Web Ecommerce Solutions


Creating Quality, Link-Worthy Content for ecommerce SEO

Website optimization is not only important for ecommerce stores, it is necessary for its survival. Earning quality backlinks (or inbound links) is imperative for SEO and website optimization success.

One of the most effective ways for ecommerce website optimization is creating valuable content and thus attracting Internet users, bloggers, and webmasters link to that content. It is, however, difficult to earn links to an ecommerce store due to the nature of the website being a retailer.

At Web Ecommerce Solutions blog, we have compiled some of the best tips to generate great content on ecommerce store that will motivate outsiders to link to an online retailer.

Quality and Link Worthy Content for Ecommerce SEO Optimization

Create a Coupon Code Page

People share great deals with their friends and readers, mostly via social media sites and blogs. A good tip is to have a page that is dedicated to ecommerce coupons and other deals. Not only can this strategy help in earning quality backlinks, but when search engine users submit a query for a product you offer, plus the word "coupons," this page has the potential to rank highly in the results. That is of course if the page is optimized correctly for your local Internet marketing strategy.

To take this idea one step further, you can develop coupon pages for each brand or product line you offer. A good first step would be to do some keyword research to determine the searching behaviors of your target markets. This will make the website optimization process much more cohesive and potentially profitable.

Develop Stand-Alone Product Review Pages

Having reviews on your ecommerce website is important because it brings you out as being credible and reliable. You could have the reviews underneath a tab or below the fold of the Web page, but creating a review listing page is the best option if you want to attract quality links to your site.

Such pages are very linkable since they are stand-alone (or dedicated to only reviews,) and the fact that they feature independent reviews by neutral customers makes them even more attractive. Reviews are huge source of information for shoppers, and many will depend on the reviews of others before making a purchase.

Host Contests & Giveaways

Yet another way to build link-worthy content is by hosting attractive contests and giveaways. In this strategy for website optimization, you should not have a temporary, dedicated page for this. Rather embed the entry forms of the contest into key pages, such as your homepage, category pages, or even individual products pages. This ensures that the links built will benefit the pages that your really want ranked in the search engines.

Other Ideas to Consider

Consider creating a gift registry page or a wish-lists page. The page should be prominently displayed so that customers can share the link. Encourage customers to share the pages on their blogs and on social networking sites.

Come up with a product comparison page. These pages feature unbiased content and are therefore valued from an outsider’s perspective.

You could create link-worthy content by having seasonal gift guides during holidays like Valentine’s Day and Christmas. Use the same URL for these gift guides, but simple change the content on the page. This will ensure that this particular page sustains its authority for website optimization.

We hope you can put some of these strategies to use in creating quality, link-worthy content on your ecommerce site. The benefits can greatly enhance your overall SEO and website optimization strategy for the long-run.


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