As hundreds of millions of people open Facebook accounts, it is not surprising that marketing professionals are looking for ways to tap into the opportunities presented. One way of promoting your business, your brand, or your products/services if through Facebook PPC (Pay-Per-Click) advertising.
Before you take on Facebook as an advertising medium, it is important that you know thing or two about the nature of Facebook as an advertising platform, as well as the interface itself. In this Web Ecommerce Solutions post, we dive into some details about Facebook advertising for Internet marketers.
Tapping into Facebook PPC is advantageous in that you will be able target very specific market segments. This is because you can tailor your Pay Per Click text ads to reach only select demographics, as well as individuals who are interested in certain things or activities.
Advertising on Facebook is also beneficial in that Facebook is not necessarily a search engine. Most Facebook users access their accounts at least once each day. This high traffic means you can have an ongoing Internet marketing campaign, just like is the case with traditional PPC like Google AdWords.
A characteristic common in all Facebook PPC text ads is that they wear out very quickly since they appear repeatedly to targeted users. The nice thing about its PPC advertising platform is that you can use monitoring tools to see just how fast the CTR (click-through-rate) declines.
For this reason, you should only use Facebook as a 'poaching medium' for such things as event marketing. It will not always be effective as an automated marketing funnel, unless you dedicate a lot of time and effort to it. Do not let go of your Google AdWords yet since this is entirely different channel and completely different mind-set for users.
Keep in mind that users on Facebook are on the social media site to be social and enjoy themselves. Many users overlook ads, especially those ads that are trying to sell them something.
Develop a Facebook marketing strategy that works. Have a goal in mind, such as acquire more likes and social media loyalty base, funnel users to a squeeze page, or have them opt into a contest or poll. Facebook users feed of interaction, so develop your Internet marketing accordingly.
Another solid targeting strategy while using Facebook for advertising is target your competitor's followers. This is a highly effective Internet marketing approach. Develop a strategy, such as capture more brand exposure and market share, and develop some ads that only display to your competitor's followers.
To have an effective Facebook PPC campaign, come up with keywords/adgroups and replace them with Facebook interest groups. It is these interest groups that should be used as units of analysis. Do a survey on Google with interest and demographic variables in the survey form.
For example, if you have a state-focused Pay Per Click campaign for a Illinois PPC, you can take your targeting further by pinpointing certain demographic variables that best reflect your market segment.
According to a report by the Efficient Frontier, a digital marketing platform provider, Facebook PPC ad costs are on the rise. This means companies and businesses that wait to engage with customers here will find doing so more expensive if they wait too much.
Facebook is relatively new to the advertising model compared to other forms of web optimization. The immaturity of the medium leads to the high volatility in data. It is therefore important that you study the medium for a while before making long term decisions.
The fact that Ad impressions on Google are on the rise while the same are on the decline on Yahoo! and Bing makes Facebook the second best choice after Google when it comes to PPC. It is, however, interesting to note that revenues on Yahoo! and Bing PPC have been on the increase while those on Google AdWords have been on a decline.continue...
Applying social media to your ecommerce marketing strategy is a must. Social is a serious stimulant for ecommerce in that the potential these platforms have are immense:
Social media connects your ecommerce site with millions of potential customers. Additionally, social media helps to sustain loyalty in customers and helps your ecommerce store stay top of mind with your market.
To make the most of social media marketing for ecommerce, you must do more than just choose the right channels (e.g. Google+, Facebook, Twitter, etc.) You must be able to communicate effectively, timely, and righteously.
In this article, our focus is helping you sharpen your lines of communication so that when you go to execute your social media marketing strategy, and you will have a solid perspective on how to capture the attention and respect of you audience.
Your social communications need to be engaging, clear, and concise to have the most effectiveness. When it comes to Facebook and Google+, be sure to limit how much you say to the bare minimum and share content of value. Often times less is more, and if you share something awesome without having to say much, you can earn a solid reputation and earn much need respect.
Much of this is attributed to the underlying perspective and behaviors of most social users. People use social platforms for enjoyment, or as a retreat from their bustling life. This is why you will want to be a Buddha of ecommerce enlightenment and only say what is needed. Long, drawn-out posts will have your audience thinking "I don't have time to ready this paragraph..." So keep it short and to-the-point.
Sticking to a common social media strategy is important because you will learn from your mistakes and successes. As a result, you can improve your communications and understand what works and what doesn't. Follow a consistent pattern in your postings, not only in what you say but also when you say it. Make your posts regular and on a consistent basis.
Take this into consideration across all of you social platforms. Twitter is very different from other platforms, so you will want to adopt a ecommerce strategy of consistency across the each social media channel. Any awkward our out-of-the-norm posts can result in disconnect with your loyal followers. This is a big no-no for ecommerce sites, so keep your communications consistent and regular.
It may sound simple and essential to most markets, but earn the attention and loyal sustainability of customers you have to communicate respectfully. That doesn't mean you have to say 'please' and 'thank you' in all of your posts, but rather respecting your audience by what content you put in front of their faces. In accordance with being clear and concise, be relevant and share content that is righteous to you market's liking.
You don't always need to be promoting your ecommerce site when using social media marketing. As long as you are sharing something relevant and interesting, you can br the top of mind business to you social followers. Strive to be a righteous business that promotes nothing but 'all good' things that are closely aligned with your ecommerce store.continue...
Valuable, reader-focused content is paramount when it comes to SEO for ecommerce sites. Long gone are the days of writing keyword stuffed content to obtain better rankings. Now, content must be good. And I mean really good.
In 2011, when Google released its algorithm update called Panda, many sites were penalized for having overly keyword-stuffed content. In other words, they had too rich a keyword density on targeted phrases. This release has underscored the immense importance of creating quality content.
But what's more than just creating good content, is producing exceptional content that people will value and share. This, my friends, is the true way to improve your ecommerce SEO efforts.
In a nutshell, great content can become very popular on the web in minimal time. And when online content gets popular, it often is linked to (or earns backlinks.) This is called "link bait."
So if we write a stellar article that gets a ton of popularity (and backlinks,) that article becomes more authoritative, and thus the outbound links in the article (some of which may point to our money sites) will offer more power, or "link juice."
In addition to publishing phenomenal content, we must also share the content through a more social approach. With Google+ being a social platform that's integrated with search, the content marketing approach to better SEO is even more essential.
Although the 'backlink' currently holds the greatest authority in producing high rankings in Google, the socially oriented "+1" is beginning to make an impact. In fact, there have been numerous studies that show webpages with more Google +1's often rank higher than those with less or no +1's.
With respect to Panda (as well as Google's Peguin which targets over-optimized backlinks) this little +1 is momentous game-changer for SEO's.
My theory is that Google's +1 is quality control measure for its search engine rankings. Think about it. What better way for Google to overcome poor quality (yet highly optimized) pages holding top keyword rankings?
The answer: by slowly diminishing the authority of backlinks and increasing the power of +1's in determining the search engine results. The pages that have more +1's are more socially accepted and righteously approved by real people.
Backlinks will still have an influence, but over the next couple years as Google+ begins to grow, integrating socially-focused content marketing into your ecommerce SEO will be a must.
So the major focus for ecommerce SEO agencies is to start producing quality, relevant content that speaks directly to your target market. Some ideas include:
* Start a blog and write posts that inform readers of the features and benefits of products that you sell
* Create videos of product reviews or highlights and optimized those videos for SEO
* Build a sub-domain for your ecommerce site that emphasizes education about your industry or the products that you offer
Just remember, content creation is a big piece of the pie, but so is social promotion of your content. Be sure to establish accounts on primary social media platforms like Google+, Facebook, StumbleUpon, YouTube, and Twitter, to name a few. These platforms will help the spread and sharing of your content.continue...
One of the leading and most popular social networking sites, Facebook is considered as a best source of power for advertising and effective goods. Today, more than 500 million people are using the service of Facebook to stay connected and share huge information with their friends and near & dear ones. Recently, latest news come-up in the market that Facebook’s mobile app install ads can be used to create e-commerce on Facebook.
Turning the Facebook social network into a mobile shopping as well as sales device, Facebook is building en effective mobile e-commerce platform. ‘Mobile App install ads’ has been launched in the last October, and it did not much popularity in the market as the company exposed various new ad products in the year 2012. According to users, there are many ad products that are quite similar with each other.
The launched mobile app install ads is especially for mobile game and application developers, and now users are no more interested in apps and games for Facebook. Users are looking for something new and unique like mobile e-commerce platform. However, there are various big advertising clients of Facebook, who used ads in Q4 and they indicate that the ads can be used to create e-commerce on Facebook. And it is one of the biggest news for mobile users as the ad unit enables mobile-phone users to download the application of client from Google Play or any other app store.
A CEO of Spruce Media, ‘Lucy Jacobs’ told “the performance is right in the strike zone to be ROI positive." E-commerce app downloads are much more valuable to advertisers than mere impressions because someone with an app is likely to use it repeatedly over time.” So each installed application generates lifetime revenue, so users can easily generate lifetime revenue until the user abandons it.
According to CEO of Fab.com, Jason Goldberg, whose company tested the ad unit with Fab's shopping app, said “It was five times more effective than any other mobile download channel they used.” Among all the Facebook Advertisers, Fab is one of the biggest advertisers of Facebook.
When it comes to talk about Hotel Tonight, an application that makes last-minute hotel books and saw a 10 times higher click-to-install rate from the new install app ads than regular Facebook ads. As per Adam Grenier, Hotel Tonight’s director of mobile marketing, “I feel like a kid in a candy store with all these choices. It performs better from a click-to-install perspective than anything except incentivized ads. From an efficiency standpoint, it’s on par with everybody else out there today.”
The Hotel Tonight used the ad unit along with a Facebook offers as Facebook has introduced lots of e-commerce plays like deals, offers and Gifts, and it did not experienced much grip with users.
Well, the company now going to introduce mobile e-commerce platform for advertisers to increase revenue of their business, but what you think will Facebook studs its legs in e-commerce market or not? Will company gets success this time?
Author Bio: Hello readers! Myself Brianna Wills working in Perception System as a web content writer. It is one of the leading e-commerce development company, offering e-commerce solutions for different business criteria. To get more information about Perception System, drop an email at: firstname.lastname@example.org...
It is never easy to keep up with the newest features and practices social media marketing. Ecommerce brands are faced with a heightened challenge in that they often engage with large audiences (with the intentions of making their brand well-known and selling more products.
If you are looking for some ecommerce social media marketing tips to help you kick start your campaign on the right note, continue reading this informative article.
A Facebook offer resembles a Facebook Ad. However, it functions a bit differently from what you are used to with the Ad. Start by setting up the Facebook offers directly on your page. You can create them for online and offline businesses as well. Unlike the Ads, the Offers are usually promoted within the news feeds of your ecommerce audience.
This ensures that they engage the readers more than the marketplace ads which are usually located in the right hand column on Facebook. You can use the hyper-target option to ensure that only users who are more interested in your brand actually see your offers. Once the user clicks on the offer which is posted in your newsfeed, Facebook will send a personal email to this user. The user can open the email and access a link to your website. This is how Facebook offers will help you generate more leads.
You should ask your followers anything because this will give them an opportunity to speak and get involved. You will also get a lot of information as an ecommerce business which can help you to improve on your customer service and products. You will also get to understand your target marketing better based on the questions they ask. Asking questions helps you to build better relationships with your audience and enhances your potential for greater sales conversions.
You need to create strong relationships with the loyal people you serve. You can do this by liking their pages (on Facebook,) encircling them on Google+, or by following them back on Twitter or Pinterest. This is an effective ecommerce strategy that can work well for certain brands that are community driven or offer an emotional appeal to their products.
Blogging is a great way to engage consumers and potential customers on social media, as well as establish the voice of your ecommerce brand. You can share blog content that is very informative and adds great value to your audience. This approach, known as ecommerce content marketing, can help establish greater credibility and trust in your online brand, in addition to promote sales based on the content you market.
Through your blog, you can attract an audience on social media and lead the same visitors to your ecommerce website. Remember that leading a user to your website greatly increases the chances of conversion. When creating your ecommerce content marketing strategy, come up with unique blog content that others will want to share on social media. Align your content with your ecommerce marketing strategy so that you can blog about important elements in your campaign.
When you always share something that you are passionate about, and one which is relevant to your business, your audience is likely to feel strongly about this topic of discussion. It is important to always ensure that the topic shared will give massive responses. This will be easier to achieve if you post on topics which you are more passionate about. Your social media audience will increase since people like commenting or sharing topics which give strong messages which attract different opinions.continue...
When it comes to the effectiveness of internet marketing, the majority of ecommerce marketers would still concur that SEO doesn't just provide the best way to drive targeted traffic to a website, but SEO is also the best and most efficient.
In other words, when you consider things like money and time spent, Google is still the most liked way to attract new customers on the internet, despite the social media explosion that has become such an important thing in the past few years.
So, will that mean you can afford to ignore your own social media profiles to focus on ecomerce SEO? Absolutely not. In fact, if your ecommerce marketing campaign doesn't have a social media component, then you're actually doing the work wrong.
It really comes down to this: although ecommerce SEO is vital, it doesn't mean you should disregard social media. Good social content has the power to help you in your SEO, and vice versa.
A vanity Web address for each social media site enables you to easily optimize your websites for organic search. If possible, every URL should contain your company name. If you have a common company name, the URL you want might already be taken, so attempt to add your location to the URL, for example: facebook.com/mikeplumbingequipment.
Try to achieve maximum similarity between your various social media URLs. This not just helps consumers find your ecommerce store online, but it also creates uniformity between all your disparate webpages across the Web.
If you want to get SEO benefits from the social media profiles you have, it is important to provide more relevant information about your business. It's important to optimize the areas in your site where people expect you to discuss yourself, like in the "About" section of a social networking site.
The "About" section for every site should accurately explain what your business is. Be sure to include two or three company keywords you think your customers will use when looking for your ecommerce store's products. You can use Google's key word tool to look for keywords with a decent search volume, but relatively reduced competition. If your social media website allows it, include a hyperlink back to your business website, which will help create inbound links to your website as well as boost rank in search engines.
Most of your target consumers are likely looking for a business like yours within a specific geographic region. That means it's important to include geographical markers in your descriptions, like your physical address as well as the cities or even neighborhoods you provide service to. You can include local SEO keywords in content material focusing on your ecommerce store, event listings, or special deals.
Social messages on your Google+ and Facebook pages have a big effect on the ranking of your social media pages. In addition to adding content on your static pages, create content material that has the ability to engage your target audience, such as images, videos, infographics, special offers and events that your fan base will likely share.
The more your followers and fans interact with you on the web, the more authority you get within each social networking website. Major search engines give high importance to this authority when figuring out the ecommerce SEO keyword rankings for your social media page.
Search engines favor websites that deliver fresh as well as updated content. Posting regularly and frequently to all your social networking sites will help them to rank on search engines like google. Actively responding and posting on your social media pages will not only help them in search, but it will even keep your audience engaged.
It's important to monitor your own social posts and evaluate their results. This will help you figure out the times that work best for your company on each platform. For instance, many businesses see success on Facebook when they post 5 to 10 times per week, however posting more than 7 times in a week created a 25 percent reduction in interaction rates, according to one study. On Twitter, you can test using hashtags, which provide a Twenty one percent increase in engagement if you use a maximum of two per post.
Search engines consider many elements when ranking your social networking sites organically. With these tips, you'll have the ability to increase the chances of customers discovering your pages when they search for your type of business online. For more insights about ecommerce SEO strategy, visit Click Centric SEO for a free ecommerce audit. They are one of the most honest and experienced ecommerce SEO service providers in the profession.continue...
Facebook advertising is a powerful marketing platform for ecommerce brands. Facebook advertisements can be created to increase the number of Likes on an ecommerce store's page, as well as generate quality traffic to product pages. In short, Facebook offers a number of highly-effective marketing opportunities for ecommerce brands. In this article, we share several Facebook advertising tips designed for ecommerce web marketers.
Many ecommerce brands that fail at effectively using Facebook ads do so because they do not define Key Performance Indicators (KPI's) to measure success for their campaign first. KPI's are essentially the overall objectives of ad campaigns, and they can vary per campaign and business model. Once defined, KPI's will serve as the foundation to measure your Facebook advertising efforts, and will ultimately dictate the success of each ad.
Facebook allows ecommerce marketers to target specific audiences with remarkable precision. This is because Facebook gains a significant amount of data and information based on users' demographics and interests. This facet alone is what constitutes Facebook as an incredible ecommerce marketing tool. Segment your Facebook ad campaigns on very focal and targeted audiences. Although your impression share might be limited by spreading your ads across many market segments, creating such highly targeted ads will typically generate higher click-through rates as well as higher conversion rates.
Once your KPI's are established and your Facebook ad campaigns are segmented and defined, it is time to dial-in ads so they'll be as effective as possible. This where Facebook's Power Editor comes into play. The Power Editor tool is on the left side of the Facebook Ads main interface. After clicking into the Power Editor, click the 'download' option to get all of your campaigns onto the tool. This will enable you to easily manage all aspects of your ads, from targeting specifics to bid management.
Although side-column ads are marginally effective for ecommerce brands and product promotion, advertising via user Facebook feeds offers the highest degree of impression share and overall click-through-rates. Here you'll want to avoid the hard sell, and promote posts that offer meaning and value toward your target audience. When done correctly, these Facebook ads can offer the greatest returns for ecommerce marketing teams To better understand Facebook for advertising, whether via training or service programs, connect with the social media specialists at OICGroup.net. They offer custom tailor Facebook advertising and marketing programs for ecommerce brands and other business models.continue...
The bottom line of having an eCommerce website is making sales. You can do this only if you have enough traffic to your site. The higher the number of people who visit your site the higher the probability they will buy what you are offering.
It is a known fact that most internet users reach websites through search results pages. This means your eCommerce website has to rank well in these results. There are lots of SEO techniques that will get your website up the ranks however, the most debated are social media signals. Social signals include Facebook likes, comments and shares, Google+ +1s, tweets/retweets and favorites, and Pinterest pins.
Search engines claim not to give social media sites any special preference. In fact they are not crawled as normal website due to the ton of personal information. While this might be true, valuable and likeable content on social media has the potential of reaching millions through shares or retweets.
In essence, your ecommerce SEO strategy should include using social media to engage users in your content and your brand. This interaction brings about trust and positions the brand as an authority. Awesome content shared on social media will eventually make it to search engine result as many people share it.
There are a myriad of social media sites but the most popular include: Facebook, Google+, Twitter and Pinterest. Between these four social media sites there are millions of users, and if you ecommerce SEO strategy plan does not encompass them you are missing out.
Among all Social Media sites Facebook boast of the highest number of users. This high number of user, in their millions, has to have a say in what is popular on the internet. Fortunately getting your brand on Facebook is simple - all you need is a Facebook Page for your brand.
However, it does not stop there. First of you have to ensure that you get details right - the brand name and fill the about section. Utilize the share function to push content from your website and improve its overall SEO value.
The rise of Google+ has been steady. In addition Google+ is affiliated with one of the biggest search engines. It is no wonder that Google+ pages appear in search result. This 'bias' may not be replicated in other search engine, but it does not lessen its importance.
Twitter is a unique social media site that brands can use to reach millions of people around through 140 character bursts. Twitter provides user with the ability to follow their favorite brands and personalities. An authoritative twitter brand account will have lots of followers. With a high number of followers content you share with them will find its way to every corner of the world. Awesome content will get retweets which somehow will get the attention of the search engines.
Pinterest is optimized for sharing pictures. This is a good platform for an eCommerce website to showcase its products. Users will be attracted to valuable pins and this attention will boil over to the search engines sites. A popular picture will make its way into the search results.
Are you actively engaged on social media for your ecommerce brand? Have you noticed any impact on you SEO efforts? Let us know in the comments section below.continue...
You may have thought that you have defined your ecommerce SEO strategy for several years to come, but the internet and search engines are changing rapidly. And so is how people are using Google search to find what the need.
Take a glance around and you will see people glued to their cell phones or tablets. Laptops seem to have been relegated to the office. People are buying from your ecommerce site with a much smaller screen now.
Is your ecommerce SEO strategy set up so that your website can be viewed (and more importantly purchased from) using a mobile device? Your customers and, for SEO purposes, Google both prioritize a fast screen load. Mobile devices are slow to load so take this into account and ditch the large graphics.
Talking about Google, everyone knows that they never say exactly what they are searching for, but several criteria are very clear.
Google wants content, lots of it and good quality content that is regularly updated. The days of grabbing an article from an article site are long gone. Google wants well thought out content, that is not duplicated elsewhere. Now is the time, when defining your ecommerce SEO and marketing strategy, to find an experienced article writer and nurture them. You need a constant stream of good quality content.
If you have more than one ecommerce site, search through them for duplicate content. Google penalizes – hard! Many an otherwise good site has plummeted from the first few pages of Google because they did not refresh their sites or had the same information on more than one site.
In the last few updates Google has purportedly become less interested in the often abused links on or to a website. Instead they are more impressed with citations, without links, about your ecommerce site found on other sites. In other words they like the digital equivalent of word of mouth.
Get your customers to reference your good service and products. Pay attention to review sites and ensure that you correct any problems as soon as possible. Encourage people to post about their purchase by putting a Twitter and Facebook button on your site for just that purpose.
Google Authorship has disappeared as a failed experiment, but Google is still paying a great deal of attention to mentions of your brands and websites on Facebook and Twitter. Your current SEO strategy for your ecommerce site must include regular, appropriate postings to these sites.
Do not forget your social media or clog it up with personal observations. Encourage others to post, follow and re-tweet your postings by making them eye catching, informative and interesting. Integrate all your SEO and social marketing within your SEO strategy for your ecommerce site.
Review your ecommerce websites for old-fashioned SEO like buried links, poor quality content and spammy links to your site. Google has a "disavow a link" option if your linker will not take down their links to you.
Lastly and perhaps more strangely, in your SEO strategy for your ecommerce site, think locally. Whilst shopping on the internet is far more popular this year, people are tiring of faceless retailers. Advertise locally, SEO locally, put a Google Maps on your site and add local towns to your AdWords and social media posts.
So in a nutshell: your SEO strategy for your ecommerce site should include a good quality site, integrated marketing, citations, local marketing and most important CONTENT.continue...
Social media sites can help you improve the SEO potential of your brand. But for this, first of all, you need to improve the set-up, content, and structure of your social media profiles.
Optimizing social media profiles for SEO is done in many ways. However, one of the most important is to ensure that you have a link on each of your profiles directing to your ecommerce site (which should be common sense for those familiar with basic ecommerce SEO.)
Below are a few other methods to optimize your social media presence for SEO.
Use the following tips for to improve the linking structure of your social media profiles (which will help direct new followers and SEO opportunities to these properties):
Below are tips to optimize popular social profiles, namely Facebook, YouTube, Twitter, Pinterest, Instagram and LinkedIn. We will discuss the strategies for each profile link step by step. Some general tips include:
So, these were some easy to follow tips to help you improve the SEO potential of your social media profiles. With a little effort on a daily basis, you can achieve the desired success and enhance your overall social media marketing efforts, in addition to your ecommerce SEO strategy.continue...
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