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How to Integrate Custom Design Software on Your Ecommece Website

Neon Tank TopsPeople want to express themselves and want to showcase how creative and unique they are. One of the most common ways people can do this is through custom designed clothing.

Whether it's custom tank tops or hats, online clothing stores that offer custom clothing capabilities have become really popular. But what further separates the most popular and authoritative custom clothing websites from the rest are those who allow visitors to do the designing directly from the website.

If you're clothing site owner or marketer looking to tap into this niche, you'll want to integrate custom design software on your ecommerce website. In this article, we'll show you how.

Custom Designer Interface

The easiest way for your customers to custom design clothing is via your website. Usually, this feature will have its dedicated tab or page which has a blank shirt, tank top, or canvass to work with.

Users can choose the color and size and customize it to their liking. The amount of customization will depend on what you can handle and what the software is capable of. However numerous your customizations are, the user interface should be easy to use and not tasking to the customer.

Creating a feature like this on your website is a very hard task-- something that will eat up a lot of your time and is probably outside your field of expertise all together as this is a very high-level task to accomplish. Fortunately, there are already a lot of pre-made custom design software available online which you can purchase and easily add to your website.

Integrating the Software

Tools such as LiveArt are easy to use and the setup process will comprise of most of the work. For instance, one online store that offers custom neon tank tops The Neon South uses Design Studio on their website. It is easy to use and provides ready to use outputs in PDF, PNG, or SVG formats.

You will still need to delve into some web codes to integrate this to your website but since it is built on HTML5, it is relatively easy to do so. A little bit of web coding is needed, or you can hire someone to do it for you if you are too busy to do so. Pricing options will vary depending on your needs; however, this is a lot easier and cheaper than doing it yourself.

When planning to put custom design software on your website, make sure that it is easily seen by customers. As this feature is very sought after, it is important to showcase it to your customers. Also, make sure to thoroughly advertise this feature; put it in your front banner and place links all over your website to direct them to this feature.

Implementing the Custom Design Features

Now that you have successfully integrated the software to your website, it is time to decide on how your customers will use it. You can set it so that it is based on a template shirt but they can customize it afterwards, or you can choose a shirt design and they can do variations to it like the color of the shirt or the color of the accents. Choose an implementation that is suitable for your needs.

Also, make sure that you are able to deliver on the feature that you decided on; it might be tempting to allow customers to have full control over their customization but if it becomes difficult for you to make the said shirt, then it will become a bigger problem.

Why Custom Designed Clothing Wins

Granted not everyone has the time or the creativity to want to design their own shirts, the mere fact that you are giving your customers freedom and choice is already a huge plus. If your customers have the freedom to express themselves and be unique, this will do a very big thing for your brand.

Custom design software is the future of clothing brands as this allows customers to make a truly unique shirt of their own. This is not a gimmicky feature that will simply fade away; this trend is slowly becoming the norm. This trend is even slowly moving into the mobile space allowing customers to design their choice shirts on the go.

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5 Web Design Tips for Ecommerce Product Pages

Product page web designThe product pages of your ecommerce site need to be designed in such a way to get visitors engaged, interested, and motivated to take action. The web design should be effective in terms of both SEO and customers.

In essence, the web design of your product pages truly matters to turn visitors into buyers. It is quite a simple task if the right web design elements are put in place. Here are some of the most effective product page web design tips to take you through successful and notable changes in your business. These tips were provided by professional web design OIC Group of Peoria, IL.

Use Quality Product Images and Videos

According to studies regarding product page engagement and web design, large better quality images can improve sales to around 10%. Once you have high quality images, spice it up with views from various angles preferably 360 degrees views. Set up multiple images of the same product showcasing the various features. The images help the potential customer in deciding the next step to take. Adding keyword alt text to each image is necessary as it helps the search engines understand what that picture entails.

Now that the customer cannot touch your product consider providing a demonstration of the product in video form. Videos with properly laid out instructions offer great appeal especially when trying to sell complicated items. Sales will absolutely rise since the customer has a better view and perception of the product. Hence, your web design should take both images and videos into consideration.

Integrate Social Media Icons

Set up share plugins to enable customers to share the page on platforms like Twitter, Facebook, Pinterest and Google+. Encourage the customers by providing incentives for their willingness. In the same spirit of boosting publicity, you can consider enabling live chat feature on your product page. Sharing the product page drives more visits to the page hence improving the product page's SEO.

Make Room for Adequate Product Description

The product description is provided in short text, usually under 100 words. This makes it vital make each word count in laying out the important features in a persuasive way. This is done using unique SEO keywords to make the product page rank higher in search engine results. The description should differentiate your product and explain why the customer should choose it and not others. It serves well to set the description for real people in the sense that it is in a manner they understand. The description and images should give the visitor the same desire and information as they would derive from the actual stores.

Include a Reviews Section

The reviews section can make it easy to convince potential customers. Many online shoppers will go through other customer reviews before deciding to purchase any product. Display the reviews even though not all are positive. During the web design planning process, consider making use of the lower part of the page so that the customers scroll down through the images first before landing on the warm appreciations. Keep in mind that the user-generated information provides most content about the product through shared text, photo and video.

Design Buttons for Call-To-Action and Scarcity

Design your product pages so that these buttons are clear to the shopper so as to hinder any hesitation in making a purchase. The call-to-action button could say "buy now" or "add to cart". In addition, the scarcity notion acts as a good tool in prompting customers to act by creating a sense of urgency. These sections should be easily recognizable and compelling. Various variations can be implemented from time to time and the best one adopted eventually.

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Carving a Niche in Embroidery Designs for Sewing Machines

There is no denying the fact that there are plenty of people around the world that love sewing and embroidery work. That being said, it’s also not necessarily something that many people would jump up and down saying that it was an incredibly exciting industry. T

herefore, it may seem to be incredibly difficult when it comes to marketing an embroidery website, as it could be a challenge to gain the type of traction that it needs to survive. However, a website like Windstar Embroidery has been able to gain a large following of dedicated users who rely on their embroidery designs for all of their sewing machine needs. Here’s a look at how they were able to turn their generic idea into an ecommerce success story that shows how any website can capitalize in their given market.

Easy To Use Materials

One of the highlights of Windstar Embroidery is that it provides materials for their customers that are incredibly easy to use. There are tons of different options to choose from for embroidery patterns, at which point a user then just has to click on the design and download it to their computer. From there, the user can easily then begin sewing their own design at home.

A Clear And Concise Embroidery Design Website

There is nothing more frustrating from a users point of view than coming across a website that is confusing or hard to navigate. Luckily, this isn’t the case with the Windstar Embroidery website. Instead, the entire left side of this embroidery designs website includes design options to choose from, and each page has it’s own featured designs that are commonly used.

There are plenty of ecommerce sites out there that make it difficult for their users to navigate through the site, but this is a perfect example of how easier is certainly better. For an ecommerce site to be successful, they need to ensure that customers will stay interested with their site. And as proven here on this embroidery designs website, even if it’s something as simple as embroidery designs, a clear and concise website can make that happen. Scope out the Windstar Embroidery design website to see for yourself.

Many Options To Choose From

There are a ton of different embroidery designs to choose from with the Windstar Embroidery website. Other ecommerce websites can take note, as they must have a wide range of options to choose from if they want to continually draw in new customers that will stay interested. It doesn’t matter if a company is selling shoes, t-shirts, artwork, or, as in this case, embroidery designs, having plenty to choose from will increase the potential market that the company can target.

An embroidery design website may not be as attractive or interesting as other website options out there, but that doesn’t mean that it still can’t be successful. As demonstrated through the efforts Windstar Embroidery, it’s all about how the website is developed and what is offered to the clients. If it’s something that interests them and its designed in an easy-to-use way, then the ecommerce website can rest assured knowing that they’ll begin gaining the traction they need to be successful.

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The Neon South Capitalizes on Custom Neon Tank Top Niche

It's the dream of most ecommerce businesses - finding, developing and cornering a niche market. Dallas based company, The Neon South, has managed to do just that, using its ability to keep a finger on the pulse of contemporary youth culture to carve out a thriving online business.

Custom Neon Tank TopsFounded by two former fraternity brothers who had a brain wave on the way back from Mardi Gras one year, the company sells custom neon tank tops, as well as colorful and creative hats, sunglasses and t-shirts to a primarily young and creative demographic. College students, festival groups and vacation groups are amongst The Neon South's biggest buyers. To understand the company it is important to realize that what makes them unique is not just that they sell a product people want. It is also because of how they sell it. They don't just sell style, they serve it up stylishly.

If you want to inspiration for your ecommerce business, learn more below how neon tank top company, www.TheNeonSouth.com, carved a niche and capitalized on the niche of custom neon tank tops.

Carving a Niche in Neon Tanks

Neon South's success in carving a niche in custom clothing for a young and creative demographic is due to supplying and marketing a desirable product, well. Realizing that groups of young people wanted customised clothing to remember their shared experiences with, something more than you could buy in a gift shop, they set about creating the infrastructure to supply and market custom clothing to this niche.

Using the latest screen printing equipment and technology they ensured that they could deliver up to 5,000 shirts a day if needed. That ensured that the supply chain was good. Then they needed to ensure that they could engage with demand for their custom neon tank tops and other awesome products.

The Neon South have capitalised on their knowledge of the youth market to reach them through the communication avenues that young people use. They have a stylishly designed website which invites the users to get a quick quote or browse their range easily. They use Facebook, Twitter, Pinterest, YouTube, Googleplus and Linkedin to keep in touch with their customers and raise their profile.

Immersed in Their Target Market

Custom Tank TopsThe Neon South recruit campus reps, specifically those in the Greek system, to ensure that their products are marketed directly to their market. They make sure that their products are made with American products, ensuring that their customers money keeps US citizens employed and in work. Most importantly, they then deliver a quality product, quickly and professionally. Custom tank tops and custom neon tank tops are thus made easily accessible and desirable to the companies target market.

The company has developed further revenue streams by using their increased profile to market other products. As well as customised neon tank tops and t-shirts, the company also sells customised hats, fanny packs and other accessories. They have also developed their own range of t-shirts and tank tops, as well as a huge range of brightly designed sunglasses, ranging from simple neon wayfarers to an intricate aztec inspired range of patterned neon wayfarers. As the youth demographic continues to grow in importance, all signs indicate that The Neon South will continue to grow as well. So long as they maintain their unique range of products and unique way of marketing and delivering them, this company should go from strength to strength.

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5 Ecommerce Sites That Display Flawless Usability

Ecommerce Site UsabilityDue to the competitive nature of the ecommerce industry, it is vital that an ecommerce website is as user-friendly as possible. Research shows that 70% of users will leave and never return to a site that loads slowly. In order to delve more deeply into what gives a site outstanding usability, we are going to investigate 5 ecommerce websites and how they employ certain usability rules.

1. Backcountry.com

The first thing that strikes about backcountry.com. The first thing that strikes about is how smoothly it loads. It loads all images at once. This is probably due to using a content delivery network (CDN). Secondly, it has a nice open design due to using a white background. This makes sure that the eyes are directed at the most important thing, the products.

The designer has chosen to make products very easy to find. There are extensive categories and a large search bar. Finally, there is a customer service help box that follows you down the page when you have been on the site for 2 minutes. These elements contribute to the fantastic usability of this ecommerce website.

2. Hazelnutkids.com

The designer of Hazelnut kids has chosen to use very simple but highly effective layout. All their product categories are along the left hand side. The background design doesn't distract from the products. The homepage has a slider using images of children to make their target audience (parents) stay longer on the site. Moreover, each product category and product have high resolution images, making it very easy to inspect the natural toys at Hazelnut kids before purchasing.

3. Zappos.com

This ecommerce website is aimed at young, fashion conscious people and has factored this into their usability. There is a search bar as well as having all the product categories on the left hand side of Zappos.com. This makes it incredibly easy to find what you are looking for.

Zappos.com loads quickly and uses bright and professional pictures to draw their visitors in. Each product has a video which makes the shopping experience resemble visiting a physical shop. There is a live-help button which puts you in contact with a sales representative. Finally, each product comes with reviews. This informs the buying decisions of customers and increases the chances of a sale being made. These elements have been carefully chosen to make Zappos.com as user-friendly as possible.

4. Trisports.com

The speed of this ecommerce website is truly remarkable. The first thing Trisports.com does once you visit is to offer a 10% off coupon in exchange for your email address. This immediately invests the user with their brand and increases time spent on the site. Trisports.com use big, beautiful buttons which entice you to click on them. Due to the big range of products on offer they use drop-down menus with images on the right hand side to really draw the user in. It was really easy to find my way around and an incredibly enjoyable experience.

5. Sohofixed.com

This ecommerce website is truly very beautiful. Sohofixed.com uses approximately 70% images, giving it incredibly pleasing on the eyes and easy to navigate. Hovering your mouse over a product causes it to flip, revealing the price and some extra information.

The fewer clicks the user has to make in order to find out about a product, the higher the chances that they will buy. The creators of sohofixed.com/bikes have employed this rule magnificently. You can make a decision quickly about what you want to buy. The use of large images, excellent font choice and animation makes this website fun and easy to use.

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Custom Tank Top Ecommerce Solutions by TheNeonSouth.com

TheNeonSouth.com should be your first stop if your group needs an on-trend, custom tank top design. From watermelon pink to ice blue, they have over 20 colors to choose from, and they also offer three styles of super comfy, quality tank styles. Designing the perfect custom tank top for your next event, class trip, club, sorority or fraternity is a simple and fun task with TheNeonSouth.com's easy to use design studio.

You don't need to install or download any software to get started designing custom tank tops. Just visit TheNeonSouth.com, pick the style and color tank top that you want, play around with the text and design, and you'll be ready to order. Their ready-to-order designs feature catchy southern sayings with a modern twist and stylish color combos. They also have a special selection of city-centric designs in their festival shop, so you can show off where you're from.

Custom Tank Tops for Sororities & Fraternities

Sororities and fraternities will find a ton of designs in the studio gallery that can be customized just for them -- and, yes, it's all officially licensed. If you want to make sure you're looking good before Greek Week, spring break, holiday parties, or your sorority or fraternity's next charity event, you can't go wrong with a custom tank top from TheNeonSouth.com.

Should you want to design unique custom tank tops that aren't readily available in their studio gallery, TheNeonSouth.com can create one just for your sorority or fraternity.

TheNeonSouth.com apparently loves sororities and fraternities, but they've got plenty of designs for everyone else, too. Their design studio gallery has a good selection of options for those who haven't pledged, and they welcome requests for custom designs. TheNeonSouth.com's custom tank top designs are unique and edgy, and would make a great alternative to the shirts normally seen at reunions, birthday parties, and other group events.

Low Order Minimum on Custom Tank Tops

Want to order, but don't need a ton of tanks? Unlike some providers of custom tank tops on the web TheNeonSouth.com has a low order minimum of 20 for most of their tank tops, which is perfect for smaller groups, birthday parties, and reunions. If you need a custom design for your tank tops, just send a quote request and TheNeonSouth.com will get back to you within an hour during regular business hours.

They'll create a design for your tank tops and send a custom design proof within 24 hours so that you can get your order in a hurry. Best of all? TheNeonSouth.com includes your custom-made, amazing design with your order at no additional cost. If you're ordering for a group whose members want to pay for their tank tops separately, just let them know and TheNeonSouth.com will set up a link for each person to pay for their purchase individually.

Awesome Customer Service & Support

TheNeonSouth.com aims to make outfitting you with the perfect custom tank top a breeze, and they completely stand by their products and design services. Your custom order is guaranteed to be just how you want it, and they're not afraid to admit when they've made a mistake. It's rare that they don't nail the perfect design, but if your order isn't correct, they will fix it at absolutely no additional cost. Rest easy, and know that you'll be thrilled with your tank tops from The Neon South

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3 PPC Landing Page Tips for Greater Conversions

Ecommerce Landing PagesIt is commonplace for people to complain that they are getting inadequate conversions. Some hypothesize that Google AdWords is the major culprit for such poor traffic. Some are at a crossroads about what could be causing the problem.

However, when it comes to poor conversions in an ecommerce marketing campaign, the major issue (in most cases) is problems with the landing pages.

Experts reckon that if you have a pretty good PPC account that is underperforming; not converting as expected, the landing page is the absolute problem. There is one major way of testing the effectiveness of the landing pages. It's known as A/B testing. However, this method is usually bypassed, at least by small business, because it's very tedious and expensive.

Nonetheless, you still need to perform it for higher conversion rates. A less complicated way of testing your landing pages is by benchmarking top companies that have heavily invested in the process to shorten your design and A/B testing procedure.

The following are 3 PPC tips to optimize your landing pages for greater conversions:

Offer Google-Specific Discounts to Your Target Customers

The top ecommrce marketing companies employ this strategy to achieve high conversion rates. It serves two main purposes: first, it makes the customers feel more appreciated because they are being awarded for just clicking; secondly, the discount invokes a purchase from the visitors and eliminates the need for them for them to browse other sites for the purposes of comparing prices.

Whatever discount you decide to offer your visitors, ensure that it brings in lucrative traffic that can increase the conversion rates and consequently, the ROI.

Leverage Simple & Short PPC Landing Page Templates

You have succeeded in getting the attention of your visitors through offering discounts but how long can you keep them interested to the point of signing up your forms? You see, online visitors are on the internet for varying reasons and therefore you have keep them hooked up to your site long enough to fill out those forms. But how do you do that?

When designing landing pages, you must keep them simple and short. Long templates have a higher possibility of not being completed. Another reason to keep them short and simple is that they can be easily customized to serve different audiences especially when traffic emanates from a couple of different sources.

Split Forms into Multi-fold (of Multi-page) Steps

Like stated above, there are many reasons why visitors are visit the internet and one of those reasons includes buying stuff. They will, therefore, go for sellers who offer fast processes. For this reason, if you are keen on designing a long sign up process, ensure that you split the forms into a series of many small steps. This ensures that your visitors commit themselves to signing all the forms without feeling overawed.

The above tips from top ecommerce PPC advertisers will give you an insight on what techniques are best suited for your business. This will narrow down the long and complicated A/B testing procedure. Lastly, you must test and track your landing pages to monitor who well they are working and what is actually not working for you.

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5 Tips to Optimize Your Landing Pages for Greater Conversions

As an online marketer, it is important to seek ways to improve your landing page so as to have a higher conversion rate. It will be a waste of time and effort working hard to get visitors to your websites only for them to leave resulting in poor conversion.

Landing Page

The best way to constantly improve your landing page is by testing different conversion methods, strategies and techniques so as to have an effective and optimized landing page for greater conversion. This article takes a look at 5 tips that you could use to optimize your landing page for higher conversions.

Try Out Different Colors

Unlike standard web page optimization for SEO, the color of your landing page plays an important role in improving conversions of landing pages as it sets out the tone of your website. Even though we would all like the colors of our landing pages to match our logo, site design or business brand color, conversion rate is paramount and should override any color design.

The best way to determine the best color for your site which improves the conversion rate is by testing different colors on your sites and analyzing the results in terms of bounce rate, session time and conversion rate.

Time Sensitive Call to Action

It is important that every landing page to have a call to action that converts site visitors. The call to action must be one which gets the visitor to do the said actions. The best call to action must;

  • Incorporate a sense of urgency-even though this may look like a child's tactic, having a sense of urgency works e.g. 'only a few products remaining'
  • It should give visitors confidence to take action while reducing any risks on their part e.g. 'you'll definitely like it' 'try out our free sample'
  • Tells visitors exactly what to do for simple usability e.g. 'click here' 'sign up today'
  • Encourages visitors to respond right away and not giving them the option of waiting and thinking about it 'sign up now' 'subscribe immediately to'

These landing page optimization tips for call to action buttons can be complete game-changers for ecommerce PPC and other related online store applications.

Identify Where People Are Clicking and Why

The best way to optimize your landing page for greater conversion is by first identifying where people are clicking and why. As an online marketer, it is important not to put too much focus on the look and feel of your landing page but rather finding best ways of converting your visitors and finding leads.

The best way to identify where people are clicking is to set up heat map tracking. Use the information from the heat map to identify visitor behavior and see where they are clicking and why. You can prioritize that area by removing any distractions and having a call to action in that area.

Additionally, you can remove distractions and complications like link navigation bar, outbound links and clickable logos from the landing page to increase conversion.

Provide Motivation in the Call to Action

With many spam emails today, no one would want to give their email address only for their inboxes to be filled with spam mail. To get more visitors to sign up, it is important to motivate them. When done well pop ups are the best motivation tool to get more leads.

Pop ups are an effective lead generation tool but when misused or not properly placed, can lead to visitor frustration and even make some of them leave the site. It is important to identify the best way to employ use of pop ups.

Split Test Every Idea You Have

The best way to optimize your landing pages and get better conversion is by split testing every idea you have so as to only implement strategies that will improve conversion rates. Split testing involves present two sets of ideas to users and identifying one which users are identifying with. Many online marketers simply create a landing page and design the page without having any input from users. Split testing will ensure your landing page is fully optimized and thus have a great conversion

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