SEO’s and web marketers put a lot of effort into building and earning inbound links to their website. Link popularity is the primary source to attain better keyword rankings in the organic search results.
This has worked wonderfully in the past to improve the keyword ranking of websites in search engine results pages (SERPs). However, in light of the changes that are often made to Google search engine algorithm, it is important to incorporate conscious and natural use of links on your website.
Not many people realize that Google does actually care about your outbound links. There are various reasons for this.
Outbound linking is an important aspect of SEO to keep in mind when developing an effective SEO strategy for your website. This is especially true since the algorithms used by Google often change. You may find that the quality of the outbound links from your website will be given a greater deal of importance. It is therefore important to ensure that you have high quality inbound links. The following are some aspects that you ought to consider:
Make a conscious effort to integrate outbound linking for your organic SEO strategy. Be sure to link to quality and highly relevant sources to garner the greatest value for organic SEO.continue...
Backlinks have always been an effective method to improving a website’s visibility. However, the way in which they are implemented has changed. This is mainly because the references generated have to bring about organic growth of the website’s popularity. Any unnatural growth as a result of backlinks may result in search engines shying away from the site.
New methods of creating backlinks have therefore been introduced to satisfy search engine criteria. Thus, PR6 backlinks are catching on while techniques such as comment spam are losing grace. It is easy for a layman to consider the backlinks as a method of sharing. Users of sharing platforms like pinterest may therefore look forward to using them as a method of spreading the word.
Pinterest images are tagged and indexed and this is immediately visible to the world. The tags must carry weight which means the more panda updates are done the more visible the content becomes. It is good to form a habit of double-checking that your pinterest images are tagged correctly and that they represent the correct topic. Then the tagging begins and a positive outlook for natural ranking. Connecting Twitter and Facebook accounts to Pinterest will help to ensure automatic updates in all the accounts, which increase the number of people viewing the posts at a time. Interest eases the process and helps to edit by displaying all images ready to be tagged. The site management and creation of backlinks does not require profound knowledge of web page coding.
Pinterest has come into popularity at a time when Internet users and businesses have come to expect more images and videos and fewer words. Thus, the website has to be visually stimulating in order to score high points on the web. Pinterest helps the webmasters to do just that. As long as the images are relevant to the topic, then they will boost the website’s popularity in a relatively short amount of time.
Once viewers discover your site and affirm it to be credible, they will keep coming back thus contributing to the cumulative growth of traffic. They will share or comment thus helping to advertise the website to their circles. Using images as links brings attention to your website content that normal links could not have done. The web page is automatically appended to lead interested users to more content.
A short description should accompany each image once pinned. The description involves a keyword or keywords. This will make it easier for others to find the images that have topics of their interest. The audience enticed in this way is the right target for your blog since they have vested interest in the subject. This kind of traffic is more likely to participate in the blog then others drawn in by random references.
The keyword database is still new in Pinterest so it might not have keywords that are as diverse as one would like. However, this is the right time to use the facility because using it early on will capture the most common keywords.continue...
The importance of website optimization has gained prominence with the increased number of online businesses and with more people relying on the Internet for information. The need for optimization has been majorly to beat the competition and get to direct traffic to the website.
Website optimization thus basically refers to the strategies and means used to increase visibility online and get higher page ranks amongst the major search engines. This stems from the fact that with many people browsing online for information and looking where to purchase products and services, only those sites easily accessible and traced will attract traffic and eventually result in higher sales.
Website optimization involves a unique mix of techniques that have to be all successfully executed to guarantee desired results. With the high competition in ecommerce marketing, it is important for any business to master the basics of website optimization. Important aspects to consider include the following:
On-page optimization refers to the strategies employed on the web page. They include the title, tags, articles on the website, the keywords used and the choice of URL. It also includes the design of the webpage. The important guiding principles are three. As for the tags and the keywords, they should be well placed to ensure you attain a higher rank and that the search engines can actually get the keywords you want to project. As for the content, while it should be rich and well optimized, remember content is nowadays part of optimization. It should be relevant and informative to the target audience. The design of the webpage should also be attractive and matching to the products or industry. The pages should load easily and be interactive and share features.
Off-page optimization refers to your efforts elsewhere to enable you gain increased online visibility and improve your rank on the search engines. The most common method is to have quality backlinks to your page. There are several methods involved here. First, there is the ethical gathering of links from relevant sites leading to your site. Relevant respectable sites give you quality links which not only provide you with visibility but do much to improve your search engine ranking. There is also the writing of articles and submitting them to directories; these have your links and help you establish your credibility as an informative source.
With the emergence of social media as a powerful communication tool, it will be detrimental to ignore it in your website optimization attempts. You will need to have accounts in the popular social media sites where most of your clients are. Aside from being a source of back links, you get to interact with your consumers and it can also be used for customer care. You would need to have a blog for your site; this creates an interactive channel and allows you more space for promotion and increased visibility. For maximization of social media you should add share features and enable the clients to purchase from their favorite social sites.continue...
Bloggers and website owners know too well the importance of quality content. Actually, the value derived from your site by users is largely determined by the content, other factors come later.
Creating user-focused content will help your website earn organic links as well as helping your online business thrive. Getting to know exactly what your users want can be an uphill task. The tips below (segmented into two parts) will help you develop content that will not only help retain current users but attract potential clients as well.
Figuring how exactly what resonantes with your target audience is vital to the health of your content strategy. Extracting this information can not only fuel a link earning content strategy, but also ignite aspects of your SEO strategy. Below are a few ways in which you can learn more about your audience.
Remember without engaging your users you will never ever learn more on their tastes and preferences. After posting something on your site ask them questions concerning that particular topic. Also, your system should allow users to leave their phone numbers and email addresses when making comments. This way you can contact them later and have a more personal conversation or even send them mails.
Note that communicating to clients is very important in establishing long-term relationships and even building trust. Clients will always feel how much you value them and be very honest with you.
Usually when you post content, users will comment, like and even share that information. Be very keen and take track of these responses. When you talk to users they will tell you what interests but you can only know the truth after presenting that content.
Get to know the number of tweets and Facebook shares a particular post gave you. For example if you post an article an article about traveling tips and another about health, look at the response you get for both. If the article on health issues elicits more reaction, then your users are more concerned about their health and not traveling.
Note that these are judgments made from simply observing what happens. Dig deep into what makes users value another topic and not the other.
Social media is important to the success of any online marketing and SEO strategy. As such, study what happens on social media very carefully. People may not be reading or sharing your content not because it lacks value but due to the language and style of content. Learn to use the jargon that is appropriate for either twitter or Facebook at that given time. Also do not limit yourself to Twitter and Facebook use sites as LinkedIn and Pinterest as well.
Sometimes you might be committed and rarely have time to follow up on current news. Using Google and Talkwalker alerts will save you time. Set up alerts depending on your niche, that way you will be notified whenever something important comes up.
Once you established the means for which you can generate ideas, now comes the harder part of actually putting those ideas in motion. Below are a few tips to help direction your efforts with the right intentions.
As much as you are looking to expand your client base, never ignore existing clients. It is important that your current clients or users remain loyal. Be creative and craft ways of rewarding loyal customers. For example you can offer those discounts, incentives, free shipping and coupons. This way they will feel appreciated, make repeated purchases and refer others.
If you operate a local American travel website, the content might interest someone from Europe who is interested in visiting America. Therefore develop your content to cater for that particular area but make it appealing to others also. As such, you will get numerous links that are from both within and without.
Creating a natural content strategy that favors your local audience is not a bad idea. However, in order to attract more users develop something that can be consumed by people of diverse cultures.
For example, if you own a website that advises on health matters in your region, you can design the content to suit anyone. Health is diverse and problems related to health are common in most parts of the world. As a hint you can have a list of as many health facilities as possible and let users search the ones closer to them. If you liaise with the health facilities, then you can agree on commission rates for each referral.
The most important thing in link earning is to know what your users want. After that you can develop tailor made content to specifically meet their needs. Remember the importance of social media in expanding your customer base. Also note that there is no standard formula when it come s to natural link building, just use the mentioned tips and a little creativity.continue...
Search marketing professionals and SEO companies must know very well the importance of link anchor text. This is because Google is up to the neck for sites that do not have natural keyword optimized text. This includes both outbound as well as inbound links.
When it comes to SEO, it is important that you keep it natural when it comes to the content on your website. You may find it hard to get content that is required. This is because of being busy our lacking topics. This is where a search engine optimization company comes in. The million dollar question is how to come up with relevant keyword when you have to maintain natural anchor text.
It is also important that you know the premise of occurrence. This will help you in getting great search engine content for your website. So how does co-occurrence help in having great content? Co-occurrence started back in 2012. It was Rand Fishkin who mentioned it while doing a Whiteboard Friday presentation. He mentioned a number of websites that did not have the best content.
He tries to prove that these websites were ranked highly with competitive keywords. However, these websites were still ranking highly in search engines. The thing is that these websites had anchor text that was not keyword optimized. This is a new way in which Google can recognize the websites.
What could have led to these websites to rank highly? Co-occurrence is what happened. This is when a number of words that surround a link make it popular. For instance, if the articles mention mobile phones about six times in one paragraph. This will make it look like a keyword that is relevant. This is because of the co-occurrence of that phrase. It will make your website search engine friendly.
If you want to re-define your SEO best practices, then it is important that you keep co-occurrence at the top of your list. This will ensure the effectiveness of your website. When it comes to Search engine optimization; it is important that you get an expert who will provide you with great content.
It is becoming survival of the fittest for the websites that are competing for rankings via SEO. It is only those companies that meet the standards needed by Google that will emerge on top.
There are different ways that you can use for your website to rank highly in Google search engines. Co-occurrence is a new method that is used by smart SEO companies. You should make sure that you adopt the most used method so that you can get visitors to your website.
This is the next big thing. Co-occurrence is a language that Google can easily understand. It is all that you need if you want to rank highly. Manipulating anchor text is now gaining a lot of popularity when it comes to improving search engines. However, one thing that you have to keep in mind is that you should always target your audience when writing content. This will ensure that you get a lot of visitors on a daily basis.continue...
Are you looking to learn a few unconventional on-page SEO techniques to further increase the keyword relevancy of your ecommerce money pages? Although there are numerous variables that go into ranking a website, there are a several techniques that can make your webpage even more SEO-friendly than they already are. Below we share 5 on-page SEO tips that you can implement rather simply without needing a technical expert.
Marking-up pages with product microdata is a technical way of saying better communicate your pages' content to the search engines. But how?
If you haven't started learning the ways of Schema and microdata, hop on over to Schema.org. Essentially, Schema is HTML markup (or special tags) that you added to pieces to a page's content. For ecommerce SEO, adding product schemas will enable you to markup aspects of your product's information, as well as reviews, images, and other forms of data that search engines can better interpret. In short, learning and implementing these on-page SEO techniques can be a game changer, especially in a competitive ecommerce SEO playing field.
Only the best search marketers leverage the power of image optimization, or image SEO, to further improve the keyword relevancy of their pages and blog posts. Not does optimizing images help to improve the keyword relevancy of your pages, but this on-page SEO technique can also result in your product images showing up in Google's image results (which are often blended in the organic search results.)
Keyword optimizing images is easy. You simply name the image file to be aligned with your keyword targets prior to uploading the image to your page. Furthermore (and also before you upload the image,) you can open the image properties and keyword optimize various fields like the image descriptions, title, tags, and comments. To get the details on this SEO technique, visit this handy tutorial over at Top of Mind Search Marketing.
Internal links, or the "cross-links" within your site, can further help search engine spiders define what your pages are about. Many ecommerce sites have natural internal links, such as a product category page that links links to individual product pages. However, you can take cross-linking one step further by implementing these links in page copy, such as product descriptions, or more empowering, your blog posts.
For example, let's say you have two very similar pairs of shoes for sale on your ecommerce site: the RunnerShoe I and the RunnerShoe I Sport. Somewhere near the end of the product description of Model I's page, you can add a line that says Also check out the RunnerShoe Model I Sport... You can slip-in a link in that sentence to the Sport model.
Cross-linking is a creative process that can be done on all types of pages. One of the most effective is blog posts, especially product review posts. Those are golden SEO opportunities to cross-link to money pages and further help increase keyword relevancy.
Interested in learning more on-page SEO tips for ecommerce sites? Head on over to Click Centric SEO and check out their Articles section where they share a wealth of knowledge for ecommerce SEO and other aspects of ecommerce marketing. And of course, also connect with Web Ecommerce Solutions on Google+ and Twitter for more great insights on ecommerce SEO.continue...
Website optimization is undoubtedly one of the most important parts of web developing for any online business. There have been many speculations on how to achieve a better listing on search engines as developers continue exploring how the selection algorithm works.
Keywords may have been the best way to get better ranking but that has now changed as the ranking system adapts to such usage. The listing is chiefly structured to display sites that exhibit superior relevance in providing the information sought. Keyword stuffing and optimization still has some influence, but newer methods exist and a combined use will create the much needed competitive edge.
Here are five powerful tips that will help you optimize your company's web presence in the search engines.
Google autho continue...
One of the most important things in a website is the ability to have many visitors. There are various strategies that are used by the web specialists with an aim of increasing the traffic of a given site. Nevertheless, there are a number of challenges that face most ecommerce sites, who aim at building links. Here are some of the common hurdles faced by the ecommerce SEO building.
Theoretically, it is possible to build links to your ecommerce website via blogs. Nevertheless, there are several challenges accompanied with it. This is probably because most of the visitors of ecommerce sites are interested in buying the goods and leaving the site.
They are not much interested in too much content. Eric Ward cites that a blog will only reach out to many if you publicize it with the right strategies. The blogs on ecommerce will also feature a whole lot of customer reviews, which is not that helpful to link building.
When building a link, it is all about being friendly to the visitor. If you have created a business page, you will need to let people like the page themselves, rather than pushing them to like it.
In most situations, people will only like a business page if they are willing to, if they are pushed to, they might ignore. For that, depending on Facebook like for building links might not be that successful.
With an ecommerce website, the quality of the content is what matters a lot. Customers need to see content that will be easy to read and interpret. For instance, uploading a video about how to use a product might help, rather than uploading lots of videos on promoting the product or testimonials. People should aim at content that is helpful to the visitor.
Typically, a number of patterns will stop if you apply some backlink auditing for your ecommerce website. In almost every ecommerce, they use a number of links and extensions, here are some of the common one used:
Generally, you must know and understand the limitations of your website. You should avoid forcing your site to be what it’s not. Technically, you must avoid forcing people to like your page, or forcing to amuse the visitors with an aim of attracting their attention. Once one knows how to strategize on reaching out to many people, they will be able to increase your ecommerce SEO easily.continue...
SEO and search marketing are of the main marketing strategies that can help any online retailer take business to next level. The whole process of optimizing an ecommerce website as per changing algorithms of search engines can help you rank better in the online industry. That, in addition to a number of other possibilities and opportunities with search marketing.
Since search engine algorithms continue to change, online retailers need to evolve with time to survive in the industry. We should make sure that we stay up-to-date and formulate best practices to claim good rankings for specific keywords. If you want your website to have a purposeful impact in 2015, here are five components of search marketing that every online retailers and marketer should know when marketing their website:
We all know about it, but only a few are able to make the best use of this tool offered by Google. Google Adwords offer quick and easy pay-per-click advertising option to all e-marketers and e-retailers. Best part is that you need not even make heavy investment to make use of this marketing method.
This platform provides you with great flexibility and control on a budget. You can set your PPC account and reap maximum profits. Since it is often difficult to get organic traffic on a regular basis, using a PPC strategy will help you attract targeted audience to the website. The main benefit is that you pay only when someone clicks on your advertisement.
Organic SEO is all about targeting the right keywords in the right manner. You can use tools and services offered by search engines to know about trending keywords relevant to your company niche. Once you have them, content marketing is what that lets you implement them in a way that attracts high number of audience on a regular basis.
Like local SEO, ecommerce SEO get uber niche targeted on specific brands, products, or product-types. For instance, like a local SEO firm might specialize in search engine optimization for surgeons, an ecommerce SEO firm might specialize in search engine optimization for health and beauty retailers. Try seeking out SEO providers with niche expertise.
Understanding the basic phenomenon of implement SEO strategies to attract organic traffic is the right way to optimize your website. This ensures overall profit and lasting results.
The algorithms of search engines have truly changed since the emergence of social media. Many content-based websites have become community oriented, such as Digg started allowing its users to vote out for which stories should make the front page, while YouTube factors total video views and user ratings on their front page rankings. Given all the benefits of using social media sites for marketing your business, you should focus more on establishing a strong social media presence on networking sites, such as Facebook, Twitter, Pinterest, etc. These sites send search engines signals of authority and influence.
Content is the king and there is no denying to it. Best part is that content marketing is one of the simplest forms of internet advertising. You write a minimum of two- three articles a day and your website automatically starts ranking higher on search engines. Make sure all your articles and videos or audios are unique and relevant to your business. Search engines have stated that creating and publishing quality content is the best way to rank for keywords, as well as create positive user experiences. It is one strategy that goes a long way.
If content is the king, link generation is the queen. It’s not about which website has the maximum links, but the most quality links pointing back the website. Link generation and building backlinks by submitting press releases on popular blogs in your niche is the best way to attract organic traffic to the site. The whole idea is to create newsworthy content that can influence bloggers and other websites to link that content.continue...
Every time Google releases news about an update to its search algorithm, SEO's and webmasters (especially those who rely on ecommerce and other search marketing ventures) panic.
There is good reason to panic considering what these updates have done to good-ranking websites in the past; those who get affected loathe the updates but as we all know, Google is only trying to promote healthy competition by doing justice to black hat practitioners and subsequently, providing web surfers with quality info.
Maybe it is a conditional response that SEO's and webmasters should hold on to their hearts when an update starts rolling out but there is good reason why they should hail Penguin 3.0 which was launched on October 17 this year.
If you are probably wondering how a Google update can possibly be of benefit to website owners, lets first review some facts about it. With regards to dates, it was launched on October 17th and since it is worldwide, spokesmen from Google said that it would continue rolling out for weeks. Pertinent to technicalities, it has been made clear that new signals were not added which makes Penguin 3.0 'just a refresh’ as they are putting it. This implies that it will not have new effects and is very much like the last roll out of penguin.
As is expected of it, the update will denote sites which have a bad link profile. However, its main intent was to help those which were denoted by previous penguin updates recover if the owners have fixed their link profiles. It is also important to note that a site will be denoted if it presently has a bad link profile irrespective of whether it was okay when the previous Penguin update was rolled out.
If you have been busy cleaning up webspam signals and over-SEO-optimization (which were pinpointed and penalized by rollouts which came before Penguin 3.0,) your site is more apt to recover. This is why people should not panic because they are very few if any who dared run their link building enterprise artificially by buying the links after Penguin showed up.
Although some sites will still be caught out, this time is not about penalizing but helping those who have been affected before to a full recovery. As said before, it is worldwide and will carry on slowly which means that people who have webspam signals can take care of the problem by flight if their sites have not yet been denoted.
If your site has already been hit due to overly-aggressive SEO, you can recover very fast if only take the right steps. First, start by carrying out an analysis which lets you know the source of your toxic links. For analysis, you can use a free tool like Google Webmaster’s tool.
After a comprehensive SEO site audit, you will move on to the removal stage. The best way to remove negative link is embarking on a manual method where you contact website owners who have linked back to you by writing them emails. Alternatively, you can use the Disavow Tool and then contact Google with a reconsideration request.continue...
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