As an innovative content management system (CMS), Exponent CMS offers features and benefits that any web entrepreneur can surely appreciate. Self-contained, easy to use, and offered as a free download, Exponent is a great CMS that offers excellent advantages for eCommerce ventures.
Exponent CMS offers exceptional efficiency in many ways. Unlike other content management systems, Exponent needs no additional applications for user management, site configuration and content editing. All that's needed to create web pages and manage content is included when you download Exponent.
By offering an intuitive and flexible editing system, Exponent CMS eliminates the hassle of back-end administration and brings content management to an entirely new level. Regardless of skill level, users can easily change and edit web content similar to how it looks on the page. You can simply navigate to the web page you wish to edit, and everything is laid out with exceptional convenience.
SEO professionals appreciate the search-friendly features that Exponent allows. Unlike other CMS’s that require specific downloads or “plug-ins” for such features, Exponent offers the ability to write and implement search engine-friendly URLs, page titles, Meta descriptions and keywords.
In addition, Exponent CMS has reputation for easy search engine crawling. That is, Google spiders are able to crawl and index a page with greater efficacy. This results in faster and more sustainable search engine rankings.
Exponent CMS is cutting edge and many developers support it because it is simple and sensible. Created for the community by the community, exponent's developers have an acute knowledge about the inner workings of quality CMS. Best of all, Exponent CMS is open source and is available as a free download for anyone who wishes to use it.continue...
With the holidays fast approaching, Google has marked the critical Australian Ecommerce dates leading to gift-giving season. December 4, 11, and 16 are the dates that would make the most impact for Australian retailers hoping to cash in on the holiday shopping frenzy.
December 4 marks the closing of the international shopping window and people will start looking at local stores to fill up their gift lists. By December 11, worrying over whether gifts can be delivered on time will occupy a lot of people's minds. If you can guarantee delivery by the 24th, you'll have lots of sales opportunities.
The 16th is expected to be frantic, since this is the last day that most shops can ensure timely delivery. Google recommends effective advertising to ensure that your company makes the most of the season.
The period leading to these important holiday dates require better advertising campaigns. Ross McDonald, Google Australia's head of retail says that "major retail advertisers miss 80% of their potential search traffic because their daily ad budgets were the same as the middle of the year".
Most consumers begin their holiday shopping the day after Thanksgiving, often referred to as Black Friday. So start building your arsenal now prep-up for these big dates.continue...
Calling all ecommerce PPC marketers! Here we will share an expert Pay Per Click advertising tip to maximize your ecommerce PPC efforts. Some of the real professionals in PPC may already be familiar with this neat little ninja trick, but for many mid-level ecommerce advertisers, this is a tool that offers tremendous direction and insight.
To find the foundation to this trick, click into the Campaigns tab in Google AdWords. In the lower sub-set of tabs is an option toward the right side called Dimensions. The Dimensions tab reveals valuable data about your campaigns' performance.
In the Dimensions tab, you can better learn the nature of your audience how it's reacting to your ecommerce PPC advertising efforts. On the left side, note the various View options. Here you can find different categories of information, such as the Search Terms that are triggering your ads, as well as the Times of Day in which your ads are being shown. In essence, the Dimensions tab can show you how well your impressions are truly panning out.
From the Dimensions tab, you can reveal many profitable opportunities and advancements in your Pay Per Click endeavors. Pinpoint areas to expand into new ad groups, find out when to pause and activate select campaigns, and target certain keywords that simply do not apply (negative keyword research.)
The Dimensions tab is particularly valuable for PPC advertisers who use broad and modified-broad phrase match bidding. The Search Terms View can show you the precise search terms that are triggering your ads. This data can help pinpoint keywords that resulting in wasted impressions. Additionally, this View enables you spot keyword phrases that profitable and worthy of their own ad groups.
Begin exploring the Dimensions tab and start advancing your Pay Per Click ecommerce strategy to the next level.continue...
As one of the prime features of an ecommerce site, product pages demand much need attention. Smart marketers make use of effective SEO measures that target product pages because this is the bread and butter of the website.
Keen shoppers look into various product pages of different ecommerce stores. Not only do these pages serve as the "sales pitch," but product pages should find the favor of search engines to attract buyers in the first place.
By making use of these 6 solid and surefire ecommerce SEO tips for product pages, marketers can enhance the search engine performance of ecommerce store as well as attract more buyers in the process.
The most important ecommerce SEO measure that can optimize product pages is creating unique descriptions for all the products on the site. Product page content should include product benefits, as well as a moderate inclusion of the targeted keyword (which can improve the page rankings of the product page.)
The PR or PageRank of a website helps to define its authority and prowess in the search engines. If a domain has a PR of 5 on the homepage, pages closely linked to that domain may be credited with more search engine authority.
Instead of burying product pages deep into a site by means of multiple categories and sub-categories, product pages should be kept close to the greatest source related to page rank. This maybe as simple as scripting the product page URLs directly to the root of the domain.
Product pages are often filled with images. In addition, product images are appearing in the blended search results more and more. As a result, all the images should be optimized to enhance the performance of product pages in an ecommerce site. This includes a well written ALT tag as well as proper linking set-up in ecommerce product images.
Search engines look for unique content, and allowing (as well as subtlety promoting) customers to review products is a great way to publish unique, user-generated content.
A significant ecommerce SEO measure is including keyword-rich links that connect relevant product pages together. This will not only improve navigation and help facilitate sales, but will also contribute to improved SEO performance.
With customers staying active in social media platforms, it can be ideal to allow customers to tag various products with their own choice of keywords. By allowing customers to tag products, an ecommerce site can begin earning better rankings on related keywords.
By making use of some of these product page SEO tips for ecommerce, an online retailer can improve the performance of its product pages from both conversion optimization standpoint as well as search engine optimization standpoint. Thanks for reading the Web Ecommerce Solutions blog!continue...
There is too much to loose and not enough to gain with the enactment of SOPA and PIPA. Everything has gone online, and at a global scale. The enactment of SOPA will further complicate the global storefronts of ecommerce, and may foreshadow a destination of doom for Internet-based businesses.
One of the simplest ways that SOPA will affect ecommerce and SEO is its strict adherence to intellectual property. This will require a user to verify all the information that he or she posts, including all of the sources that one may have used to generate such content. This means that even if one does not violate SOPA but one of the sources does, the websites risks getting blocked and facing litigation.
For online companies that rely on information from various sources, the process of verifying all the information and its sources will be an extremely time consuming endeavor (and a waste of resources.)
Furthermore, SOPA and PIPA may instill fear amongst people in linking information to different websites, and thus greatly affecting SEO.
Google is apparently the greatest search engine on the Web, and since it will be affected by the law it will not be easy for Google to carry out the same indexing process. This follows the fact that Google will have to verify all the information and its sources to ensure that the search engine complies with SOPA. A hold-up in the Google indexing process can lead to a great hindrance of development on the Web.
Time is of the essence, and with extreme protection measures set in by SOPA and PIPA, there will not be enough time to carry out Google indexing if thousands, if not millions, of verifications have to be made. In turn, this will profoundly influence ecommerce and quite possibly make it a lesser popular form of business.
According to the law, a website that is suspected to have violated SOPA will be blocked within 48 hours of the violation, and it will remain so until litigation process is completed. Unfortunately, there are times when competitors could use this to their own advantage, creating loopholes to exploit unrighteous business practices.
As has been implied with the enactment of these bills, Visa, PayPal and other online money transfer companies are required to suspend payments on sites that are suspected to infringe the SOPA. As a result, these companies could incur losses due to the delays brought about by the suspension.
This means that SOPA invades the peaceful coexistence of ecommerce companies, including money transfer organs. If the websites that support online trading are blocked as a result of SOPA, it can mean that the online money transfer organs also feel the wrath.
The effects of SOPA may not come directly to the companies involved in handling copyrighted materials, but it there is bound to be a drop in the ecommerce due to the fear that the bill gives to the people. For instance, it is notable that if one made a comment or product review, and plagiarized sensitive, copyrighted material on your website, you may be held responsible for the user's negligence.
The overwhelming agreement is that SOPA and PIPA may risk a channel for conducting business that our global economy relies so heavily upon. Keep your fingers crossed that these bills will be passed down, and the regular order of ecommerce with continue to thrive.continue...
Some of the most obvious insights are right before our eyes. One source of insights for doing keyword research is Google. Not the Google AdWords Keyword Tool, but Google search.
When you begin typing a search in Google, it starts offering suggestions. These suggestions are based on what other users are searching, and thus represent long-tail search trends.
The art of ecommerce SEO is unique in that it's challenging to drill down on product-specific, long-tail keywords. That is, the very detailed phrases that people search when trying to find specific product. Using the search suggestions feature that Google provides is great way determine these phrases.
The trick to doing this keyword research technique is to test multiple 'starters.' In the image above you can see the keyword search started with 'mens new balance...' We can immediately tell that the 993 model is popular choice. If we flip our search, we can gather even more insights.
By modifying our 'starter' phrase to 'new balance shoes mens...,' we learn that the 621 and 881 models are both common searches. These keyword insights can further help us with our ecommerce SEO strategy.
Although this tip works best for ecommerce SEO's, the possibilities for using this research technique applies to all types of keywords.
The Google AdWords Keyword Tool is also an essential resources for search engine optimization, however sometimes the long-tail insights are limited. That's where easy techniques like these come in to play.
If you're interested in learning the best practices of using the Google Keyword Tool, check out this video on SEO Keyword Research. This will show you the way to using Keyword Tool most efficiently.
Use a combination of tools and be creative and logical with your research and SEO efforts. Rank on.continue...
The practice of link building is essential for any search engine optimization (SEO) campaign. Due to the immense SEO potential of building backlinks, many ecommerce SEO practitioners have employed some rather sketchy and unethical tactics to establish link popularity (or off-page website authority.)
As a result of these black hat link building practices, Google has counteracted these issues by releasing an update to its search engine algorithm called "Penguin." The Penguin update is designed to target websites that have too many over optimized backlinks. In other words, Google may penalize (and knock the rankings) for websites that have a backlink portfolio that's clearly the result of SEO link building.
Optimized backlinks are links pointing a website with a keyword target used as the link's anchor text (or link text.) Where a natural backlink would have the anchor text of a URL (.com or .org) or a call to action phrase (e.g. "click here" or "learn more,") an optimized backlink would have an obvious keyword phrase (e.g. "men's New Balance shoes for sale".) There are also semi optimized backlinks which have a portion of the keyword target used in the anchor text, however not in the form of exact phrase match.
The websites that are being penalized by Google are those with an overwhelming majority of optimized backlinks. As a result, Google's Penguin update has shaken the SEO profession and many well-ranking websites have plummeted.
It is now more important than ever to build links in a natural manner when optimizing an ecommerce website. In essence, the perspective to have while doing this is to ensure that your backlink portfolio has a blend of natural and optimized anchor text, and that your links come from various sources.
To build a more natural backlink portfolio, there should be a high degree of link diversity. This includes both the sources of the backlinks as well as the links' anchor text profile.
Before the Penguin update, most ecommerce SEO experts would heavily utilize exact phrase match anchor text to build highly keyword targeted rankings in minimal time. Yet now, the link building approach diversified with various other forms of anchor text.
Some ways in which you can diversify the anchor text profile of your backlinks includes using:
* a portion of the product or brand name (semi-optimized)
* images as links (natural)
* synonyms or related phrasing (semi-optimized)
* action words like "click here" (natural)
* simply the URL of link's destination (natural)
Website's involved in ecommerce SEO can further diversify and naturalize their backlink portfolio by utilizing a blend of link types. This may include a blend of contextual links (backlinks found in the body copy of an article or blog post), image links, blogroll links, and so on.
In addition to the type of link, the source of links is also a major consideration when building links for ecommerce SEO. This may include a mixture of high and low authority blogs (based on Google PageRank), articles, press releases, affiliate sites, forum posts, tweets, and other natural sources.
The key to creating a natural looking link portfolio is keep in mind the keyword relevancy. If you have an ecommerce website that sells shoes, but most of your links come from blog posts about hair loss, the nature of those links is far from natural. Google is smart and can recognize the contextual relevancy of your backlinks. For this reason, ensuring you build links from quality, relevant sources is important.
By now you should be aware of the nature of backlinks and how they influence the practices of SEO. Below we provide some ecommerce link building tips for SEO. These ideas are designed to help you sharpen your perspective on the new best practices of SEO link building.
* Social Signals - Although social signals, like Facebook likes, Re-Tweets, and Google +1's, may not directly impact rankings, they give your content natural credit. In the eyes of Google, when your link-infused content is socially shared and appreciated by real people, the link quality is greater. Be sure to share your blog posts, articles, and other forms of link-oriented content. This will also force you to keep quality control in mind.
* NoFollow Links - Even though NoFollow links are not quite as powerful as DoFollow links for ecommerce SEO, they help to diversify your backlink portfolio for a more natural look.
* Blogrolls - Use the blogroll section strategically for ecommerce SEO link building. Instead of linking directly to your product pages, try linking to other web properties (that contain links) to spread PageRank. For instance, if you a blog with a PageRank of 6 and another blog with a PageRank of 1, you could try linking from the PR6 to the PR1 to help the PR1 grow higher.
* Directory Listings - The web is filled with various online directories. Some have a very niche focus for ecommerce, which is ideal for ecommerce optimization. Seek out quality directories and build your profile as thoroughly as possible. The backlink provided in profile listing will not have tons of authority, but will still help make your backlink roster look more natural.
* Guest Blogging - If you don't have many link building sources, or would like to further diversify your backlink portfolio, guest blogging offers a great solution. In this context, you can inquire to other blog owners about writing a post for their blog. By doing this, you can set terms with the blog owner to allow you include a couple backlinks to your website.
Although these forms of link building for ecommerce SEO are not the most powerful, they will certainly help to make your backlink portfolio all the more natural. Also be sure to include various forms of link types as well as anchor text. If you have any ideas or tips you'd like to share, please let us know in the comments section below.continue...
Valuable, reader-focused content is paramount when it comes to SEO for ecommerce sites. Long gone are the days of writing keyword stuffed content to obtain better rankings. Now, content must be good. And I mean really good.
In 2011, when Google released its algorithm update called Panda, many sites were penalized for having overly keyword-stuffed content. In other words, they had too rich a keyword density on targeted phrases. This release has underscored the immense importance of creating quality content.
But what's more than just creating good content, is producing exceptional content that people will value and share. This, my friends, is the true way to improve your ecommerce SEO efforts.
In a nutshell, great content can become very popular on the web in minimal time. And when online content gets popular, it often is linked to (or earns backlinks.) This is called "link bait."
So if we write a stellar article that gets a ton of popularity (and backlinks,) that article becomes more authoritative, and thus the outbound links in the article (some of which may point to our money sites) will offer more power, or "link juice."
In addition to publishing phenomenal content, we must also share the content through a more social approach. With Google+ being a social platform that's integrated with search, the content marketing approach to better SEO is even more essential.
Although the 'backlink' currently holds the greatest authority in producing high rankings in Google, the socially oriented "+1" is beginning to make an impact. In fact, there have been numerous studies that show webpages with more Google +1's often rank higher than those with less or no +1's.
With respect to Panda (as well as Google's Peguin which targets over-optimized backlinks) this little +1 is momentous game-changer for SEO's.
My theory is that Google's +1 is quality control measure for its search engine rankings. Think about it. What better way for Google to overcome poor quality (yet highly optimized) pages holding top keyword rankings?
The answer: by slowly diminishing the authority of backlinks and increasing the power of +1's in determining the search engine results. The pages that have more +1's are more socially accepted and righteously approved by real people.
Backlinks will still have an influence, but over the next couple years as Google+ begins to grow, integrating socially-focused content marketing into your ecommerce SEO will be a must.
So the major focus for ecommerce SEO agencies is to start producing quality, relevant content that speaks directly to your target market. Some ideas include:
* Start a blog and write posts that inform readers of the features and benefits of products that you sell
* Create videos of product reviews or highlights and optimized those videos for SEO
* Build a sub-domain for your ecommerce site that emphasizes education about your industry or the products that you offer
Just remember, content creation is a big piece of the pie, but so is social promotion of your content. Be sure to establish accounts on primary social media platforms like Google+, Facebook, StumbleUpon, YouTube, and Twitter, to name a few. These platforms will help the spread and sharing of your content.continue...
There's a lot of effort that goes into ecommerce pay per click (PPC) advertising. Ecommerce PPC campaigns a challenge to keep organized, and sometimes it seems like there's no time to develop strategies. Don't get discouraged.
There is indeed time to implement some strategies, and they're not all that hard to execute. You simply need some understanding of the Google AdWords platform and how to create a basic campaign. Below we offer five strategies for ecommerce PPC advertisers.
To produce solid ad copy that maximizes your click-through potential, your ads must include three essential elements. These are:
* Offer - what the product is you're offering
* Value - why buying this product from you is beneficial
* Proposition - what the user should do to take action
The Offer element to your ad copy is almost always given and is naturally included in the copy. It's the Value and the Proposition that are the most overlooked. The proposition is purely a call-to-action, or a verb of some sort. A couple of the most obvious for ecommerce PPC is "buy" or "save." Get creative and try more appealing verbs like "explore," "learn," or "pursue."
Stating value in your ad is one of the greatest challenges of copywriting. Pay Per Click ads have limited space for text, making it difficult to describe the benefits or unique attributes. Some of the most common are "free shipping" or using a coupon code in the ad. In some cases, taking a more emotional approach is effective. Getting to know your product and your target market is a good way to get great ideas.
Ad groups often perform the best when they're very focused to only select grouping of very related keywords. One of the biggest mistakes Pay Per Click advertisers make is having too many keywords in one ad group. As a result, they are trying to cover all of these keywords with just one ad. When this is the case, ad groups can be further segmented, or the Peel n' Stick strategy can be employed.
The process of peeling n' sticking is taking a poor performing keyword and putting it in another more relevant ad group or creating a new one. For ecommerce PPC campaign management services, good peel n' stick opportunities are often found in product variations, such as colors and models. Often times when a weak keyword placed in a new, more relevant ad group, the quality score will rise. In addition, the ad copy can be written to be more targeted.
Another awesome strategy that can significantly help improve the click-through rate (CTR) of your ads is using ad extensions in Google AdWords. Ad extensions are tools and enhancements that improve the presentation of your PPC ads. It's important to keep in mind that ad extensions are set on a campaign basis, not per ad group. So any ad extension you employ will influence all ad groups within that campaign.
One of the most effective ad extensions for ecommerce PPC are product extensions. Product extensions can display an image for the specific product being advertised, which can really make your ads stand out from the clutter. For model-specific ads, testing the product extensions feature in Google AdWords is an effective ecommerce PPC strategy.
Another solid ad extensions is using Site Links. Here you can include links in your ad that direct users to specified inside pages of your website. Not only does this help facilitate conversions and overall usability, but using the Site Links ad extension can help make your ads more prominent and outstanding in the search results. This can be very effective for competitive keywords in an ecommerce context.
Have you ever visited a product page (but did not purchase) and later noticed banner ads of the same product on other websites? That's an ecommerce store executing it's re-marketing strategy. However, instead of using Google Search, they're using the Google Display Network or GDN.
Re-marketing is a little bit tricky, but can be highly effective when done right. It's the process of serving a follow-up ad to someone who as already visited your website. Re-marketing can sometimes appear intrusive, so it's important to re-market in moderation.
Keep in mind that those being served your ads are not actively shopping like they are using search. For this reason, your ad copy and presentation should tweaked accordingly. Re-marketing is like reminding, so you want to make your presence known, but in a respectable manner.
Well we hope that the latter five strategies will help enhance your ecommerce PPC services and capabilities. If you have any comments or questions, let us know in the comments section below.continue...
Organic search engine optimization (SEO) for your ecommerce website is essential to be found in Google and other search engines. However, you do not need a professional SEO expert or website optimization company to do this work for you.
There are a number of organic SEO tools that can help do your own keyword optimization and website promotion. For small to medium sized companies with limited website budgets, these tools can help your website thrive without having to spend top dollar for organic SEO services.
Below we share with you seven SEO resources for ecommerce websites.
Content is and will continue to be the king of organic SEO. Scribe is simple SEO software program from Brian Clark who is the originator of Copyblogger. The program offers three step plan to help you build and optimized a successful website for SEO.
Scribe will enlighten you on the language and semantics that Internet users use, which is helpful knowledge to consider before creating and optimizing your ecommerce website's content. Once you have content for your website, Scribe can proceed to analyze the content of your website trying to ensure that it is reader focused. You will then learn ways in which you should tweak your content to ensure that it gets high page rankings in search engines. Lastly, Scribe will teach you how to build backlinks to your website (for off-page SEO authority) as well as teach you how to cross-link content and pages of your website (on-page SEO authority.) To start using Scribe, you'll need to pay a $17 monthly fee (which comes with a 30-day money back guarantee.)
SEOmoz is one of the biggest players in the organic SEO profession when it comes to ecommerce SEO software. SEOmoz supports a huge community of Internet users as well as a blog. SEOmoz provides the SEO-interested with an array of free SEO tools which they can use to for website optimization and link building.
In addition to this, there are also paid plans that users could opt for if they would like to take advantage of more tools. The Open Site explorer allows website owners to see which domains have been linking to their websites. If you use Google Chrome or Firefox you can get the MOZbar for free which is an add-on that will enable you to view page level details.
When it comes to link indices, Majestic SEO is the largest one available. Users can test it out whenever they want by simply keying in a web address into their home page. However, if you would like to take advantage of the tools and services that it offers, you should subscribe to it at $49.99 monthly fee.
SEMRush is not only ideal for ecommerce SEO, but also Pay Per Click (PPC) advertisers. This free, web-based software tool enables you to see the different keywords that your competitors are making use of on their site (SEO), as well as what keywords competitors are bidding on (via PPC advertising.) With this software, you are better placed at establishing what would be the most ideal content for your website that would attract web traffic. SEOQuake is another product from SEMrush that enables you to see different SEO parameters once you perform a search on any of the leading search engines.
In essence, the knowledge provided by SEO Book is based on a training program which helps to make ecommerce search engine optimization easy for basic end-users. Once you become a member, you get a host of useful tools. The founder of this website, Aaron Wall, is one of the experts in search engine optimization and has valuable insights from his expertise. In addition to this, Aaron Wall has written a host of eBooks which have sold over a million in volume. By becoming a member of SEO Book.com, you get a chance to interact with Aaron and his team of experts.
Raven offers Internet marketing tools to SEO's and website optimization specialists looking to improve on their organic SEO as well as social media marketing. The optimization company is not only good at what it does, but it does so in a fun and light manner. Using this service is convenient for beginners as they are not bombarded with SEO jargon rather it helps them figure out what keywords would be best suited for their website as well as greatly reduce their research time. You can earn some really good SEO tips for ecommerce sites based on the free thirty day trial. If you would like to still get access to the services you can then pay $99 a month.
As the name suggests, DIY SEO" is do-it-yourself SEO program that's education-based. The monthly plan for doing this on your own is $33.25. However, if you would like the software provider to handle some tasks on your behalf, you are required to pay a monthly rate of $149. One thing to note with this software though is that your personal contact information will be needed before you can get access to it.continue...
Ecommerce news and information about E-marketing, social media, and more.YisooTraining.com
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The direct link to Yisoo Training's Google Ads online course, a great value for beginner and advanced advertisers.
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