The wrapping-up of the holiday season would usually mean a marketing halt for most ecommerce stores. Many online businesses assume the peak of storm has calmed, so they slack on their post-holiday sales strategies.
In today’s digital age, many the opportunities for ecommerce extend well beyond Christmas and into the new year. Below we outline a list of reasons why ecommerce web marketing and sales strategies should continue well beyond the holiday season.
Gift Cards: Ecommerce stores that offer gift cards should definitely keep up their web marketing efforts, however with a slightly different approach then a pre-holiday strategy. Consumers will be more apt to add more goods into their online shopping carts with incentives like "free shipping on purchases over $50" or "buy X amount, get Y for 50% off." These promotions will have gift card recipients checking-out with balances exceeding their gift card amount.
Inventory Clearance: The post-holiday season is a popular time for deal seekers. This is the ideal time to dedicate product categories to after-Christmas specials and post-holiday mark-downs. Not only can this help get rid of old inventory for next year's models, but this can also be a way to attract new customers through creative web marketing.
Complementary Shopping: A DVD player is not complete with a few favorite movies to enjoy. Many online shoppers are looking for complementary products to enhance the gifts that they have received during the holiday season. Particularly for digital devices, focusing on complementary shoppers and their motives is wise web marketing move.
Learn from the Holiday Storm: The evaluation of key online sales data after the holiday season, such as that of Google Analytics, can offer a wealth of information. Pinpoint strengths and weaknesses based on your ecommerce web marketing efforts over the holidays, and target specific areas to grow and improve.
The end of the holiday season does not mean the end of the shopping season for ecommerce businesses. Your web marketing and sales efforts should be refined and continued for several weeks beyond the peak of the season. Get creative and find ways that will incentivize the post-holiday swarm of shoppers.continue...
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