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5 Tips for Building Your 2013 Local SEO Strategy

Ecommerce SEO 2013The practices of search engine optimization (SEO) are constantly changing. One thing that's evident is that ecommerce SEO in 2013 is going to focus on establishing meaningful connections. The ecommerce stores that will thrive in SEO will have strong social communities backed by brand loyalty and credibility.

Less important will be link building strategies and keyword optimized content. Rather, your 2013 ecommerce SEO strategy will need to focus on basic marketing principles. In short, this approach to ecommerce SEO will center on social media engagement and quality content.

To get you started on your 2013 SEO plan, below we offer five tips that will be essential ingredients for a powerful strategy.

1. Create a Content Marketing Strategy

Your 2013 ecommerce SEO strategy must definitely focus on quality content marketing. But what is more than simply writing articles and blog posts is producing rich content like videos, slideshows, and infographics. Exploit your creativity (along with your market research) and develop a sound content marketing strategy that's well-aligned with your target audience and in-house capabilities.

2. Get to Know Your Target Audience

SEO is changing to become more like traditional marketing. The best insights you can earn for your ecommerce SEO strategy will center on learning about your target audience and what motivates them to take action. This will include the types of social media networks they're using, the keywords they're searching, and the main purpose for their connection with your brand.

3. Create and Verify Your Google Plus Page

There's no doubt that social media engagement is going to have a significant impact on your 2013 SEO strategy. One social media platform that you must take into consideration is Google Plus. Google Plus will soon have more of an impact on the organic search engine results. Thus, you and your ecommerce marketing team will want to create and verify the company's Google Plus page.

4. Evaluate the Content of Your Website

The content of your ecommerce website should be assessed when revising your SEO strategy. To generate great content, get a strong sense of the perception and motives of your target market. Ask yourself questions like: what type of content is going to appeal to my audience the most? You may also want to consider aspects like the website's design and layout to ensure it's up-to-date and attractive.

5. Build Connections for Guest Blogging

Relevant blogs play a massive role in generating quality link popularity for ecommerce SEO. By building connections for guest blogging, you can create contextually relevant links back to your website that will have incredible SEO value. Take some time to reach out to related businesses and brands that have blogs on their websites, even if their focus is slightly different. The idea is to get creative and find ways to make you content valuable for your off-page SEO efforts.

You have a couple months to start building you ecommerce SEO strategy for 2013 so your planning should begin now. We hope these tips and insights will steer your planning in the direction for successful ecommerce SEO campaign.

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How to Leverage Ad Extensions for Better Paid Search Performance

AdWords Ad Extensions Ad Extensions are powerful tools in Google AdWords that allow paid search (PPC) advertisers to improve the overall appearance and click-through rates of their ads.

In short, AdWords Ad Extensions are simple enhancements that promote the visibility of an ad, and in some cases, the campaign's conversion funnel.

There are four primary Ad Extensions that you can learn to leverage for your paid search advertising efforts. These are:

* Location Extensions

* Call Extensions

* Sitelinks Extensions

* Social Extensions Before we depict each type of Ad Extension, let us first show you how to activate them in the Google AdWords interface.

Activating Ad Extensions

First and foremost, it's important to keep in mind that Ad Extensions are set on a campaign basis. This is crucial to take into consideration, because often times campaigns are set-up to have a number of ad groups that are vastly different from one another. Just be sure that any Ad Extensions you activate will be relevant and logical for the entire campaign as a whole.

To activate Ad Extensions in the AdWords interface, open up the desired campaign in the account you're working on. Next, click the tab that says "Ad extensions," just to the left of "Dimensions."

In the "view:" drop-down option, you can activate one of the four Ad Extensions mentioned above for the given campaign. Below we define and describe the best applications for each extension.

Location Extensions

Location extensions are ideal for geo-targeted AdWords campaigns that have local relevancy. This type of ad extension will include an address (and sometimes a phone number) directly below the ad copy. If the ad appears in the upper-most premium listings in Google search, users can click to expand the address information. This will then show a corresponding map of the specific address of the business that's being advertised.

Call Extensions

For mobile-specific AdWords campaigns, call extensions are a highly powerful way to facilitate conversions. Call extensions allow a search engine user to directly place a call to the company by clicking the phone number in the ad listing.

Similarly, advertisers can set-up "Click to Call" mobile campaigns that are specifically designed for this functionality. With "Click to Call", businesses can run AdWords ads without a landing page, or website. All they need is working phone number to capture the traffic.

Sitelinks Extensions

Sitelinks extensions offer many creative possibilities for paid search advertisers to improve their web presence. Under this extension, custom links can be included in the ad. This not only makes an ad stand-out more, but sitelinks can take users to a more specific landing page, which can aid conversions.

What's nice about sitelinks is that they are applicable for virtually any type of AdWords campaign. It is important, however, to ensure you're bidding enough to have premium ad exposure. Only ads in the top three premium listings will show sitelinks.

Social Extensions

Social extensions are tied to the business's Google Plus page. The ad simply shows how many people have +1'd their Google Plus page. Like the other extensions, it helps make the ad stand-out more. In addition, implementing social extensions can help make your company appear more credible in the search results.

The Takeaway

Utilizing Ad Extensions is a powerful way to maximize your search exposure and enhance the effectiveness of your AdWords campaigns. These features are free and fairly easy to set-up. The challenge is determining which Ad Extensions are most effective given the context of you campaigns and overall business model.

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Top 4 Social Media Sites That Can Impact Your eCcommerce SEO Strategy

Ecommerce SEO Social MediaThe bottom line of having an eCommerce website is making sales. You can do this only if you have enough traffic to your site. The higher the number of people who visit your site the higher the probability they will buy what you are offering.

It is a known fact that most internet users reach websites through search results pages. This means your eCommerce website has to rank well in these results. There are lots of SEO techniques that will get your website up the ranks however, the most debated are social media signals. Social signals include Facebook likes, comments and shares, Google+ +1s, tweets/retweets and favorites, and Pinterest pins.

How Do Social Signals Affect SEO

Search engines claim not to give social media sites any special preference. In fact they are not crawled as normal website due to the ton of personal information. While this might be true, valuable and likeable content on social media has the potential of reaching millions through shares or retweets.

In essence, your ecommerce SEO strategy should include using social media to engage users in your content and your brand. This interaction brings about trust and positions the brand as an authority. Awesome content shared on social media will eventually make it to search engine result as many people share it.

Which Social Media Sites Should You Join?

There are a myriad of social media sites but the most popular include: Facebook, Google+, Twitter and Pinterest. Between these four social media sites there are millions of users, and if you ecommerce SEO strategy plan does not encompass them you are missing out.

Facebook

Among all Social Media sites Facebook boast of the highest number of users. This high number of user, in their millions, has to have a say in what is popular on the internet. Fortunately getting your brand on Facebook is simple - all you need is a Facebook Page for your brand.

However, it does not stop there. First of you have to ensure that you get details right - the brand name and fill the about section. Utilize the share function to push content from your website and improve its overall SEO value.

Google+

The rise of Google+ has been steady. In addition Google+ is affiliated with one of the biggest search engines. It is no wonder that Google+ pages appear in search result. This 'bias' may not be replicated in other search engine, but it does not lessen its importance.

Twitter

Twitter is a unique social media site that brands can use to reach millions of people around through 140 character bursts. Twitter provides user with the ability to follow their favorite brands and personalities. An authoritative twitter brand account will have lots of followers. With a high number of followers content you share with them will find its way to every corner of the world. Awesome content will get retweets which somehow will get the attention of the search engines.

Pinterest

Pinterest is optimized for sharing pictures. This is a good platform for an eCommerce website to showcase its products. Users will be attracted to valuable pins and this attention will boil over to the search engines sites. A popular picture will make its way into the search results.

Are you actively engaged on social media for your ecommerce brand? Have you noticed any impact on you SEO efforts? Let us know in the comments section below.

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