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Website Optimization: SEO Evolved

Most people use website optimization and search engine optimization interchangeably, but the two are different in terms of their techniques and overall end goals. The two are similar in that they are both useful as Internet marketing strategies, yet we will go into detail why SEO and website optimization are slightly different from one another.

Search engine optimization (SEO) is the optimization of a website to attain higher rankings and overall search engine exposure. The goal of many SEO companies is simply to achieve just that, and only that - get their clients' websites rank higher in the search engines. website optimization companies go further than just SEO

Some of the most effective search engine optimization techniques are link building (through guest blogging, article submissions, blog commenting, press release distribution, etc), keyword optimization, loading speed optimization, Sitemap creation, and the strategic use of ALT and Meta tags.

All SEO techniques are geared towards bringing in as many people as possible into a website. While SEO is focused on inbound traffic, website optimization is geared towards all of the latter strategies of SEO as well as increasing a website's conversion potential after users land on the site.

Why Website Optimization Companies are Different

Website optimization refers to search engine optimization combined with strategies of conversion optimization. Conversion optimization refers to measures that are taken to increase the post-click conversion rate so as to have a greater ROI (return on investment). Website optimization is a broader term that also encompasses Pay Per Click (PPC) advertising, mobile website optimization and content marketing.

Companies like the Web Presence Group are emerging players in the profession of website optimization services. They not only provide PPC and SEO services, but they also take into consideration the conversion funnel of the websites. That is, the path users take to submit a form, make a purchase, or contact the client.

Website optimization companies focus on making websites friendlier to search engines and people alike. A website that is friendly to search engines such as one that has both high loading speeds and high ranking. In addition, these services focus on usability with strong copywriting, clean and clean landing pages, creative web design, and intuitive navigation.

So unlike search engine optimization the solely focuses on increased rankings and inbound traffic, website optimization goes one step further. Before you hire a SEO company for your Internet marketing objectives, consider the opportunities and advantages of working with website optimization company.

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7 Tips to Optimize Your Landing Pages for Better Conversions

The landing page is a very important page the often requires ongoing analysis and improvement. Strategic landing page design is most often required in email marketing and Pay Per Click advertising. The aim of the landing page is to convert or funnel visitors into taking action, such as signing-up or making a purchase.

Testing Landing Page Concepts

One of the more basic approaches to optimizing landing pages for more conversions is performing A/B split testing of various landing page concepts. This typically involves designing numerous variations of landing pages and testing each over a period of time to determine which styles work best.

Testing multiple landing pages is often critical for high traffic situations, such as competitive keywords (via PPC advertising) that result in a high volume of visitors, as well as email marketing campaigns that target tons of customers. Different landing page concepts will usually place calls-to-action, images, navigation and links, copy, and other web design elements in various formats. The key is to closely track and monitor which design concepts offer the most web marketing success.

In addition to testing landing pages, there are also some general approaches to designing and formatting effective pages. Below we offer 7 tips to optimize your landing pages for greater conversion rates.

Tips for Landing Page Design & Optimization

Landing Page Optimization

1. Always include a call-to-action: It is always recommended that you include some sort of call-to-action on your landing page. Typically the best calls-to-action will be very obvious and include copy that promotes action, or leads with a verb. We suggest utilizing a web designer who can create very attractive and prominent buttons or submission forms. Just remember to keep your entire conversion funnel in-mind when designing the call-to-action for your landing page.

2. Produce content that is digestible: Exceptional content not only ensures visitors learn and understand what makes your business unique, but great copy can often times trigger the emotional appeal of users. Experienced copywriters to will get to know the target audience and their true needs and desires. They will then produce copy that speaks value, trust, and empathy to the reader.

3. Avoid offering too many choices: Know the true purpose of your landing page and focus on the purpose through very specific goals and objectives. Be very precise in the options your provide and focus on the buttons, links, and other calls-to-action that will promote the conversion. Also, it sometimes best to strip your landing page designs of the core navigation that is on your website. This will further ensure that users make their way down your pre-determined conversion path.

4. Keep your pages simple: Any talented web designer can make a landing page that walks, talks, moves, and blinks. These web design elements might work for inside webpage or homepage; however for landing pages, simplicity is often more effective. In a landing page's design, you want your users to focus on the core copy and the call-to-action. Any distractions could hinder the performance of your conversion funnel.

5. Minimize the length of forms: Avoid having too many fields in your forms if you want to convert more users. Having a short, tight form that only requires necessary information is key aspect of web designing a better landing pages.

6. Avoid trying to oversell your value: Keep your value proposition concise and to the point. Additionally, avoid using buzz words, industry jargon, abstract terms, and other marketing lingo that some visitors might not understand. A good approach is to use plain English that can be understood by a middle school student.

7. Evoke trust: Trust is very important when it comes to conversion. Visitors need to view your company honest and professional. You can enhance the perception of credibility and reliability by using testimonials, case studies, or reviews. You can include some web design elements that include professional accreditations or other affiliations that might make you stand out as more credible.

Professional Landing Page & Web Design

Landing page design and optimization is not easy. It requires having the right resources (e.g. graphic web designers, copywriters, strategic marketers) as well as experience in knowing which design concepts are most effective.

One company that we recommend consulting for expertise in landing page design, development and optimization is OIC Group, Inc. based in Peoria, Illinois. They design and marketing experts at OIC Group offer a wealth of experience in ecommerce web development, SEO, PPC advertising, and custom web design services. They specialize in landing page optimization and design and can offer a individually tailored solutions to meet a wide range of needs. Additionally, this web design Peoria IL company is highly affordable and caters to small businesses and local professionals who may have certain budget restraints.

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The Mind-Set for Good Ecommerce Landing Pages

The landing page/lead capture page is a Web page where visitors who click on a link or an ad to your website first land. This is the face of your ecommerce website and it is therefore important that you optimize it.

Ecommerce Landing PagesOptimization of landing pages for ecommerce should be focused on high traffic generation, but more important is a high conversion rate. Optimization of the landing page must be accompanied by testing since it is only through testing that you are able to determine what needs to be done. The optimization and testing of ecommerce PPC landing pages is not rocket science, but there is demand for an expert hand because there is need for knowledge in different fields, among them copywriting, math, Web design, and usability.

You must however, never forget that the purpose of the optimization is trying to influence buyers’ behavior. Human nature remains constant. A framework that describes stages of customer behavior and interests was pioneered by Elias St. Elmo Lewis back in 1898. The same concepts are still in use today. The 4 stages in the framework that describes the stages of customer behavior and interest are commonly referred to as AIDA. They are:

1) Awareness

2) Interest

3) Desire

4) Action

There should be a great deal of continuity and logic in the landing page decision making model so that the progression of the visitor is properly supported through all the steps. None of the steps is optional and they should be done in sequence. This however, does not mean placement of equal emphasis on each step.

AIDA applies to different time frames and scales of tasks. A potential customer may interact with a site several times before making the final decision. The other extreme is short-duration and small-scale micro tasks that take a few seconds only.

Visitors should be given what they want. Define key user roles and classes and define the most important conversion tasks for the different classes. For conversion actions that have long delays, mechanisms recording the progress of the visitors must be put in place and the visitors should be restarted from where they reached when they return.

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Optimizing Landing Pages for Ecommerce PPC

One way to build a successful ecommerce website is to embark on a Pay Per Click (PPC) advertising campaign. PPC or paid search advertising is fast way to reel-in highly targeted web traffic.

In short, PPC is creating ads to display on Google search (or on other related websites) and you only pay each time an ad gets clicked. Once a user clicks your ad, they will be taken to the landing page that you specify. It's therefore very important that your landing page well-designed and written so that it promotes conversions, or sales.

Many ecommerce PPC advertisers fail to ensure that their landing pages are optimized for the best results. Instead, they use generic, pre-existing pages of a website that has no true conversion funnel or plan of action for users after they land on the site.

In this post, we underscore the significance of optimizing landing pages for ecommerce PPC as well as tips to be mindful of when designing and writing these unique pages.

Personalization for Ad-to-Landing Page Consistency

Optimizing Landing Pages for Ecommerce PPC Personalizing your landing pages for ad copy consistency is a powerful concept that can help you optimize your landing pages for greater PPC success. When a user clicks on a sponsored ad or paid listing, they will anticipate what the ad mentions on the landing page. It's absolutely critical that the landing page meet users' expectations. Furthermore, it's ideal when you can match elements of your ad copy with that of your landing pages.

There are many ways that can help you make consistent your ad-to-landing page content. These are:

* Know the nature of your target market and the ad copy that best appeals to their interests. If you're using an emotional approach in the ad copy, try to follow-up with that approach in the landing page design and copy.

* Design new landing pages for each ad group or ecommerce PPC campaign. Having dedicated ecommerce PPC landing pages for each individual ad group well improve the control and performance of your ads.

* JavaScript (and other select scripting languages) can be applied to alter or add content to landing pages. To better ensure the consistency of ad-to-landing page, JavaScript can be used to enhance the presentation and allure of select landing pages.

Optimizing Conversion Funnels

During the designing and copywriting of your website's landing page, you should always keep the design and layout consistent with that of the rest of the website. The meaning behind your landing pages is to facilitate sales with predetermined conversion funnel. Whether the funnel is as short as a button that says "buy now" on the landing page, or takes users on a path of learning more through more pages (typically for more costly, high consideration purchases,) having a conversion strategy with your landing pages is key.

Landing pages should contain all the information that visitors demand to move forward with a purchase. This primarily focuses on sufficient and well-written copy, relevant and compelling images, intuitive web design, and minimal navigation (to ensure that the only options are those you want users to take.)

For ecommerce PPC advertising, one of the simplest ways to optimize your conversion funnel is to include a very prominent "buy now" or “add to cart” button on the landing page. These types of calls-to-action should be large and apparent, as well as bright so that they stand out on the page. Additional considerations include having product reviews, video highlights, or small image galleries.

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3 Ecommerce PPC Tips to Maximize Ad Spend

Ecommerce PPC TipsWhether you Pay Per Click (PPC) expert or beginner, there's a few powerful ways to help maximize your ad spend. When it comes to ecommerce PPC advertising, this can be a momentous game-changer in revamping your campaign.

Below we offer three tips to help your ecommerce PPC campaign thrive.

Develop More Specific Landing Pages per Ad Group

One of the biggest mistakes that PPC advertisers make is directing user-clicks to the home page. In short, specificity is extremely important for success in ecommerce PPC advertising.

Fortunately for ecommerce PPC, product pages are a common landing page - which happen to be ideal so long as they are designed with conversion optimization in mind. However, when you're bidding on more broad based keywords (such as 2 and 3 word phrases) choosing a landing page might be challenging.

Landing pages for ecommerce PPC advertising should have a direct connection to the corresponding keyword and ad copy. Be sure to evaluate where you are taking your visitors after they click your ad's. In some cases, you might find opportunities to develop more specific landing pages with better calls-to-action and conversion funnels.

Pinpoint "Negative Keywords"

Negative keyword research is just as important in ecommerce PPC advertising as traditional keyword research. Adding a "negative keyword" in AdWords tells Google not to trigger your ads when an unwanted keyword variation is searched, such as "free men's socks" or "men's socks reviews."

If you are using broad, modified-broad, or phrase match bidding strategies, you'll need to find out which keyword variations are resulting in unwanted impressions and clicks (and thus wasted ad spend.)

To find good negative keywords, click the "Dimensions" tab in the AdWords interface. In the filter option, select "Search Terms." Here you'll see precisely the keyword phrases that people are using that trigger your ads. This information can be extremely revealing, and sometimes shocking.

Once you've pinpointed the negative keyword variations found under the "Dimensions" tab, you can add these keywords under the "Keywords" tab. The negative keywords option is down below, under the keywords that you're currently bidding for.

You may also realize that broad match bidding is just too costly for you ecommerce PPC campaign (because broad match semantics are often extremely broad according to Google.) You may want to employ more precise bidding strategies like modified-broad or exact phrase match bidding.

Keep on Your A/B & Split-Testing

Ecommerce PPC ad testing typically begins with good intentions. However, it's not uncommon for A/B and split-tests to become neglected and forgotten about. In essence, ecommerce PPC advertisers have a lot on their plate.

Although you do want to run your tests for a fair amount of time (a few weeks or months, depending on when enough statistical relevancy is reached,) you don't want to neglect them. Revisiting your split-tests, and analyzing what copy is working and what is not, is key to attaining better CTR's and conversions.

Create a testing schedule or little reminders to help you come back to your A/B and split-tests. This will significantly improve your ecommerce PPC performance.

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7 Powerful Landing Page Optimization Tips

The practice of landing page optimization centers on improving the conversion potential of your paid search advertising traffic. The focus is to direct the attention of your visitors so that they are more compelled to complete your conversion goal.

Whether you conversion goal is a sale or a sign-up, there are several universal techniques you can employ for landing page optimization. Below we share with you seven tips to maximize the performance of your landing pages.

Utilize Creative Forms of Media

The opportunities to exploit various forms of media for a website are constantly evolving. As a result, can explore various forms of rich media to optimize your landing pages. Taking advantage of videos can be a great way to bolster visitor attention without requiring them to read a bunch of copy. Images and graphics are also a powerful way to maximize your landing page's conversion potential.

Landing Page Should Be Dedicated Pages

Most people think that their website's homepage is the best landing page for their paid search advertising. In most cases, a homepage is far too broad to meet user expectations. Not only is the content too broad but the homepage typically contains too many options and snippets of information. Landing pages need to be highly focused and dedicated per ad campaign or ad group.

Create a Variety of Landing Pages

Create a variety of landing pages that are dedicated to multi-audience users. This practice is commonly known as traffic segmentation and it's usually applied to PPC campaigns that anticipate a number of different audience types. The creation of segmented landing pages may be best inspired by research and interpreting Analytics data.

Write Compelling Headlines

Stunning headlines are what get heads turning and users engaged. Writing a superb title or headline will be the primary factor to attract and sustain the attention of a visitor. While writing a headline, keep in mind that it should be focused, and elicit curiosity in the user to the point of reading it.

Strip the Core Navigation from Landing Pages

Avoid distracting your visitors with complex navigation links and opportunities to explore other pages of your website. Maintain the focus of you landing pages by eliminating extra options that can deter the achievement of your conversion goals. The approach behind landing page design should direct users to the point of interest that got them clicking on the ad in the first place.

Showcase Your USP's

Ensure that your unique selling propositions (USP's, like free shipping, buyer incentives, etc) stand out from in the content. Differentiate your business from you competitors and emphasize to your target visitor why they should be buying from you, and not them.

Socialize with Your Landing Pages

You can create an Internet buzz through social media if your landing page is an item that can be easily shared. Social media sites such as Twitter and Facebook can rapidly spread the buzz around. However, it has to be an item that represents something personalized and humane rather than the usual spam on the Internet.

Do you have any landing page optimization tips that you'd like to share? Let us know in the comments section below!

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6 Tips to Optimize Your PPC Campaign

Optimize PPC CampaignToday, numerous businesses are seeking to reach out to their target audiences online through paid mediums like PPC. Successfully managing a PPC campaign can be very effective for a business that is launching a new product, a small company trying to reach a specific market, or an enterprise level ecommerce store.

The one thing that these businesses are focusing on is connecting to a large number of their target customers online within the shortest possible time. This can be fulfilled by launching and optimizing a PPC campaign. In order to yield meaningful results in your PPC campaign within a short duration, make use of the PPC optimization tips mentioned below.

1. Incorporate changes to improve your ad copy text: In order to successfully optimize your PPC campaign, you should twist the AD copy text to improve its effect on target customers. You can do this by creating a list of the main services or products, which are unique to your business. You should also make sure the right keywords are used in the ad title or text. Create a distinction from other ads by capitalizing your URLs. You may decide to come up with a number of ad variations (2 or 3) so that you can identify the one that works best. Make sure your ad copy communicates the best offers directly to your target customers. You can use phrases like free shipping. Finally, pay attention to your call to action. Phrases like shop now or buy now, yield the best result.

2. Keyword selection: Avoid generic terms and target those keywords that are very specific to the product or service you offer. You should also avoid using broad keywords. Always get the search term reports to understand which keywords lead to higher conversions so that you can add them to your list. From this PPC keyword report, you can get information on the wrong keywords, which were not yielding any results so that you can eliminate them from your list.

3. Keyword insertion: Use the dynamic keyword insertion. For instance, {KEYWORD="WOMEN BOOTS"} will show each letter of your keyword in upper case. You can insert your keywords dynamically which helps in boosting your quality score. Remember that, with a high quality score, your listing can rank higher in the PPC results for less cost per click.

4. Focusing on the quality of your landing page: Select the right landing page by ensuring that it matches to your ad copy. You can target your homepage or any other page within the site but make sure the information in that landing page is what has been described on the ad copy. High quality landing pages should load faster (in around 10 seconds); have minimal links to avoid confusing visitors and provide brief sign up or registration requirements.

5. Make use of ad extensions: In case you are using Google ad words, consider using ad extensions to maximize PPC results. The extension provides additional information in your PPC ad. They are basically 5 types of ad extensions. These include location extensions, sitelink extensions, call extensions, product extensions and social extensions.

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4 Landing Page Mistakes That Ecommerce Marketers Need to Avoid

Ecommerce Landing PagesFor any ecommerce business to get a competitive edge, it needs smart strategies that work. When unveiling an email marketing campaign or PPC campaign tat demands the use of landing pages, thoughtful consideration must be applied to ensure quality results.

The common problems that arise when using landing pages is making dumb mistakes that doom the entire strategy. So in this article, we share four common landing page mistakes that many ecommerce marketers make.

Unnecessary Information That Deters Prospects

No one doubts that potential customers love to hate junk content. That is, content that takes them through several cycles before they actually get what they want. Thus it is a must to take into account what the consumer is specifically seeking and meet their needs immediately.

The best way optimize your ecommerce landing pages is to avoid offering too many options for visitor to click away from your specific conversion path. Eleminate useless content, ditch navigation links that might send them off the conversion path, and be concise and actionable with text, images, and graphics.

Make the Conversion Path Appealing

Even though this may not work for every product, there must be a solution way forward. If you refer a customer to another page, if he/she finds crap, there will be no more proceedings. The best trick is to maintain shorter steps and one will get the psyche to read further and there comes the lead.

Giving Irrelevant Information in the Landing Pages

Unlike mentioned above, avoiding crucial information may not get the visitors converting to your request. You need to entice them with compelling insights that will call for their choice to read more. No matter what you are selling, there must be a clear way of expressing the idea that will make them want more and more.

Not Testing and Revamping Landing Pages

If no testing is done, there is no doubt that improvement will also halt. The idea here is simple; if an ecomerce marketer or advertiser goes by this mistake, then ongoing disasters are destined to happen.

PPC landing pages for ecommerce need to be tested consistently otherwise they will be jeopardizing the overall success of the campaign. For instance if your ecommerce PPC landing pages are converting well, it is not time that you should bask in glory, but instead you should consider doing more improvements for better results.

All in all, the trick and tip is to avoid these landing page mistakes by continuously working on concepts and its conversion elements over and over. Doing this will enhance each and every landing page for the purpose of better ecommerce sales potential and conversion rates.

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3 PPC Landing Page Tips for Greater Conversions

Ecommerce Landing PagesIt is commonplace for people to complain that they are getting inadequate conversions. Some hypothesize that Google AdWords is the major culprit for such poor traffic. Some are at a crossroads about what could be causing the problem.

However, when it comes to poor conversions in an ecommerce marketing campaign, the major issue (in most cases) is problems with the landing pages.

Experts reckon that if you have a pretty good PPC account that is underperforming; not converting as expected, the landing page is the absolute problem. There is one major way of testing the effectiveness of the landing pages. It's known as A/B testing. However, this method is usually bypassed, at least by small business, because it's very tedious and expensive.

Nonetheless, you still need to perform it for higher conversion rates. A less complicated way of testing your landing pages is by benchmarking top companies that have heavily invested in the process to shorten your design and A/B testing procedure.

The following are 3 PPC tips to optimize your landing pages for greater conversions:

Offer Google-Specific Discounts to Your Target Customers

The top ecommrce marketing companies employ this strategy to achieve high conversion rates. It serves two main purposes: first, it makes the customers feel more appreciated because they are being awarded for just clicking; secondly, the discount invokes a purchase from the visitors and eliminates the need for them for them to browse other sites for the purposes of comparing prices.

Whatever discount you decide to offer your visitors, ensure that it brings in lucrative traffic that can increase the conversion rates and consequently, the ROI.

Leverage Simple & Short PPC Landing Page Templates

You have succeeded in getting the attention of your visitors through offering discounts but how long can you keep them interested to the point of signing up your forms? You see, online visitors are on the internet for varying reasons and therefore you have keep them hooked up to your site long enough to fill out those forms. But how do you do that?

When designing landing pages, you must keep them simple and short. Long templates have a higher possibility of not being completed. Another reason to keep them short and simple is that they can be easily customized to serve different audiences especially when traffic emanates from a couple of different sources.

Split Forms into Multi-fold (of Multi-page) Steps

Like stated above, there are many reasons why visitors are visit the internet and one of those reasons includes buying stuff. They will, therefore, go for sellers who offer fast processes. For this reason, if you are keen on designing a long sign up process, ensure that you split the forms into a series of many small steps. This ensures that your visitors commit themselves to signing all the forms without feeling overawed.

The above tips from top ecommerce PPC advertisers will give you an insight on what techniques are best suited for your business. This will narrow down the long and complicated A/B testing procedure. Lastly, you must test and track your landing pages to monitor who well they are working and what is actually not working for you.

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5 Tips to Optimize Your Landing Pages for Greater Conversions

As an online marketer, it is important to seek ways to improve your landing page so as to have a higher conversion rate. It will be a waste of time and effort working hard to get visitors to your websites only for them to leave resulting in poor conversion.

Landing Page

The best way to constantly improve your landing page is by testing different conversion methods, strategies and techniques so as to have an effective and optimized landing page for greater conversion. This article takes a look at 5 tips that you could use to optimize your landing page for higher conversions.

Try Out Different Colors

Unlike standard web page optimization for SEO, the color of your landing page plays an important role in improving conversions of landing pages as it sets out the tone of your website. Even though we would all like the colors of our landing pages to match our logo, site design or business brand color, conversion rate is paramount and should override any color design.

The best way to determine the best color for your site which improves the conversion rate is by testing different colors on your sites and analyzing the results in terms of bounce rate, session time and conversion rate.

Time Sensitive Call to Action

It is important that every landing page to have a call to action that converts site visitors. The call to action must be one which gets the visitor to do the said actions. The best call to action must;

  • Incorporate a sense of urgency-even though this may look like a child's tactic, having a sense of urgency works e.g. 'only a few products remaining'
  • It should give visitors confidence to take action while reducing any risks on their part e.g. 'you'll definitely like it' 'try out our free sample'
  • Tells visitors exactly what to do for simple usability e.g. 'click here' 'sign up today'
  • Encourages visitors to respond right away and not giving them the option of waiting and thinking about it 'sign up now' 'subscribe immediately to'

These landing page optimization tips for call to action buttons can be complete game-changers for ecommerce PPC and other related online store applications.

Identify Where People Are Clicking and Why

The best way to optimize your landing page for greater conversion is by first identifying where people are clicking and why. As an online marketer, it is important not to put too much focus on the look and feel of your landing page but rather finding best ways of converting your visitors and finding leads.

The best way to identify where people are clicking is to set up heat map tracking. Use the information from the heat map to identify visitor behavior and see where they are clicking and why. You can prioritize that area by removing any distractions and having a call to action in that area.

Additionally, you can remove distractions and complications like link navigation bar, outbound links and clickable logos from the landing page to increase conversion.

Provide Motivation in the Call to Action

With many spam emails today, no one would want to give their email address only for their inboxes to be filled with spam mail. To get more visitors to sign up, it is important to motivate them. When done well pop ups are the best motivation tool to get more leads.

Pop ups are an effective lead generation tool but when misused or not properly placed, can lead to visitor frustration and even make some of them leave the site. It is important to identify the best way to employ use of pop ups.

Split Test Every Idea You Have

The best way to optimize your landing pages and get better conversion is by split testing every idea you have so as to only implement strategies that will improve conversion rates. Split testing involves present two sets of ideas to users and identifying one which users are identifying with. Many online marketers simply create a landing page and design the page without having any input from users. Split testing will ensure your landing page is fully optimized and thus have a great conversion

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