Web Ecommerce Solutions


Website Optimization: Going Beyond Traditional SEO Practices

The search landscape for most keywords is getting competitive with every passing day. Thousands of companies and people are trying to optimize their website to get high ranking in search engines.

However, the process of "website optimization" is not all about keyword optimization and building backlinks. It's also about creating a cohesive web presence that offers exceptional user value and brand credibility.

You need to be really innovative and have to think outside the box to get maximum potental for your website. If you are looking for profession and dependable way to optimize your website, you should be aware of the four indicators that define solid website optimization.

Social Integration: The Latest Trend in Website Optimization

The search engine algorithm of Google is ever changing. The most important element that has profound impact on keyword ranking is social media like Facebook Likes, Google Plus One, Twitter Tweets, LinkedIn Shares etc. So it is very important that you go for social media marketing for your website.

It would be wiser to incorporate social sharing icons on the content that you are sharing with users. Social media optimization has a very deep impact on SEO and it will definitely help you get the top rankings provided you use this service in the correct manner.

Content Creation: Write High Quality & Innovative Content

One of the best ways for website optimization is developing high quality content on various topics and issues for the users concerned. Content creation is still the king in SEO and you cannot deny it. The only thing that is changing is the context and application of content and nothing else.

Creating rich keyword rich pages for the website will not help you now. For better optimization of the website, the content should be engaging and insightful. There are many ways for natural optimization of your site and generate traffic like infographics, content curation, posting videos etc. The content should be relevant to the topic and instead of using one keyword, use multiple keywords in the webpage.

Conversion Orientation: CRO is the Key

What separates a good website from the rest sites is realizing great conversions. You need to use a strategy that should have a focussed approach in overall conversion rate optimization or CRO. The primary objective behind CRO is to create Call to Action (CTA) in the website itself.

If you have an e-commerce website, then make an “Add to Cart” button that is easily visible to users. You should have a good understanding of your target market and it will help in making sales not just generating traffic for your site. CRO is an imperative part of this equation and you should take it seriously for better website optimization.

Use Wordpress to Improve Website Visibility in Search Engine

There are hundreds of thousands of blogs on internet and Wordpress is the main host. It is a very important platform that offers sophisticated functions to a website and it is fairly simple at the same time. Wordpress offers a lot of inbuilt SEO friendly plug-ins that you can easily add to the blog platform.

There are many templates available and you need to pick the one that has the right appearance for your site. The urls are short and you can change the permalinks of any post or page. You can engage readers with comments. There is comment box available where users can leave comments. The best thing about Wordpress is that the content is indexed very quickly and you can get instant ranking in Google or other search engine.

Website optimization has undoubtedly become an important tool in pushing the website to the top positions in search engine ranking. To gain better visibility and drive traffic for your site, you need to follow the guidelines mentioned above. For more insights and resources, visit the website optimization company, WebPresenceGroup.net/


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