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SEO Companies That Integrate Customer Support Can Provide Greater Value

SEO and Customer SupportProfessional business analysts are starting to realize the importance and value of having customer support integrated with marketing and SEO. Outside the realm of traditional business infrastructure, early adopters of this integration are considering it as one of the best strategies to promote fluid production and overall value of the SEO services.

In a nutshell, these two departments can get together and reason-out the marketing initiatives that are the most recent, as well as solve any problems that they might be facing. The customer support team can greatly promote the entire marketing strategy and the SEO plan. If an open communication is kept between these two departments, then there would be a result of more clients, better links and content.

Here are the areas that creative SEO companies would benefit when integrating the customer support department and the marketing and SEO department.

1. Content Ideas And Needs

Suppose a client visits our site, and does not find the right content that they need, then they would end up not buying the product on sale. Nevertheless, if there is a customer support service integrated, the client would easily find whatever they are looking for.

For instance, the customer support team would ask the visitor about how they might be helped. Generally, they will help to ask any question that is posted. Some of the customer support content that can help include the following:

  • Blog posts
  • Frequently Asked Questions
  • Videos
  • Tool Tips
  • White Papers

Also, creating persuasive testimonies, product reviews or case studies can also help supplement the overall SEO strategy.

2. SEO Keyword Insights

The customer support can help you to know what is the view of the existing and potential customers towards your service or product. You will get to know what expressions they are using to describe a feature of your product. You will also understand if any wording on the website is not clear. And you can also know how they are describing your product.

For ecommerce SEO, this can be a vital guide to determining optimal keywords to traget. Because keyword selection is so important in a competitive playing field like ecommerce SEO, having the marketing department get insights from the custom services team is valuable. For instance, the customer support team of a creative ecommerce SEO firm can inquire to the client about long-tail keywords that are most applicable to their business.

3. Building Quality Links

This is one of the best results and outcome of customer service. Customers play a huge role when using the links. Generally, if a customer is happy with the services and satisfied with the content on your website, then they would recommend it to several friends about it. On the other hand, an unhappy customer would tell as many people as they can about their dissatisfaction.

The customer support will boost the SEO ranking of the website. This would be done via link building, whereby the customer would share the link on their social media account. When their friends see the link, they would click on it and this would follow the same as the friends share on their wall. The SEO company should come up with ways of increasing the customer experience. This will help to lift off the weight from the hands of the customer support. Inasmuch as the customer support is effective, it cannot fully drive the links.

The customer support team is supposedly the most valuable factor that needs to be highly considered. When customer support is integrated with the marketing team, it becomes easier to reach the customer. In addition, the two departments will help to improve the customer experience, and as a result, they will increase the search engine ranking of the site. This is one of the biggest desire of the companies.


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