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3 Keyword Research Tools for Ecommerce SEO

Keyword optimization is one of the most effective ecommerce SEO (search engine optimization) techniques, especially at the product page level. A product-focused keyword phrase is specific in how people find the exact items they're are looking for. However, it is sometimes difficult to determine the exact keywords that you should be using for your ecommerce SEO efforts.

Keyword Research Tools for Ecommerce SEOIn short, keyword optimization means using the right keyword, having the right keyword density, and using the keyword in appropriate places on the website. Before you do such SEO for ecommerce, you need to pinpoint the right terms.

If you want to have a good keyword, you need to do keyword research. This is basically the process of trying to figure out the most appropriate keyword for your specific requirements. There are several tools that will help you with keyword research. Note that these tools do not eliminate the requirement for keyword research. They simply help you determine what is working for your competitors so that you can make informed decisions.

The ecommerce SEO tools herein are free of charge. Some of them have paid options, but only the free features are detailed. Take advantage of what these tools have to offer to maximize your ecommerce SEO efforts.

KeywordEye

You can get this tool through keywordeye.co.uk. It is default to UK’s Google since its developers are based in the UK. This means it will be necessary to change the default to Google U.S. if you are in the U.S. There are also options for other countries.

• With the free version of KeywordEye, you will be limited to only 100 keywords. This means the tool is not a substitute to keyword research, even if it will give you helpful ideas.

• The tool can “order” cloud visualization in returns. This is by search volume or by AdWords competition.

KeywordSpy

You could get this tool through www.keywordspy.com. Keyword Spy, as the term suggests, allows you to “spy” on your competitors’ keywords.

• The Domain spy feature stands out in the free version of this tool. All you should do is type in the domain you want into its search box, ensure that the radio button reads “domains”, and do the search. This gives you information on how much the domain spends in paid searches, the keywords your competitors are spending money on, and who these competitors are, among other information.

• The tabs at the top of the website work. You are restricted to between 10 and 20 results per tab with the free trial.

• You can export any list into Google Spreadsheets, CSV, or Excel. The Bonus! Export feature is restricted in the free version.

• You can see both paid competitors and organic competitors side by side in the competitors tab.

• You will get the keywords with the greatest cost-per-click change using the “Top Lists” page.

• The Keyword Spy’s add on is arguably the best feature of the free version.

SEMRush

This keyword research tool is available through www.semrush.com. The tool’s free option is unlike the free options of the other tools in that the data is almost as useful as what you would get in the paid option. The only differences are more in-depth analysis on keywords, which can be beneficial for your on-page SEO efforts.

• There is a metric for the results numbers in Google’s SERPs (search engine results pages). This is simply the number of searches done for a particular keyword on Google.

• The “related keywords” is also effective.

Other Paid Tools for Ecommerce SEO

It goes without saying that you will get the best data with paid tools. Some of the best in the industry that you could subscribe to are:

• Wordtracker

• Adgooroo

• SpyFu

• Compete.com

• KeywordDiscovery

Start using these excellent tools for SEO and website optimization. They can help to ensure that you choose and optimize for the right keywords for ecommerce search engine optimization (SEO).

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Tips for Balancing Quality Website Content with Ecommerce SEO

Quality Website Content for Ecommerce SEONo matter what type of ecommerce business you run, if you are seeking to increase your web presence then you probably know the potential that search engine optimization (SEO) has to offer.

A common misconception that people have about SEO is that the content of your website must include many instances of you keyword target in the copy, as well as select off-page SEO element. However, the tables have turned in SEO.

Now your content must be of top quality, with the intention to inform and educate your visitors. The truth of the matter is that the content of your ecommerce website must convert the visitor after they landed on the page. This also known as conversion rate optimization, and it's a critical element of website optimization.

So how can you scribe superior content while ensuring that it's search engine optimized?

The first main point to keep in mind is empathy. Empathy is putting yourself in the shoes of your target visitor and understanding what motives he or she has when visiting your website. Knowing the common perspective of your ecommerce marketing will help you tailor effective content that helps to convert users.

It is however important to include your keyword targets, respectively, for successful search engine optimization. Therefore, it can be quite easy to lose track of your readers while you are trying to ensure that you are including the right terms and phrasing.

Relax. Nowadays keyword density is not that important, so long as you use your keyword targets a few times in the body copy, as well as the page title and meta data. Just write naturally and include your keyword targets when they make sense.

More Content Writing Tips for SEO

So what are some of the tips that you can use when it comes to keeping your readers in mind?

1. Be brief. Do not let your content ramble on. Instead, let it comprise of short paragraphs that will take a short time to read.

2. Use headings and sub titles. Break up the content with headings and sub topics so that the reader can scheme through and get a general idea of what the content is about.

3. Have a call to action. It is not merely about filling up the website with creative and fresh content, you should also request a call to action from the readers so that they can buy your products.

4. You should keep in mind that the main aim of website optimization is not simply to get higher search rankings and boost traffic. The main aim is to try and convert this traffic into sales so as to boost your business’s profits. A website that is not interactive or one that is not user friendly will not be able to accomplish this.

5. Be selective with keywords. Keywords are vital for search engine optimization. If you would like your site to be relevant, the content it has should contain the keywords people are searching for. However, do not overstuff the content with keywords. Too many keywords and placing them without any regard to the continuity of the content will raise flags within the search engine and could result in your website being banned. Let the keywords flow naturally.

6. Explain what your business entails. You cannot sell products or services if your target demographic does not understand what they are buying. Be explicit as possible about what your business is about even including your vision as well as mission statement. The more your target audience understands about you, the higher the chances they will trust you enough to buy your products.

To learn more about balancing content with SEO and other social elements, visit this page from our Illinois SEO writers.

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The New Rules of SEO Copywriting for 2013

Many people are under the impression that on-page SEO centers on repetitive keyword inclusion in a webpages copy, or text. The underlying thesis that the more times you can cram a keyword on a page, the better chances it will rank.

This form of SEO copywriting was the practice back in 1999 when Google was a rising star. But now think about it. Couldn't anyone optimize their website with some old school keyword stuffing? Google's search engine algorithm has drastically changed since that time.

The Evolution of SEO Copywriting

Although it's still important to establish some level of keyword relevancy on a page, having too high of a keyword density is actually counterintuitive.

Not only is overly keyword-stuffed web copy difficult to read and understand (diminishing the integrity of the webpage,) but too high keyword density is a risk of penalization from "Panda," a Google search engine algorithm update that specifically targets websites that are overly keyword optimized.

It's now more than ever that your web copy focuses on your visitors, and not so much on your keyword targets. When a user lands on your website, your main objective should be to convert the user in some sort of way. The copy of your website will have a pivotal role in converting users while shaping the image, tone, and perception of your brand's web presence.

Some tips for SEO copywriting are:

* Only include your primary keyword target once in the page title and meta description * For pages with a lot of copy, try to use a variety of H1's, H2's and H3's to organize ideas and the page structure * Use strong tags to make emphasis for users, not just to make keyword more pronounced * Use keyword density tools to ensure your not exceeding a very high 4-5% keyword density on your pages

It's important to maintain the integrity of your website's copy and only include keywords when it makes logical sense. The fact of the matter is, on-page keyword usage only accounts for approximately 15% of Google's search engine ranking algorithm. Most of the ranking factors stem from off-site variables such as link popularity and social signals. These elements offer the greatest influence on a website's keyword rankings.

For this reason, don't obsess about on-page keyword density. Rather, focus more on producing excellent content that your visitors will appreciate.

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