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7 Essential Elements of Ecommerce Conversion Optimization

If you are looking to maximize the amount conversions or sales on your ecommerce website, you should consider the benefits of conversion optimization, in addition to ecommerce SEO and PPC advertising.

Ecommerce SEO Conversion Optimization Once you attract web traffic, you can help facilitate desirable action on your website by implementing the proper conversion optimization strategies. Whether you want visitors to take action in placing orders, downloading content, or even signing up for a RSS feed or newsletter, the advantages of conversion optimization, beyond ecommerce SEO, are immense.

Below we outline the essential elements of ecommerce conversion optimization. These components help build trust and credibility, all the while advancing your ecommerce SEO efforts.

1. Blogging

Weblogs are areas of your website dedicated to enlightening your web traffic on key information about your goods or services. Through a blog, you can post any relevant information about the business that you run, what services you offer, the features of your website and so on. In addition to this, you can write about new products you would be introducing to the market, discount deals that you may be running, special offers on selected items, voucher code giveaways and anything else that you can think of. Within most blogging software, there is an option where you can let your site visitors’ comment on the posts that you put up. This is to encourage interactivity and you can switch this off whenever you want to. If you keep it on though, be prepared to face some negative comments as well as spam as not all comments will be on the bright side. Once you have published a blog post, make use of the ping option. This will alert search engines as well as directories of the new post and will improve your ecommerce SEO link building efforts.

2. Email Newsletters

Software such as Aweber.com can be quite useful to web owners who would like to build a responsive email list. This list will typically be split into 2. The first email list will have been generated from what is known as an opt-in subscribe box. This gives your site visitors the option to choose whether or not they would like to receive the email newsletters from your website. The second email list is generated from customer information that is already in your database once they purchase your goods and services and give their consent to let you contact them through email newsletters. The best scenario would be to synchronize these two lists through automation. So how often should you contact your current and potential customers? It is ideal to contact them on a regular basis but ensure that you are providing the customers with relevant information rather than spamming them. The more you keep emailing them with irrelevant information, the higher the chances of you losing your customers. Lastly, personalize the emails that you send. Make your customers feel special by addressing them by their names.

3. Discount Voucher Codes

These go by a number of names such as coupon codes, discount vouchers, retail codes, and promotional codes or simply voucher codes. They are letter based codes that have been generated by your website’s Discount Code Module. To take advantage of these codes, the customer should input the code in a box that appears when they are checking out goods from your website. Once they update the purchase, the discount is applied. There are numerous ways of distributing discount codes to your web traffic. These include through blogs, through social media, through RSS feeds, in email newsletters or you could simply display the promotional code on your website to entice visitors into purchasing goods or services. A tip to using these codes though would be to have your web designer have a switch for the discount code box. This way, you can enable or disable its appearance on the website. This avoids scenarios of shoppers getting to the checkout phase and finding the discount coupon box so they will be required to go back and try to find the discount code. If they do not find one, they may end up not buying the goods they chose and possibly not come back to the website.

4. Podcasts

This refers to a series of digital files either in audio or in video released as episodes online. Podcasts are a good way of communicating with current as well as potential customers as you enlighten them on the products you have and what you may be introducing to the market. Podcasts are very beneficial to people who deal with information services or products of that nature. Although podcasts do not directly impact ecommerce SEO, they certainly help with conversion optimization and compelling visitors to buy from you. This can really help the conversion impact of PPC advertising.

5. Real Simple Syndication

This is commonly referred to as RSS. It is a method of delivering information to your web traffic straight from your website to their personal devices such as personal computers, MAC, tablets, PDAs and so on. The RSS feed can be applied in a number of things such as podcasts, blog posts, new arrivals page and so on. The main aim of the RSS feed is to ensure that whenever new content has been uploaded to your website, your readership will find out immediately. This will help to establish a trusted, long-term relationships that can lead to organic conversions down the road.

6. Social Bookmarking

Over the years, social bookmarking has become one of the most convenient ways for people to stay up to date with their favorite online content. People do not use social networks simply to stay in touch with their friends, but also use them to follow their favorite businesses, keep up with news and more. As such, it would be pertinent to get a bookmark from the different social networking sites that you are subscribed to and display it on your page if you would like your web traffic to stay connected to your information.

7. On Site Articles

These articles differ from SEO articles. The latter are posted in article directories whereas the former are found right on your website. On site articles should be of much higher quality as these are intended to attract customers as well as retain the ones that you already have. The content should include topics such as buyer’s guides, how-to’s and so on. This will offer the maximum benefit for both conversion optimization and ecommerce SEO.

Whether you're doing your optimization in-house or investing in ecommerce SEO services, take great consideration in these strategies to better the conversion rate of your ecommerce site.

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4 Landing Page Mistakes That Ecommerce Marketers Need to Avoid

Ecommerce Landing PagesFor any ecommerce business to get a competitive edge, it needs smart strategies that work. When unveiling an email marketing campaign or PPC campaign tat demands the use of landing pages, thoughtful consideration must be applied to ensure quality results.

The common problems that arise when using landing pages is making dumb mistakes that doom the entire strategy. So in this article, we share four common landing page mistakes that many ecommerce marketers make.

Unnecessary Information That Deters Prospects

No one doubts that potential customers love to hate junk content. That is, content that takes them through several cycles before they actually get what they want. Thus it is a must to take into account what the consumer is specifically seeking and meet their needs immediately.

The best way optimize your ecommerce landing pages is to avoid offering too many options for visitor to click away from your specific conversion path. Eleminate useless content, ditch navigation links that might send them off the conversion path, and be concise and actionable with text, images, and graphics.

Make the Conversion Path Appealing

Even though this may not work for every product, there must be a solution way forward. If you refer a customer to another page, if he/she finds crap, there will be no more proceedings. The best trick is to maintain shorter steps and one will get the psyche to read further and there comes the lead.

Giving Irrelevant Information in the Landing Pages

Unlike mentioned above, avoiding crucial information may not get the visitors converting to your request. You need to entice them with compelling insights that will call for their choice to read more. No matter what you are selling, there must be a clear way of expressing the idea that will make them want more and more.

Not Testing and Revamping Landing Pages

If no testing is done, there is no doubt that improvement will also halt. The idea here is simple; if an ecomerce marketer or advertiser goes by this mistake, then ongoing disasters are destined to happen.

PPC landing pages for ecommerce need to be tested consistently otherwise they will be jeopardizing the overall success of the campaign. For instance if your ecommerce PPC landing pages are converting well, it is not time that you should bask in glory, but instead you should consider doing more improvements for better results.

All in all, the trick and tip is to avoid these landing page mistakes by continuously working on concepts and its conversion elements over and over. Doing this will enhance each and every landing page for the purpose of better ecommerce sales potential and conversion rates.

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7 Effective Tips for Ecommerce Email Marketing

Effective use of email marketing can boost the sales of an online business as well as its site's traffic. When email marketing is not used in the right manner, it can actually be detrimental to an ecommerce store.

An online business can choose many ways to improve its ecommerce email marketing efforts so as to make the most of its opted-in user base.

Take a keen look at the following profound ideas that can make email marketing for ecommerce sites a highly powerful tool.

1. Have a Primary Purpose

It is not uncommon to find that the ecommerce marketers doing a mistake of sending same or rather redundant email to the same targeted audience over and over again. This scenario is evident during peak seasons such as during Christmas festive season or any other holiday. If you do a keen research, you will find that a reader who experiences this will never ever open any email associated with that recipient. The best thing to do is to send a mail with a specific point of focus like a deal on particular good but not several products.

2. Aim on Targeted Audience

Proven research has concluded that if customers get mails that clearly defines them; they will be interested on it. For example, a man may need to see mails about men’s wear but not those of ladies. Giving irrelevant information has shown that victims of such mails promptly unsubscribe or report abuse.

3. Make Interesting Content

Of late, the new introduced Gmail tab for promotion has helped Internet marketers. The marketers have the task of convincing clients to click on them. This can only happen if you offer a compelling stuff to your targeted clients. The best thing to do is to have a topic that speaks for itself in a compelling manner. Putting fluffs is like fooling yourself.

4. Integrate Multimedia

Make use of graphics and image-based content that are easy to one’s eyesight. When an interesting and appealing picture is displayed with the mail, it gives the reader the guts and interest to get an insight on this “thing”.

5. Add Text to Graphics and Images

Pictures and other graphics appear exquisite but don’t rely on them alone. In most cases, viewers are very easy to make their mail image view ability off. This means that most of the images are always not displayed. To counter attack this, have a killer title above the image to give them the psyche to view the image.

6. Ensure Mobile Compatiblity

Today, most internet surfing is done using Smartphones or just a simple mobile device. If the mail has not been optimized to be viewed with a mobile handset or PC, the user may never get any info from it. You need to avoid layouts and other unnecessary styling when writing ecommerce email marketing.

7. Link to Quality Landing Pages

The ecommerce email marketing is supposed to send readers to a particular landing page. This should be done carefully to ensure that the all idea is optimized similarly. A single mistake that shows different information on the mail and that of the landing page will raise a point of doubt. Do this with enough caution.

All in all ecommerce email marketing is one of the best ways to reach in-market consumers. Apply these seven email marketing tips to empower your ecommerce store's sales potential.

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