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Tips to Use Schema.org for Your Ecommerce SEO Strategy

Before you start using Schema.org for ecommerce SEO, it is important to learn a few things about what it all entails or seek some professional help. Even though it is advisable to learn some coding so as to be proficient in it, one can still do a lot once he or she knows the basic construction rules and common terms used in marking up the text.

First and foremost, it is important to note that Schema.org is not a protocol neither is it a markup language on its own. It is a collection of a large amount of micro data mark vocabulary that is explained and organized at the official site. Its main aim is to make the use of structured data easier to understand for search engine crawlers and webmasters, which in turn can enhance a company's ecommerce SEO strategy. It was developed by Yahoo, Google and Bing in 2011 and is now the preferred method by search engines for web owners to structure their content if they want a rich snippet in search results.

Schemas for Rich Snippets

To populate rich snippets, there are certain schema types that one should use especially for Google and Bing. Some of these schemas include:

  • Review, which shows reviewer and average rating.
  • Products, it shows price range and availability.
  • Events, it shows the date, time and actual place.
  • People, it shows the organization, position or title and location.
  • Recipes, it shows cooking time, calories and ingredients.
  • Video, it shows time and video thumbnail image.

Organization is another schema type, but it is mostly used in detailed and in depth articles. It is also insightful to note that Bing naturally does not display or show rich snippets as often as Google does, even though it will not generate any rich snippets for time sensitive pages. Schema types such as Review and Products form an important part of any ecommerce SEO as they provide prospects and clients with relevant and accurate data.

SEO Value of Schema

It is important to appreciate that the use of structured data does not appeal to human users, neither is it intended for them. It is specifically meant for the search engine’s consumption and subsequent display of relevant search results. Because the major search engines namely Google, Yahoo, Bing and lately Yandex the largest search engine in Russia have endorsed Schema.org as the most appropriate markup language to use.

It is also worth noting that its continuous rise does affect both webmasters and bloggers in equal measure as it greatly improves the sites visibility in all search results. Thus for owners of ecommerce sites that rely on selling their products online, using Schema for SEO is paramount.

If you intend to use the social media to attract traffic to your ecommerce site, it is advisable to use other social graph protocols that have been developed by social network giants such as Facebook and Twitter. Their rich data can be used on the same page as schema.org. For Facebook make sure you use Open Graph and for Twitter one should use Twitter card, there has been no conflict even when all the 3 rich data markup’s have been used in the same page.

When using Schema.org, all the search engines do require webmasters to have most of the markup from Schema.org visible to the human being; this means that one should avoid using the Meta tag as much as possible. As an ecommerce site this will allow crawlers to work freely and faster with your pages; attracting enough web traffic for your site in the process.

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Ecommerce Schema Markup for Product Reviews

Content that's submitted on your ecommerce site is of incredible value for both marketing and SEO. As an ecommerce store owner or marketer, you must always try to provide a space for testimonials and reviews of the products you offer.

In short, it is helpful to have reviews that are written and submitted by customers, and fore many reasons. Not only can good reviews motivate future sales, but when reviews are marked-up with Schema Product Review markup, you can improve search engine value of your reviews and enhance your ecommerce site's search engine listing.

How It Works

To enhance the way the reviews will be displayed, you will need to include a simple code within the review that has been submitted. In turn, this will be increasing the possibilities of showing your website on the top ranking of the search results. Also, it could be included in the top list of the Blue Widget Reviews.

Schema Produc Review

The reviews and ratings from Schema Product markup are not always displayed Google, nevertheless, when high ratings and reviews are displayed in the search engines they can make your site listing standout from the crowd. The rating and mark up of these ratings and reviews is on the basis of Schema protocol.

Using Schema

You will only be allowed to include the ratings for service or product reviews that have been submitted on your site and those that contain the ratings on the particular page. You should therefore include the highest customer rating from the customers on your site. To successfully achieve that, you can insert this code:

<div itemscope itemtype="http://schema.org/Review">
<a itemprop="url" href="http://www.yoursite.com"><div itemprop="name"><strong>Your Product Review</strong></div>

Although this is a shortened version of Product Review Schema, it's the basis that can help with your ecommerce SEO and marketing efforts.

Schema Markup is a communication language that helps you better communicate your site's content to search engines like Google, Yahoo, and Bing. Because search engine bots can't always interpret content like a human, using Schema can define precisely what the content is all about.

When you use the appropriate coding for marking up the reviews, your search results will entail data that comes from different customers and the average rating will also be included. As you mark up your customer ratings, always keep these tips in mind:

  • The only reviews to be marked up are those that are given by your genuine customers and submitted on your site. Never duplicate reviews from a different site.
  • You must have the collective rating markup when you are collecting ratings with your reviews, because you will not be able to collect rating markup if the reviews have not been rated.
  • Also, you will not be able to use a review markup if your web page has no multiple services and products.
  • You will not use this program and software for adult-related services or product.
  • You should try to be realistic in the offer you place on your products, and also, ensure that the name of the customer is genuine and it should be their real name.

With Schema, as you mark up more content, also in return, you will make them be readable to search engines and the search engines will easily determine what the niche of the page. This software will help you increase your ecommerce site's SEO potential in the search results rankings.

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