Deep linking is an effective SEO strategy that contributes to highly specific search engine rankings. For very large websites, such as those for ecommerce stores, hospitals and universities, the SEO value in deep linking is even more significant. Not only can deep linking efforts improve organic SEO performance, but users will appreciate more specified link paths while navigating a complex website.
Optimizing for long-tail keywords is a common SEO practice for larger websites. With respect to ecommerce, Internet users are becoming more specific and detailed with their search queries. Instead of "winter coats," savvy searchers are looking for "blue north face snowboarding coats for men." Many shoppers will go as far as searching for specific product models and SKU numbers. These behaviors are making the benefits of deep linking so powerful.
In essence, the practice of deep linking is directing a hyperlink to a specific sub-page, image, anchor tag, or any other destination other than a website's primary homepage. As a result, users are navigated to highly relevant web content. In addition, deep linking contributes to deeper content on a website being crawled and recognized - which helps facilitate desirable search engine placement.
Deep linking efforts are appreciated by both search engine users and spiders. Users are able find content that meets their needs in a more efficient manner, and search engine spiders have more link paths to crawl to interpret the overall website. Here we discuss two approaches to deep linking: external deep linking and internal deep linking (or deep cross-linking)
Although external deep linking for SEO is far from complicated, the practice does demand some logic and creativity. The first step is knowing the precise keyword target that reflects the link destination or webpage on the site. In short, deep linking requires an understanding of what anchor text (or link name) will best suit the content being linked to.
For example, mayoclinic.org is a complex website with tons of webpages filled with medical and health-related information. If the SEO team behind mayoclinic.org had goals to increase their organic SEO rankings on searches pertaining to "cardiovascular disease services" via link building, a deep linking technique could have a tremendous impact.
The SEO team could build a link with the anchor text "cardiovascular disease services" to the website's main Cardiovascular Disease page: http://www.mayoclinic.org/cardiovascular-disease/. Although this is would certain help the SEO efforts of mayoclinic.org, the SEO could take deep linking a bit further.
On that page is a tab that reads "Services," extending the URL to http://www.mayoclinic.org/cardiovascular-disease/diseases.html. Deep linking the latter anchor text to this specific sub-set of content would be even better. This will take the user to the exact page he or she is looking for - a list of cardiovascular diseases in which mayoclinic.org offers its services and expertise.
Deep linking for ecommerce is an extremely powerful tool for SEO. This practice involves linking to specific product pages with search-relevant anchor text. It is a very simple concept that can contribute to more search visibility and skyrocketing sales.
From within an ecommerce website, internal deep linking, otherwise known as deep cross-linking, can influence double stacks. These are a SEO dream, for double stacks display two website listings of the same domain in the organic search results. Double stack search engine results usually occur when to closely related webpages are internally linked. In ecommerce, this typically occurs when product categories are strategically linked with sub-product categories or individual product pages.
For example, MilitaryUniformSupply.com is popular ecommerce store for "kids military uniforms." The SEO team was able to achieve a double stack on that exact phrase with precise linking from a primary product category page to sub-category page.
Take a look at the link and anchor text used on the primary product category page heading to the sub-page titled "Kids Military Uniforms."
This link contributes to the following #3 & #4 rankings as seen in the screen shot.
Internal deep cross-linking and external deep linking can do wonders for both organic SEO and user experience. Creative SEO experts are now deep linking beyond product pages and primary category pages. Now images and videos are being linked to, and many are seeing top exposure in the search results. To better your deep linking efforts, practice some of the internal and external deep linking techniques we described here.continue...
Deep link building is a highly effective technique to improve you Ecommerce SEO efforts. Not only does deep linking help promote specific product pages in the search engines, but deep link building helps the overall performance of the domain.
In essence, backlinks that are not directed to a website’s homepage are called as deep links. These links are actually directed to one of the sub-pages of the concerned website. This form of linking is importance for large websites in order to make them more popular on search engines like Yahoo, Google, and Bing. It helps the website being optimized to be found by people who are looking for keywords in their searches. Deep linking for ecommerce is a very important aspect, because it helps the optimization of those inner-pages that often influence conversions.
Deep linking tells the search engine that our website offers relevant and desired information in all its content. It is one of the most powerful tools to advertise the content of our site throughout the Web. Links are like votes, and using deep links makes our content more relevant to the search engines.
An ecommerce website can always use more traffic, thus improving its conversion opportunities. Thus better link popularity is a prerequisite for search engines optimization when it comes to ecommerce. Any ecommerce site will benefit from deep linking to pages that provide product information and the like. These pages are often the most important, and when linked to, can find their way to the search engine results.
1) Get all of your link building resources in line, whether that be article submissions, forum posts, or blog commenting.
2) Determine the sub-pages and product pages of your ecommerce website that offer the most value.
3) Pinpoint the keyword phrases that you plan to target for each sub-page for SEO purposes.
4) Use your link building resources to direct relevant anchor text links to these inside pages.
5) Boom! That's deep linking!
It's a pretty straight forward process and it doesn't require much SEO or technical background. Keep deep linking for SEO and exploit a powerful web ecommerce solution.continue...
How can Pinterest help your business?
Similar to many other social media plaftorms like Facebook, Twitter, and YouTube, there are a number of advantages to using Pinterest for business. Below are some of the most powerful:
The first step for marketers is to obtain an invite to the Pinterest network. If you are struggling to get an invite, you can request one directly from the Pinterest.com.
Upon set-up, users will be asked to provide a few interests that suit their style. Based on the interests that have been outlined, Pinterest will select a few of the most active users to follow. This is to get the user underway and start learning how the site works.
From Food & Drink to Technology, Science & Nature, Pinterest currently offers 32 categories. No matter what industry or niche a user has interested in, there is a place to share and interact with all types of brands on Pinterest.com.
Similar to other content sharing networks, there are definitely some best practices that marketers will need to follow to realize the greatest benefit. With respect to the ‘pinning’ site itself, marketers should always:
Once you are on your way to pinning, there are a few things to keep in mind:
Pinterest is exploding with popularity. What are your thoughts on using Pinterest as a marketing tool?continue...
For SEO's and Internet marketers, guest blogging can offer a highly efficient solution to gain exposure on the web. Guest blogging provides an opportunity to promote products and services on well-respected publishing platforms as well as generate high authority link popularity to optimized webpages.
This is solid, two-fold strategy that can help just about any business. Writing content for other blogs can further enhance a brand's visibility as well as SEO efforts by way of link building.
In this post, we will underscore the essence of guest blogging and you can become a guest blogger.
In simple terms, a guest blogger will submit content that will be published on another blog that doesn't belong to the guest blogger or the company that he or she is blogging for. This one reason why guest blogging requires a bit of research and inquiry.
One must pinpoint the ideal blogs that suit both the brand and the company's Internet marketing objectives, and inquire to the blog owner or webmaster whether or not they would accept a guest blog post. As a result, a relationship is formed, and certain factors are laid out, such as:
If you're interested in becoming a guest blogger, the process is pretty straightforward. In fact, many blogs are actually actively looking for contributing content, so look for links or calls-to-action on certain blogs that say something like 'interested in contributing content?' or 'become a guest blogger.'
If you do not see any links of the sort, it is best contact that blog owner or webmaster directly. Be concise, honest, and respectful in how you inquire. Simply state who you are, what it is you can offer, and what you're interested in as a result. An interested blog owner will often request writing samples, so be prepared to show some of your best work.
Additionally, be prepared to work-out a plan that outlines some of the questions mentioned above. If it is SEO link building that you really want from your guest blogging efforts, let them know that you specifically need a backlink with specific anchor text. Remember, content is king, and if you are providing the content, you have more control over the deal.
Determining the best blogs to write for depends on your end-goals. If it SEO and website optimization that you are interested in, then choose higher authority blogs (that have a high Google PageRanks) that have some relation to you content's focus. Typically high authority business blogs are more popular and get a lot more readers, so the quality of your content must be up-to-par.
If it brand promotion that you are interested in, then seek blogs that have a niche focus that is closely aligned with your brand. Consider the targeted reader for each blog and think about whether or not he or she is someone that would find interest your guest blog post. Some external blogs for businesses are highly flexible in the types of content they can publish, so be sure to be selective. Typically the more niche, the better.
Guest blogging can be highly impactful in many ways. Whether for small business SEO and Internet marketing or online branding and product promotion, the opportunities are abundant. Inquiring to the right blogs with the right approach is the momentous first step to get the ball rolling.
The practice of link building is essential for any search engine optimization (SEO) campaign. Due to the immense SEO potential of building backlinks, many ecommerce SEO practitioners have employed some rather sketchy and unethical tactics to establish link popularity (or off-page website authority.)
As a result of these black hat link building practices, Google has counteracted these issues by releasing an update to its search engine algorithm called "Penguin." The Penguin update is designed to target websites that have too many over optimized backlinks. In other words, Google may penalize (and knock the rankings) for websites that have a backlink portfolio that's clearly the result of SEO link building.
Optimized backlinks are links pointing a website with a keyword target used as the link's anchor text (or link text.) Where a natural backlink would have the anchor text of a URL (.com or .org) or a call to action phrase (e.g. "click here" or "learn more,") an optimized backlink would have an obvious keyword phrase (e.g. "men's New Balance shoes for sale".) There are also semi optimized backlinks which have a portion of the keyword target used in the anchor text, however not in the form of exact phrase match.
The websites that are being penalized by Google are those with an overwhelming majority of optimized backlinks. As a result, Google's Penguin update has shaken the SEO profession and many well-ranking websites have plummeted.
It is now more important than ever to build links in a natural manner when optimizing an ecommerce website. In essence, the perspective to have while doing this is to ensure that your backlink portfolio has a blend of natural and optimized anchor text, and that your links come from various sources.
To build a more natural backlink portfolio, there should be a high degree of link diversity. This includes both the sources of the backlinks as well as the links' anchor text profile.
Before the Penguin update, most ecommerce SEO experts would heavily utilize exact phrase match anchor text to build highly keyword targeted rankings in minimal time. Yet now, the link building approach diversified with various other forms of anchor text.
Some ways in which you can diversify the anchor text profile of your backlinks includes using:
* a portion of the product or brand name (semi-optimized)
* images as links (natural)
* synonyms or related phrasing (semi-optimized)
* action words like "click here" (natural)
* simply the URL of link's destination (natural)
Website's involved in ecommerce SEO can further diversify and naturalize their backlink portfolio by utilizing a blend of link types. This may include a blend of contextual links (backlinks found in the body copy of an article or blog post), image links, blogroll links, and so on.
In addition to the type of link, the source of links is also a major consideration when building links for ecommerce SEO. This may include a mixture of high and low authority blogs (based on Google PageRank), articles, press releases, affiliate sites, forum posts, tweets, and other natural sources.
The key to creating a natural looking link portfolio is keep in mind the keyword relevancy. If you have an ecommerce website that sells shoes, but most of your links come from blog posts about hair loss, the nature of those links is far from natural. Google is smart and can recognize the contextual relevancy of your backlinks. For this reason, ensuring you build links from quality, relevant sources is important.
By now you should be aware of the nature of backlinks and how they influence the practices of SEO. Below we provide some ecommerce link building tips for SEO. These ideas are designed to help you sharpen your perspective on the new best practices of SEO link building.
* Social Signals - Although social signals, like Facebook likes, Re-Tweets, and Google +1's, may not directly impact rankings, they give your content natural credit. In the eyes of Google, when your link-infused content is socially shared and appreciated by real people, the link quality is greater. Be sure to share your blog posts, articles, and other forms of link-oriented content. This will also force you to keep quality control in mind.
* NoFollow Links - Even though NoFollow links are not quite as powerful as DoFollow links for ecommerce SEO, they help to diversify your backlink portfolio for a more natural look.
* Blogrolls - Use the blogroll section strategically for ecommerce SEO link building. Instead of linking directly to your product pages, try linking to other web properties (that contain links) to spread PageRank. For instance, if you a blog with a PageRank of 6 and another blog with a PageRank of 1, you could try linking from the PR6 to the PR1 to help the PR1 grow higher.
* Directory Listings - The web is filled with various online directories. Some have a very niche focus for ecommerce, which is ideal for ecommerce optimization. Seek out quality directories and build your profile as thoroughly as possible. The backlink provided in profile listing will not have tons of authority, but will still help make your backlink roster look more natural.
* Guest Blogging - If you don't have many link building sources, or would like to further diversify your backlink portfolio, guest blogging offers a great solution. In this context, you can inquire to other blog owners about writing a post for their blog. By doing this, you can set terms with the blog owner to allow you include a couple backlinks to your website.
Although these forms of link building for ecommerce SEO are not the most powerful, they will certainly help to make your backlink portfolio all the more natural. Also be sure to include various forms of link types as well as anchor text. If you have any ideas or tips you'd like to share, please let us know in the comments section below.continue...
Valuable, reader-focused content is paramount when it comes to SEO for ecommerce sites. Long gone are the days of writing keyword stuffed content to obtain better rankings. Now, content must be good. And I mean really good.
In 2011, when Google released its algorithm update called Panda, many sites were penalized for having overly keyword-stuffed content. In other words, they had too rich a keyword density on targeted phrases. This release has underscored the immense importance of creating quality content.
But what's more than just creating good content, is producing exceptional content that people will value and share. This, my friends, is the true way to improve your ecommerce SEO efforts.
In a nutshell, great content can become very popular on the web in minimal time. And when online content gets popular, it often is linked to (or earns backlinks.) This is called "link bait."
So if we write a stellar article that gets a ton of popularity (and backlinks,) that article becomes more authoritative, and thus the outbound links in the article (some of which may point to our money sites) will offer more power, or "link juice."
In addition to publishing phenomenal content, we must also share the content through a more social approach. With Google+ being a social platform that's integrated with search, the content marketing approach to better SEO is even more essential.
Although the 'backlink' currently holds the greatest authority in producing high rankings in Google, the socially oriented "+1" is beginning to make an impact. In fact, there have been numerous studies that show webpages with more Google +1's often rank higher than those with less or no +1's.
With respect to Panda (as well as Google's Peguin which targets over-optimized backlinks) this little +1 is momentous game-changer for SEO's.
My theory is that Google's +1 is quality control measure for its search engine rankings. Think about it. What better way for Google to overcome poor quality (yet highly optimized) pages holding top keyword rankings?
The answer: by slowly diminishing the authority of backlinks and increasing the power of +1's in determining the search engine results. The pages that have more +1's are more socially accepted and righteously approved by real people.
Backlinks will still have an influence, but over the next couple years as Google+ begins to grow, integrating socially-focused content marketing into your ecommerce SEO will be a must.
So the major focus for ecommerce SEO agencies is to start producing quality, relevant content that speaks directly to your target market. Some ideas include:
* Start a blog and write posts that inform readers of the features and benefits of products that you sell
* Create videos of product reviews or highlights and optimized those videos for SEO
* Build a sub-domain for your ecommerce site that emphasizes education about your industry or the products that you offer
Just remember, content creation is a big piece of the pie, but so is social promotion of your content. Be sure to establish accounts on primary social media platforms like Google+, Facebook, StumbleUpon, YouTube, and Twitter, to name a few. These platforms will help the spread and sharing of your content.continue...
There are a number of different tools available for ecommerce SEO companies. Most of them are software programs that help in the management, tracking, and reporting of ecommerce SEO campaigns.
One tool (or four tools rather) that stands out from the crowd is SEO PowerSuite. As the name implies, the SEO PowerSuite is quite possibly the most powerful arsenal of tools for ecommerce SEO service providers.
From off-site link building to on-site content creation, the SEO PowerSuite (which can be found at www.link-assistant.com) delivers the complete SEO package. Each program can be momentous in progressing your ecommerce SEO efforts to the next level. You can buy each of the four program individually or as a complete package.
Let's go into more detail about each program of the SEO PowerSuite.
Rank Tracker is by far one of the best programs for generating keyword rank reports. Rank Tracker can tell you the exact placement of your optimized pages on any of the 349 supported search engines, in addition to the exact URL found. This program also tells how many times a keyword is being searched, how powerful a keyword is, and puts it all together in a professional report.
The WebSite Auditor is a solid tool for the on-page SEO work that goes into your eCommerce store. WebSite Auditor is one of the few SEO software platforms that enables users optimize a website on two levels: the domain level (site-wide) and content level (per page). The software will also find aspects of a website that need to be fixed such as HTML code errors, broken links, duplicate content, and more.
SEO SpyGlass is perhaps one of the most powerful tools for advanced search engine optimization. When it comes to eCommerce SEO, it's all about building links. The SEO SpyGlass will reveal the links of any domain, namely your competitor's. Additionally, SEO SpyGlass will tell you the authority behind each link, include the URL source, the Google PageRank, and more.
Link Assistant is powerful tool for building quality backlinks to your website. Link Assistant gives SEO's the resources they need to build thematically relevant links from the right sources. Link Assistant can help ensure they your links are quality and natural.
The SEO PowerSuite is a must have for professionals in ecommerce search engine optimization. All of the work that goes into managing SEO campaigns for ecommerce sites can get overwhelming. The ecommerce marketing tools provided by this software platform help take care of it all.
The "Professional" package for the SEO PowerSuite is priced at $249, while the "Enterprise" level package is $599 for a one-time download. Continuous updates are provided as changes take place with major search engine algorithms.continue...
When it comes to link building for ecommerce SEO, product reviews are a great way of doing so.
We often think of product reviews to be on an ecommerce site. However, off-site product reviews provide greater advantages for ecommerce SEO and ethical link building. The trick is find the external or off-site web properties that are willing to accept reviews and provide links back to your ecommerce site.
There are numerous bloggers who would be willing to do product reviews for a fee. Another good approach is to offer content, such as that of guest blogging. You'll want to reach out and strike a deal that benefits your ecommerce SEO efforts and the individual who owns the blog or web property.
Link building through these product reviews is not only a quick way of generating traffic, but it's also a cost effective approach to SEO for ecommerce. So what are some of the things that one should keep in mind when choosing bloggers who can write these reviews?
Before you recruit any bloggers to write up product reviews for you, one will need to determine what it is they are looking for in a blog. You should only pick out blogs that are relevant to the products that you are offering on your ecommerce site.
One thing to keep in mind when selecting bloggers would be the value of the items that you want reviewed. For example, if your products are cheap, you will be able to send them out to numerous bloggers to review them. However, if they are expensive, you will only be able to send them out to a few, so you should ensure you are making the right choice when deciding who they will go to.
So where are some of the places that you can get these bloggers from?
1. Blog communities: You will find that bloggers that tend to write about the same niche topic will have formed their own community for them to interact. Getting in on these communities will give you a selection of bloggers to choose from.
2. Blog rolls: Most bloggers will have a list of their favorite blogs right on their website. These blog rolls could include bloggers who have the same interests as them or just blogs that the writer likes but do not relate to their blog. Having a look at blog rolls will widen your sphere of available bloggers to choose from.
3. Forums: There are numerous forums each with their own niche topics. Finding a forum that offers content relates to your product can help you find bloggers to review your products.
4. Networking: Most bloggers will be in contact with other bloggers. Ask the different bloggers that you know if they would know any other bloggers or blog services that would interested in reviewing your products.
Once you have an idea of who you would like to review your products for you, you then have to contact the bloggers. This initial contact should be brief and cordial. Send the different bloggers emails introducing yourself and your company. Explain to them the products that you are selling and enquire on whether they would be interested in reviewing the products for you.
You can then have a list of products that the blogger can choose from. Also state clearly whether or not they will be able to keep the products once they are done reviewing them or if you would need them back. You also might want include your details in-terms of SEO link building for ecommerce SEO value.
Do not assume that the bloggers will review the product in the format that you have in mind. The only way they can do this is through instructions. Let the blogger know that you would like links in their review, a positive write-up, and optimized tagging.continue...
The advantages of guest blogging for SEO are plentiful. Although many SEO's believe the advantages of guest blogging lie solely in the practice of building links, being a guest blogger can contribute to much more.
Guest blogging provides great opportunities for all types of marketers to expand the exposure of their content and reach new audiences. So in addition to building links for SEO, the advantages of guest blogging are also in the form of brand building and inbounding direct traffic to your website or social media pages.
Guest blogging offer three universal benefits, beyond SEO. These focus on the:
* opportunities to broaden the reach and exposure of your content and overall web presence. This can be advantageous for both inbound marketing and building your online brand
* potential to develop new connections and valuable relationships. Guest blogging can open the doors to be a part of a strong community of bloggers and content marketers
* ability to generate link popularity from blogs that are both relevant and authoritative (the SEO value in guest blogging)
Below are a few of the most powerful resources to help you explore relevant publishing platforms and guest blogging opportunities for SEO
* Social Media Networks - Take advantage of social media networks like Facebook, Twitter and Google Plus to find blog posts being shared around by credible and relevant sources. Once you find some potential guest blogging prospects, reach out and inquire to blog owners about writing for their blog. Google - Start by performing a search query in Google for a keyword phrase that is relevant to your SEO keyword targets. Next, click the "More" option in the top navigation of Google, and then choose "Blogs." This will show only blog posts and blog sites that are relevant to your keyword search. Again, you'll need to do some outreach after pinpointing potential opportunities for guest blogging.
* MyBlogGuest.com - Visit www.myblogguest.com to find and network opportunities for guest blogging. This is large community of both guest bloggers and blog owners - so you can offer both - your content and you blogs.
Are you leveraging the advantages of guest blogging for SEO? Do you have any strategies SEO marketing or resources that you'd like share?continue...
Backlinks are still the most important aspect in an ecommerce SEO campaign. By generating backlinks to a website, you are able to gain higher authority, trust and thus rankings for your ecommerce.
With ecommerce SEO, you can choose from several linking building practices available out there that will help you rank your ecommerce websites. Take note that one of the easiest ways in acquiring high - quality links is using those general or specific niches. Then, this is where ecommerce directories come in because these directories would be responsible not only for higher ranking, but also in generating potential traffic and potential sales leads.
What can you do?
You know that a major part of your ecommerce SEO success will always depends or relies from the organic rankings in any search engines, so your main priority is to use the best ecommerce directories. Although, some of these directories are not working or dead, but you must take time researching them in the first place and looking for alternative links that are working.
Bear in mind that these directory will hold and help your link to build its weight on any search engines. Therefore, you must not stop until the end. Literary, thousands of these links are available online, but there are not 100% working, so do not dwell on these and look for others. However, there are some good directories online that help for ecommerce SEO, and these are as follows:
1) Elib.org - is an international ecommerce directory that has a page ranking of 5. This directory has a friendly - user interface that allows your potential or current customers to pick and get all kinds of products, goods, and services online. This directory has a safe window, so online shoppers worldwide are safe and secure when they are shopping in your website. This also provides shopping services related to computers and games, clothing and accessories, and pets.
2) Ecommercedirectory.net - is another web directory that has a page ranking of 3, aims to increase your websites or online businesses, boost and increase your earnings by providing you the platform for e - ecommerce related resources, links, and businesses. They have easy features of the indexes of e - commerce related links including technology vendors, internet marketing, customer relationship management, strategy and many more. They also help e - commerce businesses to lessen their advertising cost while increasing their sales at the same time.
3) Dmoz.org - is the newest innovation of the Open Directory Project that is one of the most comprehensive and largest human - edited online ecommerce directories. The contrition and maintenance of this directory depend solely on the immeasurable and international community of volunteer editors. All important features in this directory are simple and easy to use, so you don't need deeper knowledge in using this directory. This directory also has the Open Source Movement, so submitting your major directory is 100% free.
There, you have it! Ecommerce directories can attract business participants, potential consumers, as well as earn backlinks for SEO. You don't have to worry about your audiences because these directories will take care of it. This is also the place where you can develop your resources and help establish a better SEO campaign. As a result, using ecommerce directories always make a big influence in generating traffic, leads, and customers!continue...
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