Website optimization is not only important for ecommerce stores, it is necessary for its survival. Earning quality backlinks (or inbound links) is imperative for SEO and website optimization success.
One of the most effective ways for ecommerce website optimization is creating valuable content and thus attracting Internet users, bloggers, and webmasters link to that content. It is, however, difficult to earn links to an ecommerce store due to the nature of the website being a retailer.
At Web Ecommerce Solutions blog, we have compiled some of the best tips to generate great content on ecommerce store that will motivate outsiders to link to an online retailer.
People share great deals with their friends and readers, mostly via social media sites and blogs. A good tip is to have a page that is dedicated to ecommerce coupons and other deals. Not only can this strategy help in earning quality backlinks, but when search engine users submit a query for a product you offer, plus the word "coupons," this page has the potential to rank highly in the results. That is of course if the page is optimized correctly for your local Internet marketing strategy.
To take this idea one step further, you can develop coupon pages for each brand or product line you offer. A good first step would be to do some keyword research to determine the searching behaviors of your target markets. This will make the website optimization process much more cohesive and potentially profitable.
Having reviews on your ecommerce website is important because it brings you out as being credible and reliable. You could have the reviews underneath a tab or below the fold of the Web page, but creating a review listing page is the best option if you want to attract quality links to your site.
Such pages are very linkable since they are stand-alone (or dedicated to only reviews,) and the fact that they feature independent reviews by neutral customers makes them even more attractive. Reviews are huge source of information for shoppers, and many will depend on the reviews of others before making a purchase.
Yet another way to build link-worthy content is by hosting attractive contests and giveaways. In this strategy for website optimization, you should not have a temporary, dedicated page for this. Rather embed the entry forms of the contest into key pages, such as your homepage, category pages, or even individual products pages. This ensures that the links built will benefit the pages that your really want ranked in the search engines.
Consider creating a gift registry page or a wish-lists page. The page should be prominently displayed so that customers can share the link. Encourage customers to share the pages on their blogs and on social networking sites.
Come up with a product comparison page. These pages feature unbiased content and are therefore valued from an outsider’s perspective.
You could create link-worthy content by having seasonal gift guides during holidays like Valentine’s Day and Christmas. Use the same URL for these gift guides, but simple change the content on the page. This will ensure that this particular page sustains its authority for website optimization.
We hope you can put some of these strategies to use in creating quality, link-worthy content on your ecommerce site. The benefits can greatly enhance your overall SEO and website optimization strategy for the long-run.continue...
More and more web design firms are promoting search engine optimization (SEO) in their arsenal of website marketing services. This trend may be better from a client perspective in that companies do not need to hire both a web design company and a SEO firm. On the other hand, sometimes working with specialized providers who are well adept in their specific niche has its advantages.
The problem with most web design companies that offer SEO is that they do not understand the complete picture of search engine optimization. Sure, anyone can write meta tags, keyword optimized content, and build links to a website. However, the SEO profession has evolved, and techniques that worked yesterday may not hold up tomorrow.
Peoria web design company, OIC Group, Inc. (Online Innovative Creations), is shaping the definition of SEO-friendly website design and web development. With over 10 years of experience developing websites, the company has adapted to the changing digital landscape.
Since the break of the millennium and dawning of the SEO age of advertising, OIC Group, Inc. started shifting focus in its unique selling proposition. The company saw an opportunity that stretched far behind building attractive websites. OIC Group, Inc. was on the forefront of product that would cater to both website management and search engine optimization.
Years later, the Exponent CMS (content management system) was born. The experts of OIC Group had developed an intuitive CMS that would enable the most elementary end-users to manage and edit the content of their websites. Taking Exponent one step further, the Peoria web design company created the CMS to be as highly SEO-friendly as possible.
Ecommerce websites are faced with greater challenges in today's competitive digital age. Not only must an ecommerce web design be clean, clear, and attractive to users, but SEO for ecommerce sites is entirely different ballpark in search engine marketing. This is where the front-end functionality of Exponent comes into play for online stores.
One of the primary CMS issues with ecommerce SEO is URL. Most content management systems generate static URLs for products (which typically look like www.ecommercesite.com/prodid=?12345). Exponent enables users to write product/keyword optimized URLs for any page that are 'dynamic' and friendly for SEO (such as www.ecommercesite.com/keyword1-keyword2-keyword3.html). This is a major advantage for ecommerce sites that are taking on search engine optimization.
Exponent is a content management system that offers more than just the ability to write custom page titles and meta tags. The highly SEO-friendly CMS has been intricately developed with search engine spiders in mind. The back-end coding structure of Exponent websites offers seamless crawling and indexing. In a nutshell, it's a CMS that search engine spiders can efficiently crawl, and therefore rank a site to its fullest potential.
In addition to offering a well structured back-end for SEO, the web design capabilities of Exponent are virtually limitless. Exponent caters to many design concepts and can meet the needs of all types website owners. From simple blogs to complex ecommerce websites, this SEO-friendly CMS is product that supports a number of website goals and objectives. Furthermore, Exponent is a free, open-source content management system, and is supported by a forum of both users and experienced web developers.
OIC Group, Inc. continues to stay on the leading edge of the SEO profession with its website design capabilities. In light of changes by Google and the constantly evolving search engine results page, the Peoria web design and SEO company has shifted focus toward local SEO and Google Places optimization. Experts of the company are acknowledging the drastic changes set in by Google to improve its search results. Many of these changes center on local search orientation and providing better, more relevant search results with quality website content.
In addition to providing SEO-friendly web design, OIC Group delivers a wealth of expertise for local organic SEO and Google Places optimization. The company employs experienced SEO copywriters, bloggers, link building specialists, and other talents. The company emphasizes ethical, best practices techniques and services both local businesses as well as companies on national scale.
To learn more about OIC Group, Inc. visit the company's website at www.oicgroup.net/.continue...
Keyword optimization is one of the most effective ecommerce SEO (search engine optimization) techniques, especially at the product page level. A product-focused keyword phrase is specific in how people find the exact items they're are looking for. However, it is sometimes difficult to determine the exact keywords that you should be using for your ecommerce SEO efforts.
In short, keyword optimization means using the right keyword, having the right keyword density, and using the keyword in appropriate places on the website. Before you do such SEO for ecommerce, you need to pinpoint the right terms.
If you want to have a good keyword, you need to do keyword research. This is basically the process of trying to figure out the most appropriate keyword for your specific requirements. There are several tools that will help you with keyword research. Note that these tools do not eliminate the requirement for keyword research. They simply help you determine what is working for your competitors so that you can make informed decisions.
The ecommerce SEO tools herein are free of charge. Some of them have paid options, but only the free features are detailed. Take advantage of what these tools have to offer to maximize your ecommerce SEO efforts.
You can get this tool through keywordeye.co.uk. It is default to UK’s Google since its developers are based in the UK. This means it will be necessary to change the default to Google U.S. if you are in the U.S. There are also options for other countries.
• With the free version of KeywordEye, you will be limited to only 100 keywords. This means the tool is not a substitute to keyword research, even if it will give you helpful ideas.
• The tool can “order” cloud visualization in returns. This is by search volume or by AdWords competition.
You could get this tool through www.keywordspy.com. Keyword Spy, as the term suggests, allows you to “spy” on your competitors’ keywords.
• The Domain spy feature stands out in the free version of this tool. All you should do is type in the domain you want into its search box, ensure that the radio button reads “domains”, and do the search. This gives you information on how much the domain spends in paid searches, the keywords your competitors are spending money on, and who these competitors are, among other information.
• The tabs at the top of the website work. You are restricted to between 10 and 20 results per tab with the free trial.
• You can export any list into Google Spreadsheets, CSV, or Excel. The Bonus! Export feature is restricted in the free version.
• You can see both paid competitors and organic competitors side by side in the competitors tab.
• You will get the keywords with the greatest cost-per-click change using the “Top Lists” page.
• The Keyword Spy’s add on is arguably the best feature of the free version.
This keyword research tool is available through www.semrush.com. The tool’s free option is unlike the free options of the other tools in that the data is almost as useful as what you would get in the paid option. The only differences are more in-depth analysis on keywords, which can be beneficial for your on-page SEO efforts.
• There is a metric for the results numbers in Google’s SERPs (search engine results pages). This is simply the number of searches done for a particular keyword on Google.
• The “related keywords” is also effective.
It goes without saying that you will get the best data with paid tools. Some of the best in the industry that you could subscribe to are:
Start using these excellent tools for SEO and website optimization. They can help to ensure that you choose and optimize for the right keywords for ecommerce search engine optimization (SEO).continue...
The practice of ecommerce search engine optimization (SEO) is paramount for online stores because it helps to bring in much need traffic to stay afloat. However, what's more important than just traffic is making sales conversions. With so many buying options for consumers and tons of competitors in ecommerce SEO and PPC, conversion optimization is key for ecommerce sites in today's digital age.
Ecommerce conversion optimization refers to the processes of testing, analyzing, and implementing the many aspects of a website that contribute to a sales funnel, or how a visitor interacts with the website. In essence, conversion optimization is the icing on the SEO cake, and is perhaps one the best investments for ecommerce sites. Below are 7 powerful tips to optimize your ecommerce site for more conversions.
Optimizing acquisition channels is very critical if you want to better understand the value of your conversions and where most sales are deriving. Here you'll want to look into Google Analytics to see where your customers are coming from. You should then delve deeper into top-content pages and see where this traffic is going after it lands on your website. This will enable you to become more aware of the acquisition channels that offer the greatest profits.
Quality, value-driven content is king when it comes to ecommerce SEO and conversion optimization. Your content should be highly relevant to your target market, as well as what you offer on your ecommerce site. The best utilization of content stems from content marketing (sharing your good content to build your brand and inbound traffic to your website) and link building (using the content you publish as a means to build quality links back to your ecommerce website.)
Empathy is simply understanding or feeling the emotions and mind-set of another person or group. Sense the perspective of your target market by putting yourself in your customers’ shoes. This will help you appreciate the true nature of what they are looking for. It will also help you pinpoint the weaknesses and opportunities of your site to address their needs. Start on one of you landing pages or high traffic inside pages, and imagine you are a potential buyer. How can you optimize the conversion funnel to make sales most efficient?
Generate social hype through social media, professional affiliations, testimonials, reviews, contests, and giveaways. Not only will this generate popularity and magnify your ecommerce seo efforts, but these social strategies help create trust in customers and often leads to more sales conversions.
Focusing your ecommerce marketing efforts on search (SEO and PPC) is key, for this is the greatest form of web traffic, aside from social media and affiliate marketing programs. There is no better form of search engine marketing, so use both organic SEO for ecommerce sites, along with Pay Per Click advertising, to create synergy and maximize your search exposure. For SEO, focus on the keywords that are driving the most conversions via PPC. For PPC, test the waters relentlessly, but keep in mind the competitive nature of some keywords.
Try using the ecommerce SEO and PPC strategies that your competitors are using, especially those ecommerce sites that have a strong web presence. If you have a truly successful competitor, try adopting there ecommerce SEO strategies. Similarly, try using ecommerce PPC strategies that seem to be working for your competitors. This may include the use of Ad Extensions in Google AdWords or setting up a Google Merchant account for product listings.
Conversion optimization can further make an impact when you know who it is you are targeting. You can pinpoint individuals through CRM data, if available. This enables ecommerce marketers to exploit very powerful PPC strategies like remarketing via the Google Display Network.
Conversion optimization for ecommerce sites must also take into consideration the website's design, product pages, and shopping cart functionality. Take your time and address only one component at a time. The process can get overwhelming, but each piece of the puzzle will contribute to greater results in the end.continue...
Organic search engine optimization (SEO) for your ecommerce website is essential to be found in Google and other search engines. However, you do not need a professional SEO expert or website optimization company to do this work for you.
There are a number of organic SEO tools that can help do your own keyword optimization and website promotion. For small to medium sized companies with limited website budgets, these tools can help your website thrive without having to spend top dollar for organic SEO services.
Below we share with you seven SEO resources for ecommerce websites.
Content is and will continue to be the king of organic SEO. Scribe is simple SEO software program from Brian Clark who is the originator of Copyblogger. The program offers three step plan to help you build and optimized a successful website for SEO.
Scribe will enlighten you on the language and semantics that Internet users use, which is helpful knowledge to consider before creating and optimizing your ecommerce website's content. Once you have content for your website, Scribe can proceed to analyze the content of your website trying to ensure that it is reader focused. You will then learn ways in which you should tweak your content to ensure that it gets high page rankings in search engines. Lastly, Scribe will teach you how to build backlinks to your website (for off-page SEO authority) as well as teach you how to cross-link content and pages of your website (on-page SEO authority.) To start using Scribe, you'll need to pay a $17 monthly fee (which comes with a 30-day money back guarantee.)
SEOmoz is one of the biggest players in the organic SEO profession when it comes to ecommerce SEO software. SEOmoz supports a huge community of Internet users as well as a blog. SEOmoz provides the SEO-interested with an array of free SEO tools which they can use to for website optimization and link building.
In addition to this, there are also paid plans that users could opt for if they would like to take advantage of more tools. The Open Site explorer allows website owners to see which domains have been linking to their websites. If you use Google Chrome or Firefox you can get the MOZbar for free which is an add-on that will enable you to view page level details.
When it comes to link indices, Majestic SEO is the largest one available. Users can test it out whenever they want by simply keying in a web address into their home page. However, if you would like to take advantage of the tools and services that it offers, you should subscribe to it at $49.99 monthly fee.
SEMRush is not only ideal for ecommerce SEO, but also Pay Per Click (PPC) advertisers. This free, web-based software tool enables you to see the different keywords that your competitors are making use of on their site (SEO), as well as what keywords competitors are bidding on (via PPC advertising.) With this software, you are better placed at establishing what would be the most ideal content for your website that would attract web traffic. SEOQuake is another product from SEMrush that enables you to see different SEO parameters once you perform a search on any of the leading search engines.
In essence, the knowledge provided by SEO Book is based on a training program which helps to make ecommerce search engine optimization easy for basic end-users. Once you become a member, you get a host of useful tools. The founder of this website, Aaron Wall, is one of the experts in search engine optimization and has valuable insights from his expertise. In addition to this, Aaron Wall has written a host of eBooks which have sold over a million in volume. By becoming a member of SEO Book.com, you get a chance to interact with Aaron and his team of experts.
Raven offers Internet marketing tools to SEO's and website optimization specialists looking to improve on their organic SEO as well as social media marketing. The optimization company is not only good at what it does, but it does so in a fun and light manner. Using this service is convenient for beginners as they are not bombarded with SEO jargon rather it helps them figure out what keywords would be best suited for their website as well as greatly reduce their research time. You can earn some really good SEO tips for ecommerce sites based on the free thirty day trial. If you would like to still get access to the services you can then pay $99 a month.
As the name suggests, DIY SEO" is do-it-yourself SEO program that's education-based. The monthly plan for doing this on your own is $33.25. However, if you would like the software provider to handle some tasks on your behalf, you are required to pay a monthly rate of $149. One thing to note with this software though is that your personal contact information will be needed before you can get access to it.continue...
When it comes to link building for ecommerce SEO, product reviews are a great way of doing so.
We often think of product reviews to be on an ecommerce site. However, off-site product reviews provide greater advantages for ecommerce SEO and ethical link building. The trick is find the external or off-site web properties that are willing to accept reviews and provide links back to your ecommerce site.
There are numerous bloggers who would be willing to do product reviews for a fee. Another good approach is to offer content, such as that of guest blogging. You'll want to reach out and strike a deal that benefits your ecommerce SEO efforts and the individual who owns the blog or web property.
Link building through these product reviews is not only a quick way of generating traffic, but it's also a cost effective approach to SEO for ecommerce. So what are some of the things that one should keep in mind when choosing bloggers who can write these reviews?
Before you recruit any bloggers to write up product reviews for you, one will need to determine what it is they are looking for in a blog. You should only pick out blogs that are relevant to the products that you are offering on your ecommerce site.
One thing to keep in mind when selecting bloggers would be the value of the items that you want reviewed. For example, if your products are cheap, you will be able to send them out to numerous bloggers to review them. However, if they are expensive, you will only be able to send them out to a few, so you should ensure you are making the right choice when deciding who they will go to.
So where are some of the places that you can get these bloggers from?
1. Blog communities: You will find that bloggers that tend to write about the same niche topic will have formed their own community for them to interact. Getting in on these communities will give you a selection of bloggers to choose from.
2. Blog rolls: Most bloggers will have a list of their favorite blogs right on their website. These blog rolls could include bloggers who have the same interests as them or just blogs that the writer likes but do not relate to their blog. Having a look at blog rolls will widen your sphere of available bloggers to choose from.
3. Forums: There are numerous forums each with their own niche topics. Finding a forum that offers content relates to your product can help you find bloggers to review your products.
4. Networking: Most bloggers will be in contact with other bloggers. Ask the different bloggers that you know if they would know any other bloggers or blog services that would interested in reviewing your products.
Once you have an idea of who you would like to review your products for you, you then have to contact the bloggers. This initial contact should be brief and cordial. Send the different bloggers emails introducing yourself and your company. Explain to them the products that you are selling and enquire on whether they would be interested in reviewing the products for you.
You can then have a list of products that the blogger can choose from. Also state clearly whether or not they will be able to keep the products once they are done reviewing them or if you would need them back. You also might want include your details in-terms of SEO link building for ecommerce SEO value.
Do not assume that the bloggers will review the product in the format that you have in mind. The only way they can do this is through instructions. Let the blogger know that you would like links in their review, a positive write-up, and optimized tagging.continue...
If you have an ecommerce business, you're probably well aware of the benefits that search engine optimization (SEO) services have to offer.
However in today's ever-changing digital age, it's extremely important to choose the right provider of ecommerce SEO services. In short, some ecommerce SEO's employ unethical tactics that are risky to a website's search engine rankings.
In this blog post, we'll underscore some of the qualities that you should be aware of when seeking professional SEO services for your ecommerce site.
There's a number of SEO companies out there that guarantee their clients will attain top search engine rankings. You should be very cautious of these services because rankings, although sometimes predictable, are in full control of the search engine. With that said, it's almost impossible to guarantee long-term results.
In addition, ecommerce SEO is often times a highly competitive subset to search engine optimization. There's no telling what competitors might arise or which competitors might take action to outrank your site. Regardless of how good a company claims there SEO services to be, promoting guaranteed rankings should raise a red flag.
Whether via Google or Bing, one thing that's for certain is that search engine change constantly, and keeping up with those changes is a diligent job. Google's policies as well as its search engine algorithm changes frequently to best ensure quality results to its users. As a result, quality ecommerce SEO services will account for the ongoing updates to ensure clients sustain top search exposure.
If a company is offering a hit-and-run ecommerce SEO package, they're probably only going to perform on-site SEO work. On-site SEO is only a fraction of the pie. Now more than ever, ecommerce stores need to reach out, get social, and promote quality content. In short, the rules of SEO have changed. Off-site SEO contributes to a majority of the ranking algorithm. This includes link popularity, social signals, and other off-site factors.
If you're on the hunt for ecommerce SEO services, we strongly suggest reading this great article that offers insights on what to ask your prospective SEO provider. Asking the right questions can reveal a wealth of information in regards to how effective a company is at getting your ecommerce site ranked in the search engine results.continue...
The practices of search engine optimization (SEO) are constantly changing. One thing that's evident is that ecommerce SEO in 2013 is going to focus on establishing meaningful connections. The ecommerce stores that will thrive in SEO will have strong social communities backed by brand loyalty and credibility.
Less important will be link building strategies and keyword optimized content. Rather, your 2013 ecommerce SEO strategy will need to focus on basic marketing principles. In short, this approach to ecommerce SEO will center on social media engagement and quality content.
To get you started on your 2013 SEO plan, below we offer five tips that will be essential ingredients for a powerful strategy.
Your 2013 ecommerce SEO strategy must definitely focus on quality content marketing. But what is more than simply writing articles and blog posts is producing rich content like videos, slideshows, and infographics. Exploit your creativity (along with your market research) and develop a sound content marketing strategy that's well-aligned with your target audience and in-house capabilities.
SEO is changing to become more like traditional marketing. The best insights you can earn for your ecommerce SEO strategy will center on learning about your target audience and what motivates them to take action. This will include the types of social media networks they're using, the keywords they're searching, and the main purpose for their connection with your brand.
There's no doubt that social media engagement is going to have a significant impact on your 2013 SEO strategy. One social media platform that you must take into consideration is Google Plus. Google Plus will soon have more of an impact on the organic search engine results. Thus, you and your ecommerce marketing team will want to create and verify the company's Google Plus page.
The content of your ecommerce website should be assessed when revising your SEO strategy. To generate great content, get a strong sense of the perception and motives of your target market. Ask yourself questions like: what type of content is going to appeal to my audience the most? You may also want to consider aspects like the website's design and layout to ensure it's up-to-date and attractive.
Relevant blogs play a massive role in generating quality link popularity for ecommerce SEO. By building connections for guest blogging, you can create contextually relevant links back to your website that will have incredible SEO value. Take some time to reach out to related businesses and brands that have blogs on their websites, even if their focus is slightly different. The idea is to get creative and find ways to make you content valuable for your off-page SEO efforts.
You have a couple months to start building you ecommerce SEO strategy for 2013 so your planning should begin now. We hope these tips and insights will steer your planning in the direction for successful ecommerce SEO campaign.continue...
In the competitive world of ecommerce search marketing, videos are virtually a must-have. Videos can help in many forms of marketing and social media. It's an engaging form of content that can offer immense value for ecommerce SEO, PPC (landing pages,) YouTube marketing, social media and content marketing.
Like any form of content marketing, it's the quality and relevancy of the content that ultimately steers rankings. Classic SEO (keyword optimization and link popularity) is only a fraction of the pie. Social signals (or "social indicators" - likes, tweets, shares, +1's) are becoming increasingly impactful for ecommerce SEO and keyword rankings.
Below are few tips to make the most of videos for ecommerce SEO and search marketing.
Although keyword optimization is a minute aspect of the SEO process, ensuring that your videos are keyword relevant is the foundation. Here is a tutorial I put together that offers step-by-step instructions on how to optimize your videos for SEO.
Social media and SEO almost go hand-in-hand, particularly for ecommerce SEO and Internet marketing. Social media is the primary avenue to share and promote your video content to your target audience. Not only can this naturally inbound traffic to your website, but the social signals mentioned above will empower a video's SEO value.
A sitemap is similar to an index - it contains links to select pages of a website. When it comes to SEO for ecommerce sites, the sitemap is one of the most important pages of the website.
Creating segmented sitemaps is wise approach for deep ecommerce sites with thousands of pages. A sitemap that's dedicated to videos is extremely helpful for video SEO. It basically tells Google spiders "Hey! Here's the videos on this website. Crawl and index them, STAT!"
One thing I constantly preach to SEO's and content marketers is the power of being an educator. This hits home during the planning stages for video production. Think about the type of content you target market wants to see. For ecommerce, typically quality, unbiased product reviews are key.
Here you are educating your audience about certain products. As a result, they will have more trust and credibility in your brand. To learn more about this concept, visit this blog post about being an educator for SEO.
About the Author Tyler Tafelsky is an organic search marketing expert with a high degree of experience in ecommerce content marketing and social media engagement. You can learn more by connecting with Tyler on Google+, or following Tyler on Twitter.continue...
Product pages are the bread and butter for ecommerce websites. They serve as the primary page the yields conversions, and in many cases, are the pages that offer the most value for SEO.
Think about a search engine user who is seeking a product of desire. That individual (assuming they know what they are looking for) will probably search a semi-specific keyword phrase (depending on how far along they are in the buy cycle.)
Some examples of product-related keyword searches are:
Notice how each search phrase gets even more specific.
The nature of product seekers who are ready to make a purchase is to search very specific keyword phrases. Additionally, the more broad keyword phrases (e.g. "mens running shoes") are typically far more competitive for ecommerce SEO.
It's thus wise to optimize your product pages to the very specific make and model keywords that your target market is seeking. You will definitely want to include the brand, model, type of product, and whether or not it's gender specific for men or woman (or for kids, too.)
Below are the elements of your product pages that you'll want to optimize for ecommerce SEO.
After you have your keyword phrase selected, you'll want to optimize your product pages via the following elements:
Lastly, be sure to have your produce pages linked in an HTML sitemap. For robust ecommerce sites with thousands of products, you may want to have dedicated or segmented sitemaps to help facilitate crawling and indexing of the website.
Want more ecommerce SEO tips? Visit the SEO articles section of Click Centric SEO where experts of the company share a wealth of insights on ecommerce SEO, social media, and PPC advertising.continue...
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