PPC advertising had its highs and lows in 2012. Entrepreneurs watched as the increase in their budgets corresponded with a high return on investment (ROI). During this year you may have noticed that the rates for placing pay per click ads went down.
This was the case in ads for product listings and mobile phones. As we move forward in 2013, we have yet to see substantial movement in this area. Nonetheless, below we share with you some predictions as to what you can expect with AdWords PPC advertising:
• Increased competition on product listing ads: Few retailers dwelt on product listing ads (PLA's). This has in turn translated to low fees for placing ads. In 2013, more merchants are likely to join the bandwagon. As this happens, there is likelihood that Amazon will allow more people to access its advertising program. Google is the other player that will enjoy more patronage as a result of low cost per click fees.
• The end of "Scroogle": During the Christmas holidays, you might have noticed this campaign from Microsoft. It was meant to compete with Google’s model of selling results to highest bidders. Though it is a worthy concept, PLA are going to increase in popularity. In the end, Microsoft will have no choice but to abandon Scroogle in favor of PLAs.
• Aggressive push for re-marketing from Google: Re-marketing was popularized by Google. This was achieved through adoption into the Ad Words network. The same has now been absorbed into Google Analytics. This year, Google is expected to add Dynamic display ads. As a result, advertisers will utilize this to take their potential clients through the process of buying their goods and services. It will be no wonder that Bing will duplicate this.
• More YouTube ads: In the past we never used to have clickable ads on You Tube. Judging by the number of hits this platform has generated, Google decided to launch the feature. The way it works is that you will only pay where users have watched the videos you have posted. It is also referred to as skippable ads. In a nutshell, for any videos that get skipped, you will be safe. This exciting feature is set to get big in 2013.
• Google’s Paid Shopping: The use of Ad Words has been a success. To ride on this model, Google is expected to move Google Shopping to run on the same model. As a result, there will be more space to place advertisements. It will also minimize the possibility of duplication of results from Ad Words and those from the normal shopping activities. Since the service is no longer offered for free, you can use this chance to post products that give high return margins.
• Google Trusted Stores: Google uses this to improve the way a user shops online. Only those stores that have shown reliability in terms of shipping and support to customers get awarded this recognition. It is already in operation in the United States and 2013 is sure going to raise the bar higher.
• Overall growth in PPC: Whenever you do an online search, you will realize that there are a lot of ads appearing on the screen. These translate into huge revenues for Google. As a result, the search engine giant will stick to the PPC advertising model and increase the prominence of ads in all search result pages. Especially for ecommerce PPC advertisers, through the use of PLA's, Google will not only increase visibility through organic searches but from the ads as well.
This is just the tip of the iceberg for PPC advertisers. It's hard to tell exactly what the future holds, so stay abreast some trusted such as Google's API forum and the official AdWords community, to name a few.continue...
Search marketing is the process employed by many companies in order to acquire lots of potential customers or website traffic with the help of various search engines, such as Google, Yahoo or Bing. This involves two primary methods, such as SEO (or "Search Engine Optimization") and other forms of SEM (or "Search Engine Marketing") like PPC advertising and using Google shopping.
SEO aims at bringing the best customers by making your brand more visible to them through potential search results. On the other hand, SEM focuses on acquiring customers through paid advertisements on few search engine pages.
Below are five search marketing tips to help you promote the products on your ecommerce sites.
Organic SEO is an important tip for all the companies that wish to market their products. These help you rank your website at the top position in the market and ensure that the much needed brand awareness is created among the customers. You can seek specialty SEO services from the online marketing companies, such as link building, SEO audits, and consulting services.
This will offer your team a detailed analysis report of how well your brand is performing. You will also get to know the changes in the brand awareness and sales figures after using the SEO techniques.
A PPC (Pay Per Click) campaign is a popular idea that helps you gain targeted customers for your products but this would require a good amount of planning and marketing. This will help your business get better ROI, lesser advertisement costs and get new PPC ideas each month to attract new and existing customers.
So if you're products center on Samsung TV's, you can bid on broad keywords (like "Samsung HD TVs") or more specific models (like "Samsung un65f8000".) This provide instant search engine exposure for the product-focused keywords that your online store as to offer.
Marketing your products through the Amazon is also a good idea as it has its own marketing unit called A9.com that helps build shop search technology for the companies and their websites. Being a pioneer in online shopping, Amazon shares a good rapport with a number of retailers and enables the user to identify your products with targeted keywords.
When you have a business that vigorously deals in selling products or services online, the great way to promote the same is Google shopping results. When you get listed on the search results of Google shopping, it means lots of business opportunities, increase in the number of customers and high traffic to your website.
This will, in turn, help you earn the much needed reputation in comparison to your competitors. Just sign up in the Google merchant center and upload all the details of the products that you intend to sell.
Keyword targeting strategy is also popular among the top brands as it helps the customers across the globe to find a product by typing the keywords in the search engines.
For example, an online retailer of Samsung Hi Def TV's, www.TheHighDefinitionStore.com, may want to pursue a combination of SEO and PPC to earn search traffic on a number of Samsung TV models it carries (because searchers will often times use keywords that reflect specific model numbers, like Samsung un65f8000 or Samsung un75f8000.
TheHighDefinitionStore.com could optimize it's website for keywords around Samsung un65f8000 and Samsung un75f8000 by ensuring that these phrases were in the product pages' title, Meta data, URL, and page copy. As a result, these product pages would be more keyword relevant and hold greater SEO-potential.
Parallel to SEO, TheHighDefinitionStore.com can also choose to bid on keywords around "Samsung un65f8000" or "Samsung un75f8000" for PPC advertising. Not only could this magnify the search engine exposure for these terms, but TheHighDefinitionStore.com could use the data and insights from PPC analytics to better it's user experience and on-page engagement.
To learn more product-focused search marketing tips for ecommerce sites, visit Click Centric SEO's articles for frequently published insights on how to perform SEO, PPC, and other Internet marketing initiatives.continue...
Google Shopping is a Google service, which was introduced by Craig Nevill-Manning in December 2002, was designed to enable users to look for relevant products on shopping websites and compare prices offered by various ecommerce sites and product vendors.
It was initially known as Google Product Search, Google products as well as Froogle. Froogle differed from other companies which were facilitating price comparison since it used Google's web crawler in indexing product data from the merchants' websites in place of paid submissions.
In the beginning, this service listed various prices which were submitted by ecommerce vendors that were in turn just like the other Google services monetized via AdWords. Google brought it to public notice in May 2012 that the service would later in the year be changed to a paid model and vendors would be required to pay in order to have their products listed on the service. It was immediately renamed Google Shopping.
When it rebranded as Google Product Search, some modification was done to highlight incorporation with Google Search, making it possible for listings from the service to appear beside web search results.
Google warranted the move when it announced that it would provide the service in order to deliver the best solutions for internet users who were searching for particular products and facilitate the linking of vendors with the relevant clients. However, this change became quite controversial with a number of small companies being worried that they would not manage to compete with bigger ecommerce sites with larger advertising budgets.
Microsoft Bing mounted a negative advertisement campaign called 'Scroogled' which alleged that Google was employing fraudulent advertising means and encouraged users to instead make use of its Bing Shopping Service. Google unveiled its plans to incorporate Google Catalogues with Google shopping so as to provide users with additional ways of finding various concepts and motivation as they shopped and be able to engage with their preferred brand.
Google Shopping is ideal for ecommerce stores as it offers vast marketing opportunities. This is because most results on Google Shopping are known to appear on every keyword oriented search products. In this case, incorporating your products is likely to result into an effective exposure in the market as well as probable sales. However, the "pay-to-play model" focuses on ensuring that merchants or businessmen pay Google for listing their services and products.
In this case the results are likely to be influenced by the bid amounts and relevance of the system. However all in all, Google Shopping proves to be an effective form of marketing for ecommerce stores and e-retailers alike.continue...
Almost every product niche, ecommerce web marketing is competitive battle. In addition to getting recognition and site traffic, realizing sales makes for a two-fold mission.
One of the most powerful avenues for ecommerce web marketing is getting your products listed in comparison shopping sites. This makes your inventory more accessible to a wider audience or new potential customers.
If your ecommerce website offers a solid value proposition (such as competitively low pricing, free shipping, or bundle/builk deals), you can thrive in using popular comparison shopping sites.
Below we share five comparison shopping sites that give online merchants high-volume online exposure.
No one can fault Google for deprecating Google Product Search in favor of its replacement Google Shopping. The Google Product Search was a free service, where ecommerce sites can submit their products for listing. It has since been replaced by Google Shopping which is a paid service. Google Shopping looks like a different service, and it is.
This paid service is worth the investment if volume is your objective. Google offers the largest audience of shoppers. Besides that, the service itself is growing faster than almost every other big comparison shopping site. As a result, it's become quite the web ecommerce solution for premium marketing.
Amazon Product Ads is a very popular click-through model. The listing sends the shopper to the internet marketer's website. This is separate from the Amazon Marketplace model, however, you can be registered with Marketplace and get the benefits of both an external site, and being listed inside the Amazon website.
Among online shopping sites, eBay has one of the largest following of independent internet marketers. Listing with Shopping.com uses the CPC model, and transactions are consummated at the marketer's external website. In addition, listing with Shopping.com also gets listed to Google Shopping.
There are a lot of items which are for sale on the internet. Almost everything from mansions, cars, to small collectibles. Nextag is a paid service which allows for everything from household appliances to real estater. The wide range of products on the Nextag makes this worth it to get listed.
In search, Bing is a far third in terms of traffic. That does not mean that it should be left out of an internet marketer's list. On the contrary, as a free listing Bing Shopping gives a great ROI. It delivers traffic for free.
Since the mid-1990's, comparison shopping sites have evolved from simple “Yellow Pages” type directories, to massive auctions and online clearing houses. These days, there are still comparison shopping sites which look like simple inventory listings or search engine results lists, and there are those with more sophistication with features lists and reviews.
Some comparison sites are paid submission sites, while others are for free. It is up to the website owner to decide for themselves where and when to submit their lists to these comparison sites. Empower your ecommerce web marketing efforts and capitalize on the profit potentials some of these shopping sites offer.continue...
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