Web Ecommerce Solutions

    

Deep Linking Pays Dividends

Deep linking is an effective SEO strategy that contributes to highly specific search engine rankings. For very large websites, such as those for ecommerce stores, hospitals and universities, the SEO value in deep linking is even more significant. Not only can deep linking efforts improve organic SEO performance, but users will appreciate more specified link paths while navigating a complex website.

Optimizing for long-tail keywords is a common SEO practice for larger websites. With respect to ecommerce, Internet users are becoming more specific and detailed with their search queries. Instead of "winter coats," savvy searchers are looking for "blue north face snowboarding coats for men." Many shoppers will go as far as searching for specific product models and SKU numbers. These behaviors are making the benefits of deep linking so powerful.

What is deep linking?

In essence, the practice of deep linking is directing a hyperlink to a specific sub-page, image, anchor tag, or any other destination other than a website's primary homepage. As a result, users are navigated to highly relevant web content. In addition, deep linking contributes to deeper content on a website being crawled and recognized - which helps facilitate desirable search engine placement.

Deep linking efforts are appreciated by both search engine users and spiders. Users are able find content that meets their needs in a more efficient manner, and search engine spiders have more link paths to crawl to interpret the overall website. Here we discuss two approaches to deep linking: external deep linking and internal deep linking (or deep cross-linking)

External deep linking

Although external deep linking for SEO is far from complicated, the practice does demand some logic and creativity. The first step is knowing the precise keyword target that reflects the link destination or webpage on the site. In short, deep linking requires an understanding of what anchor text (or link name) will best suit the content being linked to.

For example, mayoclinic.org is a complex website with tons of webpages filled with medical and health-related information. If the SEO team behind mayoclinic.org had goals to increase their organic SEO rankings on searches pertaining to "cardiovascular disease services" via link building, a deep linking technique could have a tremendous impact.

The SEO team could build a link with the anchor text "cardiovascular disease services" to the website's main Cardiovascular Disease page: http://www.mayoclinic.org/cardiovascular-disease/. Although this is would certain help the SEO efforts of mayoclinic.org, the SEO could take deep linking a bit further.

On that page is a tab that reads "Services," extending the URL to http://www.mayoclinic.org/cardiovascular-disease/diseases.html. Deep linking the latter anchor text to this specific sub-set of content would be even better. This will take the user to the exact page he or she is looking for - a list of cardiovascular diseases in which mayoclinic.org offers its services and expertise.

Internal deep linking

Deep linking for ecommerce is an extremely powerful tool for SEO. This practice involves linking to specific product pages with search-relevant anchor text. It is a very simple concept that can contribute to more search visibility and skyrocketing sales.

From within an ecommerce website, internal deep linking, otherwise known as deep cross-linking, can influence double stacks. These are a SEO dream, for double stacks display two website listings of the same domain in the organic search results. Double stack search engine results usually occur when to closely related webpages are internally linked. In ecommerce, this typically occurs when product categories are strategically linked with sub-product categories or individual product pages.

For example, MilitaryUniformSupply.com is popular ecommerce store for "kids military uniforms." The SEO team was able to achieve a double stack on that exact phrase with precise linking from a primary product category page to sub-category page.

Take a look at the link and anchor text used on the primary product category page heading to the sub-page titled "Kids Military Uniforms."

This link contributes to the following #3 & #4 rankings as seen in the screen shot.

The takeaway

Internal deep cross-linking and external deep linking can do wonders for both organic SEO and user experience. Creative SEO experts are now deep linking beyond product pages and primary category pages. Now images and videos are being linked to, and many are seeing top exposure in the search results. To better your deep linking efforts, practice some of the internal and external deep linking techniques we described here.

continue...

Recent Posts

  • Why Branding May Be The Best SEO Strategy
    In 2016, digital marketing has completely come... read more
  • SEO Intelligence: Top Google Search Engine Ranking Factors
    Smart businesses know that SEO and achieving h... read more
  • What You Should Know Before Investing in SEO Services
    For every business moving forward with SEO se... read more
  • PPC Optimization Tips for Using Negative Keywords
    There are times when your PPC advertising cam... read more
  • How to Pinpoint Industry Influencers on Social Media Sites
    Social media is now playing a major role in t... read more

Blog Tags

Ecommerce Resources

Ecommerce Times

Ecommerce news and information about E-marketing, social media, and more.

Ecommerce Site Audits by Click Centric SEO

Company offering SEO and Internet Marketing services for Ecommerce Websites.

SEO-friendly Website Design

Whether for large ecommerce websites or small business sites, here you can find solutions for SEO-friendly web design services.

Google Maps Optimization & Marketing

Yes, also applicable to ecommerce stores, see local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Web Presence Optimization Strategy Guide

Take your SEO and web marketing efforts to the next level with web presence optimization, and this profoundly awesome strategy guide.

Best Practices of Backlink Building

A highly informative Squidoo lens that outlines 3 best practices techniques for "white hat" SEO link building for websites.

Righteous Business Blog

Explore a blog that is dedicated to righteous business practices. Find inspiring ideas, industry examples, and insights to improve your business.

Website Optimization Company

More than just SEO, this website optimization company takes into consideration the critical elements that help to convert users after they land on your webpages.

SEO Copywriting Blog

Learn SEO copywriting tips for ecommerce sites. Ensure your product pages are keyword relevant and compelling to customers.

Pay Per Click Optimization Strategies

Know these strategies for Pay Per Click advertising and PPC optimization. They are highly valuable for ecommerce marketers.

Choosing an Optimization Company

This is a great article on what to consider when shopping for a SEO specialist or website optimization company.

Local Traverse City SEO Guide

The ultimate how-to guide on doing local SEO, specifically if you operate a northern Michigan business

Ecommerce SEO Services

Find information, resources, and services for ecommerce search engine optimization, such as link building, content marketing, and more.

Small Business Ecommerce Tips

This is a  great article that provides tips for small business ecommerce sites trying to compete with big-budget goliaths. 

Sweet Tumblr on Website Optimization

Awesome blog that shares tips, strategies, and resources on SEO and website optimization

SEO Tips for Ecommerce Sites Blog

A great blog dedicated to sharing SEO tips and strategy insights specifically for ecommerce sites.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

All Things SEO Blog

Personal SEO Blog with Tips, Strategies and Insights on All things related to SEO.