If you have an idea for an ecommerce venture or are thinking about taking your retail business online, now is the time to seize the moment and start taking action. Below we have compiled a few general strategies for those interested in pursuing ecommerce as a new road to success.
Just like a brick and mortar business, ecommerce requires that you understand the market for your products. The first thing to do is see if consumers are looking online for the products or services you are planning to offer. Google's Keyword Tool should provide you with the traffic volume data you need. Enter a list of 20 or so keywords which best describe your products and see if the results offer viability in terms of demand. Low traffic keywords doesn't necessarily equate to low viability. Certain products, by their nature, will manifest low numbers, but may in fact be ideal for your ecommerce efforts. Also try searching your desired keywords in Google just as you would from a consumer’s standpoint. This can help you gauge just how competitive these keywords are, in accordance with traffic data. Are companies bidding on your keywords in the paid or sponsored listings? How many sites are competing in results (found just below the keyword entry box)? If competition is low, you might be able to carve your niche on many desirable keywords.
Software for ecommerce is expensive but it can provide a strong foundation for online retailers with a lot of products. A good system carries a number of features that includes seamless integration with merchandizing, product tracking and reporting, as well as sales and conversion data. When researching ecommerce software, look for integrative features like SEO and CMS functions, content editing, and if the program includes “back office” functionality for warehouse management and stock control. Last but not least, a solid software platform for ecommerce should have an effective payment system that enables seamless authorizations and product settlements.
There are several excellent ways to market your website and its products. And because many of the techniques for ecommerce marketing are highly specialized, many experts will agree that consulting with an experience ecommerce Internet marketer is the best approach. This way, you can rest assure knowing that the right tools and strategies are in place to maximize your website and product’s visibility. Ecommerce marketers commonly use a combination of organic SEO, Pay Per Click advertising, affiliate marketing, and social media. Typically, search engine optimization ideal for low-competition markets, such as those products that Amazon and other powerful websites are not optimizing for. When SEO deems too competitive, many Internet marketers utilize paid search advertising and other forms content marketing and direct online marketing. Consultancy services are also a good route to take for ecommerce marketing, especially if your inventory is small or if you have a very niche product line that you know best. Here professional Internet marketers can offer insights and training on how to establish your own SEO or PPC program.
Ecommerce is becoming more and more prevalent, particularly through mobile devices. And because consumers are shopping on there smartphones, having a mobile-friendly shopping cart is going to be the new “must have” for online retailers. Keep reading the Web Ecommerce Solutions blog to stay fresh on the best practices of ecommerce and online marketing.continue...
As more consumers are utilizing the convenience of smartphones for shopping and researching products, ecommerce stores are presented with a new opportunity. In a recent survey focusing on the quality of mobile phone services of amongst a multi-industry roster of ecommerce store, one international pharmaceutical company scored the highest. The results from the study display signs of the growing need for businesses to start taking on mobile-friendly website to better suit their markets shopping behaviors.
The implications derived from the study made by dotCommerce are clear. It is imperative for web marketers to develop web pages that are easily accessible from mobile devices. According to the study, only one third of businesses involved provided a dedicated mobile website for potential customers.
Ben Stavely, top honcho for dotCommerce sums it up quite nicely. He said, "growing consumer expectations and a fiercely competitive market make this an area where getting left behind is a big risk and yet, a very real possibility".
The mobile ecommerce study further revealed that navigation is critical factor in determining mobile rendering quality. The worst performing aspects were payment confirmations and checkout processes. With predictions for mobile shopping coming up positive, it is reasonable to assume that the holiday season will usher in tremendous opportunities for those who have prepared for this challenge ahead of time.
Many of the businesses involved in the study gave survey participants the impression that they lack understanding of what mobile shoppers demand. Confirming the arrival of mobile shopping as a way to boost sales, the challenge is on for ecommerce websites to provide solutions for this need. Referring to the results of the study, Stavely added that, "these findings paint a clear picture of the mobile challenge retailers must tackle today".continue...
With the holidays fast approaching, Google has marked the critical Australian Ecommerce dates leading to gift-giving season. December 4, 11, and 16 are the dates that would make the most impact for Australian retailers hoping to cash in on the holiday shopping frenzy.
December 4 marks the closing of the international shopping window and people will start looking at local stores to fill up their gift lists. By December 11, worrying over whether gifts can be delivered on time will occupy a lot of people's minds. If you can guarantee delivery by the 24th, you'll have lots of sales opportunities.
The 16th is expected to be frantic, since this is the last day that most shops can ensure timely delivery. Google recommends effective advertising to ensure that your company makes the most of the season.
The period leading to these important holiday dates require better advertising campaigns. Ross McDonald, Google Australia's head of retail says that "major retail advertisers miss 80% of their potential search traffic because their daily ad budgets were the same as the middle of the year".
Most consumers begin their holiday shopping the day after Thanksgiving, often referred to as Black Friday. So start building your arsenal now prep-up for these big dates.continue...
The iPad is a really cool device that's not only enjoyable and convenient for users, but pretty straight-forward for introducing aspect of marketing and business.
As more people become accustomed to using their devices to browse, shop, and learn about various things, the expectations for more interaction are growing. This can pose big challenges for businesses, especially for those that are not up to speed on the latest technologies.
The iPad is one device that business professional can hang their hat on. In other words, iPad technology is evolving into a great business tool for many different purposes.
Whether between vendors, clients, and prospective customers, communication is key in any business relationship. The iPad can help remove proximity barriers by offering face-to-face interaction, and then some.
Not only can two individuals share a conversation with the iPad, but the device enables users to exchange information as if they were instant messaging or emailing each other.
An example of this in a business context could be a doctor interviewing a patient. In addition to their conversation, the patient can also fill our forms or other documents in a digital form that the doctor can see.
Not on the food menu, but on the iPad menu of applications. The iPad offers a wealth of apps to help streamline your operations.
There are apps to help you organize aspect of your company as well as manage your customers, their needs, and their communications. Take some time to find some solid iPad apps that will make your efforts more efficient.
If you make use of social media, the iPad is great tool to use. Not only can you manage your accounts with the convenience of an iPad, but you can effortlessly share things with other people via Facebook, Twitter, LinkedIn, or even just your basic e-mail.
The iPad is rapidly becoming a popular resource for savvy business people and those who do things on-the-go. The trick is choosing the right applications and implement the right functionality to better your business.continue...
How can Pinterest help your business?
Similar to many other social media plaftorms like Facebook, Twitter, and YouTube, there are a number of advantages to using Pinterest for business. Below are some of the most powerful:
The first step for marketers is to obtain an invite to the Pinterest network. If you are struggling to get an invite, you can request one directly from the Pinterest.com.
Upon set-up, users will be asked to provide a few interests that suit their style. Based on the interests that have been outlined, Pinterest will select a few of the most active users to follow. This is to get the user underway and start learning how the site works.
From Food & Drink to Technology, Science & Nature, Pinterest currently offers 32 categories. No matter what industry or niche a user has interested in, there is a place to share and interact with all types of brands on Pinterest.com.
Similar to other content sharing networks, there are definitely some best practices that marketers will need to follow to realize the greatest benefit. With respect to the ‘pinning’ site itself, marketers should always:
Once you are on your way to pinning, there are a few things to keep in mind:
Pinterest is exploding with popularity. What are your thoughts on using Pinterest as a marketing tool?continue...
The third generation iPad 3 offers a major step forward for ecommerce web marketers and online shoppers.
With the iPad 3, ecommerce web marketers can take advantage of assorted features to enhance consumer interaction with ads, while helping to streamline sales funnels. On the other hand, online shoppers can enjoy a greater shopping experience with a simple and easy to use device.
The iPad 3 is anticipated to be thinner and of a sleeker design compared to iPad 2. It will be endowed with a screen resolution of 2048 x 1536 and full touch screen ability. Furthermore, the iPad 3 will incorporate a pixel density of 326 pixels per inch which will facilitate for an improved retina display feature compared to its predecessor. This translates to that graphics and texts will appear smooth and clear regardless of the size. These features create perfect opportunities for both ecommerce marketers and online shoppers.
iPad 3 will also be endowed with A6 Quad-core processor making it equally powerful as a high quality desktop. It will also have an OS capable of hosting the gesture technology. This means that the iPad 3 will incorporate features like notifications, multitasking, application switching, task finishing location sound and background sound. The processor's power will also enable the user to perform more elaborated operations using the iPad 3. This creates opportunities for both the ecommerce marketers and for online shoppers.
For the ecommerce marketers, the improved retina display of the iPad 3 creates a good forum to place display ads on the Web and in many applications. Marketers should create compelling and attractive advertisements which will be clearly displayed through the retina display. The advertisements can be in form of photography, videos, animations and text amongst other attractive forms. The retina display will help attract more potential customers hence improving the businesses of the ecommerce marketers.
The online shoppers should also take advantage of the clear display through improved retina display by looking up at the various products and their reviews. The clear graphics and texts will ensure that a potential customer will know exactly what they will be buying since every detail of the products will be visible. This will decrease the likely hood of online shoppers buying things without ample knowledge on the particular product.
The powerful processor and ability to host the gesture technology created opportunities for ecommerce marketers because they can use various forms of advertising and supervise them all without a hitch. For instance, an ecommerce marketer can use email marketing, display advertising, search advertising and in application advertising at the same time. This is facilitated by the iPad 3's ability to multitask using the powerful processors.
Hence the ecommerce marketer's products will reach to more people consequently improving sales. The advanced features also give online shoppers opportunities to view and compare different products while clearly viewing them and reading the relevant descriptions thus making informed choices while purchasing. Thus, iPad 3 is a big utility to both the ecommerce marketers and online shoppers.continue...
Over the past few years the number of Internet shoppers has steadily increased, especially lately with smartphone-friendly shopping carts. Given the massive market of potential clients, even small business retailers are turning to ecommerce solutions to sell their goods.
Because ecommerce involves the selling goods online, without the need of a business having a physical location, this shift is becoming a big game changer. Small business ecommerce solutions are becoming more affordable, and now "ma n' pop" stores are adopting web ecommerce solutions to funnel both local and visitor sales.
The advantages of small business ecommerce can be very wealthy, depending on the nature of the store. Some local businesses have rare products that many non-local customers have limited access to. An online store front could easily take care of location barriers.
In addition, smartphone shopping cart compatibility could contribute to more sales. Mobile shoppers browse and comparison shop, even while on the downtown strip as they make their rounds from store to store. Local small businesses could incentive those shoppers with better prices, deals, and/or direct online purchasing.
The momentum for ecommerce, even at the local small business level, is great opportunity for many different companies. Below we offer some small business ecommerce tips to get you on your way.
Most unsuccessful small business owners fail to truly understand their customers. As marketer or owner of a business, understanding the true nature of your target markets is key. Market awareness results in better sales solutions that will suit there styles and needs.
By understanding your market, you can better build your website to have an interface which they can relate to. Knowledge about the customers also enables more efficient online (and off-line) marketing tactics, such as search engine optimization (SEO) and Pay Per Click. These strategies involve understanding the keyword phrases that customers may using when searching for your products online.
Small business owners planning to introduce ecommerce into their businesses must make sure their system is verified by major players in the online payment industry. This enables their customers have trust in them, as this displays signs of reliability.
Stemming from the latter tip about knowing about your customers, you must understand how your customers relate to your products. In turn, this allows you as the ecommerce marketer to create the appropriate checkout flow. For low-priced products, perhaps two-to-three pages consisting of data retrieval of customer's information and confirmation order page is all you need. For pricier items, more steps in the checkout process may be needed to instill that extra feeling of security.
Strong ecommerce stores provide a number of images of their products. Some of the most powerful e-retailers also include videos has product highlight. The use of rich media to help sell your goods is wise approach. This offers greater confidence in consumers, for they now what they are getting before they opt to buy.
It is also important for customers who visit you website to be allowed to provide product reviews. By allowing the clients to do this, it gives you a chance to know which products are most popular and which ones are not. Also, most customers trust reviews from fellow customers, so good reviews can result in greater sales.
Thanks for visiting the web ecommerce solutions blog. If you have any questions or comments about small business ecommerce solutions, use the comments section below.continue...
The concept of website optimization carries a number of different meanings and approaches in the online world. There are two popular practices the constitute the true definition of website optimization.
The first is enhancing a website's load speed. This form of website optimization is highly technical and emphasizes the optimization a website' back-end or HTML code.
The second is keyword optimizing a website for greater SEO performance, otherwise known as search engine optimization. In fact, SEO and website optimization are often used interchangeably, however website optimization primarily focuses on the on-page or on-site processes of keyword optimization.
Both approaches to website optimization, from a SEO perspective, are interrelated. That is, website load speed can also contribute to SEO, for slow loading sites are typically ranked much lower than fast loading sites. As a result, the complete picture of optimizing a website must address all of these components.
Optimizing a website for improved load speed provides two primary benefits. The first benefit derives from the standpoint of users. Individuals who land on a slow loading website are more apt to leave the website. This makes the concept of website optimization for improved load speed important to ensure visitors can navigate around your website without having to wait for webpages to load.
The second benefit of having a quick loading site is centered on search engine optimization. A web design or page that has been developed for faster loading will often result in more efficient crawling and indexing. In other words, when a search engine spider comes to crawl and index your site, it will be able to do so more efficiently. As a result, you site can rank better and quicker in the search engine results.
Optimizing a website for faster load speed requires the expertise of a web designer or website developer. The web design professional must enhance the website's back-end code structure or mark-up language. In doing so, the web design or developer will strip the code of unnecessary tags and scripts that might inhibit search engine crawling and indexing. This practice is otherwise known as search engine friendly web design. These services are often very niche and sometimes difficult to find. This approach to website optimization will often typically depend on the skill-sets of a Peoria web design professional.
The approach to optimizing a website for search engine optimization demands proper usage of targeted keywords throughout the content of a website. In this approach, organization is key, for each page must not only be optimized, but also organized in a strategic fashion to capture the best results.
This common practice of website optimization is also known as keyword optimization. Here an optimizer or SEO will organize and optimize webpages to center on specific keyword categories. All of the optimized pages of the website will help establish greater keyword relevancy for the entire site.
A great deal of the website optimization process for SEO is performed through content writing. Targeted keyword phrases must be intricately written and blended throughout various parts of a webpage's content. Some of these parts include the page's meta title, meta description, on-page (visible) copy, and link anchor text. Strategic application of keywords in these important parts of a webpage is the foundation of website optimization for SEO.
Now more than ever, businesses are pursuing the benefits of working with a website optimization company for both SEO and improved website load speed. Because these two approaches to website optimization are correlated in that they can result in greater search engine exposure many companies are investing in website optimization as a primary way to market their business on the web.
There are many companies that specialize in website optimization services. Some will even go as far as offer search engine friendly web design and development. These firms are a rare breed, however can offer the ideal packages to promote your website in the search engines.continue...
The playing field for ecommerce marketing, whether via organic SEO or PPC advertising, is becoming even more fierce. Almost any product category that pertains to online selling is expanding with more and more ecommerce stores marketing their goods. This has made the opportunities for ecommerce search engine marketing a difficult endeavor.
That doesn't mean your ecommerce site is hopeless for search marketing. Google users, when searching for a product, often search long-tail keyword phrases. That is, instead of searching for "mens shoes," an efficient searcher will submit "men's Saucony Glide running shoes size 11."
These trends in long-tail searching enables ecommerce marketers to capitalize in many ways. Let's go into more detail below.
Understanding the concept of long-tail search is momentous for both ecommerce search engine optimization and Pay Per Click advertising, especially when competition is rough and advertising budgets are limited. This enables ecommerce marketing teams to optimize (SEO) or advertise (PPC) their inventory with great specificity. As a result, the search engine traffic coming to the site is way more qualified and more apt to make a purchase.
One of the best keyword research tools for long-tail targeting is Google's Instant feature. When you go to type a search in Google, it will offer more detailed search suggestions based on trends and popular phrases. This can enable you to drill down on exactly the types of keyword phrases shoppers are using.
After typing only "mens saucony..." Google tells use that "mens saucony kinvara 2" and "mens saucony progrid" are two popular models perhaps worth targeting. Not only do these insights offer ideas for organic SEO, but they can also help us narrow in on our ecommerce PPC efforts. For instance, we can create an ad that stands out from the competition by writing a very focal headline per each model.
For sites with limited ecommerce marketing budgets, easing into ecommerce PPC advertising with long-tail keyword targeting is great technique. When bidding on long-tail keywords, try using [exact phrase match] or use modified broad match to capture any relevant searches that include specified words. Bidding on keywords with modified broad match would look something like +mens +saucony +kinava. Any keyword searches that use those three words (regardless of any other inclusions) will trigger the ad.
Ecommerce search engine marketing, whether through PPC advertising or SEO Peoria IL, is great deal of time, effort, and money. For that reason, it is best to strategize very wisely and enter the playing field cautiously. One of the best ways to do this is targeting long-tail keywords that very relevant to your ecommerce site and the products you have to offer.continue...
Many ecommerce marketers are on the fence about whether or not Google+ is worth pursuing. Not only is adding another social media network to mix added work, but Google+ is in its early stages, and many are hesitant to jump on board.
The fact of the matter is, Google+ is growing fast and is projected to be the next biggest social media network. In addition to that, Google+ is directly tied to Google Search. So as you begin to accumulate followers, the content you share can actually influence you follower's search engine results (when the keyword query is relevant to your posts.) This underscores Google's revolutionary model of Search Plus Your World.
* Social Signals Impact SEO – Now more than ever, social media signals (Google +1's, Facebook Likes, LinkedIn Shares, etc.) are influencing to search engine rankings. By integrating Google+ icons on your website, you can promote your company's ecommerce SEO efforts. Of course, this will be enhanced when you create awesome content that's well liked among your target audience.
* Gain Natural Inbound Traffic – Similar to Facebook and Twitter, the idea for ecommerce marketers is direct traffic to the website. This is otherwise known as inbound marketing, and it's a perfectly natural way to gain more visitors to your website. Again, this hinges on the type and quality of content you share on Google+.
* Be an Early Adopter – Because Google+ is relatively new amongst the social media options out there, your ecommerce brand can gain momentum by being an early adopter. In short, first generation Google+ users will be authority figures. How you might ask? Like mentioned above, you Google+ social activity can influence the search engine results of your followers, which is huge! Additionally, your website itself gains an extra level of credibility based on the fact that your Google+ page links to your website.
This is just the tip of the iceberg. Google+ offers so many different ways in which ecommerce brands can promote their products and connect with new customers, while retaining the loyalty of existing customers. From "Hangouts" to content marketing, the creative possibilities are virtually endless.
Are you using Google+ for you ecommerce store? What strategies are you employing to build your brand and customer base?continue...
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