifies the process of keyword research, analysis and planning and empowers the users to develop effectively sound ecommerce SEO strategies after scrupulous competitive analysis. Users are required to submit the domains of their websites to SEMRush.com in order to view a variety of metrics regarding the keyword and to view the keyword's presence in SERPs.

The metrics include the average search volume per month, overall keyword search trends and the competition rating of the keyword, among other metrics. With the data, ecommerce actions can be planned more accurately. The tool helps paid search advertisers to know the SERP ranking of competitor ads and the keywords that competitors prefer in AdWords. There are paid and free versions of the SEMRush and individuals can choose their preferred option. The tool is valuable for quick ecommerce SEO analysis and should be bookmarked for quick and easy reference.

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"The Evolution of Search" - a Whiteboard Friday Recap

Have your ever wondered how the world of search has evolved to where it is today?

Evolution of Search

You know, before Google reigned king, and other more dominant search engines at the would rank websites based on how many keywords were on the page?

Danny Sullivan tells a wonderful story in a recent Whiteboard Friday presentation at Moz. The title of this Whiteboard Friday is "The Evolution of Search" - but with respect to the search marketing interests here at Web Ecommerce Solutions - we can also consider this topic to be about the evolution of SEO and how search marketers have adapted to each era.

Check out this entertaining and enlightening video by clicking here.

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How SERP Analysis Can Help Shape a Solid SEO Strategy

SERP AnalysisWith today's univeral Google SERP (Search Engine Results Page), SEOs are now competing with news items, products, image results, social media content, local listings, and other types of searchable content that was not otherwise being displayed in the regular SERPs of the past.

So, how does an SEO review the SERP to determine the actual content they are competing with the results page so as to improve the quality of their strategy? Below we share some solid insights as to how you can embrace SERP analysis to help shape a solid SEO strategy.

First, Pinpoint the Right Keywords

The starting point to every SEO procedure is identifying the right keywords to optimize a given website or web content. Depending on the uniqueness of your niche and the extent of your SEO exercise, you can settle on a couple of keywords to review the SERP. There are various tools that are available to help you get the ideal keywords to optimize for a given website. Three of the top tools that you can use are:

Some of the SEO tools and resources can help you shape a click centric SEO strategy that's data driven and actionable.

Review the Organic Listings on Page 1

Once you have identified the keywords to use in your SEO campaign, you will then review the search results page of each of the keywords. For a start, you can focus on the organic results. Of importance to note are the type of content that is on the results page and the target market of the content available in the results.

Are there any predominant types of content? How much social media back-links point to the websites? Are the websites from specific brand and authority domains or from regular websites? Are the results blended, that is, news results, images, videos, shopping, local search or other Google categories? Are there any predominant characteristics of the websites on the results page?

Google has over the years evolved its results page to have more dynamic results in a bid to meet the needs of divergent searchers. Some people want straight answers, infographics, PDF results and other non-typical results. These changing results now demand for a paradigm shift in the way SEOs optimize and compete for SERP slots.

The in-depth review of the SERP page will reveal who your true SERP Competitors are, where your direct competitors rank and how this plays out in your optimization and search engine marketing campaign. The tools that you can use for this SERP analysis will include:

Review the Paid Search Results

Another important analysis of the SERP is the sponsored links and paid advertisements featuring in a results page. The type of advertisements will give you an indication of the perception that marketing have to a given keyword.

Some keywords will have localized advertisements, price focused advertisement, variation keyword advertisements and other more sophisticated advertisements. The wording, locations and designs of the advertisements are also important to note. You can also analyze the type of predominant advertisers.

Are the advertisers manufacturers, big distributors, affiliates, providing a free product or service, or networking websites? You can also review the level of competition for a given keyword. All these factors will give you a more in-depth perspective about the keywords that you are seeking to optimize. For analyzing the paid results, you can use various tools including:

Making Sense of Your SERP Analysis for SEO

The SEO analysis of the SERP will significantly impact your SEO tactics. You may need to adjust your landing page and redesign it in a way that is more favorable to the results pages. You may also want to consider non traditional content for landing pages including blogs, PDFs, question and answer (Q&A) pages, images, forums and social media pages.

You must also manage the expectations of the leads from the search results pages to ensure high conversion rate. This may call for more creativity and a paradigm shift of how to get to your target market.

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SEO Intelligence: Top Google Search Engine Ranking Factors

Smart businesses know that SEO and achieving high search rankings are crucial to getting exposure and being seen by new customers. SEO helps companies increase their visibility in search engines' organic listing, helping to drive qualified traffic to their websites.

In light of vital SEO intelligence from Moz, over 150 of the best SEO companies and analysts were asked in 2015 to rank the factors that were most important for websites to be more visible in search engines. There are many ways to increase your exposure, and these are only four of the most important in 2015 and in the coming year.

You can learn more about these factors by visiting the data at Moz, or read some of the most influential Google ranking factors below.

Domain-level Link Features

Domain-level link features (DLLF) were regarded as the most important SEO ranking factor in 2015. Put simply, DLLF refers to the link popularity of each page of your website. It is important to have several quality sites that link to each of the pages of your site as it indicates that your site is seen as an authority in your field. DLLF is an SEO element that is likely to continue to rank highly in 2016, so it is important to keep those links bringing in customers to increase your search engine presence.

Page-level Link Features

Much like DLLF, page-level link factors relies on links to an individual page on your site. PLLF are ranked almost as highly as DLLF, so it is important not only to get links to each of your pages, but to get high quality sites linking to the individual pages you wish to showcase.

Page-level Keyword & Content-based Features

These features are important for your page visibility because it tells search engines and customers what your page is about. The first step is to create quality content that people want to read. The next step is to ensure that your primary keywords are located in the heading, the page URL and the content. Creating topically-relevant SEO-friendly content that customers actually want to read with well-placed keywords is almost as important as link features.

Engagement and Traffic/Query Data

These days it is not enough just to have quality links to your site and good content, ideally you want to engage people in your site and get them to stay for longer and click on the other pages of your site. Google collects the data of how long people engage in a site.

If customers are clicking back as soon as they see the site, Google will understand that the site doesn’t contain the necessary information and automatically list it lower in the search results. As Google collects more site engagement data, this feature will become more important for sites that want to remain ranked highly. Creating engaging content and quality links will be increasingly important for SEO's to keep top of mind in 2016.

SEO Moving Forward in 2016

Each of these factors will be crucial in 2016 for SEO and website visibility on Google. It is important to work these factors into your SEO strategy to stay ahead of the pack in the coming year. As more websites and businesses are created every year, ranking your website on the prestigious page one becomes increasingly competitive.

Unfortunately the quality of your product is not a factor that Google concerns itself with, and it is important that customers can easily find your website, by having high quality links and creating engaging content to be successful in 2016.

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