A decade ago, the idea of small business ecommerce seemed like an impossible dream. Only large companies and multinationals had the resources to utilize Internet servers, develop websites, and pay for web-hosting. This has changed drastically because of the way the IT industry has developed in the last few years.
Right now, there are various opportunities opening up for small business ecommerce. Any business can have a web presence and take advantage of its benefits to increase it customer base and revenue stream.
The main drivers behind the growing opportunities for small business ecommerce include cheaper software and website solutions. Not small businesses can take advantage of free products like Wordpress, or ecommerce specific products like Exponent. Several of these types of platforms offer many downloadable software tools that can help a small business execute online sales efficiently.
Other opportunities for small business ecommerce stem from the use of free web services to enhance customer connectivity and drive down costs. A small business owner can use electronic receipts and invoices to carry out business processes.
In addition, small businesses can have a fairly effective web presence by using social media platforms such as Facebook, Twitter, and Google+ to promote goods and services, and to create brand loyalty among their target customers.
Thirdly, the cost of running web services is reducing with improving technology. Therefore, even if a small business requires its own website under its own domain name, the costs are now affordable. The increasing bandwidth and speeds have made available multimedia applications that enable anyone to freely upload videos, slideshows, audio files, and animated materials at little or no costs.
These benefits translate to number of advantages for small business owners. First of all there is the possibility of increasing the speed of processing orders through small business ecommerce by allowing customers to order via email. Additionally, this reduces the need for customers to visit the actual store.
Small businesses can also take advantage of sending out electronic invoices faster than they would be able to send paper based ones. Not to mention the web offers small businesses many options for advertising. It is now easier to develop online marketing and advertising campaigns through Pay Per Click and SEO.
Lastly, a small business web ecommerce solution offers the ability to collect payments electronically. By using payment methods such as PayPal, it is possible to collect money without waiting for paper based currencies. The beauty of it all is that these options are very affordable and although they are designed for the large retailers, local small business are beginning to take advantage.continue...
When running a small business, it can be difficult competing with large corporations with consumers worldwide. To combat this, small businesses everywhere have started creating their own websites. But how do businesses choose which web design platforms are right for them?
In this article we've compiled a list of five web design platforms for small businesses to help make the decision easier.
First on the list of five web design platforms for small businesses is Wordpress. Wordpress is perhaps the most popular web design platform used today. Its easy to use interface requires no coding or HTML background. Wordpress is a great choice for beginners because it is so user-friendly.
Wordpress also offers a great menu management system to make websites easier to navigate. In addition to this, Wordpress also has thousands of graphics templates to choose from to make your website stand out to consumers. Wordpress is a very popular choice of web design platforms for small businesses.
Next on our list of web design platforms for small businesses is Exponent CMS. The most prominent feature about this open source program is that it requires no coding knowledge to use. Everything about this platform has been simplified to make building a professional website as easy as possible. Exponent CMS was designed by a specialized firm that offers SEO, web marketing and design in Peoria, so it's highly SEO-friendly for businesses interested in optimizing their website.
Exponent CMS offers not only selection of templates, but also a selection of specialized templates. This means that they can be used for different pages like ecommerce or blogs. Because the Exponent CMS system handles the structure of the website, installation is easy and hassle-free. Exponent CMS is one of the most user-friendly choices for web design platforms for small businesses.
Next on the list is Squarespace. Squarespace takes its pride in its visual appeal. The designs of the templates to choose from are very modern and state-of-the-art. However, this does not mean that the interface is difficult to use.
On the contrary, Squarespace is one of the most user-friendly platforms on the web. Plugins and widgets allow your website to become more interactive. Squarespace also offers an ecommerce space with the option to integrate a shopping cart. Squarespace is a great option for those looking for a more modern website.
Weebly is the next web design platform on the list. Its simple interface is easy to comprehend and will have your website up and running in no time. Weebly offers a variety of simple templates that can be integrated into a mobile-friendly website.
In addition to this, widgets and plugins can be added to a Weebly website including photo galleries and polls. Weebly also offers another way to make money by supporting Google AdSense, a popular choice of ads for small businesses. Weebly is another good choice of web design platforms for small businesses.
The final web design platform on the list is Wix. Wix is one of the easiest platforms to understand when it comes to editing. Not only is the interface easy to understand, but there are also tutorial videos and a FAQ section should you get stuck on something.
Wix offers only the most professional templates for its websites. It also supports multilingual websites, which is a plus for businesses with consumers around the world. Like the previous platforms, basic widgets and plugins can be added to websites. Wix is ultimately the best choice for businesses with international customers.
Due to the world of web design platforms, small businesses can now compete with large scale corporations. Using these five web design platforms for small businesses, you can now choose which one is right for you and your small business.continue...
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