Web presence management is an evolved approach of web marketing, and it encompasses much more than just organic SEO and PPC advertising. Web presence management focuses on a more strategic approach to building a powerful brand amongst an online audience.
With respect to the astonishing growth of social media (and its influence on both SEO and PPC via Google+) constructing a web presence management framework is a more cohesive strategy that encompasses a number of elements.
In a nutshell, a web presence management framework is the culmination of a brand's digital marketing channels and online touch-points, and how these elements combine to generate greater brand awareness and visibility.
Ultimately, creating an optimal web presence hinges on creative planning, thorough research, a strong sense of consumer behavior, and dedicated execution. In a sense, web presence management is like real marketing. The only difference is how the context focuses more on digital marketing channels, such as the Internet and mobile devices.
Each framework for web presence management will be difference per brand. However in most situations, a brand will include at least two to three of the following elements.
Social media is the glue that helps keep your brand tight with your community. It's a cost-efficient medium to create loyalty with your audience. Whether your business pursues Pinterest, Facebook, Google+, and/or Twitter, social media should be a must in its web presence management framework.
Organic search marketing (SEO) is one of the most popular sources for quality website traffic. Although organic search engine marketing is a long-term effort of getting your site ranked in the search engines, the benefits can be momentous for your business. Most frameworks for web presence management will include some keyword targets for organic search marketing, but not all brands will find this strategy necessary.
Pay Per Click (PPC) advertising, or paid search advertising, is a great supplement to an organic search engine marketing strategy. Unlike organic search marketing (SEO) PPC advertising requires marketers to bid on select keywords. This offers a more immediate form of search engine exposure, but the quality of traffic may not be as good.
There's usually always a way to include mobile in a business's web presence management framework. Whether via text message marketing, mobile search engine marketing (SEO or PPC,) QR code integration, or mobile app development, the growth of mobile must not go overlooked
We all understand the importance of solid website with a decent looking design. But one on-site element that must be address is conversion rate optimization (CRO). This is the diligent practice of testing and improving calls-to-action and other on-site elements that contribute to more conversions and sales. Like we mentioned above, each web presence optimization framework will be unique. These five elements will be integral for any successful strategy. To learn more about how develop a powerful web presence management framework, visit Web Presence Group. Their team of experts can provide a free audit to see where you stand.continue...
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