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The Foundation to Your 2013 Web Presence Management Framework

Web Presence Management FrameworkWeb presence management is an evolved approach of web marketing, and it encompasses much more than just organic SEO and PPC advertising. Web presence management focuses on a more strategic approach to building a powerful brand amongst an online audience.

With respect to the astonishing growth of social media (and its influence on both SEO and PPC via Google+) constructing a web presence management framework is a more cohesive strategy that encompasses a number of elements.

In a nutshell, a web presence management framework is the culmination of a brand's digital marketing channels and online touch-points, and how these elements combine to generate greater brand awareness and visibility.

Ultimately, creating an optimal web presence hinges on creative planning, thorough research, a strong sense of consumer behavior, and dedicated execution. In a sense, web presence management is like real marketing. The only difference is how the context focuses more on digital marketing channels, such as the Internet and mobile devices.

Elements of a Web Presence Management Framework

Each framework for web presence management will be difference per brand. However in most situations, a brand will include at least two to three of the following elements.

Social Media Marketing

Social media is the glue that helps keep your brand tight with your community. It's a cost-efficient medium to create loyalty with your audience. Whether your business pursues Pinterest, Facebook, Google+, and/or Twitter, social media should be a must in its web presence management framework.

Organic Search Marketing

Organic search marketing (SEO) is one of the most popular sources for quality website traffic. Although organic search engine marketing is a long-term effort of getting your site ranked in the search engines, the benefits can be momentous for your business. Most frameworks for web presence management will include some keyword targets for organic search marketing, but not all brands will find this strategy necessary.

Paid Search Advertising

Pay Per Click (PPC) advertising, or paid search advertising, is a great supplement to an organic search engine marketing strategy. Unlike organic search marketing (SEO) PPC advertising requires marketers to bid on select keywords. This offers a more immediate form of search engine exposure, but the quality of traffic may not be as good.

Mobile Marketing

There's usually always a way to include mobile in a business's web presence management framework. Whether via text message marketing, mobile search engine marketing (SEO or PPC,) QR code integration, or mobile app development, the growth of mobile must not go overlooked

Conversion Rate Optimization

We all understand the importance of solid website with a decent looking design. But one on-site element that must be address is conversion rate optimization (CRO). This is the diligent practice of testing and improving calls-to-action and other on-site elements that contribute to more conversions and sales. Like we mentioned above, each web presence optimization framework will be unique. These five elements will be integral for any successful strategy. To learn more about how develop a powerful web presence management framework, visit Web Presence Group. Their team of experts can provide a free audit to see where you stand.


Website Optimization Tips for Ecommerce Sites

If you've entered the world of ecommerce, but aren't generating the sales you had hoped for, you may be able to benefit from these website optimization tips. In order to succeed in the online global marketplace, you will need to do all that you can to ensure that your website optimization efforts are effective.

If you aren't familiar with the terms in website optimization, it is important for you to know that this cohesive approach refers to SEO (search engine optimization), which is accomplished by using appropriate keywords to bump your sites ranking in search engines, and CRO (conversion rate optimization), which refers to the rate of customers who actually become customers after landing on your page.

The most successful ecommerce websites strike a delicate balance between SEO and CRO. The key is to include keywords often enough that they make a difference in your search ranking while still writing content that sounds natural and offers real information.

Website Optimization for Load Speed

A vital component of this process is website load speed optimization. This is important for two reasons, getting people to your site and keeping them there. Thus, it addresses both SEO and CRO. When your site loads quickly, search engine spiders that crawl your site to find keywords work more efficiently.

When visitors come to your site, they are much more likely to stay if your pages load quickly. In fact, if your website doesn't fully load within ten seconds, you are going to lose roughly 50% of your potential business before they even see what you have to offer. There are many load speed optimization tools you can use, and reducing image size and avoiding or minimizing the use of flash media will also improve your speed. If you don't have a strong technical background, this can be daunting, and it might be best to hire a professional.

Website Optimization for SEO & Keyword Relevancy

When focusing on keywords for SEO, where you place the keywords is just as important as using the right ones. The most impactful placements to include keywords on the pages of you ecommerce site are in the page title tag, meta description tag, page copy, and anchor text of internal links.

Generally speaking, your ecommerce SEO target keywords should compose of roughly 3-5% density of your overall page text. Any less than that many not be sufficient in boosting your rankings, and any more may put you at risk for having your penalized due to "over-optimization."

Website Optimization for CRO (Conversions)

One of the main focuses of ecommerce CRO is developing your calls to action. In essence, you must ask yourself, what do you want your website visitors to do when they visit your ecommerce store?

In most cases, you want them to buy whatever it is you're selling. So make your purpose clear and compelling and make it easy for them to do just that. Ecommerce CRO also means that your site should be clean and visually pleasing without a lot of distractions. Buttons leading to your purchase page should be well placed and easy to find.

Website optimization is not an easy task, but it is worthy of your time. It isn't enough to simply exist online. You have to be easy to find and your site must offer something worthwhile. Utilizing these website optimization tips will your company accomplish both.


Product Page Development Tips for Ecommerce Optimization

Ecommerce Conversion OptimizationWhether you own a land based business or an ecommerce store, you still want to make sure that every customer that walks in or visits your website is a converted sale. With ecommerce, the best way to do this is to carry our CRO (conversion rate optimization) on when developing product page.

Every business website can be optimized such that it appeals more to the impulse shopper in whomever visits the landing page. This often involves a great deal of CRO testing and could include trying out various versions of the same site just to see which one works best. The intricacies of CRO are quite abundant but as a rule of thumb, the following should be adhered to at the most basic of levels if CRO success if to be achieved.

Clear Call-to-Actions

This is perhaps the most important area as far as product page optimization is concerned. Unfortunately, most business owners are unclear on what to do here. A call to action button is basically an instructions manual as to what you want the client to do once they have landed on the product page. This should be made very clear, prominent and preferably above the fold of your product page.

The text/copy is also very important. If you want the client to buy something, write something like 'Buy Now' or 'Click To Buy' and if your intention is to get the client to sign up for a newsletter feed or for further information use 'Sign Up Here' or 'Get More Information'. The point is, it should be very clear to the client what action the button leads to.

Quality Product Images

These images are the first visual interaction your potential client is going to have when undergoing product page development. They need to be of the highest possible quality for the client will associate that with the actual product. If the image is blurry, has poor lighting or composition, the client will subconsciously relate that to the quality of value they will get from using the product. Bright colors attract and excite ecommerce shoppers. Make sure these product images portray a clear picture and are designed in such a way as to prompt someone to want to own one.

Unique and Compelling Copy/Text

In ecommerce, content is king. This is your sales pitch to the client. Besides the other integral bits like your search engine rank depending on the quality and relevance of your text/copy, this is the one thing that your client uses to decide whether or not to buy from you. The copy should clearly highlight to the potential buyer the product features and various benefits that they stand to receive by using your product. Statistics show that a landing page has only 8 seconds to grab the visitors attention. Make the text simple, striking and outstanding. Something that prompts the client to stay and read on, not mundane everyday information.

Product Highlight Videos

People more often than not will opt to watch a short video on about the product rather than read a long 'pros and cons' text about it. The most compelling videos are those of the product being used in real life. This leads the client to identify with the product as part of their home as well as learn more about it. Besides, chances are that if someone else is using it, then it must be good. That is the normal human thinking.

In essence, CRO is an absolute necessity for ecommerce websites, that is not in contention. It is how you go about it that determines your sales conversion rate.


5 Website Optimization Tips for Ecommerce Companies

A strategic and comprehensive website optimization strategy for any ecommerce company is the foundation for better search engine optimization (SEO). The key is to focus on your site first and standing by your responsibility to internet users. Search engines will eventually appreciate it leading to better SEO performance. For ecommerce companies, the end product of website optimization is CRO (or "conversion rate optimization.")

Your time, effort and money spent on your company's website optimization efforts would all be useless without converting traffic into sales.

Website optimization, for many ecommerce companies is more than just keyword optimization and SEO. You must understand that there's more to optimizing your company's website than keywords and SEO, but rather your complete web presence. This involves optimizing almost every aspect of your company's website.

Beyond keywords, below are some of other uncommon website optimization techniques for ecommerce companies:

1. Improving Website Load Speed

Many websites fail because of too forceful HTML codes. Basically, the more complicated your HTML structure is, the slower your website loads and we all know that internet users hate it. Nobody would wait for a minute or two just to see your site because there are other competitors out there. It's probably time for you to get an expert, keep your HTML simpler and get rid of non-crawler friendly codes.

2. Optimizing Media Files

Though spiders are designed to index HTML codes, these have improved a lot over the years. Today, it's easier for robots to read non-text files but content in rich media files including photos, videos, flash files and images are still harder to analyze. It would be best top just use the best medial files if you really need them on your ecommerce site.

3. Fixing Improper Redirects

How many times your site did lost possible traffic because of mishandled redirects? You will be surprised if you'll hire an SEO expert to analyze your site statistics. Redirections and inbound linking can be improved using HTML and other technicalities utilized by SEO companies.

4. Optimizing URLs

If you're going to look online, you'll see long and short URLs. Try to compare URLs of the top ten sites on Google for a particular inch to those placed down under. You'll see that the URLs of what Google considers as the best sites are simpler and more search engine friendly.

5. Enhancing Site Structure & Crawlability

There are various aspects on how to make website more crawlable and this has been the objective of website optimization over the years. One of the simplest but forgotten techniques is the use of canonical tags. Tags like these give direction to search spiders and ultimately signify which page is of the primary importance (for SEO.)

Website optimization for ecommerce companies is surely not a walk in the park but if you will educate yourself and take the necessary actions, it's also possible for you to get to the top of search engine rankings. Your company's website optimization efforts and determination will surely pay off in the future.


Website Optimization: Going Beyond Traditional SEO Practices

The search landscape for most keywords is getting competitive with every passing day. Thousands of companies and people are trying to optimize their website to get high ranking in search engines.

However, the process of "website optimization" is not all about keyword optimization and building backlinks. It's also about creating a cohesive web presence that offers exceptional user value and brand credibility.

You need to be really innovative and have to think outside the box to get maximum potental for your website. If you are looking for profession and dependable way to optimize your website, you should be aware of the four indicators that define solid website optimization.

Social Integration: The Latest Trend in Website Optimization

The search engine algorithm of Google is ever changing. The most important element that has profound impact on keyword ranking is social media like Facebook Likes, Google Plus One, Twitter Tweets, LinkedIn Shares etc. So it is very important that you go for social media marketing for your website.

It would be wiser to incorporate social sharing icons on the content that you are sharing with users. Social media optimization has a very deep impact on SEO and it will definitely help you get the top rankings provided you use this service in the correct manner.

Content Creation: Write High Quality & Innovative Content

One of the best ways for website optimization is developing high quality content on various topics and issues for the users concerned. Content creation is still the king in SEO and you cannot deny it. The only thing that is changing is the context and application of content and nothing else.

Creating rich keyword rich pages for the website will not help you now. For better optimization of the website, the content should be engaging and insightful. There are many ways for natural optimization of your site and generate traffic like infographics, content curation, posting videos etc. The content should be relevant to the topic and instead of using one keyword, use multiple keywords in the webpage.

Conversion Orientation: CRO is the Key

What separates a good website from the rest sites is realizing great conversions. You need to use a strategy that should have a focussed approach in overall conversion rate optimization or CRO. The primary objective behind CRO is to create Call to Action (CTA) in the website itself.

If you have an e-commerce website, then make an “Add to Cart” button that is easily visible to users. You should have a good understanding of your target market and it will help in making sales not just generating traffic for your site. CRO is an imperative part of this equation and you should take it seriously for better website optimization.

Use Wordpress to Improve Website Visibility in Search Engine

There are hundreds of thousands of blogs on internet and Wordpress is the main host. It is a very important platform that offers sophisticated functions to a website and it is fairly simple at the same time. Wordpress offers a lot of inbuilt SEO friendly plug-ins that you can easily add to the blog platform.

There are many templates available and you need to pick the one that has the right appearance for your site. The urls are short and you can change the permalinks of any post or page. You can engage readers with comments. There is comment box available where users can leave comments. The best thing about Wordpress is that the content is indexed very quickly and you can get instant ranking in Google or other search engine.

Website optimization has undoubtedly become an important tool in pushing the website to the top positions in search engine ranking. To gain better visibility and drive traffic for your site, you need to follow the guidelines mentioned above. For more insights and resources, visit the website optimization company, WebPresenceGroup.net/


5 Website Optimization Tips for Ecommerce Companies

optimizationWebsite optimization for ecommerce companies is more than just simple keyword optimization for SEO. Ecommerce companies need to look at the entire website's foundation, characteristics, and performance (rather than focusing entirely on SEO.)

For ecommerce companies, the end result of any website optimization strategy should naturally lead with conversion rate optimization (or "CRO".)

Conversion rate optimization provides an accurate measure of the effectiveness of converting leads in to actual paying customers through the ecommerce portal. Ecommerce website optimization services would be irrelevant if the website doesn’t have the ability to convert incoming leads in to confirmed sales.

Every aspect of the company’s website should be optimized in order to score highly on CRO. The various aspects that need to be considered are detailed below.

1.Enhancing Website Load Speed

Website load speed is a direct indication of efficiently the website gets crawled and indexed by the different search engines. One of the principal reasons for the slow loading of a website is its complicated HTML structure. More complicated HTML structures would naturally decrease page load speeds.

HTML coding needs to be simplified and less complicated by limiting the number of attributes that are specified along the HTML codes. Certain content management tools would generate Nested tables for HTML rendering. Such tables are resource intensive and would slow down page load speeds. Resource intensive attributes such as images and graphics should be optimized along with the appropriate HTML coding structures. Using them in inappropriate fashions would further slow down the page load speed.

2.Optimized Internal Linking

Optimized internal linking lies in linking one particular web page to another relevant web page using key word focused anchor text. This would greatly enhance the spider-ability of the website.

Another major benefit achieved is that the search engines would start providing matches to the internal link’s anchor text in addition to the SEO individual pages of the web site. But care should be taken not to over do the internal linking as search engines might start viewing such pages in a negative manner.

3.Creating Segmented Site Maps

Segmented site maps are an excellent website optimization technique for breaking down a complex HTML site map in to smaller and relevant categories. After segmenting sitemaps in to smaller and more focused sitemaps, an XML version of each sitemap can be created and submitted to the Google Webmaster Tools account. This would help in facilitating the search engines to quickly crawl through the website. Segmented site maps also helps in faster indexing of the website.

4.Creating Eye-Catching Calls to Action

The conversion potential of the ecommerce website gets greatly enhanced by giving proper attention to designing effective calls to action. Calls to action (CTA) should be in line with the business objective and also have a close relationship to the important keywords used across the website.

For ecommerce websites, popular calls to action include using “Add to cart” and “Buy Now” buttons. In order to find the effectiveness of a particular call to action, one can make use of the split testing technique by closely placing related calls to action next to each other. After a certain point in time, website owners can get data regarding the frequently used calls to action and implement that calls to action across the website.

For more website optimization tips and strategies for you ecommerce company, you can visit WebPresenceGroup.net, one the leading website optimization companies that offers a wealth of information for all types of websites and business looking to better optimize their overall web presence.


CRO-friendly Web Design Tips to Generate More Conversions

CROCRO (or "Conversion Rate Optimization") entails the website marketing strategies that seek to convince visitors on your website to take a specific action, such as signing up for an email newsletter, downloading your app, creating an account with password and login credentials, or making a purchase.

CRO relies heavily on data that emphasizes user interaction and engagment, and thus how to improve the conversion potential and overall performance of a website. To delve deeper into the ways in which you can improve your CRO efforts, we go into greater detail about how CRO applies to most web marketing strategies.

Foundational CRO Methods and Strategies

Website CRO methods use a primary link, button, or other user interface element that ask the user to take an actions leading to a conversion. These user interface elements that focus on effective calls-to-action can be for example a “Sign Up” button, a “Download Now” button, or a “Buy Now” button.

A primary pathway of the user experience in completing a website conversion is called conversion funnel. The CRO strategies use testing of one version of the webpage or interface element against another version and each element is measured by how effective is for generating conversions in comparison to the other.

Creative Web Design

In the conversion process users go from researcher to buyer when they are looking to buy online. They first research products then make a choice and turn into shoppers and finally turn into buyers when decided to purchase. A user’s decision to buy from a particular website is influenced by many factors, including the aspect of the website. For conversion optimization even small changes subjected to testing can make a big difference in sales.

The web design has as ultimate goal conversion and reducing bounce rates. Any detail should be carefully analyzed and tested in order to fine tune the conversion rate. Color, size, layout, shape, contrast, alignment, flow, and call-to-action, are all important web design details that can have an influence over the website’s conversion rate.

Clean and Consistent Website Navigation

It is essential for a website’s design to be easy to navigate for users and properly optimized for SEO and CRO. The main purpose of a business website is to promote a brand, a product or a service. It is important that the website is SEO friendly to allow people to find it in search and to be CRO friendly to convince visitors to take the desired action.

A conversion oriented website should offer a clean and consistent website navigation, which is a critical element in ensuring a quality user experience. Visitors should be able to easily move through the website. That will also increase the conversion potential of the website, in an indirect way.

Clear and Optimized Calls-to-Action

A conversion oriented web design is critical to include clear calls-to-action and that is recommended to be found on the primary pages of the website. By integrating clear points of contacts on the website in the form of a short form, button, or text-based link, visitors will be prompted to take desirable action while they browse the website. Creating compelling calls-to-actions should take in consideration what type of content can grab visitors’ attention.

Optimized Website HTML

For CRO is important that the website provides a good site speed and load time. In order to achieve that you need to develop optimized HTML coding structure. The web developer and the web designer should ensure that the site is properly optimized for fast rendering and load speeds. A slow website could be a huge pitfall for CRO.


Website Optimization: The Technical Side of SEO

SEO is divided into off-site SEO (i.e. link building, social media, etc.) as well as on-site SEO (content development, technical SEO, etc.). On-site refers to SEO techniques that are visible without looking at the source code of the website. Technical SEO refers to the techniques that are only recognizable after seeing the source code of the website. 

Website Optimization SEO

Examples of technical SEO strategies are focal to site load speed, crawler access, JavaScript and IP detection or redirection, and fluid crawling and indexing. These technical SEO components center on a practice known as website optimization, which improves technical site performance, SEO, and usability. Read on for more technical website optimization SEO techniques and their expected effects.

Faster load speeds

There are a number of technical SEO techniques that can be conducted to make the website load faster. A website with a high site speed is able to rank higher in the search engine results. Moreover, it is easier to use and allows for more customer conversions.

To increase site speed, the following activities are conducted in the website. One of them is to have a high performance server hosting your website. A super fast server allows the search engine spiders to crawl through your pages faster. As such, it ranks higher in the search results.

The pages in your website should also be designed so that they load quickly. There are design formats that allow websites to load very fast. These can be incorporated in the technical SEO initiative for your website.

Enhanced usability

Technical SEO activities can be used to ensure that the Flash content in a website promotes easy usability of the website. People who visit the website should know all about your website and your products and services in the landing page.

As such, you can implement some Flash elements in this page. The attractive elements are bound to keep visitors interested and promote the chances of converting them. When optimizing Flash elements in your website, be careful not to make them too many. This is because too much Flash in a website will lead to some search engines struggling to find content in your website.

Conversion rate optimization (CRO)

You can implement some technical SEO strategies for conversion rate optimization (CRO) in your website. One of the ways to do this is to appeal to the emotions in the people who visit your websites.

You can set your website code such that it recognizes the exact location of the visitor and shows them advertisements with products that solve problems they can relate to. By communicating to the visitor that you are concerned about them, you are likely to convert them into a customer.

Better search engine rankings

To improve the search engine rankings for your website, you can ensure that the Universal Resource Locators (URLs) for your internal pages are also search engine friendly. Ensure that the URLs of your internal pages follow a logical pattern that is very closely related to the URL of your main page. This will help search engines to find these internal pages and improve site rankings.

SEO is series of strategies and techniques that are conducted on (and off) a website to increase Google search engine rankings. If a website increases its ranking such that is is visible in the first page of results, then more people will visit it, it will become more popular and the company that owns the website can experience an increase in brand awareness and revenue.


5 Tips to Optimize Your Landing Pages for Greater Conversions

As an online marketer, it is important to seek ways to improve your landing page so as to have a higher conversion rate. It will be a waste of time and effort working hard to get visitors to your websites only for them to leave resulting in poor conversion.

Landing Page

The best way to constantly improve your landing page is by testing different conversion methods, strategies and techniques so as to have an effective and optimized landing page for greater conversion. This article takes a look at 5 tips that you could use to optimize your landing page for higher conversions.

Try Out Different Colors

Unlike standard web page optimization for SEO, the color of your landing page plays an important role in improving conversions of landing pages as it sets out the tone of your website. Even though we would all like the colors of our landing pages to match our logo, site design or business brand color, conversion rate is paramount and should override any color design.

The best way to determine the best color for your site which improves the conversion rate is by testing different colors on your sites and analyzing the results in terms of bounce rate, session time and conversion rate.

Time Sensitive Call to Action

It is important that every landing page to have a call to action that converts site visitors. The call to action must be one which gets the visitor to do the said actions. The best call to action must;

  • Incorporate a sense of urgency-even though this may look like a child's tactic, having a sense of urgency works e.g. 'only a few products remaining'
  • It should give visitors confidence to take action while reducing any risks on their part e.g. 'you'll definitely like it' 'try out our free sample'
  • Tells visitors exactly what to do for simple usability e.g. 'click here' 'sign up today'
  • Encourages visitors to respond right away and not giving them the option of waiting and thinking about it 'sign up now' 'subscribe immediately to'

These landing page optimization tips for call to action buttons can be complete game-changers for ecommerce PPC and other related online store applications.

Identify Where People Are Clicking and Why

The best way to optimize your landing page for greater conversion is by first identifying where people are clicking and why. As an online marketer, it is important not to put too much focus on the look and feel of your landing page but rather finding best ways of converting your visitors and finding leads.

The best way to identify where people are clicking is to set up heat map tracking. Use the information from the heat map to identify visitor behavior and see where they are clicking and why. You can prioritize that area by removing any distractions and having a call to action in that area.

Additionally, you can remove distractions and complications like link navigation bar, outbound links and clickable logos from the landing page to increase conversion.

Provide Motivation in the Call to Action

With many spam emails today, no one would want to give their email address only for their inboxes to be filled with spam mail. To get more visitors to sign up, it is important to motivate them. When done well pop ups are the best motivation tool to get more leads.

Pop ups are an effective lead generation tool but when misused or not properly placed, can lead to visitor frustration and even make some of them leave the site. It is important to identify the best way to employ use of pop ups.

Split Test Every Idea You Have

The best way to optimize your landing pages and get better conversion is by split testing every idea you have so as to only implement strategies that will improve conversion rates. Split testing involves present two sets of ideas to users and identifying one which users are identifying with. Many online marketers simply create a landing page and design the page without having any input from users. Split testing will ensure your landing page is fully optimized and thus have a great conversion


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