If an individual buys clothing from Amazon.com then they can receive it as fast as the next day with overnight shipping. You might be surprised to learn though, that even in this age of smart phones and online shopping, in store transactions account for over 93% of all the retail sales in America. Shopping in the store will be around for quite some time.
Because of this Google has launched a new metric as part of exploring marketing solutions linking AdWords back to in-store traffic. The way this works is through the sharing of smart phone location history combined with clicking of ads on the phone.
A simple example would be you clicking on an ad for Macy’s on your smart phone. Then later you actually visited the store and allowed your phone to share its location with google. Of course there is so much more that goes in to these calculations and collection of data, but that is essentially how it works.
Of course, since Google has indeed been in trouble for privacy violations in the past, this brings up similar questions. Is this violating user privacy? The short answer to that is no. Not only is this feature carefully designed to maintain security of private data, but the smart phones submission of data will be sent in anonymously. This should be a sigh of relief for many who are insecure about their privacy being violated online, and we will see as time tells if Google is able to maintain this high security if controlled data.
A problem with this marketing relationship is that it only measures in store visits, not actual purchases. So if a company wants to see the correlation between their AdWords clicks and actual revenue from product, they’ll have to wait a while longer. Google is actually working on a separate test to see if they can measure the relationship between purchases and the retailer’s data. However, as of the moment no such thing is available on the market.
Currently Google is looking for additional data to sample so if you are running a big retail business; it might be worth it to check it out. Google is very open about letting companies in to their trials so contacting a local rep to get more information is definitely an option. The future of this program is unsure but if enough companies show interest, then it could expand beyond retail and become quite large.
Again, this program is a new metric testing the relationship between clicks on AdWords and actual in store visits as recorded by smartphones location tracker. If this program is successful then it could have a quite a large impact on modern marketing strategies and be a great asset for the retail industry to increase store visits.
We live in the digital age of instant gratification. If you are sitting at home and get the sudden desire to see that one movie you loved as a child, all you have to do is pop open the online streaming service of your choice and watch it. This works for video games and TV-shows as well. Almost anything can be received extremely fast now days.continue...
Smart businesses know that SEO and achieving high search rankings are crucial to getting exposure and being seen by new customers. SEO helps companies increase their visibility in search engines' organic listing, helping to drive qualified traffic to their websites.
In light of vital SEO intelligence from Moz, over 150 of the best SEO companies and analysts were asked in 2015 to rank the factors that were most important for websites to be more visible in search engines. There are many ways to increase your exposure, and these are only four of the most important in 2015 and in the coming year.
You can learn more about these factors by visiting the data at Moz, or read some of the most influential Google ranking factors below.
Domain-level link features (DLLF) were regarded as the most important SEO ranking factor in 2015. Put simply, DLLF refers to the link popularity of each page of your website. It is important to have several quality sites that link to each of the pages of your site as it indicates that your site is seen as an authority in your field. DLLF is an SEO element that is likely to continue to rank highly in 2016, so it is important to keep those links bringing in customers to increase your search engine presence.
Much like DLLF, page-level link factors relies on links to an individual page on your site. PLLF are ranked almost as highly as DLLF, so it is important not only to get links to each of your pages, but to get high quality sites linking to the individual pages you wish to showcase.
These features are important for your page visibility because it tells search engines and customers what your page is about. The first step is to create quality content that people want to read. The next step is to ensure that your primary keywords are located in the heading, the page URL and the content. Creating topically-relevant SEO-friendly content that customers actually want to read with well-placed keywords is almost as important as link features.
These days it is not enough just to have quality links to your site and good content, ideally you want to engage people in your site and get them to stay for longer and click on the other pages of your site. Google collects the data of how long people engage in a site.
If customers are clicking back as soon as they see the site, Google will understand that the site doesn’t contain the necessary information and automatically list it lower in the search results. As Google collects more site engagement data, this feature will become more important for sites that want to remain ranked highly. Creating engaging content and quality links will be increasingly important for SEO's to keep top of mind in 2016.
Each of these factors will be crucial in 2016 for SEO and website visibility on Google. It is important to work these factors into your SEO strategy to stay ahead of the pack in the coming year. As more websites and businesses are created every year, ranking your website on the prestigious page one becomes increasingly competitive.
Unfortunately the quality of your product is not a factor that Google concerns itself with, and it is important that customers can easily find your website, by having high quality links and creating engaging content to be successful in 2016.continue...
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