Many ecommerce marketers are on the fence about whether or not Google+ is worth pursuing. Not only is adding another social media network to mix added work, but Google+ is in its early stages, and many are hesitant to jump on board.
The fact of the matter is, Google+ is growing fast and is projected to be the next biggest social media network. In addition to that, Google+ is directly tied to Google Search. So as you begin to accumulate followers, the content you share can actually influence you follower's search engine results (when the keyword query is relevant to your posts.) This underscores Google's revolutionary model of Search Plus Your World.
* Social Signals Impact SEO – Now more than ever, social media signals (Google +1's, Facebook Likes, LinkedIn Shares, etc.) are influencing to search engine rankings. By integrating Google+ icons on your website, you can promote your company's ecommerce SEO efforts. Of course, this will be enhanced when you create awesome content that's well liked among your target audience.
* Gain Natural Inbound Traffic – Similar to Facebook and Twitter, the idea for ecommerce marketers is direct traffic to the website. This is otherwise known as inbound marketing, and it's a perfectly natural way to gain more visitors to your website. Again, this hinges on the type and quality of content you share on Google+.
* Be an Early Adopter – Because Google+ is relatively new amongst the social media options out there, your ecommerce brand can gain momentum by being an early adopter. In short, first generation Google+ users will be authority figures. How you might ask? Like mentioned above, you Google+ social activity can influence the search engine results of your followers, which is huge! Additionally, your website itself gains an extra level of credibility based on the fact that your Google+ page links to your website.
This is just the tip of the iceberg. Google+ offers so many different ways in which ecommerce brands can promote their products and connect with new customers, while retaining the loyalty of existing customers. From "Hangouts" to content marketing, the creative possibilities are virtually endless.
Are you using Google+ for you ecommerce store? What strategies are you employing to build your brand and customer base?continue...
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