Many people are under the impression that on-page SEO centers on repetitive keyword inclusion in a webpages copy, or text. The underlying thesis that the more times you can cram a keyword on a page, the better chances it will rank.
This form of SEO copywriting was the practice back in 1999 when Google was a rising star. But now think about it. Couldn't anyone optimize their website with some old school keyword stuffing? Google's search engine algorithm has drastically changed since that time.
Although it's still important to establish some level of keyword relevancy on a page, having too high of a keyword density is actually counterintuitive.
Not only is overly keyword-stuffed web copy difficult to read and understand (diminishing the integrity of the webpage,) but too high keyword density is a risk of penalization from "Panda," a Google search engine algorithm update that specifically targets websites that are overly keyword optimized.
It's now more than ever that your web copy focuses on your visitors, and not so much on your keyword targets. When a user lands on your website, your main objective should be to convert the user in some sort of way. The copy of your website will have a pivotal role in converting users while shaping the image, tone, and perception of your brand's web presence.
Some tips for SEO copywriting are:
* Only include your primary keyword target once in the page title and meta description * For pages with a lot of copy, try to use a variety of H1's, H2's and H3's to organize ideas and the page structure * Use strong tags to make emphasis for users, not just to make keyword more pronounced * Use keyword density tools to ensure your not exceeding a very high 4-5% keyword density on your pages
It's important to maintain the integrity of your website's copy and only include keywords when it makes logical sense. The fact of the matter is, on-page keyword usage only accounts for approximately 15% of Google's search engine ranking algorithm. Most of the ranking factors stem from off-site variables such as link popularity and social signals. These elements offer the greatest influence on a website's keyword rankings.
For this reason, don't obsess about on-page keyword density. Rather, focus more on producing excellent content that your visitors will appreciate.continue...
The importance of website optimization has gained prominence with the increased number of online businesses and with more people relying on the Internet for information. The need for optimization has been majorly to beat the competition and get to direct traffic to the website.
Website optimization thus basically refers to the strategies and means used to increase visibility online and get higher page ranks amongst the major search engines. This stems from the fact that with many people browsing online for information and looking where to purchase products and services, only those sites easily accessible and traced will attract traffic and eventually result in higher sales.
Website optimization involves a unique mix of techniques that have to be all successfully executed to guarantee desired results. With the high competition in ecommerce marketing, it is important for any business to master the basics of website optimization. Important aspects to consider include the following:
On-page optimization refers to the strategies employed on the web page. They include the title, tags, articles on the website, the keywords used and the choice of URL. It also includes the design of the webpage. The important guiding principles are three. As for the tags and the keywords, they should be well placed to ensure you attain a higher rank and that the search engines can actually get the keywords you want to project. As for the content, while it should be rich and well optimized, remember content is nowadays part of optimization. It should be relevant and informative to the target audience. The design of the webpage should also be attractive and matching to the products or industry. The pages should load easily and be interactive and share features.
Off-page optimization refers to your efforts elsewhere to enable you gain increased online visibility and improve your rank on the search engines. The most common method is to have quality backlinks to your page. There are several methods involved here. First, there is the ethical gathering of links from relevant sites leading to your site. Relevant respectable sites give you quality links which not only provide you with visibility but do much to improve your search engine ranking. There is also the writing of articles and submitting them to directories; these have your links and help you establish your credibility as an informative source.
With the emergence of social media as a powerful communication tool, it will be detrimental to ignore it in your website optimization attempts. You will need to have accounts in the popular social media sites where most of your clients are. Aside from being a source of back links, you get to interact with your consumers and it can also be used for customer care. You would need to have a blog for your site; this creates an interactive channel and allows you more space for promotion and increased visibility. For maximization of social media you should add share features and enable the clients to purchase from their favorite social sites.continue...
Search marketing is the process employed by many companies in order to acquire lots of potential customers or website traffic with the help of various search engines, such as Google, Yahoo or Bing. This involves two primary methods, such as SEO (or "Search Engine Optimization") and other forms of SEM (or "Search Engine Marketing") like PPC advertising and using Google shopping.
SEO aims at bringing the best customers by making your brand more visible to them through potential search results. On the other hand, SEM focuses on acquiring customers through paid advertisements on few search engine pages.
Below are five search marketing tips to help you promote the products on your ecommerce sites.
Organic SEO is an important tip for all the companies that wish to market their products. These help you rank your website at the top position in the market and ensure that the much needed brand awareness is created among the customers. You can seek specialty SEO services from the online marketing companies, such as link building, SEO audits, and consulting services.
This will offer your team a detailed analysis report of how well your brand is performing. You will also get to know the changes in the brand awareness and sales figures after using the SEO techniques.
A PPC (Pay Per Click) campaign is a popular idea that helps you gain targeted customers for your products but this would require a good amount of planning and marketing. This will help your business get better ROI, lesser advertisement costs and get new PPC ideas each month to attract new and existing customers.
So if you're products center on Samsung TV's, you can bid on broad keywords (like "Samsung HD TVs") or more specific models (like "Samsung un65f8000".) This provide instant search engine exposure for the product-focused keywords that your online store as to offer.
Marketing your products through the Amazon is also a good idea as it has its own marketing unit called A9.com that helps build shop search technology for the companies and their websites. Being a pioneer in online shopping, Amazon shares a good rapport with a number of retailers and enables the user to identify your products with targeted keywords.
When you have a business that vigorously deals in selling products or services online, the great way to promote the same is Google shopping results. When you get listed on the search results of Google shopping, it means lots of business opportunities, increase in the number of customers and high traffic to your website.
This will, in turn, help you earn the much needed reputation in comparison to your competitors. Just sign up in the Google merchant center and upload all the details of the products that you intend to sell.
Keyword targeting strategy is also popular among the top brands as it helps the customers across the globe to find a product by typing the keywords in the search engines.
For example, an online retailer of Samsung Hi Def TV's, www.TheHighDefinitionStore.com, may want to pursue a combination of SEO and PPC to earn search traffic on a number of Samsung TV models it carries (because searchers will often times use keywords that reflect specific model numbers, like Samsung un65f8000 or Samsung un75f8000.
TheHighDefinitionStore.com could optimize it's website for keywords around Samsung un65f8000 and Samsung un75f8000 by ensuring that these phrases were in the product pages' title, Meta data, URL, and page copy. As a result, these product pages would be more keyword relevant and hold greater SEO-potential.
Parallel to SEO, TheHighDefinitionStore.com can also choose to bid on keywords around "Samsung un65f8000" or "Samsung un75f8000" for PPC advertising. Not only could this magnify the search engine exposure for these terms, but TheHighDefinitionStore.com could use the data and insights from PPC analytics to better it's user experience and on-page engagement.
To learn more product-focused search marketing tips for ecommerce sites, visit Click Centric SEO's articles for frequently published insights on how to perform SEO, PPC, and other Internet marketing initiatives.continue...
Below we underscore the importance of quality score for PPC campaign management and optimization.
Keyword quality score is a range between 1 to 10. One to five is low, whereas seven to ten is high. As PPC campaign manageer, you'll want to strive for an average of seven to ten across your PPC keyword targets in order to minimize cost per click (CPC) and run an efficient PPC campaign.
Position in the Search Engines - The position of the advert in the search engines is decided by your quality score. Adverts that are of poor quality will have trouble featuring on page one.
Bid Prices - The price of one click upon your adverts additionally depends upon your quality score. Badly scored ads might be priced less, yet ultimately are inefficient. However, highly scored adverts might be priced more yet possess a higher conversion rate.
Display Network Rank - Within the AdWords settings, there's the choice to opt in Google's display network. If you choose to do this, it's vital that the adverts are highly scored as they'll be faced with tough competition from additional advertisers and those higher scoring ads are going to get the top positions upon the display network sites.
1. Advert and Keyword Relevance: The copy of an advert, keywords and landing page utilized to trigger an advert ought to be relevant to one another.
2. High Quality on Landing Page: The search engines expect the consistency and quality of a landing page to compliment that of the copy and keywords of the advert. If the adverts are triggered by keywords that surround 'blog themes,' as well as that the landing page has data concerning 'blog hosting', and the quality score of the adverts will reduce as a consequence.
3. Keyword Relevancy within Search Engines: Keywords will be tagged as 'low,' 'medium,' and 'high' density and you will discover that a few keywords contain no search value whatsoever. AdWords will advise on keyword value and if you fill the campaign with keywords that are of low value, your quality score is going to suffer. Therefore, carefully choose your keywords. Be certain they're really being searched for.
4. Pick the Proper Device: If you're promoting a mobile application with the AdWord campaign, it's reasonable to wish for most of your adverts to be displayed upon a smart phone. If your site isn't optimized for hand-held devices, clicks from those sources are going to be a waste of money. Utilize the setting in order to target the proper device.
5. Geography: Even though the details are vague, search engines claim the geographical location of adverts and your targeted audience will impact the quality score.
6. CTR (Click Through Rate): This measures how many times the adverts are clicked upon as compared with how many times there're shown. If the advert is displayed 100 times and gets only a single click its click through rate is 1%. It indicates poor performance; the quality score is going to be affected accordingly.
7. Effective Keyword Grouping: Every keyword group ought to have a collection of about10 - 30 linked phrases or words. It'll boost your quality scores and help with disciplined campaign management. By utilizing multiple keyword groups you will have the ability to target various landing pages, as well as optimize the advert copy. These all will impact the quality rating.
Want to learn more about quality score for better PPC campaign management? Visit the WebPresenceGroup.net for tips and insights to better optimize and manage your PPC campaigns.continue...
If you've entered the world of ecommerce, but aren't generating the sales you had hoped for, you may be able to benefit from these website optimization tips. In order to succeed in the online global marketplace, you will need to do all that you can to ensure that your website optimization efforts are effective.
If you aren't familiar with the terms in website optimization, it is important for you to know that this cohesive approach refers to SEO (search engine optimization), which is accomplished by using appropriate keywords to bump your sites ranking in search engines, and CRO (conversion rate optimization), which refers to the rate of customers who actually become customers after landing on your page.
The most successful ecommerce websites strike a delicate balance between SEO and CRO. The key is to include keywords often enough that they make a difference in your search ranking while still writing content that sounds natural and offers real information.
A vital component of this process is website load speed optimization. This is important for two reasons, getting people to your site and keeping them there. Thus, it addresses both SEO and CRO. When your site loads quickly, search engine spiders that crawl your site to find keywords work more efficiently.
When visitors come to your site, they are much more likely to stay if your pages load quickly. In fact, if your website doesn't fully load within ten seconds, you are going to lose roughly 50% of your potential business before they even see what you have to offer. There are many load speed optimization tools you can use, and reducing image size and avoiding or minimizing the use of flash media will also improve your speed. If you don't have a strong technical background, this can be daunting, and it might be best to hire a professional.
When focusing on keywords for SEO, where you place the keywords is just as important as using the right ones. The most impactful placements to include keywords on the pages of you ecommerce site are in the page title tag, meta description tag, page copy, and anchor text of internal links.
Generally speaking, your ecommerce SEO target keywords should compose of roughly 3-5% density of your overall page text. Any less than that many not be sufficient in boosting your rankings, and any more may put you at risk for having your penalized due to "over-optimization."
One of the main focuses of ecommerce CRO is developing your calls to action. In essence, you must ask yourself, what do you want your website visitors to do when they visit your ecommerce store?
In most cases, you want them to buy whatever it is you're selling. So make your purpose clear and compelling and make it easy for them to do just that. Ecommerce CRO also means that your site should be clean and visually pleasing without a lot of distractions. Buttons leading to your purchase page should be well placed and easy to find.
Website optimization is not an easy task, but it is worthy of your time. It isn't enough to simply exist online. You have to be easy to find and your site must offer something worthwhile. Utilizing these website optimization tips will your company accomplish both.continue...
Video marketing has become an effective marketing tool for online businesses, particularly ecommerce. No matter what product you intend to promote, video marketing can work to your advantage in many ways.
There are many platforms for video marketing that can give you the audience you seek (e.g. YouTube, Vimeo, etc.) You therefore need to employ the right strategies that will help you create video content of great viral potential. The following tips are useful for creation of effective marketing videos which will certainly help you realize maximum benefits.
A good, keyword-relevant video title will help the video to show up in search engine results, thus pulling powerful traffic to your website. Additionally, a great title grabs a viewer's attention making him/her interested in watching the video and eventually buying the product or service. When you post your videos to YouTube or other social sites, the title of the videos will determine a person's decision on whether to watch it or browse on. The title should therefore be catchy yet relevant to the video content and SEO keyword targets.
When creating a marketing video, you should think about your ideal viewer and what he/she considers valuable. A video which teaches the viewer "how to" do or get something are very powerful because they give the viewer great value while showcasing your knowledge and skills hence presenting you as an expert in the field. Quality content is key for a continuous growth of your ecommerce brand. You should also make sure that you keep your videos short because your viewers will lose attention if your videos are too long no matter how good the content is.
When editing your video (whether the video itself or the YouTube description, ensure that you insert a text box which displays your ecommerce website address. This is important especially if you intend to market your business in other online platforms. This is a great way of increasing exposure for your business especially to viewers who have no idea of your business. Your URL's should be clickable so as to transform views into clicks and sales.
Find a creative way of telling your viewers the ecommerce products and services you offer. This can be done by including some creative graphics which help you communicate your message in the best way. Ensure that your videos answer the most important questions your viewers may have concerning your product or service. You can also tell a compelling story to your viewers and bring out a lesson at the end.
For ecommerce branding purposes, include your company logo strategically in your marketing video. You can have the logo displayed throughout the video, or during some key times in the video.
Customers usually value the recommendations of their peers concerning a certain product or service. You should therefore include endorsements of your product or service especially from individuals who your customers look up to. You can also look for credible executives who are bold enough to sell your product in the best way possible.continue...
There are many web developers, research experts and website optimization experts who rely on various Google Webmaster Tools to analyze numerous technical aspects of a website. Most of the web developers and experts focus on different forms of data like page errors, crawl stats and rich snippets.
Besides a thorough technical analysis, most of the developers also recommend Google Webmaster Tools for on-page SEO and website optimization. Google Webmaster Tools can prove to be quite effective and useful to improve your website optimization strategy. Here are 5 useful tips to use Google Webmaster Tools to better your company's website optimization efforts.
You can easily find HTML improvements under Search Appearance. With this report, you’re able to learn more about any minor or critical issues regarding your website’s title tags and meta descriptions. It also gives you a detailed record of any website content which is not indexable.
In the world of SEO, it is extremely important to have unique meta descriptions along with search engine optimized title tags. This report can allow you to identify meta descriptions and title tag issues to prioritize your efforts without any problems. This is paramount for a company's website optimization strategy.
Let us give an example. If you assume that exactly 4 pages have a duplicate tag, here’s what will happen. If you click on the 'Duplicate Title Tags’ link, you will be taken to a screen listing showing the 4 pages. It will give you an easy and quick way to identify all those page titles which need to be updated. In other words, it will help you to save time.
You can find Content Keywords under Google Index. With this tool, you can easily determine how Google sees your website. You don’t have to worry about any superficial features of your website or how good you think your website looks. But rather get down to SEO business.
This section shows all those keywords which are used on your website along with different keyword significance and variations. This data allows you to quickly determine if you want more content specifically created around particular keywords, topics and themes. In fact, it also shows information about all the pages on which these keywords appear. This can be very helpful for website optimization.
Structured data can be a very helpful way to properly explain the content of your site to popular search engines like Google, Yahoo and Bing. In some cases, this can be a very effective way to improve your traffic and rankings.
If structured data is available on your website, Google Webmaster Tools offers a feature which can show the specific type of structured data that Google was able to identify or detect on your website. It also shows specific URLs containing type of structured data. This report is available in Search Appearance - Structured Data.
Structured Data Markup Helper is visible under Other Resources. It allows you to tag various data fields for different products, events and other information on your website. If you have no idea about where to begin activity with Structured Markup, this can be a very easy and effective point-and-click too.
The best part about this tool is that you don’t require any HTML changes. Your mouse can easily highlight and tag every important piece of data on an appropriate page of your site.
This section of the Google Webmaster Tools allows users to view various sitemaps which you’ve added on the website or Google found on its own along with all the essential statistics like last date of processing, number of pages indexed, number of pages submitted and so on.
These statistics can be easily viewed according to content type like video, web, news and images. Sitemap Test Option is another effective and useful feature. It can provide you with the URL of a particular sitemap. Google can scan it to detect any issues or errors which need to be fixed.
For every top website optimization company or web developement firm, Google Webmaster Tools is one of the most effective ways to improve SEO efforts and significantly reduce analysis time. The features explained above are just a brief synopsis of what Google Webmaster Tools offers.
Every smart developer looking to improve website optimization needs to explore various ways in which Google Webmaster Tools can help effectively implement on-page optimization to increase traffic and improve rankings.continue...
Each and every time Google updates it search engine algorithm, the content of your website comes into sharp focus. A site that values its clients and seeks to offer valuable content must strive to remain relevant and top quality at all times. The major changes by Google are bound to affect any SEO-focused content strategy and are all contained in the three major algorithm updates over the past couple years: Panda, Penguin and Hummingbird.
These mechanisms are all geared towards better ensuring the quality and relevancy of the content contained in a website. To help ensure you adopt an SEO-friendly content strategy for 2014, below are some key considerations to stand by.
This falls directly under the Panda domain. Because the internet is awash with sites that produce tons of useless, low quality content; Google through Panda checks on content that’s been duplicated. It is thus important to stay clear from such tactics and strive to develop your own uniquely written articles all the time. If you have to engage the services of an article writer, make sure you use legit writers.
It is also important to provide unique Meta descriptions and requisite page titles for all your webpages and articles. Because at times you may have to duplicate some pages, ensure you use resources such as the robots.txt file to hide such pages from Google.
This also concerns the mechanisms adopted by Panda. Previously, there were sites that would thrive in having short, keyword rich articles that did not make any sense to the user at all but would attract lots of traffic. With Panda around, one must keep articles relatively long and well detailed; in the process ensuring that the contents of an article add value to the reader. Having rich media content such as relevant images and videos is also recommended. Such non textual content should also be formatted appropriately so as to be seen easily by search engines.
In case you have pages that are meant for interaction purposes, avoid the temptation of leaving them without content. Ensure all your pages have some relevant content at all times for the best SEO results. It is also worth noting that content should be updated frequently so as to provide users with up-to date information.
Penguin was developed to detect and deter web spam. Previously, some sites would stuff their content with relevant keywords so as to manipulate Google rankings. To avoid having on-page SEO problems regarding keywords, one should always strive to use descriptive page titles rather than listing keywords in the page titles. If you are using Meta descriptions, use them appropriately for call to action activities rather than filling them with your associated keywords.
If you have to use alt tags of images, make sure you don’t use stand alone keywords; make a point of using only a descriptive alt tag when necessary. There is also a tendency to overuse the H1 tag, as much as it is ok to fit keywords into these tags, don’t get them into every subtitle or page; that will be considered keyword stuffing.
To make your site and content Hummingbird friendly is by thoroughly researching your chosen keywords and getting their associated synonyms and other co-occurring terminologies. This is because through Hummingbird, Google not only searches for content based on Keywords but also uses other theme related terms to get associated and relevant sites.
To get the search terms, Google will consider words that are synonymous with your chosen keyword. To help you get these terms, one should try and search for the keyword using Google; then take note of the acronyms and other different spellings that appear after the search. Tools such as Google Analytics and Webmaster Tools can help you get appropriate synonyms for your chosen SEO keyword targets.
Hummingbird assumes and defines all searches or queries made on the internet to be either informational (where a user seeks to get some general information), Navigational (where a user is looking for a certain site) or Transactional (where a user wants to run a particular transaction).
When creating content for your site, it is important to develop content that covers each of the above mentioned queries. You can achieve this by finding out the most common conversational phrases clients are bound to use when searching for your content or service and using most of them appropriately within your content.continue...
Search marketing professionals and SEO companies must know very well the importance of link anchor text. This is because Google is up to the neck for sites that do not have natural keyword optimized text. This includes both outbound as well as inbound links.
When it comes to SEO, it is important that you keep it natural when it comes to the content on your website. You may find it hard to get content that is required. This is because of being busy our lacking topics. This is where a search engine optimization company comes in. The million dollar question is how to come up with relevant keyword when you have to maintain natural anchor text.
It is also important that you know the premise of occurrence. This will help you in getting great search engine content for your website. So how does co-occurrence help in having great content? Co-occurrence started back in 2012. It was Rand Fishkin who mentioned it while doing a Whiteboard Friday presentation. He mentioned a number of websites that did not have the best content.
He tries to prove that these websites were ranked highly with competitive keywords. However, these websites were still ranking highly in search engines. The thing is that these websites had anchor text that was not keyword optimized. This is a new way in which Google can recognize the websites.
What could have led to these websites to rank highly? Co-occurrence is what happened. This is when a number of words that surround a link make it popular. For instance, if the articles mention mobile phones about six times in one paragraph. This will make it look like a keyword that is relevant. This is because of the co-occurrence of that phrase. It will make your website search engine friendly.
If you want to re-define your SEO best practices, then it is important that you keep co-occurrence at the top of your list. This will ensure the effectiveness of your website. When it comes to Search engine optimization; it is important that you get an expert who will provide you with great content.
It is becoming survival of the fittest for the websites that are competing for rankings via SEO. It is only those companies that meet the standards needed by Google that will emerge on top.
There are different ways that you can use for your website to rank highly in Google search engines. Co-occurrence is a new method that is used by smart SEO companies. You should make sure that you adopt the most used method so that you can get visitors to your website.
This is the next big thing. Co-occurrence is a language that Google can easily understand. It is all that you need if you want to rank highly. Manipulating anchor text is now gaining a lot of popularity when it comes to improving search engines. However, one thing that you have to keep in mind is that you should always target your audience when writing content. This will ensure that you get a lot of visitors on a daily basis.continue...
Adept PPC advertisers are aware that proper keyword research is essential for search advertising success. THe Google Keyword Planner is an excellent tool that provides all relevant information that is needed to make an informed decision with regard to keywords that are best for the business.
Recently, Google has introduced cool, new features to enhance user experience. In this article, we discuss the newly-introduced features that are intended to give ecommerce PPC advertising experts better insights into keyword search data.
1. Google has brought in impressive graphical representations and display of query volumes based on the geographical locations.
2. The next visually appealing and intriguing feature introduced by Google allows you to find location breakdowns and the geographies of the targeted location.
3. It includes a device specific breakdown of search volume estimates according to the device that you are using – desktop, laptop, smart phone or tablet. Estimates are generally based on the baseline that is applicable to all the devices. This allows you to add adjustments in accordance with the bid adjustment provided for you.
4. The flexible time period comparison facilitates you to compare search estimates for different periods of time. With just the click of a button you can avail daily estimates, monthly estimates, quarterly estimates or even annual estimates.
5. It has also enabled break down by devices and target locations. This feature again allows you to break down your data according to the device that you are using, be it a computer, mobile device or tablet. It includes a visual graph also which is great for advertisers to predict what they can actually expect from each device with regard to the average monthly searches.
6. It facilitates visualization of mobile trends wherein you can anticipate and envisage by comparing mobile search volume with total volume search.
7. Another added feature for keyword research is the ability to view and compare absolute and relative changes for each ad group and comparison of keyword volume for two distinct periods. You also have the facility to categorize by the total change or the percentage of change of the keywords. This gives a vivid picture of which keywords do well at a specified period of time.
8. It also comprises of a time period comparison that permits you to include total change in volume estimated from the start date till the end date. You have the ability to perform the time period comparison with the help of a pictorial graph representation.
9. This is yet another excellent feature that specifies the time period for keyword suggestions. This is touted as the most favorite aspect of this essential tool as it provides inspiring ideas for searching the keywords as well as the volume estimates of the suggested keywords over a period of time. This again comes with a graphical depiction that illustrates the changes over a period of time.
The new changes incorporated in the Google Keyword Planner tool enhance the appeal and value of it to a great extent. Besides this it also assures advertisers and publishers the ability to target keyword research based on specific devices, locations or focussed over a specific period of time.continue...
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