M-commerce, also known as mobile ecommerce, is conducting business through Internet enabled mobile devices, particularly for the promotion and sale of goods.
In essence, M-commerce facilitates business transactions over wireless mobile devices. M-commerce relates to the sale of goods and/or services, which is initiated by using smartphone technology such as mobile apps and interactive mobile shopping carts.
Consumers are using their mobile devices to carry out their shopping needs. And even more prominent than actually making transactions, people are using their smartphones to research and comparison shop. Overall the opportunities to funnel sales using M-commerce are plentiful.
The applications for mobile ecommerce are vast. Below are just a few examples of how M-commerce has been put to work:
Mobile ecommerce has gained huge success in many markets and is projected to be the next major wave of ecommerce.
Consumers are headed toward an increasingly fast-paced lifestyle, and demand more efficient means to go about their daily tasks. That is why M-commerce is destined to be a major player in how we do business.
Mobile devices and social media are transforming the way consumers interact with both businesses and each other. The keyword here is "Social," because for many, the sharing information is what's important. In addition, the sharing of information is what facilitates greater awareness and unbiased promotion of certain products and services.
To get a jump on M-commerce, businesses should increase their presence in social networking sites such as Facebook, Google+, and Foursquare, since most consumers get connected to social media sites through their mobile devices.
Most mobile users are checking product prices, searching for store locations, and reading product reviews through their mobile devices. Therefore companies should design their websites so that customers are able browse their websites from their mobile browsers.
Furthermore, businesses should integrate their social media presence right along with their mobile-friendly optimization, because users are not only checking prices, but they are also "checking in" to tangible locations via smartphone apps like Foursquare.
M-Commerce is on the horizon to be the new front of how we handle business. Some speculate that the smartphone will soon replace the need for owning a wallet.
Entrepreneurs should start weaving mobile ecommerce in their strategic plans and start capitalizing on the mobile movement.continue...
A big player in the ecommerce industry has recently made significant move toward mobile ecommerce.
Shopify, which specializes in ecommerce technology that enables almost anyone to create an online storefront, has recently acquired Select Start Studios.
Select Start Studios is a company that specialized in mobile apps and gaming, and will be of great value to Shopify as it continues to expand into mobile ecommerce, or "mcommerce."
Although Shopify already offers mobile optimized ecommerce stores and shopping carts, the acquisition of Select Start Studios will add over 20 new engineers to the team at Shopify. And all of this new talent has specific expertise in the mobile realm.
This is a big shift as smartphones continue to grow and dominate the consumer shopping industry. Even ecommerce for small and medium sized local business has offered new opportunities to expand and connect with relevant consumers.
And its players like Shopify that make ecommerce (and mcommerce) affordable and easy to implement, without a specialist.
Shopify is unique because it operates a web-based platform for its services. This enables virtually anyone to establish an ecommerce store and online shopping cart with ease. Storefronts can be fully customized to match the brand and the platform has reputation for its highly level of security.
As more game-changers like Shopify continue to expand and cater to innovative ideas, such as mcommerce, expect the world of online business to continue thriving.continue...
Even though businesses are still using marketing platforms like TV, radio, and print, the effects of ecommerce are growing bigger and better. The Internet can be accessed by anyone, from any part of the world and at any time. This makes ecommerce a more convenient and efficient option for marketing and product sales for retailers.
Just like fashion and technology, ecommerce also has trends that stem from the latter examples. The underlying trends for ecommerce look bright. Small businesses to large corporate brands are able to reach out to their audiences and facilitate their buying behaviors in highly effective ways.
Today, most people tend to visit social networking sites more than any other type of website. Due to this, most of the latest trends in ecommerce have shifted focus onto these sites. In addition, the devices in which we conduct online shopping have shifted from PC's and laptops to smartphones and other PDA's. This too has been an increase focus for ecommerce companies.
There are several social sites that can be used today for ecommerce efforts; however the main one that is rating high on the ecommerce trends for 2012 is Facebook.
F-commerce is one of the ecommerce trends for 2012 that involves conducting business over the social network site Facebook. In fact, the trend is viewed to be one of the best in future based on the majority influence that the social site has.
In fact, today, there are millions of people on Facebook and many of these individuals are sharing opinions on products and brands. Apart from just the easy access to Facebook, businesses can take advantage of various tools such as Facebook coupons and now new features that facilitate actual product purchases.
The act of shopping through mobile devices is another trend that is significantly picking up among consumers. In fact, in the UK alone, it is said to increase by almost 53% in the next year at a spending rate of Euro 4.5 billion.
In case you are one of those businessmen out there who is looking for the perfect ecommerce strategy, then M-commerce is the ideal option that you need to take. This is because, in the near future, almost everyone will be using their mobile devices like smartphones to facilitate their shopping endeavors. The only real investment is finding a mobile apps developer to design a mobile-friendly ecommerce application that meets the interests of your sales objectives.
There are more ecommerce trends for 2012 that you may also need to consider depending on the type of business that you are involved in. However, the above mentioned are some of the best that will be able to give your business the exposure that you need.
Are you curious about any ecommerce trends? Let us know in the comments section below.continue...
One of the leading and most popular social networking sites, Facebook is considered as a best source of power for advertising and effective goods. Today, more than 500 million people are using the service of Facebook to stay connected and share huge information with their friends and near & dear ones. Recently, latest news come-up in the market that Facebook’s mobile app install ads can be used to create e-commerce on Facebook.
Turning the Facebook social network into a mobile shopping as well as sales device, Facebook is building en effective mobile e-commerce platform. ‘Mobile App install ads’ has been launched in the last October, and it did not much popularity in the market as the company exposed various new ad products in the year 2012. According to users, there are many ad products that are quite similar with each other.
The launched mobile app install ads is especially for mobile game and application developers, and now users are no more interested in apps and games for Facebook. Users are looking for something new and unique like mobile e-commerce platform. However, there are various big advertising clients of Facebook, who used ads in Q4 and they indicate that the ads can be used to create e-commerce on Facebook. And it is one of the biggest news for mobile users as the ad unit enables mobile-phone users to download the application of client from Google Play or any other app store.
A CEO of Spruce Media, ‘Lucy Jacobs’ told “the performance is right in the strike zone to be ROI positive." E-commerce app downloads are much more valuable to advertisers than mere impressions because someone with an app is likely to use it repeatedly over time.” So each installed application generates lifetime revenue, so users can easily generate lifetime revenue until the user abandons it.
According to CEO of Fab.com, Jason Goldberg, whose company tested the ad unit with Fab's shopping app, said “It was five times more effective than any other mobile download channel they used.” Among all the Facebook Advertisers, Fab is one of the biggest advertisers of Facebook.
When it comes to talk about Hotel Tonight, an application that makes last-minute hotel books and saw a 10 times higher click-to-install rate from the new install app ads than regular Facebook ads. As per Adam Grenier, Hotel Tonight’s director of mobile marketing, “I feel like a kid in a candy store with all these choices. It performs better from a click-to-install perspective than anything except incentivized ads. From an efficiency standpoint, it’s on par with everybody else out there today.”
The Hotel Tonight used the ad unit along with a Facebook offers as Facebook has introduced lots of e-commerce plays like deals, offers and Gifts, and it did not experienced much grip with users.
Well, the company now going to introduce mobile e-commerce platform for advertisers to increase revenue of their business, but what you think will Facebook studs its legs in e-commerce market or not? Will company gets success this time?
Author Bio: Hello readers! Myself Brianna Wills working in Perception System as a web content writer. It is one of the leading e-commerce development company, offering e-commerce solutions for different business criteria. To get more information about Perception System, drop an email at: firstname.lastname@example.org...
The hype of smart phones, tablets and ubiquitous computing made the mobile platform so powerful. Everyone now has quick and easy access to the internet and not through a PC or a laptop but through handheld devices. Ignoring mobile consumers is really a bad idea. Here are some tips to optimizing your e-commerce website for your mobile consumers.
It is quite obvious that a website when viewed on a laptop is quite different when it is viewed using a mobile phone. First, the size is different. The smaller screen will definitely affect the look of the website. Also, there are some features of that website that would not be accessible through a smart phone. Often, popular websites will have a separate website for mobile phone users. Others will have a mobile app ready for download. This is because companies will be able to put in as much text or graphics or call to action buttons as they want with the unlimited space with a traditional website.
Rarely will you see consumers filling in application forms or the details of an order form using a smart phone. One will definitely go blind doing this. This is better done with a laptop. But with a mobile consumer, one must provide a clear call to action. If it is a service that one wants to provide, or the purchase of a product, make this obvious for your consumers. For mobile websites, make sure that the call to action button is obvious. Single it out, highlight it, emphasize it. Make it easy for your consumers to avail of your product.
Usually, customers who are using their mobile phones are just basically just looking for information on a particular product they would like to purchase. They are on their mobile phones and tablets because of convenience but will most definitely look more into the detail later on once they are on their laptops or PCs. Thus it is wise to place all the essential FAQs about your product or company in your mobile website. For usability, it is important that consumers can navigate your page easily, get as much information as they want and proceed to the call to action button.
Of course, with a mobile website, one does not really have to back it up with the biggest memory to make your website load faster. One can invest in a bigger bandwidth for one's traditional website. For the mobile website, it is best to choose the bandwidth that will allow the consumers to view all the available information and text and proceed to the call to action button.
The internet is just so smart. It has allowed traditional websites and mobile websites of the same company or product to be indexed as one. There are just bit programs guiding which website to log on according to one's choice of device. It is wise to test one's websites. Try loading your site on a laptop and on a tablet. Note the differences in the length of time it needs to load. Look for bugs in the call to action button. Does your mobile site stand up to your traditional site?
The name of the game is haste and you want to be able to draw in as much customers as possible with the use of these SEO basics. It will really go along way when a consumer types in a word and Google lists you as the top 5 websites.
Optimizing your e-commerce website for your mobile consumers is easy enough. With just a few intentional steps, one can generate a fairly great demand from both traditional laptop and PC users, and mobile consumers on smartphones and tablets.
About the Author @CelinaConner is a Yoga Instructor, an alumna of Information Technology and Web Design Development at Martin College Australia and a mother of a beautiful daughter, Krizia. She has a passion in cooking and formulating vegan recipes.continue...
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