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Thrive in Ecommerce SEO by Targeting Profitable Long-Tail Keywords

SEO Keyword ResearchShort-tail keywords (like "Nike shoes") are very competitive to the extent that in most cases, they aren’t even worth your energy and time. What you need to do in your ecommerce SEO strategy is to make a list of low-to-medium competitive long tail keywords that are attainable and have the capacity to drive profitable traffic to your clients.

However, the task of finding these long-tails is not always easy. It requires you to drill as deep as possible. This article is going to help you with some insights and tips on how you as a marketer can find the best long-tail keywords that can lead to successful ecommerce SEO campaigns.

Have a Focused Direction

First know the category of the long-tail keyword you are trying to use before starting your research. You can do this by analyzing the authority and relevancy of the site, as well as its present rankings regarding the preferred keyword category.

This analysis will help you determine the attainable keyword categories. In addition to that, the feedback you get from your client will help you in keeping them happy. By using the areas of interest of your client, you can be able to establish a focus for your research.

Take Advantage of Google Suggested Search & Auto-Complete

This is one of the best resources for long-tail keyword research. Try typing in your core keyword and see what Google will offer you. Depending on your client’s products and offers, Google will draw you to a suggested searches around a particular long-tail keywords.

Try adding on another suitable word and check the results from Google’s auto-complete feature. For instance, if you are researching "Nike shoes," try typing in specifics like "nike running shoes for men..." For specific tips on doing long-tail keyword research for ecommerce SEO, check out this great blog post that offers specific insights.

Checkout the "Searches Related To…" Feature

Google shows the searches that are related to whatsoever keyword that is searched at the bottom of each search engine research page. Play with different kinds of keyword variations and look at new ideas. Click on some of the links to show the given keyword’s SERP. You may do anything that is aligned with your SEO goals.

Research on the Keyword Planner Tool

Even though many ecommerce SEOs use the Google Keyword Planner Tool at the beginning of their keyword research, using it at the end of your long-tail research may be of some advantage. This tool can in most cases display a great quantity of highly competitive keywords that you may simply not be interested in. You should use it to simply determine or discover the popularity of your potential keywords.

Even though the keyword planner tool has the capacity to give you some great ideas regarding SEO, it is thought to hold greater value for pay per click (PPC) advertising. Nevertheless, explore it and see how it can help you in your research.

Gather Your Result and Evaluate Your Competitors

Keyword researching for SEO goes far beyond finding relevant keywords with legitimate search volumes. To be able to yield successful outcomes, it is important that you assess your competition. After obtaining your list of possible long-tail keywords, take some time and do a search on each phrase so as to understand the competing sites.

In case you are dealing with big time retailers such as Walmart, Best Buy, or Amazon, it may be a good idea to scratch the keyword. On the other hand, if only one or two big-time retailers show up at the top of the search results followed by a few other random sites which don’t seem to be optimized for long-tail, then you might have a good shot. You may also do some backlink scanning, analyze domain-level metrics and also assess that ranking-URL’s level of keyword use and the site's overall level of website optimization.


Ecommerce SEO isn’t an easy endeavor. Some campaigns usually involve big budgets and challenging keyword categories. If you do not want to spend many months trying to make it to the top 5; then be diligent and pinpoint the ideal long-tail keywords that will make your ecommerce SEO compaigns a success.


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