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4 Cornerstones to Recruiting a Company for SEO Services
What do the most proficient and highly-sought SEO firms have in common? What are the traits should businesses look for before recruiting an SEO company?
While the process of selecting the right SEO company can be daunting (especially if you are swamped by offers from countless SEO service providers,) it does not have to be overwhelming. Here are 4 eye-opening tips that will pave the way in recruiting the right company for SEO services.
1. Evaluate Your Organization's SEO Needs
Most SEO companies offer multiple services ranging from SEO audits, link building, and retargeting, to reputation management and social bookmarking. By initially determining what your firm needs, you can tailor your search to specific entities that offer the given services.
Some SEO firms may not offer all the services you need. Your organizational goals can help in clarifying the pending need for an SEO service. For instance, if you are a start-up that simply needs to increase traffic to your website, then you can have a clear checklist to start out with in your search for a firm.
By setting a clear goal, you can narrow your engagement with prospective SEO firms to specific objectives that should form the basis of your interactions. Essentially, goals need to be measurable as this helps to eliminate grey areas and determine the level of success after outsourcing your services.
2. Screen Prospective SEO Companies Via Multiple Consultations
As a pre-selection criterion, have a sit down with various firms offering SEO services. Businesses usually conduct applicant assessments to determine their suitability for a given role. In the same vein, treat your consultation as an attempt at determining a firm’s credentials and suitability.
Generally, SEO firms are likely offer you a no-obligation consultation and warm up to you, as they perceive this as an opportunity to get some leads. This opportunity will also be ideal for you in determining whether the firm’s staffers are likeable, and as such, whether you will have a good time working with them.
Thereafter, the SEO company will make you an offer indicating their pricing for the services you desire. Consider doing this with other firms to get a better feel of the pricing and other comparative nuances. You can then narrow down to the most suitable entity to outsource your firm’s SEO needs.
Remember to keep these consultations discreet, but also ask the right questions to get what you need. You do not want all the firms you are consulting to catch wind of your maneuvering, as this may not enhance competitiveness among them.
3. Make Use of Referrals
Satisfied customers often make the best marketers. The best way for an SEO firm to stand out is to have credible references-similar entities that they have worked with and the success such firms have attained in the process.
Such customers can vouch for the SEO firm by depicting the firm’s credibility and success. If an SEO firm does not have a list of successful clients it has worked with, then you need to shop elsewhere. How else would you know that the SEO firm has been successful in the past when it does not have tangible evidence?
Although it may not be a general rule, past performance of an SEO firm can be a good indicator that the firm will successfully execute your job.
4. Assess The SEO Company's Experience
The key to hiring the right SEO company is in getting all the relevant information regarding the firm. This may entail its background, success and expertise. You need to listen to an SEO firm’s story – its founding, its client experiences, bottlenecks in doing its job, and its growth over time.
By assessing these innate details, you can make a more grounded decision about whether to hire such a firm. Often, how a firm has handled jobs in the past and its experience can be a precursor of what you can expect when your hire such an organization.
Hiring the right SEO service provider requires meticulous care on the part of the hiring firm. By evaluating your needs, screening SEOs, making use of referrals, and assessing the SEO firm’s expertise, you can get a better feel of what to expect, minimize making any mistakes and thereby make the right recruiting decision.
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