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5 Web Design Tips for Ecommerce Product Pages

Product page web designThe product pages of your ecommerce site need to be designed in such a way to get visitors engaged, interested, and motivated to take action. The web design should be effective in terms of both SEO and customers.

In essence, the web design of your product pages truly matters to turn visitors into buyers. It is quite a simple task if the right web design elements are put in place. Here are some of the most effective product page web design tips to take you through successful and notable changes in your business. These tips were provided by professional web design OIC Group of Peoria, IL.

Use Quality Product Images and Videos

According to studies regarding product page engagement and web design, large better quality images can improve sales to around 10%. Once you have high quality images, spice it up with views from various angles preferably 360 degrees views. Set up multiple images of the same product showcasing the various features. The images help the potential customer in deciding the next step to take. Adding keyword alt text to each image is necessary as it helps the search engines understand what that picture entails.

Now that the customer cannot touch your product consider providing a demonstration of the product in video form. Videos with properly laid out instructions offer great appeal especially when trying to sell complicated items. Sales will absolutely rise since the customer has a better view and perception of the product. Hence, your web design should take both images and videos into consideration.

Integrate Social Media Icons

Set up share plugins to enable customers to share the page on platforms like Twitter, Facebook, Pinterest and Google+. Encourage the customers by providing incentives for their willingness. In the same spirit of boosting publicity, you can consider enabling live chat feature on your product page. Sharing the product page drives more visits to the page hence improving the product page's SEO.

Make Room for Adequate Product Description

The product description is provided in short text, usually under 100 words. This makes it vital make each word count in laying out the important features in a persuasive way. This is done using unique SEO keywords to make the product page rank higher in search engine results. The description should differentiate your product and explain why the customer should choose it and not others. It serves well to set the description for real people in the sense that it is in a manner they understand. The description and images should give the visitor the same desire and information as they would derive from the actual stores.

Include a Reviews Section

The reviews section can make it easy to convince potential customers. Many online shoppers will go through other customer reviews before deciding to purchase any product. Display the reviews even though not all are positive. During the web design planning process, consider making use of the lower part of the page so that the customers scroll down through the images first before landing on the warm appreciations. Keep in mind that the user-generated information provides most content about the product through shared text, photo and video.

Design Buttons for Call-To-Action and Scarcity

Design your product pages so that these buttons are clear to the shopper so as to hinder any hesitation in making a purchase. The call-to-action button could say "buy now" or "add to cart". In addition, the scarcity notion acts as a good tool in prompting customers to act by creating a sense of urgency. These sections should be easily recognizable and compelling. Various variations can be implemented from time to time and the best one adopted eventually.

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10 rules for Ecommerce SEO

There are no general strategies to ecommerce SEO. For this reason, each ecommerce site needs specific and unique SEO strategies in order to improve its online visibility. Below are 10 of the most important tips (rules, if you will) for ecommerce SEO.

1) Organize your website for ecommerce SEO

The structuring of your ecommerce website has a direct impact on its visibility and overall SEO performance. Having a few pages specific to the product type or brand makes it possible for you to optimize each page individually, which can help to boost your site's keyword rankings.

2) Employ a mindful content strategy

This is one ecommerce SEO strategy that never goes wrong. Add value to your website by constantly updating it with unique and informative content that users are after. With this, you are sure to not only maintain traffic to your site but also increase its rankings in search engines. The content must always be related to your product niche.

3) Never duplicate content

A lot of ecommerce sites have a tendency of duplicating their content brought about by several product descriptions as well as lists. The resultant effect is that search engines usually penalize these sites. You should therefore find ways of reducing or completely eliminating redundancy in your ecommerce site if you want to rank high in search engines.

4) Avoid product descriptions from manufacturers

Using manufacturers’ product descriptions may seem like the most convenient and time-saving way of adding content to your ecommerce site. This is heavily discouraged if you want to improve your ecommerce SEO efforts. Always make sure you rewrite these descriptions using keywords that are most likely to be used by users.

5) Optimize product images

Most users are increasingly shifting from text search to image search. Adding related keywords to images (image optimization) could go a long way in improving its rankings in search engines. While at it, ensure that the keywords used are relevant and not just stuffed in there.

6) Write unique meta descriptions

Most ecommerce websites make the mistake of using the same Meta description for multiple pages. The purpose of Meta description is to get users to click your page when it appears in search engines. Always ensure that ach page has a unique Meta description.

7) Use product reviews

To rank highly in search engines, it is important to always have unique content. You can achieve this by having a comment box where users can put their product reviews. This is important because each user will have a different review of the same product and that is how you create uniqueness.

8) Create a link to the products from the home page

The worst mistake you can make as an ecommerce website owner is to put your product pages at the tail end of the link chain. This makes it cumbersome for users to get to the products and may directly affect the page’s ranking in search engines. Ensure your product page is only one link away from the homepage. This will significantly improve your search engine rankings and also make it easier for your customers to find the products.

9) Optimize the anchor text

Your search engine visibility will improve greatly if you add keywords to internal links on the website. Try and create links in the keyword texts rather than using the traditional ?click here’ links. You can also increase your site’s visibility by creating links to similar products in the product descriptions.

10) Pay Per Click (PPC): don’t depend on it and don’t ignore it

For a long time now, the use of an ecommerce PPC strategy has been on the rise. While this strategy may work for some websites, it is no secret that the costs are increasingly becoming more and more unaffordable. The downside of ecommerce PPC advertising is that once you are not able to afford it anymore, your online visibility will disappear drastically. In addition to that, most customers do not trust some of those links and banners that keep popping up on their browsers.

However, do not entirely ignore PPC. You can blend ecommerce SEO practices with PPC for the best results.

In order for you to sell anything, your customers must be able to find you. This can be better achieved by employing these 10 ecommerce SEO tips during the initial phases of constructing your ecommerce website.

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5 Ways to Increase the SEO Value of a Webpage

SEO ValueThere's no doubt that SEO is a significant avenue to attain higher search engine rankings and bring greater traffic to a webpage. There are various factors that make the better-positioned websites different from those that are placed at lower rankings. So to help you optimize your webpage (beyond using keywords,) here are 5 simple yet very efficient ways to increase the SEO value of a webpage.

1. Include Videos & Images When Possible

A good quality and relevant content is most significant factor of getting favourable search engine rankings. Elements such as good word count, addition of images or videos as well as well structured and nicely written content gain preference. The higher the number of people you connect with including consumers, viewers, forums and organizations, higher are the chances of them visiting your website.

2. Integrate Proper Schema Markup

Schema markup is a very effective approaches to on-site SEO. It communicates what the content of webpage is all about in a better way that's more definitively interpreted by Yahoo, Google and Bing. Schema helps to makesthe SEO thrive better as search engines can understand the semantics of your site in a easier fashion. Try integrating Schema markup on a few specific pages and you will surely be surprised with the search engine results.

3. Ensure Copy is Unique, Purposeful, and Keyword-Relevant

To get people to link to your website and to make the search engines rank your pages high, it is important to have unique and quality content that serves the right purpose. The correct use of keywords is very significant. Multi-word keywords are much favorable than single subject keywords.

Also, ensure that the keywords are not overused. The search engine results are not solely based on the keywords that appear in the URL or the domain name. Meta descriptions are important to target the right audience and keywords should be included in the page descriptions and the headings. Every page and post should own a unique title including the main keywords.

4. Generate Social Signals

A URLs with a large number of social sharing signals have greater credibility, and this more SEO value to atop the search engines. Also, it has been widely observed that well positioned URLs have more tweets, likes, plus ones, shares and other social indictors.

Participating in the major social media platforms such as Twitter, Facebook and Google+ and regularly making updates to them helps to gain better visibility for a brand as it stems by ensuring that a page has meaning, merit and purpose that resonates with a particular audience. Google considers social signals a major element in its ranking algorithm as well as it adds a factor of trust to one's site.

5. Earn Backlinks

One of the most significant factors that influences a webpages SEO power is backlinks. Sites that have more backlinks always have an upper leg in the organic search rankings. Along with the quantity of backlinks, their quality also matters considerably.

Deciding the type of content that benefits the audience and makes them to link to it is a major element of SEO. It is essential to use resourceful and informative content to earn popularity from the web to earn a good amount of backlinks.

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