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The Righteous Path to Keyword Research

SEO is one of the most popular and cost-efficient ways of increasing your website's search engine visibility. Search engine users typically only click the website listings that appear near the top of the first page results. And depending on the nature of a user's keyword search, even the paid (Pay Per Click advertising) listings above the organic search results are being overlooked.

Although there are various types of search engine results (with more/less paid ads, Google Places, or Google "enhanced local listings,") the organic listings are among the most respected for users to find quality content to meet their needs. Because of this, the process of keyword research is integral aspect of SEO that must be done correctly.

Seeking Keyword Enlightenment

The goal of keyword research is pinpoint the right keywords for SEO. To find the ideal keyword targets, you will need to perform keyword research using Google's Keyword Tool.

Although the Google AdWords Keyword Tool is designed for Pay Per Click advertisers, it is also an important tool for organic SEO keyword research. This tool indicates the traffic volume (number of searches) that have been queried for specific keywords. But what is even nicer about Google's Keyword Tool is the insights the tool offers in finding new keyword ideas for SEO.

The Traffic Estimator tool in AdWords is another great resource to narrow in on traffic volumes for your keyword targets. Although the Traffic Estimator does not offer insights for new keyword ideas, it is known to provide more accurate traffic volumes for keywords.

We suggest using both of these tools in conjunction for keyword research. First determine the types of keywords that you find most valuable (suing the Keyword Tool), and revert to the Traffic Estimator to drill down on specific volumes.

Understanding Keyword Match Types

It is very important to know that while using AdWords Keyword Tool, there are various filters that produce very different traffic volumes. Located on the left hand side of the AdWords Keyword Tool is the keyword matching filter which allows users to filter the keywords for Broad, "Phrase," and [Exact] keyword matching.

Under the broad match setting, the results shows traffic volume for not only the keyword phrase that you have submitted, but also broadly related keywords. The vastness of broad matching is not clearly defined, so the traffic volumes can be vary open-ended and questionable. For example, the world "military" may also include broad phrase matches for "army", "navy", "air force", etc. For this reason, we recommend not performing keyword research under the broad match setting.

A more precise setting under the keyword match types filter is the [Exact] option. This will allow you to determine the precise traffic volumes for only the exact keyword phrase that you have entered into the tool. This eliminates any ambiguity and enables you to conduct quality keyword research for SEO. In essence, this primary path to take for righteous keyword researching.

Under the "Advanced Search" section of the AdWords Keyword Tool, there are additional settings that you may want to consider while performing keyword research. For instance, if you specific a certain location or set the results to specific language, you can better analyze the traffic volumes for select areas. This is particularly important for Google Places optimization and local search engine optimization.

Do you have any other tips or pieces of advice while conducting keyword research? Let us know in the comments section below.

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A Simple Keyword Research Technique for Ecommerce SEO

Some of the most obvious insights are right before our eyes. One source of insights for doing keyword research is Google. Not the Google AdWords Keyword Tool, but Google search.

When you begin typing a search in Google, it starts offering suggestions. These suggestions are based on what other users are searching, and thus represent long-tail search trends.

Google for Ecommerce SEO Keyword Research

The art of ecommerce SEO is unique in that it's challenging to drill down on product-specific, long-tail keywords. That is, the very detailed phrases that people search when trying to find specific product. Using the search suggestions feature that Google provides is great way determine these phrases.

The trick to doing this keyword research technique is to test multiple 'starters.' In the image above you can see the keyword search started with 'mens new balance...' We can immediately tell that the 993 model is popular choice. If we flip our search, we can gather even more insights.

Keyword Research for Ecommerce SEO

By modifying our 'starter' phrase to 'new balance shoes mens...,' we learn that the 621 and 881 models are both common searches. These keyword insights can further help us with our ecommerce SEO strategy.

Although this tip works best for ecommerce SEO's, the possibilities for using this research technique applies to all types of keywords.

The Google AdWords Keyword Tool is also an essential resources for search engine optimization, however sometimes the long-tail insights are limited. That's where easy techniques like these come in to play.

If you're interested in learning the best practices of using the Google Keyword Tool, check out this video on SEO Keyword Research. This will show you the way to using Keyword Tool most efficiently.

Use a combination of tools and be creative and logical with your research and SEO efforts. Rank on.

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Ecommerce Search Engine Marketing: Opportunities in Long-Tails

The playing field for ecommerce marketing, whether via organic SEO or PPC advertising, is becoming even more fierce. Almost any product category that pertains to online selling is expanding with more and more ecommerce stores marketing their goods. This has made the opportunities for ecommerce search engine marketing a difficult endeavor.

Ecommerce Internet Marketing - SEO or PPCThat doesn't mean your ecommerce site is hopeless for search marketing. Google users, when searching for a product, often search long-tail keyword phrases. That is, instead of searching for "mens shoes," an efficient searcher will submit "men's Saucony Glide running shoes size 11."

These trends in long-tail searching enables ecommerce marketers to capitalize in many ways. Let's go into more detail below.

The Search is in the Long-Tail

Understanding the concept of long-tail search is momentous for both ecommerce search engine optimization and Pay Per Click advertising, especially when competition is rough and advertising budgets are limited. This enables ecommerce marketing teams to optimize (SEO) or advertise (PPC) their inventory with great specificity. As a result, the search engine traffic coming to the site is way more qualified and more apt to make a purchase.

One of the best keyword research tools for long-tail targeting is Google's Instant feature. When you go to type a search in Google, it will offer more detailed search suggestions based on trends and popular phrases. This can enable you to drill down on exactly the types of keyword phrases shoppers are using.

Ecommerce Search Engine Marketing

After typing only "mens saucony..." Google tells use that "mens saucony kinvara 2" and "mens saucony progrid" are two popular models perhaps worth targeting. Not only do these insights offer ideas for organic SEO, but they can also help us narrow in on our ecommerce PPC efforts. For instance, we can create an ad that stands out from the competition by writing a very focal headline per each model.

For sites with limited ecommerce marketing budgets, easing into ecommerce PPC advertising with long-tail keyword targeting is great technique. When bidding on long-tail keywords, try using [exact phrase match] or use modified broad match to capture any relevant searches that include specified words. Bidding on keywords with modified broad match would look something like +mens +saucony +kinava. Any keyword searches that use those three words (regardless of any other inclusions) will trigger the ad.

Ecommerce search engine marketing, whether through PPC advertising or SEO Peoria IL, is great deal of time, effort, and money. For that reason, it is best to strategize very wisely and enter the playing field cautiously. One of the best ways to do this is targeting long-tail keywords that very relevant to your ecommerce site and the products you have to offer.

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3 Keyword Research Tools for Ecommerce SEO

Keyword optimization is one of the most effective ecommerce SEO (search engine optimization) techniques, especially at the product page level. A product-focused keyword phrase is specific in how people find the exact items they're are looking for. However, it is sometimes difficult to determine the exact keywords that you should be using for your ecommerce SEO efforts.

Keyword Research Tools for Ecommerce SEOIn short, keyword optimization means using the right keyword, having the right keyword density, and using the keyword in appropriate places on the website. Before you do such SEO for ecommerce, you need to pinpoint the right terms.

If you want to have a good keyword, you need to do keyword research. This is basically the process of trying to figure out the most appropriate keyword for your specific requirements. There are several tools that will help you with keyword research. Note that these tools do not eliminate the requirement for keyword research. They simply help you determine what is working for your competitors so that you can make informed decisions.

The ecommerce SEO tools herein are free of charge. Some of them have paid options, but only the free features are detailed. Take advantage of what these tools have to offer to maximize your ecommerce SEO efforts.

KeywordEye

You can get this tool through keywordeye.co.uk. It is default to UK’s Google since its developers are based in the UK. This means it will be necessary to change the default to Google U.S. if you are in the U.S. There are also options for other countries.

• With the free version of KeywordEye, you will be limited to only 100 keywords. This means the tool is not a substitute to keyword research, even if it will give you helpful ideas.

• The tool can “order” cloud visualization in returns. This is by search volume or by AdWords competition.

KeywordSpy

You could get this tool through www.keywordspy.com. Keyword Spy, as the term suggests, allows you to “spy” on your competitors’ keywords.

• The Domain spy feature stands out in the free version of this tool. All you should do is type in the domain you want into its search box, ensure that the radio button reads “domains”, and do the search. This gives you information on how much the domain spends in paid searches, the keywords your competitors are spending money on, and who these competitors are, among other information.

• The tabs at the top of the website work. You are restricted to between 10 and 20 results per tab with the free trial.

• You can export any list into Google Spreadsheets, CSV, or Excel. The Bonus! Export feature is restricted in the free version.

• You can see both paid competitors and organic competitors side by side in the competitors tab.

• You will get the keywords with the greatest cost-per-click change using the “Top Lists” page.

• The Keyword Spy’s add on is arguably the best feature of the free version.

SEMRush

This keyword research tool is available through www.semrush.com. The tool’s free option is unlike the free options of the other tools in that the data is almost as useful as what you would get in the paid option. The only differences are more in-depth analysis on keywords, which can be beneficial for your on-page SEO efforts.

• There is a metric for the results numbers in Google’s SERPs (search engine results pages). This is simply the number of searches done for a particular keyword on Google.

• The “related keywords” is also effective.

Other Paid Tools for Ecommerce SEO

It goes without saying that you will get the best data with paid tools. Some of the best in the industry that you could subscribe to are:

• Wordtracker

• Adgooroo

• SpyFu

• Compete.com

• KeywordDiscovery

Start using these excellent tools for SEO and website optimization. They can help to ensure that you choose and optimize for the right keywords for ecommerce search engine optimization (SEO).

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Pinpoint the Ideal Ecommerce SEO Keyword Targets by Using PPC First

Keyword optimization is one of the most important factors in any ecommerce SEO context. Also known as on-page SEO, the keyword optimization process involves making a website's pages relevant on certain semantics in order to establish on-site relevancy for those keywords. This is done through the content of website's title, meta data, page copy, and linking.

Coming up with the right keywords and keyword phrases to target is a very important decision. If you do not make the effort to do research, chances are that you will end up with keywords that are of no benefit to your SEO campaign.

One of the best options is to use ecommerce PPC (pay-per-click) to test prospective keywords for SEO. The use of PPC for ecommerce SEO testing is not only reliable, but it is also one of the most cost effective methods of testing keywords (this because ecommerce SEO is often a long-term effort, as opposed to PPC which is almost immediate.)

Using Google AdWords for Ecommerce SEO Keyword Testing

Google is the most popular search engine in the world. You could use it for your PPC campaign through Google AdWords whereby you pay whenever somebody clicks on one of your links. To test keywords, simply use different keywords in your Google AdWords campaign. For the PPC testing of keywords to be effective, you must track the campaigns. Determining how much money you are spending vis-a-vis what you are getting in terms of sales/leads is the only way you will be able to rank the keywords in terms of their effectiveness.

You could do the tracking using Google’s conversion tracking software. You could implement the code where customers compete and submit inquiries, where customers sign up for a particular service, where a sale is made, and in other similar places using the software. Through the software, Google records transactions against keywords that generate the sales/leads.

Using Google’s conversion tracking software together with your Google AdWords campaign allows you to find the keyword phrases that lead to high traffic volumes. It also helps your ecommerce SEO team to determine the keyword phrases that result in conversion.

Using PPC campaigns to select your ecommerce SEO keywords is advantageous in that you will always be in control. You get to determine the amount you will use for the PPC campaign and how long the campaign will run. You will achieve results faster than you would with other methods of selecting SEO keywords. You also get unparalleled convenience since you do not have to man the PPC campaign once it gets started.

Come up with a short list of effective keyword phrases. Next, determine their competitiveness. This will help you understand how long it will take for you to get a high ranking in search engine results pages (SERPs). Competitive keyword phrases are great, but note that it will take a lot longer for you to start seeing results in SERPs. The choice depends on your particular needs.

Consider running your ecommerce PPC campaign alongside your SEO targeted keyword phrases as the experimenting allows you to find a winning formula that is ideal for your particular business. Avoid the temptation of doing what other businesses are doing because all businesses are different.

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5 Tips to Create a SEO-friendly Content Strategy in 2014

GoogleEach and every time Google updates it search engine algorithm, the content of your website comes into sharp focus. A site that values its clients and seeks to offer valuable content must strive to remain relevant and top quality at all times. The major changes by Google are bound to affect any SEO-focused content strategy and are all contained in the three major algorithm updates over the past couple years: Panda, Penguin and Hummingbird.

These mechanisms are all geared towards better ensuring the quality and relevancy of the content contained in a website. To help ensure you adopt an SEO-friendly content strategy for 2014, below are some key considerations to stand by.

Avoid Duplicate Content

This falls directly under the Panda domain. Because the internet is awash with sites that produce tons of useless, low quality content; Google through Panda checks on content that’s been duplicated. It is thus important to stay clear from such tactics and strive to develop your own uniquely written articles all the time. If you have to engage the services of an article writer, make sure you use legit writers.

It is also important to provide unique Meta descriptions and requisite page titles for all your webpages and articles. Because at times you may have to duplicate some pages, ensure you use resources such as the robots.txt file to hide such pages from Google.

Include Enough Text-based Content

This also concerns the mechanisms adopted by Panda. Previously, there were sites that would thrive in having short, keyword rich articles that did not make any sense to the user at all but would attract lots of traffic. With Panda around, one must keep articles relatively long and well detailed; in the process ensuring that the contents of an article add value to the reader. Having rich media content such as relevant images and videos is also recommended. Such non textual content should also be formatted appropriately so as to be seen easily by search engines.

In case you have pages that are meant for interaction purposes, avoid the temptation of leaving them without content. Ensure all your pages have some relevant content at all times for the best SEO results. It is also worth noting that content should be updated frequently so as to provide users with up-to date information.

Never Stuff Keywords in Content

Penguin was developed to detect and deter web spam. Previously, some sites would stuff their content with relevant keywords so as to manipulate Google rankings. To avoid having on-page SEO problems regarding keywords, one should always strive to use descriptive page titles rather than listing keywords in the page titles. If you are using Meta descriptions, use them appropriately for call to action activities rather than filling them with your associated keywords.

If you have to use alt tags of images, make sure you don’t use stand alone keywords; make a point of using only a descriptive alt tag when necessary. There is also a tendency to overuse the H1 tag, as much as it is ok to fit keywords into these tags, don’t get them into every subtitle or page; that will be considered keyword stuffing.

Do Thorough Keyword Research

To make your site and content Hummingbird friendly is by thoroughly researching your chosen keywords and getting their associated synonyms and other co-occurring terminologies. This is because through Hummingbird, Google not only searches for content based on Keywords but also uses other theme related terms to get associated and relevant sites.

To get the search terms, Google will consider words that are synonymous with your chosen keyword. To help you get these terms, one should try and search for the keyword using Google; then take note of the acronyms and other different spellings that appear after the search. Tools such as Google Analytics and Webmaster Tools can help you get appropriate synonyms for your chosen SEO keyword targets.

Cover All Keyword Query Types

Hummingbird assumes and defines all searches or queries made on the internet to be either informational (where a user seeks to get some general information), Navigational (where a user is looking for a certain site) or Transactional (where a user wants to run a particular transaction).

When creating content for your site, it is important to develop content that covers each of the above mentioned queries. You can achieve this by finding out the most common conversational phrases clients are bound to use when searching for your content or service and using most of them appropriately within your content.

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New Features of Google's Keyword Planner for PPC Advertisers

Adwords Keyword PlannerAdept PPC advertisers are aware that proper keyword research is essential for search advertising success. THe Google Keyword Planner is an excellent tool that provides all relevant information that is needed to make an informed decision with regard to keywords that are best for the business.

Recently, Google has introduced cool, new features to enhance user experience. In this article, we discuss the newly-introduced features that are intended to give ecommerce PPC advertising experts better insights into keyword search data.

9 New Features of the Google Keyword Planner Tool

1. Google has brought in impressive graphical representations and display of query volumes based on the geographical locations.

2. The next visually appealing and intriguing feature introduced by Google allows you to find location breakdowns and the geographies of the targeted location.

3. It includes a device specific breakdown of search volume estimates according to the device that you are using – desktop, laptop, smart phone or tablet. Estimates are generally based on the baseline that is applicable to all the devices. This allows you to add adjustments in accordance with the bid adjustment provided for you.

4. The flexible time period comparison facilitates you to compare search estimates for different periods of time. With just the click of a button you can avail daily estimates, monthly estimates, quarterly estimates or even annual estimates.

5. It has also enabled break down by devices and target locations. This feature again allows you to break down your data according to the device that you are using, be it a computer, mobile device or tablet. It includes a visual graph also which is great for advertisers to predict what they can actually expect from each device with regard to the average monthly searches.

6. It facilitates visualization of mobile trends wherein you can anticipate and envisage by comparing mobile search volume with total volume search.

7. Another added feature for keyword research is the ability to view and compare absolute and relative changes for each ad group and comparison of keyword volume for two distinct periods. You also have the facility to categorize by the total change or the percentage of change of the keywords. This gives a vivid picture of which keywords do well at a specified period of time.

8. It also comprises of a time period comparison that permits you to include total change in volume estimated from the start date till the end date. You have the ability to perform the time period comparison with the help of a pictorial graph representation.

9. This is yet another excellent feature that specifies the time period for keyword suggestions. This is touted as the most favorite aspect of this essential tool as it provides inspiring ideas for searching the keywords as well as the volume estimates of the suggested keywords over a period of time. This again comes with a graphical depiction that illustrates the changes over a period of time.

The new changes incorporated in the Google Keyword Planner tool enhance the appeal and value of it to a great extent. Besides this it also assures advertisers and publishers the ability to target keyword research based on specific devices, locations or focussed over a specific period of time.

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Thrive in Ecommerce SEO by Targeting Profitable Long-Tail Keywords

SEO Keyword ResearchShort-tail keywords (like "Nike shoes") are very competitive to the extent that in most cases, they aren’t even worth your energy and time. What you need to do in your ecommerce SEO strategy is to make a list of low-to-medium competitive long tail keywords that are attainable and have the capacity to drive profitable traffic to your clients.

However, the task of finding these long-tails is not always easy. It requires you to drill as deep as possible. This article is going to help you with some insights and tips on how you as a marketer can find the best long-tail keywords that can lead to successful ecommerce SEO campaigns.

Have a Focused Direction

First know the category of the long-tail keyword you are trying to use before starting your research. You can do this by analyzing the authority and relevancy of the site, as well as its present rankings regarding the preferred keyword category.

This analysis will help you determine the attainable keyword categories. In addition to that, the feedback you get from your client will help you in keeping them happy. By using the areas of interest of your client, you can be able to establish a focus for your research.

Take Advantage of Google Suggested Search & Auto-Complete

This is one of the best resources for long-tail keyword research. Try typing in your core keyword and see what Google will offer you. Depending on your client’s products and offers, Google will draw you to a suggested searches around a particular long-tail keywords.

Try adding on another suitable word and check the results from Google’s auto-complete feature. For instance, if you are researching "Nike shoes," try typing in specifics like "nike running shoes for men..." For specific tips on doing long-tail keyword research for ecommerce SEO, check out this great blog post that offers specific insights.

Checkout the "Searches Related To…" Feature

Google shows the searches that are related to whatsoever keyword that is searched at the bottom of each search engine research page. Play with different kinds of keyword variations and look at new ideas. Click on some of the links to show the given keyword’s SERP. You may do anything that is aligned with your SEO goals.

Research on the Keyword Planner Tool

Even though many ecommerce SEOs use the Google Keyword Planner Tool at the beginning of their keyword research, using it at the end of your long-tail research may be of some advantage. This tool can in most cases display a great quantity of highly competitive keywords that you may simply not be interested in. You should use it to simply determine or discover the popularity of your potential keywords.

Even though the keyword planner tool has the capacity to give you some great ideas regarding SEO, it is thought to hold greater value for pay per click (PPC) advertising. Nevertheless, explore it and see how it can help you in your research.

Gather Your Result and Evaluate Your Competitors

Keyword researching for SEO goes far beyond finding relevant keywords with legitimate search volumes. To be able to yield successful outcomes, it is important that you assess your competition. After obtaining your list of possible long-tail keywords, take some time and do a search on each phrase so as to understand the competing sites.

In case you are dealing with big time retailers such as Walmart, Best Buy, or Amazon, it may be a good idea to scratch the keyword. On the other hand, if only one or two big-time retailers show up at the top of the search results followed by a few other random sites which don’t seem to be optimized for long-tail, then you might have a good shot. You may also do some backlink scanning, analyze domain-level metrics and also assess that ranking-URL’s level of keyword use and the site's overall level of website optimization.

Conclusion

Ecommerce SEO isn’t an easy endeavor. Some campaigns usually involve big budgets and challenging keyword categories. If you do not want to spend many months trying to make it to the top 5; then be diligent and pinpoint the ideal long-tail keywords that will make your ecommerce SEO compaigns a success.

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