Google Shopping is a Google service, which was introduced by Craig Nevill-Manning in December 2002, was designed to enable users to look for relevant products on shopping websites and compare prices offered by various ecommerce sites and product vendors.
It was initially known as Google Product Search, Google products as well as Froogle. Froogle differed from other companies which were facilitating price comparison since it used Google's web crawler in indexing product data from the merchants' websites in place of paid submissions.
In the beginning, this service listed various prices which were submitted by ecommerce vendors that were in turn just like the other Google services monetized via AdWords. Google brought it to public notice in May 2012 that the service would later in the year be changed to a paid model and vendors would be required to pay in order to have their products listed on the service. It was immediately renamed Google Shopping.
When it rebranded as Google Product Search, some modification was done to highlight incorporation with Google Search, making it possible for listings from the service to appear beside web search results.
Google warranted the move when it announced that it would provide the service in order to deliver the best solutions for internet users who were searching for particular products and facilitate the linking of vendors with the relevant clients. However, this change became quite controversial with a number of small companies being worried that they would not manage to compete with bigger ecommerce sites with larger advertising budgets.
Microsoft Bing mounted a negative advertisement campaign called 'Scroogled' which alleged that Google was employing fraudulent advertising means and encouraged users to instead make use of its Bing Shopping Service. Google unveiled its plans to incorporate Google Catalogues with Google shopping so as to provide users with additional ways of finding various concepts and motivation as they shopped and be able to engage with their preferred brand.
Google Shopping is ideal for ecommerce stores as it offers vast marketing opportunities. This is because most results on Google Shopping are known to appear on every keyword oriented search products. In this case, incorporating your products is likely to result into an effective exposure in the market as well as probable sales. However, the "pay-to-play model" focuses on ensuring that merchants or businessmen pay Google for listing their services and products.
In this case the results are likely to be influenced by the bid amounts and relevance of the system. However all in all, Google Shopping proves to be an effective form of marketing for ecommerce stores and e-retailers alike.continue...
Facebook advertising is a powerful marketing platform for ecommerce brands. Facebook advertisements can be created to increase the number of Likes on an ecommerce store's page, as well as generate quality traffic to product pages. In short, Facebook offers a number of highly-effective marketing opportunities for ecommerce brands. In this article, we share several Facebook advertising tips designed for ecommerce web marketers.
Many ecommerce brands that fail at effectively using Facebook ads do so because they do not define Key Performance Indicators (KPI's) to measure success for their campaign first. KPI's are essentially the overall objectives of ad campaigns, and they can vary per campaign and business model. Once defined, KPI's will serve as the foundation to measure your Facebook advertising efforts, and will ultimately dictate the success of each ad.
Facebook allows ecommerce marketers to target specific audiences with remarkable precision. This is because Facebook gains a significant amount of data and information based on users' demographics and interests. This facet alone is what constitutes Facebook as an incredible ecommerce marketing tool. Segment your Facebook ad campaigns on very focal and targeted audiences. Although your impression share might be limited by spreading your ads across many market segments, creating such highly targeted ads will typically generate higher click-through rates as well as higher conversion rates.
Once your KPI's are established and your Facebook ad campaigns are segmented and defined, it is time to dial-in ads so they'll be as effective as possible. This where Facebook's Power Editor comes into play. The Power Editor tool is on the left side of the Facebook Ads main interface. After clicking into the Power Editor, click the 'download' option to get all of your campaigns onto the tool. This will enable you to easily manage all aspects of your ads, from targeting specifics to bid management.
Although side-column ads are marginally effective for ecommerce brands and product promotion, advertising via user Facebook feeds offers the highest degree of impression share and overall click-through-rates. Here you'll want to avoid the hard sell, and promote posts that offer meaning and value toward your target audience. When done correctly, these Facebook ads can offer the greatest returns for ecommerce marketing teams To better understand Facebook for advertising, whether via training or service programs, connect with the social media specialists at OICGroup.net. They offer custom tailor Facebook advertising and marketing programs for ecommerce brands and other business models.continue...
For users looking at an opportunity to design their own custom tank tops, ecommerce business - TheNeonSouth.com - provides the required design tools for creating exciting designs on tank tops and t-shirts. TheNeonSouth.com has a huge collection of tank tops of attractive neon colors.
While on the ecommerce site, users can look in to the various custom tank tops listed and customize the selected tank top by using the design tool.
The Neon South includes an integrated design studio as part of their Ecommerce platform. Through this design studio, users can choose from a variety of designs, clip arts and even add their own art to the selected tank top for customization.
Design Studio, built into The Neon South website, comes with a number of features, including:
Design Studio provides an exhaustive listing of customizable design themes for the users to choose from. The different themes available for selection include:
When a user selects a particular design theme from the above mentioned design theme collection, the design images and arts collection available under the selected design theme gets displayed. Users can also choose from sub design themes available under major design themes. Holidays major design theme comes with sub design themes like Christmas, Easter, Mardi Gras, Mother's day, Valentine Day, Halloween among other sub themes. Similarly, the events and parties collection consists of a number of sub themes like Wedding, Bachelorette, graduation and Birthday parties among others.
Users can also choose from a wide range of clip art collection including Fishing images, Hunting clip art images, Music, Religion, Tattoos, Comic, western image collection among others. In addition to using the existing clip art collection, users can also create their own custom made art by using the "My Art" option provided in the design studio.
Add Text option available in the design studio helps the user to add their own piece of text to the selected custom tank tops. The created text can be given a unique style by making use of the Font category options provided by the design studio. The various font category options available for selection include 3D, Art Deco, Cartoon, Electric, Gothic, Greek, Metal and Novelty. Similarly there are options to shape the text in the form of an Arch, Pinch, Bulge and Archway.
The layer manager helps in re-arranging the different text and images added to the custom tank top. Within the design studio, there are also options for copying, cutting and pasting the created design to a different portion of the selected tank top. There are also options for saving a particular design so that it can be re used on other custom tank tops and related products.
Users can choose from a variety of vibrant neon tank tops including Neon Sky Blue, Neon Yellow, Neon Pink, Neon Green, Honey Dew and Mango among others.
In addition to tank tops, users can also customize their Tees and Hats using design studio features provided by TheNeonSouth.com. After designing custom tees and tank tops, users can then proceed to place the order by mentioning the custom design at the time of adding the products to the shopping cart. Once added to the shopping cart, users can then complete placing the online orders by specifying the exact number of pieces required and shipping information.continue...
So you have an ecommerce site that sells clothing, apparel, and other accessories. But the market is so saturated that you're struggling to compete. The answer: differentiation and developing a sound USP (unique selling proposition.)
Whether for neon tank tops or organic cotton t-shirts, that ecommerce market for clothing is supersaturated. One new and exciting integration that only a select number of retailers are adopting is giving customers the option of customizing their apparel with whatever colors, designs, and material quality they prefer. Although only some ecommerce websites have integrated these capabilities, customized clothing and apparel is starting to gain a lot of popularity because it allows the customer to create something that they identify with and feel that is unique.
Many clothing companies, both casual and formal clothing companies have come up with ways that they can meet the demand of customized clothing for their customers. Selling custom clothing online directly to consumers changed the traditional way that clothing was viewed and sold.
The competitive pricing of custom tank tops and other clothing items such as t-shirts, hats, bags and others has opened up the world of custom clothing to consumers who would love something unique and for those customers who did not think that it was an option for them. Online custom clothing is a relatively new concept that began around 2007. This clothing business model is rapidly gaining ground and continues to grow. Ecommerce continues to grow with people appreciating the options and the convenience of shopping and creating things online as opposed to in person.
Well known for their custom tank tops, neon tank tops, and pocket tank tops, the TheNeonSouth.com is one of the clothing companies that has caught on to this ecommerce strategy. Customers can go online and select their preferred design or even design their own logo and the company will make custom tank tops and other apparel items for them.
This is especially convenient for organizations, fraternities, sororities, schools, corporate promotions, clubs, bachelorette parties and other small and large groups who would like apparel that identifies them. As a result, The Neon South's custom tank tops and other products have found sound groups of market segments that the company can go after via many forms of marketing and advertising. In essence, offering custom tank tops, especially neon tank tops and pocket tank tops, offers customers of The Neon South a fun and interesting to decide how they would like to represent themselves through the clothing that they wear.
Online custom clothing customers are mostly young professionals, teenagers and young adults who want custom tank tops and other clothing without having to pay exorbitant prices for unique clothing items. There are plenty of clothing options available which range from low prices to extremely high end apparel options.
Young people are looking for unique items that allow them to express their individuality without having to pay the high prices that alternative custom clothing companies have offered in the past. Many clothing companies are also coming up with models where people can have custom made and designed clothing at more friendly prices.
The way most custom clothing websites do this is by doing a common website integration with the right web-based software like Design Studio. The software allows customers to design their own custom tank tops online and the company prints them out and gets them to the customer.
The software enables a clothing company to carve out a niche in its field because of offering customization services which has a wide customer base. Custom tank tops, t shirts, hats, bags, track suits and so many other items can be offered to customers who are looking for unique and quality clothing items that allow them to express themselves.continue...
The secret of making an ecommerce site profitable is to develop and formulate a sound marketing strategy. A cohesive, mindfully-orchestrated, and powerful
SEM is touted as an art of internet marketing that incorporates certain techniques to promote better website visibility and attracts more traffic by boosting page ranks. Visibility is the key to success amidst the stiff competition that prevails in the internet sphere.
This type of marketing system is considered useful for most businesses to enhance their visibility through advertisement and optimization. Search engine marketing encompasses both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising, which are the two viable options for optimizing your web presence and increasing the amount of traffic to your site.
The main idea behind content marketing is to attract, acquire and retain customers by consistently creating and distributing relevant and valuable content. As it lures and attracts the prospective customers it is touted as a “pull” strategy rather than a “push” strategy. You can share information about your business in the form of e-books, blogs, press releases, videos, audios and online events.
Using social media sites for marketing can bring about a dramatic difference to your business. You can engage with people and share content on Facebook, Twitter, Google+, Youtube, LinkedIn and Pinterest. The indomitable growth of social media has made it a valuable tool for businesses to promote products, services and create brand awareness. No wonder top marketers are consistently using social media marketing techniques to retain a commanding and dominating position in the market place.
Search engine marketing, content marketing and social media marketing are different Internet marketing methodologies to promote a business online and to build brand recognition. The ultimate goal of all of them is to drive huge traffic in order to make a strong online presence.
Yes, all these three are creative online marketing strategies to succeed online. All these innovative marketing approaches are interrelated and a cohesive approach will not only help one in attaining leading positions but also promote solid brand building. Integrating these breakthrough approaches and consistently utilizing these marketing techniques can enable an ecommerce website to aggressively and passionately thrive in this highly competitive business world.
All the above discussed ecommerce marketing strategies are the cornerstones of a successful ecommerce website. All three aims at increasing traffic to your online ecommerce website, improving your page rank and to bring in more customers. Attraction marketing strategy is the prevailing trend as it helps people chasing you rather than you chasing them. Incorporate a cohesive approach of these marketing strategies and rule the internet world.
Almost every product niche, ecommerce web marketing is competitive battle. In addition to getting recognition and site traffic, realizing sales makes for a two-fold mission.
One of the most powerful avenues for ecommerce web marketing is getting your products listed in comparison shopping sites. This makes your inventory more accessible to a wider audience or new potential customers.
If your ecommerce website offers a solid value proposition (such as competitively low pricing, free shipping, or bundle/builk deals), you can thrive in using popular comparison shopping sites.
Below we share five comparison shopping sites that give online merchants high-volume online exposure.
No one can fault Google for deprecating Google Product Search in favor of its replacement Google Shopping. The Google Product Search was a free service, where ecommerce sites can submit their products for listing. It has since been replaced by Google Shopping which is a paid service. Google Shopping looks like a different service, and it is.
This paid service is worth the investment if volume is your objective. Google offers the largest audience of shoppers. Besides that, the service itself is growing faster than almost every other big comparison shopping site. As a result, it's become quite the web ecommerce solution for premium marketing.
Amazon Product Ads is a very popular click-through model. The listing sends the shopper to the internet marketer's website. This is separate from the Amazon Marketplace model, however, you can be registered with Marketplace and get the benefits of both an external site, and being listed inside the Amazon website.
Among online shopping sites, eBay has one of the largest following of independent internet marketers. Listing with Shopping.com uses the CPC model, and transactions are consummated at the marketer's external website. In addition, listing with Shopping.com also gets listed to Google Shopping.
There are a lot of items which are for sale on the internet. Almost everything from mansions, cars, to small collectibles. Nextag is a paid service which allows for everything from household appliances to real estater. The wide range of products on the Nextag makes this worth it to get listed.
In search, Bing is a far third in terms of traffic. That does not mean that it should be left out of an internet marketer's list. On the contrary, as a free listing Bing Shopping gives a great ROI. It delivers traffic for free.
Since the mid-1990's, comparison shopping sites have evolved from simple “Yellow Pages” type directories, to massive auctions and online clearing houses. These days, there are still comparison shopping sites which look like simple inventory listings or search engine results lists, and there are those with more sophistication with features lists and reviews.
Some comparison sites are paid submission sites, while others are for free. It is up to the website owner to decide for themselves where and when to submit their lists to these comparison sites. Empower your ecommerce web marketing efforts and capitalize on the profit potentials some of these shopping sites offer.continue...
Content that's submitted on your ecommerce site is of incredible value for both marketing and SEO. As an ecommerce store owner or marketer, you must always try to provide a space for testimonials and reviews of the products you offer.
In short, it is helpful to have reviews that are written and submitted by customers, and fore many reasons. Not only can good reviews motivate future sales, but when reviews are marked-up with Schema Product Review markup, you can improve search engine value of your reviews and enhance your ecommerce site's search engine listing.
To enhance the way the reviews will be displayed, you will need to include a simple code within the review that has been submitted. In turn, this will be increasing the possibilities of showing your website on the top ranking of the search results. Also, it could be included in the top list of the Blue Widget Reviews.
The reviews and ratings from Schema Product markup are not always displayed Google, nevertheless, when high ratings and reviews are displayed in the search engines they can make your site listing standout from the crowd. The rating and mark up of these ratings and reviews is on the basis of Schema protocol.
You will only be allowed to include the ratings for service or product reviews that have been submitted on your site and those that contain the ratings on the particular page. You should therefore include the highest customer rating from the customers on your site. To successfully achieve that, you can insert this code:
<div itemscope itemtype="http://schema.org/Review">
<a itemprop="url" href="http://www.yoursite.com"><div itemprop="name"><strong>Your Product Review</strong></div>
Although this is a shortened version of Product Review Schema, it's the basis that can help with your ecommerce SEO and marketing efforts.
Schema Markup is a communication language that helps you better communicate your site's content to search engines like Google, Yahoo, and Bing. Because search engine bots can't always interpret content like a human, using Schema can define precisely what the content is all about.
When you use the appropriate coding for marking up the reviews, your search results will entail data that comes from different customers and the average rating will also be included. As you mark up your customer ratings, always keep these tips in mind:
With Schema, as you mark up more content, also in return, you will make them be readable to search engines and the search engines will easily determine what the niche of the page. This software will help you increase your ecommerce site's SEO potential in the search results rankings.continue...
It's the dream of most ecommerce businesses - finding, developing and cornering a niche market. Dallas based company, The Neon South, has managed to do just that, using its ability to keep a finger on the pulse of contemporary youth culture to carve out a thriving online business.
Founded by two former fraternity brothers who had a brain wave on the way back from Mardi Gras one year, the company sells custom neon tank tops, as well as colorful and creative hats, sunglasses and t-shirts to a primarily young and creative demographic. College students, festival groups and vacation groups are amongst The Neon South's biggest buyers. To understand the company it is important to realize that what makes them unique is not just that they sell a product people want. It is also because of how they sell it. They don't just sell style, they serve it up stylishly.
If you want to inspiration for your ecommerce business, learn more below how neon tank top company, www.TheNeonSouth.com, carved a niche and capitalized on the niche of custom neon tank tops.
Neon South's success in carving a niche in custom clothing for a young and creative demographic is due to supplying and marketing a desirable product, well. Realizing that groups of young people wanted customised clothing to remember their shared experiences with, something more than you could buy in a gift shop, they set about creating the infrastructure to supply and market custom clothing to this niche.
Using the latest screen printing equipment and technology they ensured that they could deliver up to 5,000 shirts a day if needed. That ensured that the supply chain was good. Then they needed to ensure that they could engage with demand for their custom neon tank tops and other awesome products.
The Neon South have capitalised on their knowledge of the youth market to reach them through the communication avenues that young people use. They have a stylishly designed website which invites the users to get a quick quote or browse their range easily. They use Facebook, Twitter, Pinterest, YouTube, Googleplus and Linkedin to keep in touch with their customers and raise their profile.
The Neon South recruit campus reps, specifically those in the Greek system, to ensure that their products are marketed directly to their market. They make sure that their products are made with American products, ensuring that their customers money keeps US citizens employed and in work. Most importantly, they then deliver a quality product, quickly and professionally. Custom tank tops and custom neon tank tops are thus made easily accessible and desirable to the companies target market.
The company has developed further revenue streams by using their increased profile to market other products. As well as customised neon tank tops and t-shirts, the company also sells customised hats, fanny packs and other accessories. They have also developed their own range of t-shirts and tank tops, as well as a huge range of brightly designed sunglasses, ranging from simple neon wayfarers to an intricate aztec inspired range of patterned neon wayfarers. As the youth demographic continues to grow in importance, all signs indicate that The Neon South will continue to grow as well. So long as they maintain their unique range of products and unique way of marketing and delivering them, this company should go from strength to strength.continue...
Retailers with an ecommerce store often know first hand how complicated SEO can be. The constant algorithm changes are making ranking an ecommerce site more difficult for many website owners, and for those who have an ecommerce store it is even more difficult.
Ecommerce SEO, because of its difficulty and complexity, requires a lot of knowledge and expertise to be done in the right way. A sound solution for many ecommerce businesses is to hire an ecommerce SEO company, preferably one that's most aligned with the business' goals and budget. Below we review the top five SEO companies for ecommerce SEO services.
Click Centric SEO is a full-service ecommerce SEO company. Click Centric SEO creates custom ecommerce SEO campaigns specifically designed for ecommerce websites all of sizes. Their individual approach is different from many other ecommerce SEO companies who offer campaigns that are template based.
In addition to professional ecommerce SEO services, Click Centric SEO offers professional help in PPC advertising, content marketing, social media marketing, email marketing, web development and web design. If you want to know more, you can request a free SEO audit after which Click Centric SEO will review your website's content, backlink profile, keyword usage, authority of the site and more.
Blue Acorn runs SEO campaigns for both small and large Ecommerce businesses. If you decide to cooperate with Blue Acorn an entire team of SEO experts will stand behind you and work on your campaign.
There are three types of ecommerce SEO services offered, divided into Tier 1, Tier 2 and Tier 3 which includes the following: SEO audit, keyword analysis, competition analysis, on-page analysis, analytics analysis, strategy execution, monitoring and tracking, ongoing SEO adjustments, monthly analysis and reports, content creation and online PR campaigns. Blue Acorn is also offering help with PPC campaigns, email marketing, affiliate marketing, social media campaigns and more.
GU Marketing is a specialized ecommerce marketing and SEO company. Their ecommerce SEO service package involves a 4-step process:
For more information about this ecommerce SEO company, click here
Volusion's ecommerce SEO services include on-page and off-page SEO optimization. They are claiming that the customers using their service for at least 12 months have a 202% increase in revenue on average from organic traffic.
There are three SEO packages: Starter SEO, Advanced SEO and Custom SEO. There are also two SEO Audit packages, Starter SEO Audit and Advanced SEO Audit. Volusion also offers a 14-day free trial. You can learn more by visiting Volusion.com
Higher Visibility's ecommerce SEO services are based on on-page optimization, researching competition and link building. There are three steps in their SEO campaigns:
1. Store optimization, including: website structure optimization, in-market keyword targeting and optimization of various different platforms
2. Off page optimization, including: link building, content marketing and social media marketing
3. Reports, including: link building reports, keyword reports and integrated analytics
To find out more about what makes Higher Visibility a top-rated ecommerce SEO firm, click here.continue...
If you own an ecommerce business, then it is often valuable to invest in ecommerce SEO solutions, particularly starting with an SEO site audit. An ecommerce site audit can reveal actionable insights and strategies on how to improve the SEO of your ecommerce site.
There are many ecommerce SEO companies that provide some great SEO auditing solutions for various types of online stores. While you could use SEO auditing software, the information of a professional and manually tailored SEO audit for your ecommerce site will help you to yield a greater return from your investment.
An ecommerce SEO audit can help reveal the opportunities and weakness of your online retail business and specific areas in which your team should concentrate on. Below are three trusted SEO auditing solutions designed specifically for ecommerce sites.
Click Centric SEO is a full service ecommerce SEO company that can create ecommerce SEO campaigns especially customized and designed for your ecommerce business. Click Centric SEO is one of the best ecommerce SEO auditing solutions that you can use for your ecommerce website.
You can inquire about a free ecommerce SEO site audit on the company's website, which are manually generated from professional SEO experts. The ecommerce SEO auditing process reviews the content of the website, keyword usage, backlink profile, and also authority metrics of the site. Many more things are done. It is a highly beneficial solution which you should use for your ecommerce website. Visit www.clickcentricseo.com to learn more.
Gray Umbrella) Marketing is another auditing solution which will help you to get details about the ecommerce website. You can evaluate i.e. rewrite content, optimize, create new content etc with the help of this. Even you can implement the industry research as well as share and create content.
You will be able to do thorough analysis with the help of this solution. Starting from ranking the website, getting traffic, analyse the overall search engine optimization campaign to building domain authority, all are possible with the help of this SEO auditing solution. Check out GU marketing to get more information on what they offer.
Volusion is a great ecommerce SEO service that provides some of the best features to get the full audit of the website in a short period of time. The services include on-page and off-page search engine optimization. This solution comes with a 14 days trial version.
You can get more information from their official website. It has 3 packages and you can choose anyone based on the needs and preferences. You can choose either Starter SEO package, advanced SEO package or the custom SEO package. All these options are great and you can choose depending on the size of your ecommerce website. Visit www.volusion.com for more information.
So, you can try any one of the above SEO auditing solutions for your ecommerce website. With the help of these solutions you can increase the visibility of your website as well as this will help in increase of the traffic and sell. Thus for better business and getting better ROI this is something very important.
This will help you to know and understand that the investment you are doing on your website is going to be fruitful. You will be able to get more prospective clients and customers for the website. thus it will help you in expanding the business more and more.continue...
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