The evolution of the Internet has seen the emergence of social media which has basically revolutionized the way people use the Internet. While previously the major concern for most people was getting information from the official websites of the various companies, this is no longer the case.
The above scenario meant that clients literally had to look for the companies and all the companies had to do is ensure they top the search engines.
Nowadays, with social media sites, people get information through the sharing of links, blogs and a number of other platforms. Thus while waiting for clients to come to you, they would be literally shopping from the social sites they use and buying from the competition. This has brought much prominence on social media marketing and just how to execute the strategies effectively and successfully.
In order to attain this, businesses have to understand the concept of using social media marketing and the essentials of interacting with an audience. Given that it is a new field, not most E-retailers will be familiar with it but a good mastery of the basic essentials will enable them conduct successful marketing strategies.
There are three major essentials of social media management that any ecommerce marketing strategist should keep in mind:
• Avoid sales pitch and focus on promoting your company and the products. People go to social sites to interact, find out the latest from friends and corporate sites, not to be bombarded by sales pitches. Keeping on mentioning your products and pitching for sales will discourage the potential markets.
Whatever you share in whichever social site should be useful and offer information to the user. This encourages repeated visits and purchases, which can empower your ecommerce marketing strategy. The idea here is to get people relying on you for information in your industry and arousing the interest of the clients in your products. You can provide current news in the industry, tips on the use of several products, conduct surveys and polls. Remember the content has to be informative and entertaining to be useful and attract attention.
• Keep track of your competition. The field of ecommerce is very competitive. To be sure you are abreast of the new trends and are not lagging behind. You should pay attention to at least your top five competitors. From what they are doing you will be able to compare with your own strategies, learn what can work, what you need to improve and your strong points in social media marketing. You should know which site they are popular and just how popular. You should also know their methods of promotion in social media.
• Empathize with your target market. You need to determine earlier on just who your target market is. They could be several depending on the variety of the products available at the store. Identifying the targeted market helps you trace the social media sites they are most likely to be found and it also helps you reach them in ways that meet their needs. You can thus avoid wasting time and effort while being more efficient.
Social media can help you optimize your ecommerce marketing efforts substantially.continue...
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