Facebook advertising is a powerful marketing platform for ecommerce brands. Facebook advertisements can be created to increase the number of Likes on an ecommerce store's page, as well as generate quality traffic to product pages. In short, Facebook offers a number of highly-effective marketing opportunities for ecommerce brands. In this article, we share several Facebook advertising tips designed for ecommerce web marketers.
Many ecommerce brands that fail at effectively using Facebook ads do so because they do not define Key Performance Indicators (KPI's) to measure success for their campaign first. KPI's are essentially the overall objectives of ad campaigns, and they can vary per campaign and business model. Once defined, KPI's will serve as the foundation to measure your Facebook advertising efforts, and will ultimately dictate the success of each ad.
Facebook allows ecommerce marketers to target specific audiences with remarkable precision. This is because Facebook gains a significant amount of data and information based on users' demographics and interests. This facet alone is what constitutes Facebook as an incredible ecommerce marketing tool. Segment your Facebook ad campaigns on very focal and targeted audiences. Although your impression share might be limited by spreading your ads across many market segments, creating such highly targeted ads will typically generate higher click-through rates as well as higher conversion rates.
Once your KPI's are established and your Facebook ad campaigns are segmented and defined, it is time to dial-in ads so they'll be as effective as possible. This where Facebook's Power Editor comes into play. The Power Editor tool is on the left side of the Facebook Ads main interface. After clicking into the Power Editor, click the 'download' option to get all of your campaigns onto the tool. This will enable you to easily manage all aspects of your ads, from targeting specifics to bid management.
Although side-column ads are marginally effective for ecommerce brands and product promotion, advertising via user Facebook feeds offers the highest degree of impression share and overall click-through-rates. Here you'll want to avoid the hard sell, and promote posts that offer meaning and value toward your target audience. When done correctly, these Facebook ads can offer the greatest returns for ecommerce marketing teams To better understand Facebook for advertising, whether via training or service programs, connect with the social media specialists at OICGroup.net. They offer custom tailor Facebook advertising and marketing programs for ecommerce brands and other business models.continue...
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