Web Ecommerce Solutions

    

Insights on Using Facebook PPC for Internet Marketing

As hundreds of millions of people open Facebook accounts, it is not surprising that marketing professionals are looking for ways to tap into the opportunities presented. One way of promoting your business, your brand, or your products/services if through Facebook PPC (Pay-Per-Click) advertising.

Before you take on Facebook as an advertising medium, it is important that you know thing or two about the nature of Facebook as an advertising platform, as well as the interface itself. In this Web Ecommerce Solutions post, we dive into some details about Facebook advertising for Internet marketers.

Highly Targeted Internet Marketing

Facebook PPC AdvertisingTapping into Facebook PPC is advantageous in that you will be able target very specific market segments. This is because you can tailor your Pay Per Click text ads to reach only select demographics, as well as individuals who are interested in certain things or activities.

Advertising on Facebook is also beneficial in that Facebook is not necessarily a search engine. Most Facebook users access their accounts at least once each day. This high traffic means you can have an ongoing Internet marketing campaign, just like is the case with traditional PPC like Google AdWords.

A characteristic common in all Facebook PPC text ads is that they wear out very quickly since they appear repeatedly to targeted users. The nice thing about its PPC advertising platform is that you can use monitoring tools to see just how fast the CTR (click-through-rate) declines.

For this reason, you should only use Facebook as a 'poaching medium' for such things as event marketing. It will not always be effective as an automated marketing funnel, unless you dedicate a lot of time and effort to it. Do not let go of your Google AdWords yet since this is entirely different channel and completely different mind-set for users.

Facebook Marketing Strategies

Keep in mind that users on Facebook are on the social media site to be social and enjoy themselves. Many users overlook ads, especially those ads that are trying to sell them something.

Develop a Facebook marketing strategy that works. Have a goal in mind, such as acquire more likes and social media loyalty base, funnel users to a squeeze page, or have them opt into a contest or poll. Facebook users feed of interaction, so develop your Internet marketing accordingly.

Another solid targeting strategy while using Facebook for advertising is target your competitor's followers. This is a highly effective Internet marketing approach. Develop a strategy, such as capture more brand exposure and market share, and develop some ads that only display to your competitor's followers.

To have an effective Facebook PPC campaign, come up with keywords/adgroups and replace them with Facebook interest groups. It is these interest groups that should be used as units of analysis. Do a survey on Google with interest and demographic variables in the survey form.

For example, if you have a state-focused Pay Per Click campaign for a Illinois PPC, you can take your targeting further by pinpointing certain demographic variables that best reflect your market segment.

Constant Changes

According to a report by the Efficient Frontier, a digital marketing platform provider, Facebook PPC ad costs are on the rise. This means companies and businesses that wait to engage with customers here will find doing so more expensive if they wait too much.

Facebook is relatively new to the advertising model compared to other forms of web optimization. The immaturity of the medium leads to the high volatility in data. It is therefore important that you study the medium for a while before making long term decisions.

The fact that Ad impressions on Google are on the rise while the same are on the decline on Yahoo! and Bing makes Facebook the second best choice after Google when it comes to PPC. It is, however, interesting to note that revenues on Yahoo! and Bing PPC have been on the increase while those on Google AdWords have been on a decline.

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Guest Blogging How to Become a Guest Blogger

For SEO's and Internet marketers, guest blogging can offer a highly efficient solution to gain exposure on the web. Guest blogging provides an opportunity to promote products and services on well-respected publishing platforms as well as generate high authority link popularity to optimized webpages.

This is solid, two-fold strategy that can help just about any business. Writing content for other blogs can further enhance a brand's visibility as well as SEO efforts by way of link building.

In this post, we will underscore the essence of guest blogging and you can become a guest blogger.

The Basics of Guest Blogging

How to Become a Guest Blogger for SEO

In simple terms, a guest blogger will submit content that will be published on another blog that doesn't belong to the guest blogger or the company that he or she is blogging for. This one reason why guest blogging requires a bit of research and inquiry.

One must pinpoint the ideal blogs that suit both the brand and the company's Internet marketing objectives, and inquire to the blog owner or webmaster whether or not they would accept a guest blog post. As a result, a relationship is formed, and certain factors are laid out, such as:

  • What is the theme or topic of the guest blog post?
  • How many outbound links can be in the blog post?
  • What is the nature of those outbound links?

How do I Become a Guest Blogger?

If you're interested in becoming a guest blogger, the process is pretty straightforward. In fact, many blogs are actually actively looking for contributing content, so look for links or calls-to-action on certain blogs that say something like 'interested in contributing content?' or 'become a guest blogger.'

If you do not see any links of the sort, it is best contact that blog owner or webmaster directly. Be concise, honest, and respectful in how you inquire. Simply state who you are, what it is you can offer, and what you're interested in as a result. An interested blog owner will often request writing samples, so be prepared to show some of your best work.

Additionally, be prepared to work-out a plan that outlines some of the questions mentioned above. If it is SEO link building that you really want from your guest blogging efforts, let them know that you specifically need a backlink with specific anchor text. Remember, content is king, and if you are providing the content, you have more control over the deal.

Pinpointing the Right Blogs

Determining the best blogs to write for depends on your end-goals. If it SEO and website optimization that you are interested in, then choose higher authority blogs (that have a high Google PageRanks) that have some relation to you content's focus. Typically high authority business blogs are more popular and get a lot more readers, so the quality of your content must be up-to-par.

If it brand promotion that you are interested in, then seek blogs that have a niche focus that is closely aligned with your brand. Consider the targeted reader for each blog and think about whether or not he or she is someone that would find interest your guest blog post. Some external blogs for businesses are highly flexible in the types of content they can publish, so be sure to be selective. Typically the more niche, the better.

Guest blogging can be highly impactful in many ways. Whether for small business SEO and Internet marketing or online branding and product promotion, the opportunities are abundant. Inquiring to the right blogs with the right approach is the momentous first step to get the ball rolling.

Blog on.

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7 Effective Tips for Ecommerce Email Marketing

Effective use of email marketing can boost the sales of an online business as well as its site's traffic. When email marketing is not used in the right manner, it can actually be detrimental to an ecommerce store.

An online business can choose many ways to improve its ecommerce email marketing efforts so as to make the most of its opted-in user base.

Take a keen look at the following profound ideas that can make email marketing for ecommerce sites a highly powerful tool.

1. Have a Primary Purpose

It is not uncommon to find that the ecommerce marketers doing a mistake of sending same or rather redundant email to the same targeted audience over and over again. This scenario is evident during peak seasons such as during Christmas festive season or any other holiday. If you do a keen research, you will find that a reader who experiences this will never ever open any email associated with that recipient. The best thing to do is to send a mail with a specific point of focus like a deal on particular good but not several products.

2. Aim on Targeted Audience

Proven research has concluded that if customers get mails that clearly defines them; they will be interested on it. For example, a man may need to see mails about men’s wear but not those of ladies. Giving irrelevant information has shown that victims of such mails promptly unsubscribe or report abuse.

3. Make Interesting Content

Of late, the new introduced Gmail tab for promotion has helped Internet marketers. The marketers have the task of convincing clients to click on them. This can only happen if you offer a compelling stuff to your targeted clients. The best thing to do is to have a topic that speaks for itself in a compelling manner. Putting fluffs is like fooling yourself.

4. Integrate Multimedia

Make use of graphics and image-based content that are easy to one’s eyesight. When an interesting and appealing picture is displayed with the mail, it gives the reader the guts and interest to get an insight on this “thing”.

5. Add Text to Graphics and Images

Pictures and other graphics appear exquisite but don’t rely on them alone. In most cases, viewers are very easy to make their mail image view ability off. This means that most of the images are always not displayed. To counter attack this, have a killer title above the image to give them the psyche to view the image.

6. Ensure Mobile Compatiblity

Today, most internet surfing is done using Smartphones or just a simple mobile device. If the mail has not been optimized to be viewed with a mobile handset or PC, the user may never get any info from it. You need to avoid layouts and other unnecessary styling when writing ecommerce email marketing.

7. Link to Quality Landing Pages

The ecommerce email marketing is supposed to send readers to a particular landing page. This should be done carefully to ensure that the all idea is optimized similarly. A single mistake that shows different information on the mail and that of the landing page will raise a point of doubt. Do this with enough caution.

All in all ecommerce email marketing is one of the best ways to reach in-market consumers. Apply these seven email marketing tips to empower your ecommerce store's sales potential.

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Hiring a Website Optimization Company: What to Look For

Website Optimization SEO EcommerceRegardless of the size of your company, optimizing your website for greater search engine visibility is important for the success of your ecommerce business. Consumers search for products and services online; and thus, SEO is important to increase your websites visibility and ranking.

Hiring a website optimization company can help increase your website’s performance and overall success of your business. However with the many ecommerce SEO companies around, how do you choose the best? Listed below are six things to look for to ensure that you choose the best ecommerce-friendly website optimization company.

Years of experience

Anyone can come up with a website optimization company and claim to be an expert. However people who do not know what they are doing aren’t likely to stay in business for long. Choose a company with extensive years of experience in SEO.

Ideally the company should have been in business for more than three years. Experienced professionals know what works and what doesn’t in the SEO world unlike a newly formed company that may still be figuring things out. Hiring an experienced company will give you peace of mind and help you concentrate better on your core business

Multidimensional team

The ideal company should have a multidimensional team composed of content writers and strategists, social media marketers, graphic designers and web developers. A multidimensional team will help move your business towards its goals as the different staff has different skills and responsibilities to help meet your company’s SEO goals.

SEO Resources and strategies

To be successful, SEO campaigns need to encompass different strategies and tricks. The ideal company should have link building resources for SEO to market your website to different people on different platforms. The ideal website optimization company should have deep Thorough understanding of the various SEO levels SEO involves three important tiers. Technical SEO tier which is the overall structure of the website, On-page optimization tier which includes things like keywords to increase traffic to a website and off-page optimization which encompasses strategies such as link building and other SEO strategies done off page to increase traffic and site rakings. The ideal company should have a thorough understanding and how they all work.

Reputation of Success

The ideal SEO and website optimization company should have a successful track record. There should be a trail of happy and satisfied customers. You can look at online reviews and testimonials to choose a reputable ecommerce SEO service provider in your area.

Online marketing savvy

The perfect SEO and website optimization company needs to know online marketing tricks and strategies to follow to market your website. From writing valuable, keyword rich content, using attractive graphics, successful link building, the ideal company should know the tricks ideal to market your website to increase rankings and overall performance, after a thorough ecommerce SEO site audit, of course.

With the many website optimization companies today, you need to ensure that you choose a company that shares your SEO visions and goals. Research different companies in your area, compare their quotes and choose a company that is more likely to steer you towards your website SEO goals.

 

continue...

Hiring a Website Optimization Company: What to Look For

Website Optimization SEO EcommerceRegardless of the size of your company, optimizing your website for greater search engine visibility is important for the success of your ecommerce business. Consumers search for products and services online; and thus, SEO is important to increase your websites visibility and ranking.

Hiring a website optimization company can help increase your website’s performance and overall success of your business. However with the many ecommerce SEO companies around, how do you choose the best? Listed below are six things to look for to ensure that you choose the best ecommerce-friendly website optimization company.

Years of experience

Anyone can come up with a website optimization company and claim to be an expert. However people who do not know what they are doing aren’t likely to stay in business for long. Choose a company with extensive years of experience in SEO.

Ideally the company should have been in business for more than three years. Experienced professionals know what works and what doesn’t in the SEO world unlike a newly formed company that may still be figuring things out. Hiring an experienced company will give you peace of mind and help you concentrate better on your core business

Multidimensional team

The ideal company should have a multidimensional team composed of content writers and strategists, social media marketers, graphic designers and web developers. A multidimensional team will help move your business towards its goals as the different staff has different skills and responsibilities to help meet your company’s SEO goals.

SEO Resources and strategies

To be successful, SEO campaigns need to encompass different strategies and tricks. The ideal company should have link building resources for SEO to market your website to different people on different platforms. The ideal website optimization company should have deep Thorough understanding of the various SEO levels SEO involves three important tiers. Technical SEO tier which is the overall structure of the website, On-page optimization tier which includes things like keywords to increase traffic to a website and off-page optimization which encompasses strategies such as link building and other SEO strategies done off page to increase traffic and site rakings. The ideal company should have a thorough understanding and how they all work.

Reputation of Success

The ideal SEO and website optimization company should have a successful track record. There should be a trail of happy and satisfied customers. You can look at online reviews and testimonials to choose a reputable ecommerce SEO service provider in your area.

Online marketing savvy

The perfect SEO and website optimization company needs to know online marketing tricks and strategies to follow to market your website. From writing valuable, keyword rich content, using attractive graphics, successful link building, the ideal company should know the tricks ideal to market your website to increase rankings and overall performance, after a thorough ecommerce SEO site audit, of course.

With the many website optimization companies today, you need to ensure that you choose a company that shares your SEO visions and goals. Research different companies in your area, compare their quotes and choose a company that is more likely to steer you towards your website SEO goals.

 

continue...

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