Web Ecommerce Solutions

    

Carving an Ecommerce Marketing Niche Selling Custom Tank Tops

Neon South Tank TopsIf you're looking for ways to carve an ecommerce niche in your web marketing strategy, consider the following example of how custom tank top provider, The Neon South, does it.

For users looking at an opportunity to design their own custom tank tops, ecommerce business - TheNeonSouth.com - provides the required design tools for creating exciting designs on tank tops and t-shirts. TheNeonSouth.com has a huge collection of tank tops of attractive neon colors.

While on the ecommerce site, users can look in to the various custom tank tops listed and customize the selected tank top by using the design tool.

The Neon South includes an integrated design studio as part of their Ecommerce platform. Through this design studio, users can choose from a variety of designs, clip arts and even add their own art to the selected tank top for customization.

Design Studio Features

Design Studio, built into The Neon South website, comes with a number of features, including:

  1. Collection of Design themes
  2. Clip Art Collection
  3. Text Editor for adding custom formatted text
  4.  Layer Manager

Custom Design Theme Collection

Design Studio provides an exhaustive listing of customizable design themes for the users to choose from. The different themes available for selection include:

  1. College and Campus and Athletic Department
  2. Business
  3. Events and Parties
  4. Mascots
  5. Holidays
  6. Military
  7. Motorsports
  8. Fashion
  9. Religion
  10. School activities

When a user selects a particular design theme from the above mentioned design theme collection, the design images and arts collection available under the selected design theme gets displayed. Users can also choose from sub design themes available under major design themes. Holidays major design theme comes with sub design themes like Christmas, Easter, Mardi Gras, Mother's day, Valentine Day, Halloween among other sub themes. Similarly, the events and parties collection consists of a number of sub themes like Wedding, Bachelorette, graduation and Birthday parties among others.

Clip Art Collection

Users can also choose from a wide range of clip art collection including Fishing images, Hunting clip art images, Music, Religion, Tattoos, Comic, western image collection among others. In addition to using the existing clip art collection, users can also create their own custom made art by using the "My Art" option provided in the design studio.

Adding Text to Custom Tank Tops

Add Text option available in the design studio helps the user to add their own piece of text to the selected custom tank tops. The created text can be given a unique style by making use of the Font category options provided by the design studio. The various font category options available for selection include 3D, Art Deco, Cartoon, Electric, Gothic, Greek, Metal and Novelty. Similarly there are options to shape the text in the form of an Arch, Pinch, Bulge and Archway.

Layer Manager

The layer manager helps in re-arranging the different text and images added to the custom tank top. Within the design studio, there are also options for copying, cutting and pasting the created design to a different portion of the selected tank top. There are also options for saving a particular design so that it can be re used on other custom tank tops and related products.

Available Neon Color Options

Users can choose from a variety of vibrant neon tank tops including Neon Sky Blue, Neon Yellow, Neon Pink, Neon Green, Honey Dew and Mango among others.

In addition to tank tops, users can also customize their Tees and Hats using design studio features provided by TheNeonSouth.com. After designing custom tees and tank tops, users can then proceed to place the order by mentioning the custom design at the time of adding the products to the shopping cart. Once added to the shopping cart, users can then complete placing the online orders by specifying the exact number of pieces required and shipping information.

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How to Integrate Custom Design Software on Your Ecommece Website

Neon Tank TopsPeople want to express themselves and want to showcase how creative and unique they are. One of the most common ways people can do this is through custom designed clothing.

Whether it's custom tank tops or hats, online clothing stores that offer custom clothing capabilities have become really popular. But what further separates the most popular and authoritative custom clothing websites from the rest are those who allow visitors to do the designing directly from the website.

If you're clothing site owner or marketer looking to tap into this niche, you'll want to integrate custom design software on your ecommerce website. In this article, we'll show you how.

Custom Designer Interface

The easiest way for your customers to custom design clothing is via your website. Usually, this feature will have its dedicated tab or page which has a blank shirt, tank top, or canvass to work with.

Users can choose the color and size and customize it to their liking. The amount of customization will depend on what you can handle and what the software is capable of. However numerous your customizations are, the user interface should be easy to use and not tasking to the customer.

Creating a feature like this on your website is a very hard task-- something that will eat up a lot of your time and is probably outside your field of expertise all together as this is a very high-level task to accomplish. Fortunately, there are already a lot of pre-made custom design software available online which you can purchase and easily add to your website.

Integrating the Software

Tools such as LiveArt are easy to use and the setup process will comprise of most of the work. For instance, one online store that offers custom neon tank tops The Neon South uses Design Studio on their website. It is easy to use and provides ready to use outputs in PDF, PNG, or SVG formats.

You will still need to delve into some web codes to integrate this to your website but since it is built on HTML5, it is relatively easy to do so. A little bit of web coding is needed, or you can hire someone to do it for you if you are too busy to do so. Pricing options will vary depending on your needs; however, this is a lot easier and cheaper than doing it yourself.

When planning to put custom design software on your website, make sure that it is easily seen by customers. As this feature is very sought after, it is important to showcase it to your customers. Also, make sure to thoroughly advertise this feature; put it in your front banner and place links all over your website to direct them to this feature.

Implementing the Custom Design Features

Now that you have successfully integrated the software to your website, it is time to decide on how your customers will use it. You can set it so that it is based on a template shirt but they can customize it afterwards, or you can choose a shirt design and they can do variations to it like the color of the shirt or the color of the accents. Choose an implementation that is suitable for your needs.

Also, make sure that you are able to deliver on the feature that you decided on; it might be tempting to allow customers to have full control over their customization but if it becomes difficult for you to make the said shirt, then it will become a bigger problem.

Why Custom Designed Clothing Wins

Granted not everyone has the time or the creativity to want to design their own shirts, the mere fact that you are giving your customers freedom and choice is already a huge plus. If your customers have the freedom to express themselves and be unique, this will do a very big thing for your brand.

Custom design software is the future of clothing brands as this allows customers to make a truly unique shirt of their own. This is not a gimmicky feature that will simply fade away; this trend is slowly becoming the norm. This trend is even slowly moving into the mobile space allowing customers to design their choice shirts on the go.

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The Neon South Capitalizes on Custom Neon Tank Top Niche

It's the dream of most ecommerce businesses - finding, developing and cornering a niche market. Dallas based company, The Neon South, has managed to do just that, using its ability to keep a finger on the pulse of contemporary youth culture to carve out a thriving online business.

Custom Neon Tank TopsFounded by two former fraternity brothers who had a brain wave on the way back from Mardi Gras one year, the company sells custom neon tank tops, as well as colorful and creative hats, sunglasses and t-shirts to a primarily young and creative demographic. College students, festival groups and vacation groups are amongst The Neon South's biggest buyers. To understand the company it is important to realize that what makes them unique is not just that they sell a product people want. It is also because of how they sell it. They don't just sell style, they serve it up stylishly.

If you want to inspiration for your ecommerce business, learn more below how neon tank top company, www.TheNeonSouth.com, carved a niche and capitalized on the niche of custom neon tank tops.

Carving a Niche in Neon Tanks

Neon South's success in carving a niche in custom clothing for a young and creative demographic is due to supplying and marketing a desirable product, well. Realizing that groups of young people wanted customised clothing to remember their shared experiences with, something more than you could buy in a gift shop, they set about creating the infrastructure to supply and market custom clothing to this niche.

Using the latest screen printing equipment and technology they ensured that they could deliver up to 5,000 shirts a day if needed. That ensured that the supply chain was good. Then they needed to ensure that they could engage with demand for their custom neon tank tops and other awesome products.

The Neon South have capitalised on their knowledge of the youth market to reach them through the communication avenues that young people use. They have a stylishly designed website which invites the users to get a quick quote or browse their range easily. They use Facebook, Twitter, Pinterest, YouTube, Googleplus and Linkedin to keep in touch with their customers and raise their profile.

Immersed in Their Target Market

Custom Tank TopsThe Neon South recruit campus reps, specifically those in the Greek system, to ensure that their products are marketed directly to their market. They make sure that their products are made with American products, ensuring that their customers money keeps US citizens employed and in work. Most importantly, they then deliver a quality product, quickly and professionally. Custom tank tops and custom neon tank tops are thus made easily accessible and desirable to the companies target market.

The company has developed further revenue streams by using their increased profile to market other products. As well as customised neon tank tops and t-shirts, the company also sells customised hats, fanny packs and other accessories. They have also developed their own range of t-shirts and tank tops, as well as a huge range of brightly designed sunglasses, ranging from simple neon wayfarers to an intricate aztec inspired range of patterned neon wayfarers. As the youth demographic continues to grow in importance, all signs indicate that The Neon South will continue to grow as well. So long as they maintain their unique range of products and unique way of marketing and delivering them, this company should go from strength to strength.

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Custom Tank Top Ecommerce Solutions by TheNeonSouth.com

TheNeonSouth.com should be your first stop if your group needs an on-trend, custom tank top design. From watermelon pink to ice blue, they have over 20 colors to choose from, and they also offer three styles of super comfy, quality tank styles. Designing the perfect custom tank top for your next event, class trip, club, sorority or fraternity is a simple and fun task with TheNeonSouth.com's easy to use design studio.

You don't need to install or download any software to get started designing custom tank tops. Just visit TheNeonSouth.com, pick the style and color tank top that you want, play around with the text and design, and you'll be ready to order. Their ready-to-order designs feature catchy southern sayings with a modern twist and stylish color combos. They also have a special selection of city-centric designs in their festival shop, so you can show off where you're from.

Custom Tank Tops for Sororities & Fraternities

Sororities and fraternities will find a ton of designs in the studio gallery that can be customized just for them -- and, yes, it's all officially licensed. If you want to make sure you're looking good before Greek Week, spring break, holiday parties, or your sorority or fraternity's next charity event, you can't go wrong with a custom tank top from TheNeonSouth.com.

Should you want to design unique custom tank tops that aren't readily available in their studio gallery, TheNeonSouth.com can create one just for your sorority or fraternity.

TheNeonSouth.com apparently loves sororities and fraternities, but they've got plenty of designs for everyone else, too. Their design studio gallery has a good selection of options for those who haven't pledged, and they welcome requests for custom designs. TheNeonSouth.com's custom tank top designs are unique and edgy, and would make a great alternative to the shirts normally seen at reunions, birthday parties, and other group events.

Low Order Minimum on Custom Tank Tops

Want to order, but don't need a ton of tanks? Unlike some providers of custom tank tops on the web TheNeonSouth.com has a low order minimum of 20 for most of their tank tops, which is perfect for smaller groups, birthday parties, and reunions. If you need a custom design for your tank tops, just send a quote request and TheNeonSouth.com will get back to you within an hour during regular business hours.

They'll create a design for your tank tops and send a custom design proof within 24 hours so that you can get your order in a hurry. Best of all? TheNeonSouth.com includes your custom-made, amazing design with your order at no additional cost. If you're ordering for a group whose members want to pay for their tank tops separately, just let them know and TheNeonSouth.com will set up a link for each person to pay for their purchase individually.

Awesome Customer Service & Support

TheNeonSouth.com aims to make outfitting you with the perfect custom tank top a breeze, and they completely stand by their products and design services. Your custom order is guaranteed to be just how you want it, and they're not afraid to admit when they've made a mistake. It's rare that they don't nail the perfect design, but if your order isn't correct, they will fix it at absolutely no additional cost. Rest easy, and know that you'll be thrilled with your tank tops from The Neon South

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