The concept of website optimization carries a number of different meanings and approaches in the online world. There are two popular practices the constitute the true definition of website optimization.
The first is enhancing a website's load speed. This form of website optimization is highly technical and emphasizes the optimization a website' back-end or HTML code.
The second is keyword optimizing a website for greater SEO performance, otherwise known as search engine optimization. In fact, SEO and website optimization are often used interchangeably, however website optimization primarily focuses on the on-page or on-site processes of keyword optimization.
Both approaches to website optimization, from a SEO perspective, are interrelated. That is, website load speed can also contribute to SEO, for slow loading sites are typically ranked much lower than fast loading sites. As a result, the complete picture of optimizing a website must address all of these components.
Optimizing a website for improved load speed provides two primary benefits. The first benefit derives from the standpoint of users. Individuals who land on a slow loading website are more apt to leave the website. This makes the concept of website optimization for improved load speed important to ensure visitors can navigate around your website without having to wait for webpages to load.
The second benefit of having a quick loading site is centered on search engine optimization. A web design or page that has been developed for faster loading will often result in more efficient crawling and indexing. In other words, when a search engine spider comes to crawl and index your site, it will be able to do so more efficiently. As a result, you site can rank better and quicker in the search engine results.
Optimizing a website for faster load speed requires the expertise of a web designer or website developer. The web design professional must enhance the website's back-end code structure or mark-up language. In doing so, the web design or developer will strip the code of unnecessary tags and scripts that might inhibit search engine crawling and indexing. This practice is otherwise known as search engine friendly web design. These services are often very niche and sometimes difficult to find. This approach to website optimization will often typically depend on the skill-sets of a Peoria web design professional.
The approach to optimizing a website for search engine optimization demands proper usage of targeted keywords throughout the content of a website. In this approach, organization is key, for each page must not only be optimized, but also organized in a strategic fashion to capture the best results.
This common practice of website optimization is also known as keyword optimization. Here an optimizer or SEO will organize and optimize webpages to center on specific keyword categories. All of the optimized pages of the website will help establish greater keyword relevancy for the entire site.
A great deal of the website optimization process for SEO is performed through content writing. Targeted keyword phrases must be intricately written and blended throughout various parts of a webpage's content. Some of these parts include the page's meta title, meta description, on-page (visible) copy, and link anchor text. Strategic application of keywords in these important parts of a webpage is the foundation of website optimization for SEO.
Now more than ever, businesses are pursuing the benefits of working with a website optimization company for both SEO and improved website load speed. Because these two approaches to website optimization are correlated in that they can result in greater search engine exposure many companies are investing in website optimization as a primary way to market their business on the web.
There are many companies that specialize in website optimization services. Some will even go as far as offer search engine friendly web design and development. These firms are a rare breed, however can offer the ideal packages to promote your website in the search engines.continue...
Website optimization for ecommerce companies is more than just simple keyword optimization for SEO. Ecommerce companies need to look at the entire website's foundation, characteristics, and performance (rather than focusing entirely on SEO.)
For ecommerce companies, the end result of any website optimization strategy should naturally lead with conversion rate optimization (or "CRO".)
Conversion rate optimization provides an accurate measure of the effectiveness of converting leads in to actual paying customers through the ecommerce portal. Ecommerce website optimization services would be irrelevant if the website doesn’t have the ability to convert incoming leads in to confirmed sales.
Every aspect of the company’s website should be optimized in order to score highly on CRO. The various aspects that need to be considered are detailed below.
Website load speed is a direct indication of efficiently the website gets crawled and indexed by the different search engines. One of the principal reasons for the slow loading of a website is its complicated HTML structure. More complicated HTML structures would naturally decrease page load speeds.
HTML coding needs to be simplified and less complicated by limiting the number of attributes that are specified along the HTML codes. Certain content management tools would generate Nested tables for HTML rendering. Such tables are resource intensive and would slow down page load speeds. Resource intensive attributes such as images and graphics should be optimized along with the appropriate HTML coding structures. Using them in inappropriate fashions would further slow down the page load speed.
Optimized internal linking lies in linking one particular web page to another relevant web page using key word focused anchor text. This would greatly enhance the spider-ability of the website.
Another major benefit achieved is that the search engines would start providing matches to the internal link’s anchor text in addition to the SEO individual pages of the web site. But care should be taken not to over do the internal linking as search engines might start viewing such pages in a negative manner.
Segmented site maps are an excellent website optimization technique for breaking down a complex HTML site map in to smaller and relevant categories. After segmenting sitemaps in to smaller and more focused sitemaps, an XML version of each sitemap can be created and submitted to the Google Webmaster Tools account. This would help in facilitating the search engines to quickly crawl through the website. Segmented site maps also helps in faster indexing of the website.
The conversion potential of the ecommerce website gets greatly enhanced by giving proper attention to designing effective calls to action. Calls to action (CTA) should be in line with the business objective and also have a close relationship to the important keywords used across the website.
For ecommerce websites, popular calls to action include using “Add to cart” and “Buy Now” buttons. In order to find the effectiveness of a particular call to action, one can make use of the split testing technique by closely placing related calls to action next to each other. After a certain point in time, website owners can get data regarding the frequently used calls to action and implement that calls to action across the website.
For more website optimization tips and strategies for you ecommerce company, you can visit WebPresenceGroup.net, one the leading website optimization companies that offers a wealth of information for all types of websites and business looking to better optimize their overall web presence.continue...
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