Web Ecommerce Solutions

    

Enhance The Speed of Your Ecommerce Site for Better Usability and SEO

Ecommerce SEO and Usability is KeyHaving a smooth, fast-loading ecommerce website is imperative if you want your online store to be successful. If you want your ecommerce website to be effective, users must find the website easy to use. Fast loading speed is also important because it helps in ecommerce search engine optimization (SEO). So, how do you go about enhancing your ecommerce website’s mechanical performance for better usability and ecommerce SEO?

 Keep everything simple. Keeping your ecommerce website simple ensures that it is cached quickly whenever someone visits it. It is important that you ensure your website loads fast and that all the necessary information reaches customers since customers who are concerned about security will not cache their sites. However, do not sacrifice effectiveness for simplicity.

The only things that could be simplified are those that do not hinder the function of the website. Good user experience is important because it ensures potential customers convert, that they come back whether or not they have converted and that they recommend others. You could make your ecommerce site simple by cutting back on the images, the videos and other multimedia. If there are requests for images, you could combine them into a single, big image. Incorporate simplicity in the Web design and back-end coding structure, and the improvements for ecommerce SEO may suffice.

Keep up with the latest ecommerce technology if you want your website to have fast loading speeds. Complacency is not acceptable because falling behind means it will take a long time to catch up with others. This will end up costing you a lot of money. If you have enlisted the services of a programmer to do the coding for you, knowing the latest technological advances will help you ensure that the ecommerce web site is being constructed in a way that it will have fast loading times.

Have a working knowledge of such technologies as CSS scripts and HTML5. You could also take advantage of add-ons. Knowing about these technologies will help you understand why your Web pages are loading slowly so that you are not confused when discussing methods of making improvements with the Web designer. You could focus on ensuring that your storefront has a nice window since this ensures that potential customers are able to vide the products on offer easily.

Consider the appearance of fast loading even as you seek to improve your site’s speed. Some Web pages seem to load faster than others with the same loading speed. There are several strategies to ensure that your Web pages seem to load quickly for SEO purposes. They may have the same effect as Web pages that actually load fast.

One way of doing this, particularly for ecommerce SEO, is ensuring that the windows are clean. With a properly-present website, the customer will feel like there has been improvements and time will fly a lot more slowly. This website optimization process also helps with your customer service. You simply need to reorganize the HTML to make the site appear to be loading faster. Be careful when using automated Web page designers since they usually use complicated code.

If you need guidance or services on improving the usability or SEO performance of you ecommerce site, ClickCentric SEO is one company that offers strategy and consulting expertise specifically for ecommerce.

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5 Website Optimization Tips for Ecommerce Companies

A strategic and comprehensive website optimization strategy for any ecommerce company is the foundation for better search engine optimization (SEO). The key is to focus on your site first and standing by your responsibility to internet users. Search engines will eventually appreciate it leading to better SEO performance. For ecommerce companies, the end product of website optimization is CRO (or "conversion rate optimization.")

Your time, effort and money spent on your company's website optimization efforts would all be useless without converting traffic into sales.

Website optimization, for many ecommerce companies is more than just keyword optimization and SEO. You must understand that there's more to optimizing your company's website than keywords and SEO, but rather your complete web presence. This involves optimizing almost every aspect of your company's website.

Beyond keywords, below are some of other uncommon website optimization techniques for ecommerce companies:

1. Improving Website Load Speed

Many websites fail because of too forceful HTML codes. Basically, the more complicated your HTML structure is, the slower your website loads and we all know that internet users hate it. Nobody would wait for a minute or two just to see your site because there are other competitors out there. It's probably time for you to get an expert, keep your HTML simpler and get rid of non-crawler friendly codes.

2. Optimizing Media Files

Though spiders are designed to index HTML codes, these have improved a lot over the years. Today, it's easier for robots to read non-text files but content in rich media files including photos, videos, flash files and images are still harder to analyze. It would be best top just use the best medial files if you really need them on your ecommerce site.

3. Fixing Improper Redirects

How many times your site did lost possible traffic because of mishandled redirects? You will be surprised if you'll hire an SEO expert to analyze your site statistics. Redirections and inbound linking can be improved using HTML and other technicalities utilized by SEO companies.

4. Optimizing URLs

If you're going to look online, you'll see long and short URLs. Try to compare URLs of the top ten sites on Google for a particular inch to those placed down under. You'll see that the URLs of what Google considers as the best sites are simpler and more search engine friendly.

5. Enhancing Site Structure & Crawlability

There are various aspects on how to make website more crawlable and this has been the objective of website optimization over the years. One of the simplest but forgotten techniques is the use of canonical tags. Tags like these give direction to search spiders and ultimately signify which page is of the primary importance (for SEO.)

Website optimization for ecommerce companies is surely not a walk in the park but if you will educate yourself and take the necessary actions, it's also possible for you to get to the top of search engine rankings. Your company's website optimization efforts and determination will surely pay off in the future.

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5 Ways to Leverage Google Webmaster Tools to Optimize Your Website

Google Webmaster ToolsThere are many web developers, research experts and website optimization experts who rely on various Google Webmaster Tools to analyze numerous technical aspects of a website. Most of the web developers and experts focus on different forms of data like page errors, crawl stats and rich snippets.

Besides a thorough technical analysis, most of the developers also recommend Google Webmaster Tools for on-page SEO and website optimization. Google Webmaster Tools can prove to be quite effective and useful to improve your website optimization strategy. Here are 5 useful tips to use Google Webmaster Tools to better your company's website optimization efforts.

HTML Improvements

You can easily find HTML improvements under Search Appearance. With this report, you’re able to learn more about any minor or critical issues regarding your website’s title tags and meta descriptions. It also gives you a detailed record of any website content which is not indexable.

In the world of SEO, it is extremely important to have unique meta descriptions along with search engine optimized title tags. This report can allow you to identify meta descriptions and title tag issues to prioritize your efforts without any problems. This is paramount for a company's website optimization strategy.

Let us give an example. If you assume that exactly 4 pages have a duplicate tag, here’s what will happen. If you click on the 'Duplicate Title Tags’ link, you will be taken to a screen listing showing the 4 pages. It will give you an easy and quick way to identify all those page titles which need to be updated. In other words, it will help you to save time.

Content Keywords

You can find Content Keywords under Google Index. With this tool, you can easily determine how Google sees your website. You don’t have to worry about any superficial features of your website or how good you think your website looks. But rather get down to SEO business.

This section shows all those keywords which are used on your website along with different keyword significance and variations. This data allows you to quickly determine if you want more content specifically created around particular keywords, topics and themes. In fact, it also shows information about all the pages on which these keywords appear. This can be very helpful for website optimization.

Structured Data

Structured data can be a very helpful way to properly explain the content of your site to popular search engines like Google, Yahoo and Bing. In some cases, this can be a very effective way to improve your traffic and rankings.

If structured data is available on your website, Google Webmaster Tools offers a feature which can show the specific type of structured data that Google was able to identify or detect on your website. It also shows specific URLs containing type of structured data. This report is available in Search Appearance - Structured Data.

Data Markup Helper

Structured Data Markup Helper is visible under Other Resources. It allows you to tag various data fields for different products, events and other information on your website. If you have no idea about where to begin activity with Structured Markup, this can be a very easy and effective point-and-click too.

The best part about this tool is that you don’t require any HTML changes. Your mouse can easily highlight and tag every important piece of data on an appropriate page of your site.

Sitemaps

This section of the Google Webmaster Tools allows users to view various sitemaps which you’ve added on the website or Google found on its own along with all the essential statistics like last date of processing, number of pages indexed, number of pages submitted and so on.

These statistics can be easily viewed according to content type like video, web, news and images. Sitemap Test Option is another effective and useful feature. It can provide you with the URL of a particular sitemap. Google can scan it to detect any issues or errors which need to be fixed.

For every top website optimization company or web developement firm, Google Webmaster Tools is one of the most effective ways to improve SEO efforts and significantly reduce analysis time. The features explained above are just a brief synopsis of what Google Webmaster Tools offers.

Every smart developer looking to improve website optimization needs to explore various ways in which Google Webmaster Tools can help effectively implement on-page optimization to increase traffic and improve rankings.

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Tips to Use Schema.org for Your Ecommerce SEO Strategy

Before you start using Schema.org for ecommerce SEO, it is important to learn a few things about what it all entails or seek some professional help. Even though it is advisable to learn some coding so as to be proficient in it, one can still do a lot once he or she knows the basic construction rules and common terms used in marking up the text.

First and foremost, it is important to note that Schema.org is not a protocol neither is it a markup language on its own. It is a collection of a large amount of micro data mark vocabulary that is explained and organized at the official site. Its main aim is to make the use of structured data easier to understand for search engine crawlers and webmasters, which in turn can enhance a company's ecommerce SEO strategy. It was developed by Yahoo, Google and Bing in 2011 and is now the preferred method by search engines for web owners to structure their content if they want a rich snippet in search results.

Schemas for Rich Snippets

To populate rich snippets, there are certain schema types that one should use especially for Google and Bing. Some of these schemas include:

  • Review, which shows reviewer and average rating.
  • Products, it shows price range and availability.
  • Events, it shows the date, time and actual place.
  • People, it shows the organization, position or title and location.
  • Recipes, it shows cooking time, calories and ingredients.
  • Video, it shows time and video thumbnail image.

Organization is another schema type, but it is mostly used in detailed and in depth articles. It is also insightful to note that Bing naturally does not display or show rich snippets as often as Google does, even though it will not generate any rich snippets for time sensitive pages. Schema types such as Review and Products form an important part of any ecommerce SEO as they provide prospects and clients with relevant and accurate data.

SEO Value of Schema

It is important to appreciate that the use of structured data does not appeal to human users, neither is it intended for them. It is specifically meant for the search engine’s consumption and subsequent display of relevant search results. Because the major search engines namely Google, Yahoo, Bing and lately Yandex the largest search engine in Russia have endorsed Schema.org as the most appropriate markup language to use.

It is also worth noting that its continuous rise does affect both webmasters and bloggers in equal measure as it greatly improves the sites visibility in all search results. Thus for owners of ecommerce sites that rely on selling their products online, using Schema for SEO is paramount.

If you intend to use the social media to attract traffic to your ecommerce site, it is advisable to use other social graph protocols that have been developed by social network giants such as Facebook and Twitter. Their rich data can be used on the same page as schema.org. For Facebook make sure you use Open Graph and for Twitter one should use Twitter card, there has been no conflict even when all the 3 rich data markup’s have been used in the same page.

When using Schema.org, all the search engines do require webmasters to have most of the markup from Schema.org visible to the human being; this means that one should avoid using the Meta tag as much as possible. As an ecommerce site this will allow crawlers to work freely and faster with your pages; attracting enough web traffic for your site in the process.

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Ecommerce Schema Markup for Product Reviews

Content that's submitted on your ecommerce site is of incredible value for both marketing and SEO. As an ecommerce store owner or marketer, you must always try to provide a space for testimonials and reviews of the products you offer.

In short, it is helpful to have reviews that are written and submitted by customers, and fore many reasons. Not only can good reviews motivate future sales, but when reviews are marked-up with Schema Product Review markup, you can improve search engine value of your reviews and enhance your ecommerce site's search engine listing.

How It Works

To enhance the way the reviews will be displayed, you will need to include a simple code within the review that has been submitted. In turn, this will be increasing the possibilities of showing your website on the top ranking of the search results. Also, it could be included in the top list of the Blue Widget Reviews.

Schema Produc Review

The reviews and ratings from Schema Product markup are not always displayed Google, nevertheless, when high ratings and reviews are displayed in the search engines they can make your site listing standout from the crowd. The rating and mark up of these ratings and reviews is on the basis of Schema protocol.

Using Schema

You will only be allowed to include the ratings for service or product reviews that have been submitted on your site and those that contain the ratings on the particular page. You should therefore include the highest customer rating from the customers on your site. To successfully achieve that, you can insert this code:

<div itemscope itemtype="http://schema.org/Review">
<a itemprop="url" href="http://www.yoursite.com"><div itemprop="name"><strong>Your Product Review</strong></div>

Although this is a shortened version of Product Review Schema, it's the basis that can help with your ecommerce SEO and marketing efforts.

Schema Markup is a communication language that helps you better communicate your site's content to search engines like Google, Yahoo, and Bing. Because search engine bots can't always interpret content like a human, using Schema can define precisely what the content is all about.

When you use the appropriate coding for marking up the reviews, your search results will entail data that comes from different customers and the average rating will also be included. As you mark up your customer ratings, always keep these tips in mind:

  • The only reviews to be marked up are those that are given by your genuine customers and submitted on your site. Never duplicate reviews from a different site.
  • You must have the collective rating markup when you are collecting ratings with your reviews, because you will not be able to collect rating markup if the reviews have not been rated.
  • Also, you will not be able to use a review markup if your web page has no multiple services and products.
  • You will not use this program and software for adult-related services or product.
  • You should try to be realistic in the offer you place on your products, and also, ensure that the name of the customer is genuine and it should be their real name.

With Schema, as you mark up more content, also in return, you will make them be readable to search engines and the search engines will easily determine what the niche of the page. This software will help you increase your ecommerce site's SEO potential in the search results rankings.

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On-site SEO Tips to Help Increase Your Google Rankings

Google SEOThere are many ways to ensure that your website is positioned well in Google's search engine rankings. If you follow some simple on-site SEO rules of thumb, it can mean the difference between ranking near the top, or not being found in the top 100. Below we share five easy yet highly effective SEO tips to help increase your website's Google search ranking.

Site Maps

Site Maps must be present on the site, as these pages act has primary navigators for search engine spiders. When SEO and website optimization initially came into being, HTML language was the only option to utilize. Today, there is another known as Extensive Mark-up Language or XML.

While HTML is still recommended by Google to be utilized for the site map on your site, they also recommend that XML be used. The site administration has the ability to determine and feed information to search engines with these two languages. The difference is that with XML, pages are crawled as priority and higher up the ladder of site content alongside of the most recent updates, making it the most preferred language of the two.

On-Page SEO

Several factors make up good page copy. Among them are unique quality content that is keyword relevant, Schema markup, optimizing images, media, and the like to reach success with SEO and website optimization. Pages need to precisely define the page matter. Title tags should be original and thoughtful so that web browsers will be inclined to stop web surfing long enough to see what the site is about, what it has to offer, and if it is something that can interest or help them.

Creativity should thrive here to maintain interest and captivate the reader. Titles should be brief but descript. Human beings have a short attention span, so in order to maintain appeal, keep with easy reading and short phrases. All tags including meta tag should be usable for the purposes of maintaining reader attention. A description of what the site is about should be included, followed by concise text, short and descriptive.

Link Structure

Links should pop enough to catch the reader’s attention, but not so much that they distract from the article. It is a good idea to use alternate text when images are utilized as links. This makes it easier for Google to differentiate what is happening on the website and act accordingly. Include a summary of the page. This will allow the web surfer to determine if he or she wants to continue surfing the site or move on to another site.

Navigation

If the web page is put together well with interesting content, chances are more likely than not that they will keep reading. It is important to remember to utilize text primarily for navigating a website. When utilizing images for navigation purposes, it makes this process more complex than it needs to be and that can send potential customers running to another site. Simplicity is key with any website.

The more crisp and neat a website is, statistically, it is likely to get more hits. Compare major brands, it is easy to see why they work. Content should be based on the perspective of the customer not the SEO. Too many individuals building websites get wrapped up at looking through the wrong lens and the site does not do well. Look at the site through the customers eyes.

Optimized Media

Media is a huge outlet to attract new customers and remind old ones where a specific website is so take advantage of these places. Facebook, LinkedIn, and others are constantly being utilized around the world 24 hours a day. Use these resources to increase business.

Remember, successful websites do not run themselves without a bit of help. SEO is a somewhat of a science. Successful website owners know how to utilize the tools to gain the most success. Be one of them by following some basics that can make the difference in becoming successful at increasing Google rankings.

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