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Website Optimization: The Technical Side of SEO

SEO is divided into off-site SEO (i.e. link building, social media, etc.) as well as on-site SEO (content development, technical SEO, etc.). On-site refers to SEO techniques that are visible without looking at the source code of the website. Technical SEO refers to the techniques that are only recognizable after seeing the source code of the website. 

Website Optimization SEO

Examples of technical SEO strategies are focal to site load speed, crawler access, JavaScript and IP detection or redirection, and fluid crawling and indexing. These technical SEO components center on a practice known as website optimization, which improves technical site performance, SEO, and usability. Read on for more technical website optimization SEO techniques and their expected effects.

Faster load speeds

There are a number of technical SEO techniques that can be conducted to make the website load faster. A website with a high site speed is able to rank higher in the search engine results. Moreover, it is easier to use and allows for more customer conversions.

To increase site speed, the following activities are conducted in the website. One of them is to have a high performance server hosting your website. A super fast server allows the search engine spiders to crawl through your pages faster. As such, it ranks higher in the search results.

The pages in your website should also be designed so that they load quickly. There are design formats that allow websites to load very fast. These can be incorporated in the technical SEO initiative for your website.

Enhanced usability

Technical SEO activities can be used to ensure that the Flash content in a website promotes easy usability of the website. People who visit the website should know all about your website and your products and services in the landing page.

As such, you can implement some Flash elements in this page. The attractive elements are bound to keep visitors interested and promote the chances of converting them. When optimizing Flash elements in your website, be careful not to make them too many. This is because too much Flash in a website will lead to some search engines struggling to find content in your website.

Conversion rate optimization (CRO)

You can implement some technical SEO strategies for conversion rate optimization (CRO) in your website. One of the ways to do this is to appeal to the emotions in the people who visit your websites.

You can set your website code such that it recognizes the exact location of the visitor and shows them advertisements with products that solve problems they can relate to. By communicating to the visitor that you are concerned about them, you are likely to convert them into a customer.

Better search engine rankings

To improve the search engine rankings for your website, you can ensure that the Universal Resource Locators (URLs) for your internal pages are also search engine friendly. Ensure that the URLs of your internal pages follow a logical pattern that is very closely related to the URL of your main page. This will help search engines to find these internal pages and improve site rankings.

SEO is series of strategies and techniques that are conducted on (and off) a website to increase Google search engine rankings. If a website increases its ranking such that is is visible in the first page of results, then more people will visit it, it will become more popular and the company that owns the website can experience an increase in brand awareness and revenue.

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