Web Ecommerce Solutions

    

Shopify Tapping Into Mcommerce Talent

A big player in the ecommerce industry has recently made significant move toward mobile ecommerce.

Shopify, which specializes in ecommerce technology that enables almost anyone to create an online storefront, has recently acquired Select Start Studios.

Select Start Studios is a company that specialized in mobile apps and gaming, and will be of great value to Shopify as it continues to expand into mobile ecommerce, or "mcommerce."

Although Shopify already offers mobile optimized ecommerce stores and shopping carts, the acquisition of Select Start Studios will add over 20 new engineers to the team at Shopify. And all of this new talent has specific expertise in the mobile realm.

This is a big shift as smartphones continue to grow and dominate the consumer shopping industry. Even ecommerce for small and medium sized local business has offered new opportunities to expand and connect with relevant consumers.

And its players like Shopify that make ecommerce (and mcommerce) affordable and easy to implement, without a specialist.

Shopify is unique because it operates a web-based platform for its services. This enables virtually anyone to establish an ecommerce store and online shopping cart with ease. Storefronts can be fully customized to match the brand and the platform has reputation for its highly level of security.

As more game-changers like Shopify continue to expand and cater to innovative ideas, such as mcommerce, expect the world of online business to continue thriving.

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Responsive Web Design: What it Means & How to Leverage it?

Mobile Web DesignResponsive Web Design (RWD) refers to an approach used by a web designer to create a web page that resizes itself depending on the device type the web page is being viewed on. This can be anything from a 4-inch smartphone screen to a 7-inch tablet, or a 10-inch tablet to a 17-inch laptop, or even an oversized desktop computer monitor.

Responsive web design became one of the hottest trends in 2013 – attributed (partly) to the rapid growth of smartphones and intelligent mobile devices. However, most people use smaller screen devices to browse through web pages.

The Importance of Responsive Web Design

The main objective of having responsive web design is to have a single website, but with varying elements that respond differently on different devices of varying sizes. For illustration, let us consider a traditional “fixed” site. When viewed on a PC, the site will show three columns.

However, when the same layout is viewed on a smaller tablet, you might be forced to scroll horizontally in order to view the whole page, which most users don’t like. Some elements may even be hidden from view, or look distorted. To make it worse, the impact is even made more complicated by the fact that most tablets can be viewed in both landscape and portrait orientation.

Only some professional web design companies are adapting to this trend. Yet, more than just a trend, it's a demand (and virtually a requirement in today's digital age.) For instance, Peoria web design company, OIC Group, Inc. has taken mobile-friendly responsive web design to the next level. Not only does this web design company in Peoria, IL provide responsive web design for its local clients in Peoria, but the website design company also offers custom mobile app development.

Keep it Mobile-friendly

A tiny smartphone screen poses even greater challenge when it comes to viewing web pages. Large images often “break” the layout. Heavy-graphics websites can be slow to load on smaller gadgets such as smartphones. However, with responsive web design, a site can auto-adjust on a tablet to display two columns only, making the content more readable and easy to navigate.

Note that on a smartphone, the same content might appear on a single column, most probably stacked vertically. It may also enable the user to swipe over in order to view other columns. Instead of distorting the original layout or being cut off all together, the images will resize. Ideally, responsive design is leveraged to automatically adjust the site based on the type or nature of device viewed on.

How to Leverage Responsive Web Design

Responsive websites use fluid grids, whereby all elements of a page are sized by proportion and not the traditional pixels. Therefore, with three columns, you won’t be able to tell exactly how wide each one of them should be, but would instead be able to tell how wide they need to be in relation to the remaining/other columns.

For instance, you may decide that column 1 should take up 30% of the page, column 2 to take up 50%, and column 3 to take up the remaining 20%. The major advantage of this is that media, including images, is resized relatively. So an image can remain within its relative design element or intended column.

Since many people are currently using mobile devices, small businesses should switch to responsive web design. If you check your traffic, you will be shocked at how many people – among the visitors to your site –use mobile devices. Use your Google Analytics to see the proportion of traffic that comprises mobile device users/ visitors. You may even drill down to view the devices that are sending the traffic.

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